The rise of a small town in shoe country

Chapter 559 It seems to be fooling, but it is actually tearing down the stage

The four in front of him, Jin Yunfei thought bluntly, they may not be able to catch up with him together.

Jin Yunfei is very clear about Lao Hong's family background. If it is spread out, it is only 7000 to [-] million.

Lao Zheng started his career early, and he also started working hard in the mid-80s. Now his annual income looks like 300 million, but his current assets are at most 2000 million.

Da Li has not been in business for a long time, only seven to eight years. The key is that his product is single, which is the production of ties.Without export, it can produce 200 million ties a year, with a net profit of 3000 yuan per tie. Now the accumulated assets are only [-] to [-] million.

Xiao Zhai was the worst. His father was a worker, but later he went to sea and founded a motor parts factory.A few years ago, his father died of illness, and Xiao Zhai took over his father's business, but the business has been struggling.Without its own products and only processing accessories for others, the enterprise will never grow bigger.Jin Yunfei estimated that Xiao Zhai's assets would not exceed 500 million.

Everyone has limitations. The few people in front of us have old and narrow thinking, and it is difficult to be conservative. Without the guidance of an expert, it is impossible to develop further.

In contrast, Jin Yunfei is definitely a master.

Therefore, Lao Hong summoned the three people in the name of Jin Yunfei.

Jin Yunfei knew very well that the three of them were facing a dilemma.

The development of the main business is not smooth, and the side business is an auxiliary. At the beginning of Li Tengyun's encouragement, he joined the Sanlian Real Estate Development Company because he wanted to use the spare money on hand to earn some extra money.

At the beginning, each person contributed 200 million yuan, which was just a drizzle for the three people, and did not affect the capital chain of the original enterprise.

But it never occurred to them that in less than a year, not only did they not make money, but each of them increased their capital by 100 million.

Afterwards, Sanlian Company filled in more and more holes, and increased its capital three times successively, with a total of another five million or so for each person.

Now, Sanlian Company sees no profits but only debts, and everyone can't sit still.

Among the three, Lao Zheng is better, and he can afford 800 million.

But Da Li and Xiao Zhai couldn't stand it any longer. Up to now, Da Li had borrowed 300 million yuan in Sanlian's investment, and Xiao Zhai had borrowed more than half of it.

After drinking a few sips of tea and lighting a cigarette, Jin Yunfei pretended not to know, and asked, "Old Zheng, what are the four of you discussing together? Is it convenient for me to listen in?"

Old Zheng laughed and said, "What are you discussing? You just sit together and complain and pour out your bitterness."

Old Hong said: "Yunfei, you came at the right time, you are the most successful guy, just in time to give us advice."

Da Li and Xiao Zhai also spoke one after another, letting Jin Yunfei speak.

"Yunfei, you can't drink tea and smoke for nothing." Lao Hong laughed.

"What can I say?" Jin Yunfei asked.

"How to do business and how to make money." Da Li said.

"Da Li, every row is like a mountain."

"It doesn't matter, you can sing whatever song you want when you go to any mountain." Old Zheng said.

Old Hong said: "Yunfei, it won't be interesting if you are polite."

"Okay, let me just say it, you just listen to it, it's just for reference, just for reference."

After a pause, Jin Yunfei said: "Let me talk about my own thinking first. There are two directions in business, commonly known as walking on two legs. One is to stick to the industry, which is the shoe industry, which must be maintained no matter what. Two They make money with money, and use spare money to invest, such as real estate development and commercial banks.”

Old Hong said: "All of us here are also walking on two legs."

Xiao Zhai said: "Mr. Jin, tell us about the persistence and development of the industry."

Jin Yunfei said: "Xiao Zhai, your mechanical and electrical parts company is actually a processing industry. You don't have your own products, so you can only follow others. You are passive and have low profits. Just like those processing factories in our shoe industry, It serves shoe-making enterprises, and it is difficult to have a big development.”

"Yes, yes, I've been confused."

"Xiao Zhai, I have a suggestion for your reference. You can continue to engage in the production of mechanical and electrical accessories, and at the same time try to produce mechanical and electrical components yourself and sell them directly to the outside world. Start with electromechanical and small home appliances. The cost is low and the investment is small, even if it fails, it will not hurt the muscles and bones, and it can make a comeback.”

