Happy life of fishing youth

Chapter 285 There are more ways than difficulties

After the new year, because of the establishment of the new project, Li Yuenan basically resumed his original work status.This is really good news for Chen Changyu.When the company was first established, their division of labor was that Li Yuenan was in charge of external work and Chen Changyu was in charge of internal work. This has been the pattern for so many years.Last year, because of Su Mei's reasons, Li Yuenan didn't focus on work very much, which made Chen Changyu a big headache, but this year Li Yuenan's state is completely different, the pragmatic and passionate Li Yuenan is back again .

However, the new short video project encountered too many difficulties, which completely exceeded everyone's expectations.According to the initial deployment, the project should be able to come to fruition soon if the company has sufficient resources, but since the beginning of the year so far, the progress of the project has been too slow.The most critical problem is that there is no product design that can match the requirements of the outside world, which makes Li Yuenan very troubled.So at the regular meeting on Monday today, Mr. Li went into a rage again.

"We obviously have good resources and the company's supporting facilities are perfect, but why do the things we make have so few clicks? Let alone comparing with popular products, the hot spots of ordinary daily videos can't keep up. What is this? What is the reason?"

Li Yuenan sat on the chair a little slumped, the colleagues who were meeting together were all silent, and Chen Changyu was also quite distressed looking at the documents and reports in his hand.In fact, in principle, short video and advertising planning are the same thing, and the principle is the same.But the effect of the products currently produced by the short video group is really unbearable.But professional intuition told Chen Changyu that the problems here are stuck on one or two points, as long as they are resolved, everything will be OK.

"Have you carefully studied the product settings? You might as well take a look at the hottest and hottest videos on the short video platform to see how they set them up, including copywriting and pain point capture. Just like writing online articles, always You have to grasp the pain points, otherwise you won’t be able to arouse the desire to watch, right?”

After all, Chen Changyu was a master copywriter, and he was able to give some opinions on fundamentals.

After listening to Chen Changyu's words, Li Yuenan nodded thoughtfully.Chen Changyu saw that everyone was whispering, so he decided to have a "brainstorm" and brainstorm for everyone.

"The content characteristics of short videos are still different from traditional advertising content. Short videos are short in time and small in information content but have a large carrier. This is different from the characteristics of long advertising content and large information content. So we can't Then use the way of advertising to make short videos, otherwise it will be a dead end."

Yan Yaoyao put forward her point of view, and she participated in the meeting together because she was transferred to the short video group.Yan Yaoyao's words made Chen Changyu look at her with admiration, this little girl is quite amazing.

"The capture of pain points, because it revolves around some specific factors, cannot be spread too widely, otherwise it will not be able to grasp."

"Do you need to study the content style of the last short video?"

"Yes, and the actors need to adjust again, Mr. Li, don't appear in every scene."

Everyone chatted openly with each other, and Li Yuenan's teeth were sore when he heard it. I dare to say that you guys have a lot of opinions and no feedback.

"Wait, then you all have so many ideas, why don't you communicate with me?"

"Uh..."

Li Yuenan's question made everyone quite embarrassed.

"Well, we are mainly worried that you will drop the pick halfway."

Yan Yaoyao was still timid and bold, she had no pressure when she said this, even Li Yuenan's stern gaze seemed to have no feeling at all.However, her little hands hidden under the table were being mixed together, and it was obvious that the owner of the little hands was also extremely conflicted.

"This kind of remarks are not allowed to appear again in the future. Yan Yaoyao doesn't respect the company's leaders, and all attendance awards for this month will be deducted."

When Chen Changyu heard Yan Yaoyao's words, he was a little annoyed immediately. Although he agreed with Yan Yaoyao's words in his heart, Li Yuenan was the top leader of the company after all, so it would not be good for him to embarrass him.

"Come on, you! Don't pretend to be a good person here. I don't know you yet. Later, you will sneakily make up for her in other places. Don't show off your stubborn nature in front of me."

Li Yuenan made it clear that he didn't appreciate Chen Changyu's affection when he said this, which made everyone laugh again, and Chen Changyu was also brought to laugh and didn't speak.

"Since the short video project has been approved, we will go to the end. At today's meeting, everyone talked a lot, and after we went back, we summarized all the ideas and suggestions and sent them to me. In any case, we must concentrate resources to grab A wave of dividends. The current Internet era will not give us too much time to transform, we must always have a sense of crisis. Although the company is developing and growing, the core content must keep up with the trend of the times, otherwise we will always have The danger of being abandoned. Nokia was once so powerful, and no one knows who was defeated in the end. Therefore, I hope everyone must cheer up. This year will be an extremely important year for our Qingcheng company. Everyone must be full of confidence To do things, we are not afraid of encountering problems, but we are afraid of your current state where you clearly have ideas but don't say anything!"

Li Yuenan's serious and passionate summary won everyone's unanimous applause.

After the meeting ended, Chen Changyu chatted with Li Yuenan alone for a while.

"You performed well today, I am very optimistic about you."

Chen Changyu smiled and patted Li Yuenan, Li Yuenan opened his palm and ignored him.

"What? Are you emotional?"

"Without emotions, how can I dare to have emotions under your leadership, Mr. Chen?"

Li Yuenan's words were obviously tempered, and he didn't know whose temper he was making.

"Don't get angry about this short video. We haven't encountered any difficulties. The storms and waves have come, so we are still afraid of this. There are always more solutions than difficulties, right?"

"I'm not worried about this. It's mainly because I'm a little upset about other things."

Chen Changyu's comfort made Li Yuenan's expression change a bit, which made Chen Changyu notice it.

"whats the matter?"

"Well, I want to go to City N!"

"you....."

Chen Changyu immediately felt a headache when he heard about City N, alas, this guy is still the same Li Yuenan, nothing has changed.

"Didn't you just say that there are more solutions than difficulties? I have to think of a solution, right? Just waiting like this is not a solution. I have to wave in front of the senior sister, don't I?"

"Fuck off, you might as well open an office in City N!"

"Hey! Mr. Chen, who knows me, is exactly what I mean! If our company's business can be extended to N City, it will be considered a success, right?!"

"..."

Chen Changyu was so angry that he rolled his eyes, what kind of person is this!
(End of this chapter)