Dragon map of the Three Kingdoms

Chapter 291 The Battle of the Salt Merchants VII

After the previous contest, Jingping Trading Company purchased a large amount of salt and hoarded the supply. The price of salt has been raised to about [-] yuan, exceeding the highest salt price in Luoyang City for decades.

The price of salt has already made people resentful, and if it continues to ferment, it will naturally attract checks and balances from the court.

But at this time, the price of salt plummeted.

The average price of salt sold in Jingping Salt Shop is set at around [-] yuan per stone, but with the gimmick of buy one get one free and [-]% off sales, the price of salt has been reduced by half in one go. That's seven or eight thousand dollars a stone.

This is not far from before the price of salt did not rise in the past.

When the price of salt is soaring, suddenly there is such a store, which naturally attracts the attention of countless people, whether it is ordinary people, or the butlers of the dignitaries in Luoyang City, or some caravans buying salt from other places. They walked into the Jingping shop one after another.

"Guest officer, here are sea salt, well salt, refined salt, coarse salt... wait, which one do you want?"

"A bucket of coarse salt!"

"Our shop is buy one get one free, a bucket of coarse salt is [-] yuan, buy one get one free, that's two buckets!"

"Really get one for every one?"

"Our store's reputation is the first, and it's the same. Here are two buckets of salt, you put it away first!"

"Great!"

……

"May I ask who is the shopkeeper?"

"I am the shopkeeper of this shop, I don't know what the guest officer wants!"

"I want to buy a batch of salt!"

"The guests don't look like people from the Central Plains!"

"I am a Qiang from Xiliang!"

"It turned out to be a Qiang, I don't know how much salt the guest officer wants!"

"Fifty stone, do you have it!"

"Of course there is. Let me introduce to the guest officer first. There are all kinds of salt in this shop. The salt from Jiangdong is the best sea salt, fine salt, and some coarse salt. In addition, the well salt from the Bashu land here is all kinds of salt. It is good salt, and it will never be used indiscriminately, but the price is different..."

"We don't have so much gold and silk, can we replace it with horses?"

"Ok, Ok……"

……

There are hundreds of salt shops in Jingping Commercial Bank, and the customers come in and out like a cloud, and the people coming in and out have become crowded. In just three days, they sold a full three thousand shi of salt, which almost suppressed Luoyang. The salt shop was out of breath.

Salt is a condiment, not a consumable such as food. Three thousand stones of salt is not a simple concept. In the past few days, 90.00% of Luoyang's internal and external sales of salt are sold at Jingping Salt Shop.

This is grabbing the market.

The salt merchants in Luoyang began to be chaotic. The big and small salt merchants were in a hurry. They only had one or two salt shops in their hands. If they wanted to fight against giants like Jingping Trading Company, they could only focus on a few big salt merchants in Luoyang. on the merchant.

The ninth day of the first lunar month.

This decisive battle in the salt market has entered the fifth day. In five days, most of the salt shops in Luoyang have lost more than two-thirds of their customers. The salt shops that eat northwest wind every day make them unable to stand gas.

Even Fang Shao and Yan Hong couldn't hold their breath anymore. They gathered most of the salt merchants and began to discuss and deal with it.

"Patriarch He didn't come?"

Fang Shao took a glance, most of the salt merchants in Luoyang gathered here, only the He family, and more than ten salt merchants headed by the He family, did not show up.

"The He family has always used the Luoshui River as their market place, and they don't have much contact with us. It doesn't matter if they come or not!" The Patriarch of the Yao family in the south of the city frowned, and then said indifferently.

When the He family invaded Luoyang Yanshi, the Yao family suffered the most, so they have always harbored resentment towards the He family.

"never mind!"

Yan Hong smoothed things over: "The top priority is to suppress Jingping Trading Company!"

"That's right!"

The Patriarchs nodded quickly.

"Everyone, you must have understood the current situation, and you should understand this situation. If we can't unite, I'm afraid we will get out of Luoyang City!"

Yan Hong is the big brother among the salt merchants, with the oldest qualifications and the strongest strength, so he is naturally the leader.

"Yes, we must unite!"

"If we continue here, we're afraid we'll have to eat the northwest wind!"

"Yesterday, my salt shop didn't sell. This has never happened for many years!"

"Jingping Trading Company is deceiving people too much!"

"We must stop the behavior of Jingping Commercial Bank that harms others and does not benefit ourselves!"

"..."

When the salt merchants heard the words, they all opened their mouths, filled with righteous indignation.

You must know that the biggest loss from the opening of the Jingping Salt Shop is not the big salt merchants like the Yan family and the Fang family, but the small salt merchants. The small salt merchants do not have much brand effect. It's reached the point of closing the door to thank guests.

