20 years of spring breeze

Chapter 927 Master Kong

Xiaowei pointed to the wall and said, "Isn't there already these paintings, is it useful to put them? Do you want to use them?"

Chen Hui scratched his head, thought for a while and said, "Then don't do it for now, it seems that an advertisement is just a photo, that is, multiple voices."

At that time, only foreign cars would spend a lot of money to make video dynamic advertisements. Most of them were Japanese cars, and they were only broadcast in the eastern Guangdong area of ​​Hong Kong.

In the early 90s, the eastern part of Guangdong was the most prosperous area for private cars, and there was no comparison between Beijing, Shanghai and Shanghai.Moreover, in that era, the regionalism was particularly strong, and the differences were so great that the large-scale advertising was not worth the loss.

At this moment in 92, CCTV advertisements were all about washing powder, shampoo, TV video recorders, grain and fruit liquor and food advertisements. The most popular were karaoke video recorders, video and TV integrated machines, karaoke recorders, etc. A game learning machine for red and white machines.

Panasonic, Hitachi 777, and Toshiba are the most popular Japanese brands, and they are willing to spend money on them.The only domestic electronic products are Yanwu and Xiaobawang.Aiduo and Backgammon haven't appeared yet.The most common ones are Big Bubble Gum, Chundu and Shuanghui Ham. The most memorable one is Chongqing Aoni’s century-old conditioner shampoo advertisement, please Chow Yun-fat.

The black sesame paste advertisement of the five black categories in the south was also at that time. I can’t remember the exact time, but I just remember that you can’t buy it just by looking at the advertisement.

Noriko Sakai has fascinated thousands of men in China.

After turning around, several people came out to go upstairs, Xie Xiaolong shouted from the food factory: "Xiaowei, Xiaowei."

Xiaowei turned his head to look over, Xie Xiaolong beckoned: "Are you okay now? I have something to tell you."

Xiaowei said to Chen Hui and Li Wen: "Then you two go up first, and take Li Wen to the personnel department to sign in. I'll see what's up with Brother Long."

Chen Hui and Li Wen went upstairs, Xiaowei walked to Xie Xiaolong's office, the two entered the room, closed the door, and sat on the sofa.The weather is already cold, and the door is open and the wind is whistling.The northeast is windy all year round, and the third and fourth levels are normal wind volume.

"What's wrong?" Xiaowei asked, handing Xie Xiaolong a cigarette.

Xie Xiaolong took the cigarette and lit it by himself, then helped Xiaowei to light it, and said, "There is something wrong, let's see what we can do." Standing up, he went to the desk, carried a plastic bag and put it on the coffee table.

Xiaowei looked at Xie Xiaolong suspiciously, opened the plastic bag, and what caught his eye was a red packaging bag, printed on it: Fragrant, delicious, with a few brush strokes. "Instant noodles?" Xiaowei asked, reaching out to take out the red bag.

It really is instant noodles, Master Kong.

There are two bowl-shaped things under the bags of instant noodles. When I take it out, I see that they are instant noodles in bowls.

Before 92, there were quite a few instant noodle factories in China, but most of them were local manufacturers. The ones sold nationwide were Huafeng, Hualong, Baixiang, and lucky brands. Among them, Huafeng Hualong and Baixiang had oil packets. Yes, clear and bright.

At that time, instant noodles were called Yi Noodles or Yifu Noodles in China. According to legend, this product was invented by Hu Jianyi Bingshou’s family in the Qing Dynasty, and it was considered a dish at that time, so it was not popular in a large area.

The little raccoon Fumanduo and so on are all things after 95, and Fumanduo itself is invested by Master Kong.

In 92, Master Kong was established in Tianjing, which changed the development and pattern of the domestic instant noodle market.

Ting Hsin Group is a grain and oil company founded by the four brothers of the Wanwan Wei family. It entered the mainland in 88 and was registered in Kyoto. It produces Tinghao Fenxiang Oil and Kanglai Pastry Rolls, but it almost went bankrupt because of the level of domestic consumption. In 92, the brothers invested in the production of instant noodles in Tianjing, which became an instant hit.

