Shanghai is prosperous

Chapter 531 Sunset Industries
"Actually, what you both said makes sense." Wang Yiyuan smiled and said, "However, what you two said is only two aspects of the same thing, and each of you looks at the problem from a different angle, so it can be concluded that The conclusions or ideas are naturally different.”

Xie Dong said: "For the clothing company's business, I think it is still necessary to put the main energy and available resources on the promotion of its own brand, and to build our own brand well. This is the foundation of the company's development. For the long term."

Wang Yiyuan said: "We can bring this topic to this meeting, and then everyone will come to discuss it, come to the Eight Immortals to cross the sea, express their opinions, and let a hundred flowers bloom without killing them with a stick."

"By the way, Director Zhang, you just mentioned that the clothing company has excess production capacity, and I just remembered something." Wang Yiyuan asked, "Can we make some more space in the clothing company?"

Xie Dong smiled and said, "Old Wang, what do you want to use for the carton factory?"

"You're right." Wang Yiyuan picked a ripe orange and put it in the bamboo basket next to him, and said, "Now Zhenjiang's carton business is too much to produce in time, and the expansion of production capacity is already imminent. .”

Zhang Yunling said: "If the company wants to do white-label business, then there is not much room to move in the workshop."

Wang Yiyuan said: "If you don't hurry up to plan and expand the production capacity of cartons, those salesmen will start to complain again by the beginning of next year at most. You forgot that in July this year, Zhou Wanqiu also had a big argument with Mr. Xie for this reason. In the end, we had to squeeze the warehouse of the clothing company and give it to the carton factory to solve it?"

To be honest, the development of Zhenjiang Carton Factory has greatly exceeded Wang Yiyuan's estimates and assumptions when they built the factory.

I'm afraid even he himself couldn't believe it at the beginning, but now the business of the carton factory can occupy a considerable part of the printing business of the entire company.According to the development of this momentum, it will take less than a year, and one day it will be on par with the printing business volume of Shanghai.

In fact, Wang Yiyuan and Zhou Wanqiu also summarized the rapid development of Zhenjiang's carton business.In fact, there are only three tricks, one is service, the other is price, and the last is product quality.

Speaking of which, they are all very conventional and traditional practices, and there is nothing special about them.

But relying on these simple three tricks, Zhenjiang Carton Factory has now become a little famous in the local area, and has won a large share of the local carton business.

Let me talk about the price first.Originally, according to Wang Yiyuan's thinking, they felt that Zhenjiang is such a big place, and the carton business may not have a big market in the local area, so when they first built the factory, Wang Yiyuan and the others didn't even seriously think about developing it. In the local market, we just want to complete the supporting services of Wuxi Auto Parts Company.

Later, because there was still excess production capacity anyway, Zhou Wanqiu led the business and started to explore the local market.They immediately discovered a big problem in the local carton market, the price of the Zhenjiang carton market was so inflated.

But later they were able to understand that the main reason was the high purchase price of upstream paper sheets.Because the purchase volume of a single factory is relatively small, there will not be a big discount on the purchase price of the upstream paper factory.

But look at Wang Yiyuan's carton factory, because the price of raw and auxiliary materials is the same as the Shanghai printing factory.In addition, as the purchase volume of the two places increases, it will naturally enjoy more advantages and voice in terms of price.

In this way, the price of raw and auxiliary materials is low, and the carton factory in Zhenjiang can naturally take the lead and lead the cost.Reflected in the price of the factory cartons, it has a great advantage over other carton factories, and this advantage has been continuously expanding.

The second is service.Zhou Wanqiu and the others didn't know much about the business operation mode of the carton factory in Zhenjiang at first, but after a lot of contact, they naturally saw a lot of clues. They found that the local carton factory basically didn't serve customers wholeheartedly. , not even talking about it.

It is reasonable to say that the customer is God, but there are not many local factories in Zhenjiang that can produce cartons, so the competition among factories is not very sufficient.The concept of local carton factory services gradually weakened, and even disappeared inadvertently.

But Wang Yiyuan and his carton factory are different. They all came from the fully competitive stalls here in Shanghai. To be strong, an enterprise must go deeper into the bone marrow.

A very simple example.

For the outer packaging during delivery, the local carton factory usually codes them together one by one and then stacks them directly on the truck.Wang Yiyuan and the others repacked all the cartons in woven bags according to a certain quantity, which not only facilitates the checking of the quantity by both parties, but also ensures that the cartons will not be damaged during transportation to the greatest extent.

This is actually just a small example, there are many similar differences in details.

But it is also because of these differences that each of the small details constitutes the local advantages of Wang Yiyuan and his carton factory, which gradually transform into their good reputation and good market.

Wang Yiyuan has always felt that, in fact, the business is now done. The mechanical equipment of each factory is not much different, and the raw and auxiliary materials used by each factory are also roughly similar, but why the quality of the products produced by each factory is very different. There are good and bad, the main reason is service and price.

Traditional industries such as printing and clothing are now called sunset industries by many people.

But judging from the development process of Zhenjiang Carton Factory, Wang Yiyuan truly believes that traditional industries are not necessarily sunset industries in third- and fourth-tier cities, and there will be no way out.

The real reason may still lie in the business operator itself, including his management, philosophy and thinking habits, etc. In fact, as long as these things are done properly, these traditional industries still have great opportunities and can be made. Fan as.

Wang Yiyuan has thought about this matter, consulted a lot of information, and had many discussions with Ren Xueming, Du Jianfeng, and even Mr. Yu from Jiaotong University, as well as some former classmates in the group.

He finally came to a conclusion: Although the Internet or the new economy has brought continuous challenges and impacts to traditional enterprises, in today's China, there is no so-called traditional industry, only traditional people.In fact, there is no so-called sunset industry, and there are only endless innovations and review and improvement of old models, or even subversion.

Now that the three of them talked about the carton factory again, Wang Yiyuan said, "Kang Lixin, Xiao Yuanhua, Liu Ping, Liu Min, and Wang Liping will all be here in advance tonight."

He said: "In this way, including the two of you, the heads of each business section will be present. Let's discuss these matters together tonight and form a general opinion. We can unify our ideas at the meeting tomorrow afternoon." , and arrange the next stage of work in a targeted manner."

(End of this chapter)