That's how I became famous

Chapter 672 Spring Festival stalls!
"The Witch" has passed the review, and now it has to consider the release date and publicity of the movie.

Li Xiao doesn't need to worry too much about publicity. Although the company is small, there are still departments that should be there. Publicity can be handed over to the distribution department. If the effect is not satisfactory, you can spend a little more money and hand it over to a company that specializes in publicity and marketing do it.

In the meeting room, there was a lot of noise, and everyone was discussing the movie's release schedule.

Some people think that the sooner the better, now it’s almost January, and if you wait any longer, the Spring Festival will be celebrated. There are a lot of blockbuster movies during the Spring Festival, and the themes are either comedies or family dramas that make people cry. Relatively speaking, if "The Witch" is going to be on the Spring Festival File, this kind of subject matter is actually not very pleasing, squeezed by big directors and some blockbuster movies, the number of movies may also be reduced.

It's not a standard kung fu blockbuster, and it doesn't have that kind of traditional righteousness. On the contrary, some scenes are a bit eerie and weird. The festive appearance on the first day of the new year may not please everyone.

Then again, movies are not suitable for the Spring Festival, although the sooner the better, but the movie needs to be preheated for publicity, and the main creators also need to run a proper road show, all of which will take time.

And now there is still about a month and a half before the Spring Festival, and the publicity plan has not yet been discussed. It will take two or three days to formulate one, right?
If you want to achieve the effect and let the propaganda offensive be fierce, it will take ten days and a half months, right?

In this way, if the movie goes well, it will probably be released in mid or late January, and the theaters may be willing to sell Li Xiao and Li Xiao to save face.However, at that time, at the end of the film's release, it will still collide with the Spring Festival movie. The most important point is that when it is released, it will also hit the twelfth lunar month. At that time, everyone is waiting for the holiday, waiting to go home for the New Year, and watch movies The crowd is bound to drop.

There is a lot to consider, and there is also a lot to worry about. Everyone expresses their opinions, and what everyone says makes sense. They are all objective problems.

Li Xiao didn't speak, but was still thinking. Obviously, this was a difficult problem.

Yu Cai glanced at Li Xiao, then looked at the watch on his hand, cleared his throat, patted the table, and said: "Everyone be quiet first, we have already negotiated with the theater, wait for another five minutes I will reply to the letter, let’s see the released release schedule and then talk about it.”

Everyone immediately quieted down. That's right, the theaters haven't responded yet. No matter how fierce their quarrel is, even if the argument comes to a conclusion, it's useless.

After waiting for a while, less than 5 minutes, the cinema side gave a response.

There were not many movies released a year ago. As long as they do a good job of publicity, the theaters can help them arrange them, and the screening rate will be more than 30.00%. Of course, the specific time will definitely depend on the viewing situation.

"President Li still has a lot of face, 30.00% of the filming!"

"President Li's face played a big role, and it was also related to the reason why there were not many movies released at that time."

"Anyway, the theater must be looking at Mr. Li's face!"

"."

First, a rainbow fart was praised on Li Xiao. The atmosphere in the company was not so serious, but more relaxed. Everyone was tired of arguing and wanted to make fun of the boss.

Then, a heated debate ensued.

"That's easy, why don't we just release it in ten days? In this way, we can avoid the Spring Festival stalls, and when the twelfth lunar month comes, it's time for the movie to be released. It won't have much impact."

"It will be released in ten days? You will do the promotion? The promotion plan has not yet been discussed. Do you think the theater is really so talkative?"

"That is to say, the sooner it is released, the better for us, but publicity is the most important thing, we are not simply to let the movie be released."

"Then what do you do?"

"What are you going to do? Speak Mandarin to me. Now it's time to solve the problem, not ask you to ask it."

"Grass! Then tell me!"

"Don't quarrel with the two of you. How to do the promotion and how much time should be given? Now these two issues should be resolved. After this is settled, we can determine the release date."

"That's right, the question now is, what is the shortest time to make a satisfactory publicity effect!
"."

The discussion became more and more intense, and in a hurry, some local dialects came out, followed by the sentence "Stop arguing, let's see what Mr. Li has to say." Everyone looked at Li Xiao.

Li Xiao felt relieved to have such a group of energetic subordinates who dared to speak freely. Of course, they would also have a headache when they quarreled.