Fragrant, delicious and visible, it has become the mantra of adults and children in the streets and alleys.

In 96, Master Kong bought Dexter.

Founded Tesco Supermarket in 98, acquired Weiquan Company and Supermarket, and the capital chain collapsed.

In 99, Ting Hsin accepted the shares of Sanyo Foods and Itochu Corporation and became a Japanese holding company. Asahi Beer also became a major shareholder in 05. In 2002, Master Kong instant noodles began to be sold in Wanwan.

Since its establishment in 92, Ting Hsin has developed rapidly in China. It has established branches and beverage and food companies all over the country. It has won numerous local and national awards. Foreign-funded enterprises and so on.

However, such a company with various halos in the country has frequent problems in Wanwan, which are constantly exposed, and finally announced its complete withdrawal from the Wanwan market in 2014.The product is neither sold nor bought.

It seems that this is a "patriotic" company that sells completely different products in the mainland and in the bay.

……

Xie Xiaolong said: "This is a newly established instant noodle factory in Tianjing. It started production in August, and the market response is quite good. Many old brands have been squeezed out by him. Open it and have a look."

Xiaowei went into the bowl of noodles, tore open the package of the bag, and poured the contents on the coffee table, and saw oil packets, seasoning packets and dried vegetable packets.

Xie Xiaolong squeezed the dough and said, "It's more elastic than ours. I've sent someone to test it to see if there's any difference. This dried vegetable bag and oil bag are their magic weapon to open up the market."

He tore open the package of dried vegetables and poured out the contents: "Look, green onions, green leafy vegetables, and beef jerky, in fact, the taste is not that good, but it's a gimmick. This oil package is seasoned lard, which tastes very thick. Our domestic The instant noodles in the market are just seasoning packets, which stand out in comparison, so they quickly occupied the market.”

Xiaowei asked: "How about our oil bag?"

Xie Xiaolong said: "It's not as fresh as ours, but it's heavy and thick, each has its own strengths."

Xiaowei said: "What do you mean, we also want to use this dry material package? Or adjust the oil package?"

Xie Xiaolong nodded and said: "It's really necessary, there is no rush, just install the equipment, it's simple. I mainly show you this, it's in a bowl. No matter where it is, as long as it can boil some hot water, there is a Little plastic forks." He picked up a bowl of noodles and tore it open.

At this moment, the bowl of noodles is still a foam bowl, so be careful when tearing it, as it is easy to tear the bowl.

"This is so convenient, it's real instant noodles, I think we must have it, otherwise we won't be able to grab him."

Xie Xiaolong opened the bowl, took out the contents and put them on the coffee table, picked up the fork and let Xiaowei have a look.

Xiaowei asked, "How much does this sell for?"

Xie Xiaolong said: "It's more expensive than ours. The ones in bags are one yuan and two, and the ones in bowls are three yuan."

At that time, the domestic instant noodles were usually [-] cents to [-] cents a pack, and the ones sold by my brothers were already expensive.

"Also, look at this." Xie Xiaolong picked up the oil bag on the coffee table and tore it open, revealing the yellow-white lump of oil inside and showed Xiaowei: "His oil bag looks like this, lard, just like ours. "At that time, the oil packets of domestic instant noodles were all vegetable oil, which was transparent.

Xiaowei took it, smelled it, licked it, nodded and said, "The taste is really strong."

Xie Xiaolong got up to get the thermos, soaked two bowls of noodles, and said: "He is sold all over the country, we can't do it now, but it's in the northeast, I think we have to fight with him, we can't let him squeeze ,What do you think?"

The best-selling brand in Liaodong at the moment is Danxia, ​​which is also the main goal of Brothers Food Factory. Unexpectedly, Master Kong suddenly popped up, and he was aggressive.

(End of this chapter)