The rise of a small town in shoe country

Chapter 108 Business is Risky

It was not until [-]:[-] in the evening that the last customer of the day was sent away.

After a hasty dinner, Jin Yunfei hurried back to the office.

Today, a total of 41 customers from [-] markets came, and a total of [-] pairs of travel shoes and [-] pairs of Mike shoes were sold.

A sales chart was newly hung on the wall of the office, and Jin Yunfei took out a stack of small red flags, on which were written yellow Arabic numerals, one, two, three, four, five.

Jin Yunfei took another chair and a box of thumbtacks, stood on the chair, and nailed the little red flags to various markets.

The father-in-law came in. He had seen the sales picture before, but he didn't know the details, so he asked while helping.

Jin Yunfei told his father-in-law that the cities with small red flags indicate that the company's shoes have been sold there, and the Arabic numerals indicate that there are already several customers.

The market also has a size, and Jin Yunfei divides it into a large market, a medium market and a small market.Large markets can have up to five customers, medium markets can have up to four customers, and small markets can have up to three customers.

This sales chart is both internal and external. Internally, it can grasp the market share of various regions. Externally, it can tell customers that customers from markets that are full will not be accepted.

On the sales map, the market north of the Huaihe River is basically filled with small red flags, and the numbers on the small red flags are mainly large. Jin Yunfei also told his father-in-law that according to his judgment, in the next two days, the north of the Yangtze River should be able to Complete sales layout.

At this time, the whole family came in one after another.

The women are all beaming, celebrating the success of today's test sale.

Jin Yunfei announced the opening of the meeting.

Let Yue Xiuqing report today's sales situation, more than 9 pairs of shoes, and more than 120 million yuan in return funds.

Jin Yunfei listed a detailed repayment plan and handed it over to Yue Xiuqing. The general principle is to repay the money from the raw material suppliers first, and then the equipment suppliers. All of the more than 120 million yuan will be used to repay the debt.

As for the trial sales in the next two days, everyone's specific work remains unchanged.

Finally, Jin Yunfei said to his father-in-law: Dad, I have to ask you to continue working hard tomorrow and the next two days.

The father-in-law smiled and said: If I can collect so much money every day, I will not be tired at all, and I am willing to help you work every day.

The meeting ended with laughter.

Although the test sales on the second and third days were not as good as the first day, they were still very popular.

Nearly 20 pairs of shoes in the warehouse were sold out.

The new shoes were successful, and the capital chain returned to normal. Jin Yunfei issued a notice that the company will have a one-day holiday on August [-]th. From August [-]th, the company will enter a normal production rhythm.

The sales chart in the office was basically covered with small red flags, and Jin Yunfei sat cross-legged on the desk again admiring himself.

There were 68 original markets, but now the number has increased to 79. As for old customers, [-] have "returned", and [-] new customers have also been added.

But Jin Yunfei was still dissatisfied, and he was thinking about the reasons.

Yue Xiuqing came in with her parents, saw Jin Yunfei's appearance, and immediately asked: "Yunfei, you don't seem very satisfied?"

Well, not satisfied.To be precise, it is a fly in the ointment.

The father-in-law asked: Yunfei, what is the fly in the ointment?
It's Xinjiang, Xinjiang's border trade, which is a big market with a bright future, but the strange thing is that some people come to see shoes, but no customers place orders.

Yue Xiuqing said: Maybe people don't like our shoes?

Won't.There is a basic commonality in the market. There is no one market exception for the shoes that are optimistic about the market as a whole.

Mother-in-law said: Maybe, maybe the season hasn't arrived yet?

No, quite the opposite.I heard that the pass over there is closed on November [-]st every year, plus the long-distance transportation and sales links, the autumn shoe season there should end in October.That is to say, counting from now, the autumn shoe season there is only two months at full count.So, now should be the best time to sell autumn shoes.

Father-in-law said: Yunfei, is it because your publicity is not in place yet?
This should not be the reason.On the one hand, there are indeed customers visiting there.On the other hand, I pass on relevant information to them through old customers. It should be said that the publicity work is quite in place.

Yue Xiuqing said: "There's no rush.Yunfei, if you look for the reason again, I think they will come.

I'm not in a hurry.In half a month, if the customers over there still don't come to place an order, this year's autumn shoe season will be missed.

The father-in-law said: "Yunfei, the sales are so hot now, it's not a problem to be short of a market."

Yue Xiuqing said: Dad, you don't know something.The three-day trial sales are hot, which does not mean the success of autumn shoes.To wait until they turn back, the second hot, that is the real success.The current situation, in Yunfei's words, is false prosperity, which is caused by a series of marketing strategies.

Father-in-law said: I don't understand.

Mother-in-law said: Yunfei, tell your dad.

Jin Yunfei said: Because it is a trial sale stage, whether the shoes are successful or not depends on whether the customer comes to the door for the second time.According to the distance of the journey, from the test sale to the second door-to-door, the shortest is three to five days, and the longest is half a month, with an average of ten days.If there is no sale within ten days, there will be a backlog of [-] to [-] pairs of shoes.The backlog before the test sale is not terrible, but the ten-day backlog is the most dangerous. Once there are no returning customers, it means that the production of autumn shoes has failed, and there is no chance to develop other new shoes.

The father-in-law nodded his head and said: It turns out that making shoes is very risky.

Yue Xiuqing said with a smile: Dad, business is risky, and success and failure are equally divided.In Yunfei's words, this pre-production of 10,000+ pairs of shoes is a big gamble.It's not like your bank makes money, guarantees income in drought and flood, and has no risk at all.

The father-in-law asked: Then what sales strategy, why didn't I see it?
Yue Xiuqing giggled, and asked back, "Dad, do you know those customers, whether they are old customers or new customers, why when they place an order, there are dozens of boxes at once?"
I don't know, I didn't see the trick anyway.

Yue Xiuqing said: Yunfei, tell Dad.

Jin Yunfei said: I have a difference from other bosses, that is, I like to bloom more, the east is not bright and the west is bright.There are eight styles of Mike shoes, and there are three types of sneakers: children's shoes, women's shoes, and men's shoes, each of which has seven or eight styles.This adds up to a total of more than 30 styles.

Father-in-law nodded: I seem to understand.

Jin Yunfei smiled and said: It's actually very simple. When a customer places an order, he will not easily miss a style.Even if they have a choice, they will place an order for most styles.Therefore, when they place an order, there is at least one box of each style, and the total is dozens of boxes.

No wonder, no wonder.The father-in-law nodded and smiled: No wonder you don't worry about pressing 10,000+ pairs of shoes.To be honest, Yunfei, seeing so many shoes in your warehouse, I'm still sweating for you.

Dad, I made you and mom worry, and also made you and mom work hard.

The mother-in-law smiled and said: "It's not hard work, it's not hard work at all."Yunfei, in fact, your dad took a week off. He is happy to see you making money, so you can let him work for a few more days.

Jin Yunfei also smiled: Dad, then I will not be polite.

Father-in-law said: It's the same as going to work, nothing hard.Yunfei, just give orders.

(End of this chapter)