The story of a cook

Chapter 190 Initial Management
The restaurant gradually got on the right track.

This is the case with restaurants. When the staff stabilizes and the dishes stabilize, the business begins to gradually stabilize.

Business can only grow a little bit after it stabilizes, and it will not grow until it stabilizes.Now the business of Rose Hotel has started to stabilize, with a daily turnover of more than 4000 yuan. The next step is to increase it little by little.

After the dishes are stable, don't rush to research new dishes, but rush to introduce new ones.Although the guests who always come will say: "Your family only has these dishes, and they are tired of eating, can you order some new dishes." If the guests say so, they need to treat it calmly and objectively, and don't rush to cater to the guests. Develop new dishes, so maybe the new dishes are not well developed, and the old dishes are thrown away.

The main reason why restaurants have stable business is that the dishes are stable. Through the stable dishes, customers are attracted, and repeat customers are generated. Through the word-of-mouth promotion of repeat customers, customers who have never been to the store are introduced, forming a full business and achieving stability.Any restaurant with a hot business has a few signature dishes that are good at it. It is these signature dishes that attract the guests and retain the nerves of the taste buds of the guests. Only with a stable source of customers, the business began to grow a little bit.

The first thing to do after the business stabilizes is not to develop new dishes, but to solidify the original dishes to form processes and standards, so that all dishes can be completely stabilized and improved on a stable basis. That is to make delicious food even more delicious, not to mention reaching the extreme.The reason for doing this is that if the restaurant’s business improves, the food must be delicious. If the food is not good, the business will not improve, not only will it not improve, but it will also accelerate death.

Since the business starts to improve because the dishes become more delicious than before, then put the dishes first, and solidify the quality of the dishes, which can only be strengthened and not degraded, and the quality of the existing dishes should be continuously improved. The dishes are also locking in customers. Only when customers are locked in can there be stable business.

Customers say they are tired of eating, which is a normal psychological reaction of customers.

At this time, if the restaurant feels that the guests come to eat those few dishes, it is a bit tired of eating. If they replace the original dishes that sell well and serve the guests, and re-serve a few dishes that they think are good, they will definitely lose a lot. Loyal old customers.What do you eat at a rotisserie?Eat barbecue, there is no doubt about it.But those who love to eat barbecue will get tired of eating it for a week.When I was at Cheong Wa Dae, some guests who came here for four days in a row said that they had been here for four days, and they were a little tired of eating barbecue. Today, it would be nice to have some fried vegetables instead of something else.

It's not that the barbecue makes the guests tired, it's the guests who get tired of themselves.

The reason why the guests come to Qingwatai to eat must be for the barbecue, not for my pot-wrapped pork. Even if I cook the pot-wrapped pork well, it is already the best in the provincial capital. He is still thinking Come to Cheong Wa Dae when you are eating barbecue, not when you want to eat pot-packed meat.That is to say, even though the old customer said he was tired of eating, he still came here for those few dishes that he ate. Once he found that those few dishes were gone, he would not come again.Because he felt that there was nothing to eat, even if the new dishes were good, he would not accept them, because he came here just for the few dishes he wanted to eat, so why would he eat when the dishes he wanted were gone?So what needs to be changed at this time is not to replace the dishes that the customers say they are tired of eating, but to cut off the dishes that are not selling well, keep the dishes that the guests eat, and constantly improve the quality and upgrade. Make it more delicious.Then serve a few auxiliary dishes.In this way, when regular customers come, they can eat their favorite dishes, and there are new dishes to choose from, constantly reconciling the tastes of customers, from adapting to customers to leading customers, this is a successful menu structure marketing.

When doing food marketing, remember to treat the guests as your own family, and let yourself become the crutch of the guests. Without you, they can’t even walk well, so it’s in place.

The Rose Hotel will have to be relocated in November and February, so there is no need to make major adjustments to the dishes. If the current dishes are well prepared, the guests will be able to eat and stay, and retaining the existing guests is a win.

After more than a month of adjustment and strengthening, the dishes have been stabilized, customers have gradually started to come, and the business has improved. From losing money every day to not losing money, and now making money every day is progress.

Now it is home-cooked food, and the common people like it very much. Even if they have 100 yuan in their pockets, they dare to come in and eat well.After all, I ate at a big restaurant, and the Rose Restaurant is an old restaurant on Taishan Road, and it has always been very famous. Whether it is a treat for dinner or a family gathering here, it is worth going out to talk to people after eating.

Chef Zhang's Sichuan cuisine is very authentic, especially the home-cooked Sichuan dishes served this time, which are very popular with guests.For example: boiled pork slices, fish-flavored shredded pork, Kung Pao chicken, dry-stir-fried beans, dry pot fat intestines, etc., are all very authentic and delicious.It may be said that Master Zhang's management may not be good, but he can definitely give a thumbs up for cooking.Master Li's Northeast cuisine is also very good, with a strong taste, suitable for people on Taishan Road.Chef Li has an advantage, that is, he is flexible, he is not rigid in cooking, he is very imaginative, he pays attention to new ways of old dishes, keeps the taste of old dishes, adds new ingredients, and tastes very good.Especially when it comes to collecting juice and gorgon, it is no longer the bright oil and rich soup in the past, but the light oil is thin and the juice is naturally collected, which is more homely and feels like eating at home.