Glancing at them, Li Xiao asked, "Do you have any ideas about the propaganda?"

Everyone immediately turned their eyes to Yu Qing, who had been quiet all this time. In addition to being Li Xiao's public relations director, she was also in charge of the publicity department. All the businesses in the company that needed publicity were in charge of her department.

One thing I want to say is that in fact, all departments in the company cooperate. The publicity department and the distribution department are almost integrated, but the boss in charge of the distribution department, and Yu Qing is also in the distribution department, in charge of publicity and public relations. The boss of the publishing department is Yu Cai, who will take care of the overall situation and take care of everything that cannot be resolved.

Yu Qing didn't speak all the time, just listening to everyone talking, taking notes and thinking at the same time, although he recorded a bunch of nonsense.She stood up, took a look at those who were blushing, but didn't get a single one of them, and said:

"If there is no new idea, the publicity plan is nothing more than divided into online and offline. Online is the Internet. On the Internet, our company has a deep cooperative relationship with Kuaiyin. At that time, we can release some promotional videos at a relatively low cost. Pushing to each Kuaiyin user, the cost of Weibo marketing may be a little higher, but my brother has a lot of fans, both platforms, and Ah Yuan's fans also pay a lot of attention, so in terms of online promotion, we have a lot of big advantage."

"At the same time, I think offline publicity is also inevitable. There is a lot of hype on the Internet, but there is nothing related to it in reality. It will undoubtedly make people feel "virtual" in their hearts. People who watch movies.

Although the degree of overlap between online and offline is high, it is also necessary. People who do not surf the Internet, or people who surf the Internet only to watch certain things, are the audiences we need to win.

As for offline promotion, that is, the placement of promotional posters at landmarks in major cities, as well as movie theaters, taxis, buses, bus stop signs, etc., other than that, there is actually nothing else. Things will also cost more. "

If there is no ingenious publicity plan, the rest is indeed old-fashioned.

Although there is nothing new, and everyone is used to it, it is still the most commonly used method for major publicity. It will have the effect it should have, and it is also a method that everyone can know the approximate effect.

Yu Qing talked eloquently and in an orderly manner, and everyone who listened to him nodded frequently.

In fact, nothing came out of the analysis, but she had already paved the way, and she knew how to walk, and the rest was to leave.

This is Yu Qing's ability. She can think and analyze in the midst of the noise without being affected by other people's quarrels.

In many meetings where Li Xiao did not participate, Yu Qing always played such a role, which is why there was no gossip in the company that "she was able to take the position because of Li Xiao and Yu Cai's favoritism."

Everyone discussed in a low voice, and Yu Qing continued: "If it is the traditional publicity method, it only takes half a day to finalize the publicity plan, but it takes time to contact various channels and discuss promotional posters in first-tier cities."

Li Xiao nodded. There is nothing wrong with traditional publicity methods. Everyone is using them. If they are not good, no one will use them.

Of course, it is said that it is a traditional publicity method. In fact, every movie will be promoted according to some characteristics of the movie, and there will be some small changes.

Without waiting for Li Xiao to ask, Yu Qing sorted out the documents, stood up again and said: "One thing, we only need to pay enough to cover every corner of the Internet in a day or even half a day.

However, if you want to attract audiences into the cinema, you need a lasting and subtle influence.

There is too much warm-up time, and it only takes a few days to let everyone know, and let the audience enter the theater willingly. To be honest, it is very difficult.

So, someone just said that it is not impossible to release it in ten days or even seven days, but it may have a certain impact on the box office. "

As soon as these words came out, the person who had pulled his neck and shouted for an early release immediately fell silent and bowed his head in silence.

It would have an impact on the box office. It's not that these people didn't think that they were fighting for that just in case.

What if there is no impact on the box office, and the box office has a gratifying increase?
I am meritorious!

Now that Yu Qing has brought it up, they dare not speak up, because no one can take up this responsibility.

Some things are very clear, the movie hitting the street, in fact, not only loses money, but also causes a certain blow to the boss Li Xiao, and may even affect his career as a director.

A genius grows up all the way and gets used to it smoothly. Whether he treats himself or outsiders treat him, he is relatively strict.

It is because outsiders are strict with geniuses that outsiders are more tolerant of geniuses' willfulness.

Except for Yu Cai and a few people who attended the meeting, Li Xiao was actually not familiar with them, and they naturally didn't know much about Li Xiao.

