The rise of a small town in shoe country

Chapter 281 This business can't be done
The third sister Jin Xiaohong always wants to make some achievements when the new official takes office. She didn't make much money in the sandal season in the first half of the year, and she wants to regain some face in the autumn shoe season in the second half of the year.

Unfortunately, the market in the second half of the year is not booming. Now that there is a big pie falling from the sky, how can Sanmei let it go so easily.

Sanmei has already contacted the Institute of Shoe Technology, and a fax was sent from there, which analyzed the cost, raw materials and production technology of women's leather boots in detail.

After seeing it, Jin Yunfei and Yu Kefei had completely different opinions.

Yu Kefei believes that this business can be done, because the cost analysis of the shoe technology research institute is only 65 yuan per pair, which also includes taxes and waste.

The profit of each pair of shoes is as high as 50 yuan, how can such a business not be done.

Jin Yunfei thinks it can't be done, he has a reason, not only Sanmei didn't think of it, even Yu Kefei, an "old shoe", ignored it.

"Old Yu, Sanmei, 100 million pairs in [-] days, [-] pairs in a day, can our two companies complete it?"

Sanmei said: "Theoretically speaking, if the two companies go all out to produce, [-] pairs a day can be driven out."

Yu Kefei said: "The theory is theory after all, so of course we can't go all out to accept this business. Otherwise, what shall we do in a hundred days? As Yunfei said, it is tantamount to handing over the domestic market to others, and we will lose more than we gain. .”

Sanmei said: "Use the old method in the past, unite several factories, and everyone will go together."

"Okay, I have two questions." Jin Yunfei said: "Old Yu, you take a shoe and go to your company to ask employees for their opinions, see what they say, and ask them if they would like to make this kind of shoes. Third sister, you Take a shoe, first go to the next door to ask Xiao Tan and his wife, and then run to Hengfeng Street to ask your second brother and the others. I have to combine the opinions of the two sides and make a decision after careful consideration."

Yu Kefei and Sanmei left separately.

Jin Yunfei was not idle either, and sent pictures of the leather boots to Cao Dinggui, a friend in Fujian, by fax.

After more than half an hour, Cao Dinggui called Jin Yunfei's landline.

"Yunfei, you can't make these shoes, you can't make them, and you can't do them with the most profit."

"Old Cao, that's exactly what I thought."

Jin Yunfei told Cao Dinggui his analysis.

"Yunfei, you are right to be worried. To be honest, someone also approached me for high-end shoes like leather boots, and I refused without hesitation."

"Old Cao, what are you worried about?"

"In addition to the various worries you mentioned, I have another worry, that is, our technical ability is not good enough, and we are afraid of quality problems. It can be said that there will definitely be quality problems, because our existing glue cannot withstand dozens of minus The temperature is [-] degree. At that time, the leather boots will come off and the other party will claim compensation, and it will be too late for us to cry."

"How about changing the glue to a wire connection?"

"Of course it can be connected with wires. In fact, cold-resistant and frost-resistant shoes are generally connected with wires. It is an international standard to connect the upper and sole with wires. But there are two problems, which are still difficult to achieve in our country. .”

"Oh, Lao Cao, what are the two questions?"

"The first problem is that the thread leaves a hole on the upper of the shoe, and a special glue needs to be applied. The second problem is the same reason. This is a rubber sole, and the thread leaves a hole on the sole. The same needs to be applied. Apply another special glue, otherwise the service life of the sole will be greatly reduced. These two glues are only produced by a few foreign companies in the world, let alone not available, even if they are available, it will take a lot of work.”

"Oh, so that's the case. No wonder the sample shoes brought by the other party are glued instead of on-line."

"Yunfei, be careful, be careful."

"Old Cao, thank you."

Jin Yunfei hung up the phone and made up his mind.

Of course, Jin Yunfei didn't hesitate to reveal his decision, he had to respect Third Sister and Yu Kefei.

When it was time to get off work, Yu Kefei came again, bringing along Tan Yandeng who was next door.

Yu Kefei shook his head and said, "Yunfei, you've hit the mark, even the old employees say they can't do it."

Tan Yandeng said: "The helpers said that instead of making this shoe upper and earning 150 yuan a day, it is better to make ordinary shoe uppers and earn 80 yuan a day. Nothing else, one is easy to use, and the other is tiring."

"So, Old Yu, do you think this business is still going on?" Jin Yunfei asked.

"I won't do it, I won't do it." Yu Kefei waved his hands again and again.

Tan Yandeng sighed: "Whoever lives, lives, earns money, this money does not belong to us."

At this time, the third sister Jin Xiaohong came back.

"Third sister, how is it?" Jin Yunfei asked.

The third sister also shook her head, and said with a wry smile: "Brother, you are right. The second brother helped me summon the bosses of seven large-scale shoe factories, including the second brother's shoe factory. None of them dared to take this job. The main worry As you said, one is fear of not doing well, and the other is fear of losing the domestic market.”

Jin Yunfei spread his hands and said, "Okay, since we have reached a consensus, we will return this business tomorrow."

Although Jin Yunfei felt sorry for returning the big business, he didn't feel regretful.

It's just that in the autumn shoe season in the second half of the year, Jin Yunfei needs to worry a lot. What the third sister and his wife brought is only more refined management and improved efficiency. The sales are good or bad, and he, a veteran, has to come forward.

Price reduction is a good strategy. Men’s, women’s and children’s sneakers have undergone two rounds of comprehensive price reductions.

The effect is remarkable, the sales volume is greatly increased, and the inventory in the warehouse is reduced to zero.

This is also a helpless move. Everyone is cutting prices. Your shoes are the best. If you don’t cut prices, you will die.

Price cuts mean that profits have fallen. Compared with the same period last year, boys' and girls' shoes have plummeted, averaging two yuan five, two yuan two and one yuan eight.

The scale of production has also been shrinking. The company had nearly 930 employees at its peak the year before last, and as many as 780 last year. This year, there are only [-] employees left.

However, Jin Yunfei was quite happy. The more worried the third sister was, the happier he was.

It is shipped back and forth, the market is in a downturn, and your best efforts are useless.

But the third sister is not an idler, she used the big brother's routine, and in early November, she released new shoe models one after another.

After the new shoe model was released, it became quite popular.

But it only lasted for a month. By December, the shoe market was like eggplant beaten by frost, and soon withered again.

Before the end of the year, Tan Yandeng and Li Tengyun next door started their holidays, and Yu Kefei also started to lay off employees. In three days, more than [-] people were let go, leaving less than [-] employees.

Yunfei company barely maintained, and still maintained a scale of about 700 people.

At this time, the third sister Jin Xiaohong gave birth to a fat boy, and she was still living in the hospital because of dystocia. Naturally, her husband Chen Haoxuan had to stay in the hospital to take care of him.

Jin Yunfei was once again the master of the house, presiding over the overall situation of the company.

The most important thing for Jin Yunfei to consider is to maintain production. There are still more than [-] days before the Spring Festival, and there are still about two months. He doesn't want to waste this time.

This morning, as soon as Jin Yunfei arrived at the office, he heard the noise outside, and someone shouting with a loudspeaker.

Jin Yunfei was about to open the window to see what happened, when his wife Yue Xiuqing came in and said, "Yunfei, the old employees of the company are making a fuss."

(End of this chapter)