"Jingping Commercial Bank comes from Nanyang. Almost [-]% of the merchants in Nanyang are under the Jingping Commercial Bank. It can be regarded as rich and powerful. It is normal for them to want our Yanshi!"

Fang Shao squeezed his hands, and said in a deep voice: "The person behind Jingping Trading Company is the son of the Marquis of Ming. And to suppress Minghou Shizi, so we can't use other means, we must compete head-on, they cut prices, we also cut prices, they buy one get one free, and we also get one free every time, I don't believe that with our reputation in Luoyang, we can't Can't beat them!"

It's an uphill battle.

When Fang Shao found out that Jingping Trading Company was playing tricks, he tried it out, but Jingping Trading Company did not back down, it was clear that they wanted to fight in, and he could only fight.

"Price reduction?"

"Buy one get one free?"

A group of salt merchants glanced at each other, somewhat unwilling in their expressions.

You know, it's all money!
If they do this, they will lose a lot, and they are not rich people, maybe in the end, their entire wealth will be exhausted.

"Patriarch Fang, there is nothing wrong with lowering the price, but according to Jingping Salt Shop, we will lose a lot!"

Someone said in a low voice.

"I don't want to lose either!"

Fang Shao smiled wryly, and replied: "But if there are no more customers, who will we sell salt to in the future!"

"Jingping Trading Company is coming aggressively. According to this situation, within ten days, Luoyang City will only recognize Jingping Salt Shop, but not our salt shop!" Yan Hong opened his mouth, and he helped Fang Shao, Said: "They have lost money, we have not lost money, then everyone go back and pack up, and prepare to leave Luoyang, this Luoyang salt market will belong to them sooner or later!"

"It's not easy for us to gain a foothold in Luoyang!"

"How could you walk away in such a despondent way!"

A group of salt merchants were still unwilling to admit defeat.

"Starting tomorrow, all salt shops under the Fang family name will be buy one get one free!" Fang Shao said resolutely.

As a tycoon of salt merchants, he must lead by example, otherwise the salt merchants below will not believe what they say. In the mall, they are all very vigilant against intrigues.

"Okay, let's fight. I don't believe that Jingping Trading Company has so much money to fill in!"

"It depends on who can't resist first!"

The salt merchants finally made up their minds.

……

……

When Luoyang salt merchants began to follow the example of Jingping Trading Company, the price of Luoyang's salt dropped completely, and it was a big dive, falling back to the old price all of a sudden.

"Hey, Fang's salt shop has also started to buy one get one free, and the price is more than 100 yuan less!"

"We have eaten Yan's salt for many years. It is high-quality salt. Let's go to Yan's to buy it!"

"I have already sold those sheepskins on this trip, and I will go back after buying some food and salt. I originally thought that since the Yao family has lowered the price, we should still do business with the Yao family. After all, we have been doing business for so many years, and our salt comes from them. Take it here, and we will get along with each other in the future!"

"It's safer to use old-fashioned salt!"

"..."

Of course, Luoyang salt merchants still have the effect of doing this. After all, they have established a foothold in Luoyang salt market for many years, and they buy cooked and not raw.

And with the price reduction of Luoyang salt merchants, the battle for the salt market has reached the most critical and cruel time period.

……

Jingping Firm.

Sitting cross-legged on the top seat, Mu Jing stared at the news of the salt market reported from all directions in his hand: "It seems that it's time for a price war!"

He could raise the price before, and also bought salt from those salt merchants, just for this battle.

This battle is bound to be a losing battle.

But he can afford it.

The final decisive factor is not the price, but the supply.

"Decree, all salt shops will reduce the price by [-] yuan, buy one get one free, and earn back the market!"

Mu Jing said in a deep voice.

"promise!"

Several shopkeepers took orders and left.

"Boss shopkeeper, I'm not afraid of losing money. As long as we can gain a firm foothold in Luoyang Salt Market, it's worth losing money. I'm afraid we won't be able to make it to the end. After all, our inventory may not be as large as theirs!" Zhang Heng worried. road.

"A shopping mall is like a battlefield. This is a war. How to fight a war is not important. The important thing is whether we are determined to fight it!" The face rose, the sun shone, and the ice and snow began to melt. The corners of his mouth slightly raised: "We don't know if we can hold on, but we are determined not to lose. If we hold on, we will fight. If we can't hold on, we will fight." We also want to fight, Jingping Trading Company must be predatory in order to become the leader of the world's merchants in the future!"

"Follow the instructions of the shopkeeper!"

Zhang Heng's face became firm. Mu Jing's words made his blood boil. As a businessman, he judges the situation and seeks profit. Compromise is inevitable. This is the first time he feels that he is bloody.

(End of this chapter)