If Yu Cai and those who are familiar with Li Xiao know what these colleagues think, they will definitely laugh happily.

It doesn't mean that Li Xiao is a person who has very low demands on himself, and he will try his best to do what he chooses.

However, he is not a single-minded person. He will continue to try things that cannot be done. If it is impossible, he will give up and will not make life difficult for himself.

After finalizing the plan, within a day, it can be circulated online.

However, offline publicity, which is also the key, needs at least two to three days before the promotional posters can be placed.

This is due to the premise that we have communicated and said hello before, and the promotional posters have been prepared.

The best way now is to release it in advance, which not only avoids the fierce fighting during the Spring Festival, but also avoids the bleak time of moviegoers a few years ago.

It's a pity that there are too many uncontrollable factors and many difficulties. It really needs to be implemented unless the publicity effect is very ideal.

Everyone began to frown again.

Yu Cai looked at Li Xiao, who was frowning silently, and said, "Why don't you just be on the safe side, there are still many people looking forward to Li Xiao's new movie, and it may not have a big impact."

"Indeed, Mr. Li still has a lot of support."

"Then let's be on the safe side. The promotion period is full, and the release period is also full. At least make sure we don't lose money."

"I wouldn't lose money in the first place, I just want a better return."

"..."

The voice of the discussion gradually diminished, because the person who made up his mind remained silent, and his eyes were focused on him.

Feeling the focus of his eyes, Li Xiao gritted his teeth, smiled and said, "Then let's do it during the Spring Festival."

His current mood is like that of a fighter, he would rather die in the midst of fighting than live in silence and namelessness.

Of course, it is only limited to the current awkward and embarrassing movie schedule.

Yu Qing looked at Li Xiao who was smiling brightly, and said hesitantly, "Brother, I actually have another suggestion."

It was as if a swish could be heard.

Everyone turned their heads in unison, and there was a sound of hair flicking against the air.

Everyone's eyes were on Yu Qing again.

What do you suggest?
Quick, hurry up!
It's no wonder everyone is anxious, Li Xiao's name can indeed guarantee that the movie will not lose money, but it needs time.

It's okay to bump into one or even two blockbuster movies at ordinary times. People will still go to the cinema because of their good impression of Li Xiao.

However, this is the Spring Festival, where famous directors and directors fight for all kinds of blockbuster movies.

Moreover, as I said before, in the days of great fortune, it is unlikely that a slightly scary and gloomy sci-fi action movie can beat a comedy blockbuster.

Everyone believes that as long as Li Xiao doesn't give up on the path of film, he will reach a very high position on this path, but it is not yet, after all, he has never directed a movie in theaters, and his qualifications are still relatively young.

Li Xiao also knew it, and he also felt that fans and netizens supported him so much, maybe just because he was good-looking.

"I have no suggestion, I was wrong..."

Yu Qing suddenly stopped talking and sat down again, because from Li Xiao's smiling face, she could see that Li Xiao seemed to know what her suggestion was.

"Just say what you want, it's tempting!"

"Yeah, tell me, let's discuss whether it's feasible!"

"..."

Everyone was dissatisfied, and soon, someone stood up amidst the noise and said, "It wasn't possible before the new year, and the competition was fierce during the Chinese New Year. What about after that year? It's okay to wait for a while, and there is no need to rush the publicity, take your time, audience Acceptance is higher!"

Yu Qing hesitated to speak, and she thought so too, because with the income from variety shows, the company was not afraid to wait, and even started another movie.

When there are fewer competing movies and the moviegoing crowd becomes active again, that's when "The Witch" will kill everyone!
"Needless to say, it's the Spring Festival!" Li Xiao said with a faint smile.

Although he doesn't care much, as long as Li Xiao makes a decision, the others have only two choices, follow through or leave. Yu Cai has a few more close people who can try to persuade him.

Now Li Xiao obviously made a decision, everyone looked at each other, but didn't say anything.

"Movies during the Spring Festival are generally festive, or they are tear-jerking movies, and there are action movies. There are really no bloody and gloomy movies."

"But no, it doesn't mean it's not feasible, it's just that no director has tried."

"Maybe, because it's different from others, it hits the curiosity-seeking mentality of the audience."

Li Xiao was so comforted in his heart, no, analyze.

……

(End of this chapter)