Lao Hong said: "In a word, it is to produce and sell by ourselves, not just processing parts."

Xiao Zhai nodded and said, "I'll think about it when I get back."

Jin Yunfei said: "Xiao Zhai, you can come up with a plan when you go back. If you trust me, when you have your own product, I can help you open up the market."

Xiao Zhai was overjoyed and hurriedly said, "Thank you, Mr. Jin, thank you, Mr. Jin."

Da Li said: "Yunfei, what about me? How should I develop?"

"Da Li, to put it bluntly, you are too stubborn. I mainly say two points. On the one hand, you only produce ties, and you let other people help you produce the labels, crochets, packaging, etc. on the ties. I simply calculated, if you produce all by yourself, the profit of each tie will increase by at least [-] cents."

Da Li said embarrassingly: "I just want to save trouble. Yunfei, you made such a calculation, which shocked me. I lose at least 70 yuan a year. Tell me, there is another aspect?"

"You can make ties, why not try hats and socks? Both are for human use, and you can still use your existing sales channels. Also, the production of hats and socks is not complicated. Buy a ready-made production line, please Only one technician can produce. Da Li, if you don’t believe me, you can try it. You buy two production lines to produce hats and socks, which guarantees that you can earn an extra one million yuan a year, and it doesn’t cost you much investment.”

Da Li nodded with a smile and said: "Listening to your words is better than reading a hundred years of books. Yunfei, I will start preparing when I get back."

Old Zheng asked: "Yunfei, what advice do you have for my sweater company?"

Jin Yunfei thought about it carefully, Lao Zheng is a big expert in the industry, ordinary ideas can't fool him.

"Old Zheng, you have a woolen sweater, but do you have woolen pants?"

"No."

"You have cardigans, but do you have wool coats?"

"nor."

"Do you have long-sleeved cardigans, do you have short-sleeved cardigans? Do you have pull-on cardigans, do you have button-down cardigans? Do you have wool cardigans, do you have semi-sheer cardigans ?"

Lao Zheng was dumbfounded when he heard that, Jin Yunfei asked him nothing, he had two production lines a few years ago, and the product was a long-sleeved pullover sweater, but there were only five or six varieties of designs and colors.

"Yunfei, you, you know more about woolen sweaters than I do."

Jin Yunfei smiled, "I have to ask you, the competition in the domestic market is so fierce, do you want to enter the international market? If you want to enter the international market, do you want me to point you to a clear and fast way?" .”

"Think, think. Yunfei, I miss it too much."

Jin Yunfei said: "Let's borrow a chicken to lay eggs, go to Peacock Company, rent their Peacock brand trademark, and then use their overseas sales channels to enter your woolen sweaters into the international market. Once you have a firm foothold, slow down Slowly develop your own brand."

Old Hong said: "Old Zheng, what a good idea."

Old Zheng nodded again and again, "Good idea, good idea. But, Yunfei, will he agree? Also, if the rental fee is too expensive, I'm afraid I won't be able to afford it."

Lao Hong pointed to Jin Yunfei and said with a smile: "He can be half of the Peacock Company. The current general manager is Xie Xiaocai, Yunfei's cousin. If Yunfei asks, her cousin will definitely agree. As long as Yunfei asks, the lease Fees and other things are easy to talk about. Besides, you, Old Zheng, are not a fool, the rental fee is too high, you have no money to earn, and you don’t know how to do it.”

Old Zheng Xi said: "Yunfei, I thank you in advance. I will go to Peacock Company tomorrow. Before I go, please say hello to your cousin first."

"No problem." Jin Yunfei nodded readily, but immediately changed the topic, "But Lao Zheng, you have to be mentally prepared. If they reach a cooperation with you, it is estimated that your old production line will be thrown away and you will need to replace it with a new one. Less."

Old Zheng was stunned for a moment, "By the way, I forgot about this."

Old Zheng was stunned, and Da Li and Xiao Zhai were also stunned. Their funds were even tighter, and they were still borrowing money to live on for the shares of Sanlian Company.

The time to get down to business has come, Jin Yunfei smiled and winked at Lao Hong.

(End of this chapter)