The two masters cooperated very well.Master Zhang doesn't like to talk, but Master Li can't stop talking. The two complement each other, and they are still the best partners.

That's the way of working, it doesn't matter how much you do or how little you do, you just want to have a good mood.

How about working happily?So what's it like to hold your breath and work?Guaranteed to be different.This is the same as the life of a couple. The guarantee of bickering and fighting all day long is not too long. If the couple is amicable and discusses anything, they must have a happy family and a happy life.There is no need to argue about everything between husband and wife. You are wrong and I am right, and I am wrong and you are right.

When a couple lives together, they don't have to listen to whoever tells them what to say.

At home, I don't want to say what matters, I like to listen to my wife, and I enjoy myself when I do it to her.She will be happy if she counts what she says, and we will be relieved.In fact, what is said is just some daily trivialities. When it comes to big things, the two of you have to sit together and discuss them. Most of the time, you listen to me.My wife doesn't like me drinking and smoking. She always talks about me. When I talk about it, let's listen honestly. It's for our own good. Drinking less and smoking less is definitely good for your health. A person who can talk about you for your health is caring your people.Wait for people who don't care about you so they don't bother to care about you, saying that you are still angry, it's okay.When my wife said it, I promised my wife to quit smoking and drinking. If you really can't quit, use less secretly. Don't be found out. Just admit your mistakes when you find out. Don't talk back, or it will be endless.What the wife says is right, and there will be no quarrels. Family harmony is better than anything else.

It's the same at home, and it's the same at work. There's no need to be unhappy with colleagues who work together all day.Since there are no conflicts between the enemy and ourselves, then work together in an amicable manner, and help each other, you help me, I help you, and the relationship will be fine if you help each other, and you will be united.Only a united team is the most effective.

What you do now is all about the team, and everyone knows it.What is a team?People together form a group, hearts together form a team.What is easy to manage is people, but what is difficult to manage is people's hearts.

When managing, it doesn't care about people, things, processes and standards.

As a qualified manager, first of all, we should "respect heaven and love others, and altruize others without self", so that people will have people's hearts, and only with people's hearts can we build a team.The old saying in the past, "He who wins the hearts of the people wins the world", is justified and absolutely correct.Just like the current leaders, they put people first and consider the common people everywhere, so the Chinese people will unite as never before, twist into one rope, unite as one, and fight against the epidemic.

The same is true for leading a team. It needs to win the hearts of the people, whether it is as small as a few people or tens of thousands of people.

To build a team, you need to remember a few words: unity, praise, mutual assistance, appreciation, learning, and growth.

A united, cohesive team can fight tough battles.

People in the team must learn to praise and appreciate each other.Good trees are built, and good employees are motivated.How to motivate?If there is not even the most basic appreciation and praise in a team, what incentives are there?Even if it is a bonus, he still thinks that it is what he deserves, and he will not have the slightest gratitude and loyalty.

Now every family is building a learning team, so start learning from the top to the bottom, don't just let the employees learn, and the managers don't learn, it's useless.None of your management staff is studying, you don’t strengthen your own quality and self-cultivation, and you always recruit employees. Where will the recruited employees follow you?If managers do not learn, do not strengthen their own quality and self-cultivation, the recruited employees will have no future.

Conversely, we can't just let managers learn and train, while ignoring the learning and training of employees.How many companies are like this, the managers are constantly learning, and the learning is a bit half-dead, and the basic employees have no chance to learn, and they are still the same.Managers learn terminology that employees don't understand, and if employees don't understand it, they will naturally fail to implement it. Then the managers say that the employees are not good enough and their quality is low.This corresponds to the saying, managers are flying in the sky, employees are still crawling on the ground, management is seriously out of touch with actual work, and the enterprise will not move forward.

People can only grow continuously when they are learning.

The growth of the team is the growth of the enterprise. When an enterprise has a continuous learning and growing team, the enterprise is very scary and the most competitive.

Don't neglect the unity among team members in the process of learning and growing.How about unity?It's very simple, it's mutual help, mutual appreciation while helping each other.Even if the team members don't appreciate each other, if there is only jealousy or resentment among each other, then there is nothing to learn, no matter how good they learn, at most they can cultivate a few qualified traitors.

The cultural construction of the entire team is not just talking about it, but a long process that requires persistence. A leader is needed to lead the team forward step by step, form the soul of the team, and let the whole team have its own spirit , is a qualified team.

Now many restaurants are dying, the reason is not because they don’t have good products and services, but because they don’t have a good team.

Many restaurateurs make one of the biggest mistakes by treating themselves as the core of the team.Because a good investor is not a good operator, let alone a good manager.

(End of this chapter)