Chapter 339 Word of mouth
The price of the goods in the bookstore is high, and naturally the price on the bookshelf is also expensive.However, what everyone didn't expect was that the higher the price of "Zhu Xian" in major bookstores, the crazier the reaction in the market.Many people are queuing up to buy, and some people buy a dozen or even dozens of copies at a time.

This made major bookstores realize that scalpers have stepped in and they are raising prices.

Although he knew the reason, but the major bookstores didn't have any good solutions.To be honest, it is really rare for scalpers to speculate on books, so many bookstores have to implement a purchase restriction policy, and each ID card is only allowed to buy one book.But even such a move can't stop scalpers' determination to stir up books.

Due to the speculation of books by scalpers, it directly led to a further shortage of supply in major bookstores, and Guanghua could not make up for this gap for a while.In desperation, the major bookstores had no choice but to issue a policy to sell a limited number of 1 copies per day. In addition, each person was only allowed to buy one copy, which also made the price of "Zhu Xian" hit a new high again.

Although the price of "Zhu Xian" in bookstores has not increased much, the price of "Zhu Xian" on the black market has been fired to as much as 3-5 times the bookstore price.

It can be described as crazy to the extreme.

And when the price of "Zhu Xian" was fired too high, the discussion on the content of "Zhu Xian" on the Internet also reached its peak.Netizens not only pay attention to the price of "Zhu Xian", but also pay more attention to the content of "Zhu Xian".

Discussion posts about "Zhu Xian" were very popular on the Internet for a while, and they seemed to faintly overshadow the June new song list. Now it seems that watching "Zhu Xian" has become a trend!
Many customers who go to the bookstore to buy books, basically the first thing they say when they enter the bookstore is, "Boss, do you have "Zhu Xian" here?"

And more than half of the customers in the major bookstores basically chose "Zhu Xian" after entering the door.Regarding the sudden popularity of "Zhu Xian", many booksellers expressed a little perplexity.

Didn't those publishing houses say that the new Xianxia genre is not good?It has not been tested by the market.Didn't they also say that Zhang Ye's new book is going to hit the street?Why is the current situation exactly the opposite of what those guys said?

As for the Internet, the wave belonging to "Zhu Xian" has been unstoppable on the Internet and in various comment areas.Whether it's posts or topic lists, they are all rapidly becoming popular, and this book has also successfully gone out of the circle——

"Mr. Zhang Ye has always heard that he is a writer, but I have never read his books. This time I accidentally snatched a copy of "Zhu Xian". Damn, it's so good to see the explosion..."

"Teacher Zhang Ye is awesome!"

"It turns out that the definition of Xianxia is like this. The word Xianxia is really too appropriate. I suddenly discovered that Teacher Zhang Ye is very talented..."

"I'm sorry for my previous ignorance. As a fan of Teacher Zhang Ye's books, I was led in the wrong direction. I doubted Zhang Ye's honest ability. I thought that Teacher Zhang Ye's writing about Xian Xia was a gimmick. Now I read the first volume of the book. After "Zhu Xian", I just want to say one thing, Mr. Zhang Ye, YYDS!"

"This book made my blood boil."

"I'm a college student. I just snatched the book this morning, but it was confiscated by the teacher during the counselor's class. Now the teacher is more enthusiastic about reading it than me. I want to ask if I can get this book back now?"

"..."

After these few days of fermentation, the first batch of book lovers who started reading "Zhu Xian" have basically finished the first volume.

Although readers' reading time is still short and they basically don't see far, but this is enough for them to regard "Zhu Xian" as a classic.There is no way, I have never seen such a fairy before, this thing looks really too good.

After all, those old bookworm editors in Guanghua have read it well, but ordinary readers can withstand such a temptation?

Word of mouth among netizens, coupled with the mutual comfort in the book friend group, so after Zhang Ye's Zhu Xian first aroused the enthusiasm of readers, many outsiders also became fans.Zhang Ye's book fans, in particular, were even more stimulated at the moment. They posted everywhere recommending "Zhu Xian".

And some readers who like to read other kinds of books, or people outside the circle, can't help but become curious when they see this overwhelming recommendation and various posts discussing the plot. This book is really as good as they advertised. looks good?
As they posted good reviews on the Internet, many people who eat melons also knew about Zhang Ye's new book "Zhu Xian".

Among them, those who are curious will naturally go to the bookstore to buy books, but when they arrive at the bookstore, everyone realizes that this book is simply not available in the bookstore, and the book "Zhu Xian" is hard to find now.

As long as you go to a bookstore, before they can speak, the young lady at the counter will say with the sweetest smile, "We are limited to selling [-] copies a day, you are late today, come early tomorrow..."

From the fact that the book is sold out, it can be seen how popular Zhang Ye's "Zhu Xian" is.Although Guanghua has continued to release hundreds of thousands of copies into the market, it still cannot stop the enthusiastic readers.

The fact that a book is hard to find and the plot is discussed everywhere further exacerbates this situation.After all, people have a herd mentality. Everyone thinks that such a popular book is not good-looking?

The result is that although Guanghua has overestimated that the first wave of "Zhu Xian" will be a big hit, the first print of 200 million copies is obviously not enough to sell.The best-selling books are now a way of hunger marketing.

This is completely contrary to the original idea of ​​Guanghua's high-level executives, which made everyone feel a lot of emotion for a while.Although Yan Chunwang and Ye Ming said that it would be one week at the earliest, Guanghua has already started to deliver the new book on the third day after it was released.

Although the printing factory is running at full capacity 24 hours a day, the supply is still in short supply.And the golden period for the sales of "Zhu Xian" this time is the week when it goes on sale.

But Tuya made a lot of money this time. He sold books that he couldn't eat in a short time to his peers at a high price, and he also had ample supply of goods. Coupled with Yan Chunwang's relationship, he basically didn't have to worry about it. of.Therefore, the bookstore did not limit the number of shipments too much.

Soon netizens also knew that Tuya Bookstore was the only place with sufficient supply of goods in this "Zhu Xian" incident, and it has earned a lot of word-of-mouth and attracted many customers.

Although Tuya made a lot of money this time, his peers still have to say thank you to him, and it cannot be said that he is monopolizing and getting goods in advance.After all, they were too conservative before, and they can only blame themselves for not looking far enough.

……

(End of this chapter)

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