Military industrial hegemony

Chapter 1181 Breaking the barriers and marching towards large multinational companies
"Hehe, since Boss Meng has brought it up, then speak out your thoughts." Jiang Chen said with a smile.

Meng Yuling nodded and said to Jiang Chen: "Believe me, if I don't tell you, everyone knows that the cost of our products is very low. Of course, this has to be put into the international market. There are many reasons for this. The first is It is the exchange rate issue, and the second is the low cost of raw materials and production. This is a major advantage for us to enter the international market. Relying on low costs, we can occupy the market very quickly. But from an operational point of view, price wars do not Not a successful and worthwhile marketing strategy. The entry of our products into a country for sale is itself predatory. Using our products for profit and capital within that country is, of course, also for this reason, internationally When seeing trade exchanges, there may be mentions of trade equality, import and export cooperation, or equality.”

"Here, I won't go into details. The problem we encountered is to seize a country's market at a low price. This is not correct in terms of market rules or laws. Indeed, at the beginning Our region needs this kind of strategy to quickly open up and occupy the market. But when it develops to a certain extent, this strategy must be changed, relying on the quality and performance of the product itself, service, reputation, and brand to stabilize the market. I think we have reached this critical point now. stage. If we do not change the current marketing strategy, it will probably collapse. Not only will we be boycotted by the relevant industries in the country, but we will also be suppressed by the country. Let's get out."

"So I think we should change this market strategy in time. Change our marketing model from the main price advantage to cost-effective, high-quality, high-quality service, and high reputation. The good consumer experience created in this way will It is very good to retain a considerable number of users for us, and only in this way can we gain a firm foothold in the country's market. In fact, in international trade, many companies have such experiences, and we are not an exception. "Meng Yuling said to Jiang Chen.

After seeing everyone nodding, Meng Yuling continued: "As for the third point, we lack local knowledge, local customs and market rules. In fact, we have done a good job. In overseas branches, we have always insisted on Hiring local people for branch positions. But I think this is not enough. Although we have employees here, the proportion is still not high, and there are not many foreign employees in core positions. This may be related to our own xenophobia It’s related to thinking. I think if our company wants to go global and become a truly multinational enterprise, then we should eliminate this barrier and let talents from all over the world serve us.”

"The current multinational giants in the world are also doing the same, and even deliberately group people of different skin colors, different races and different nationalities together, in order to accelerate this kind of internal communication and integration, and achieve a truly international integration. And these people of different skin colors, different races and different nationalities will contribute their strength to the greatest extent after they identify with the company. For example, the customs, policies and regulations of the countries and regions where these people live have great advantages. This is also Why do those multinational companies like to hire local people as the heads of the region. Although our company now has many overseas companies and overseas employees, I think we are still a domestic company, or even a regional company. How? Going international is our most important issue at present, and it is also the most important strategic direction of our company's development."

After listening to Meng Yuling's words, Jiang Chen nodded and said, "It is true that our company has many problems now, which is why I am eager to split and reorganize the company. I want to use this split and reorganization to improve the company's The development route will be re-adjusted, so as to be more suitable for the current and future development of our company. After the company's reorganization is completed, I will divide the current market operation department into two, which will be divided into the domestic market operation department and the international market operation center. After the split, the two departments will perform their duties and be responsible for different things, in this way, the current management confusion will be avoided, and our development potential in international market operations will be released.”

Hearing Jiang Chen's words, Du Yong from the marketing department was naturally the most concerned, and he couldn't wait to ask: "Mr. Jiang, if this is the case, it will be very beneficial to market management and operations. But you know , the market operation is a whole, then the two departments should unify their opinions,,, "

Jiang Chen naturally understood what Du Yong meant. He just wanted to ask who is leading the two departments.So Jiang Chen interrupted him with a wave of his hand, "These two departments are independent of each other and do not affect each other. As for management, the company will have a dedicated deputy general manager or chief operating officer to lead and be responsible for this work."

"Oh, that's good." Du Yong nodded silently after listening. Although he demonstrated well, he still saw a trace of disappointment in his expression.Since Jiang Chen arranged it like this, it means that he is useless. The deputy general manager or chief operating officer is probably his boss, and the fat man will take over.As for him, he is not good at operating the international market, so he is likely to be the head of the domestic market operation department by then.Although the position has been promoted, the rights have shrunk a lot.Although the domestic market is also very large, and there are three branches.But everyone knows that the main development direction of the company in the future is still in the international market, so he, the director of the domestic market operation department, is definitely not as popular as the director or director of the international operation center.

Jiang Chen naturally noticed Du Yong's change.Knowing what he was thinking, he said to everyone: "The reason why I did this is also to deal with the current and future situations. For a long time in the future, our international development may not be ideal. , so this requires a solid rear for us to rely on. Therefore, the weight of the domestic market is very important, which is why I came out alone. With the continuous opening up of our country and the rapid development of the economy, the income of the people continues to increase. increase, then our market will further expand. Don’t forget, our country has a market of 11 billion people (the fourth census, as of July 1990, 7, the national population was 1 people). If this If the market operation is good, then it is not inferior to the international market. And I would like to tell you clearly that in the future, our market center will still be placed in the domestic market. The operation and stability of the domestic market is the core of our company The important thing is that there can be no mistakes in this point, so I will even consider the selection of the person in charge."

Seeing what Jiang Chen said, Du Yong's complexion improved a lot, but then he frowned.He was thinking that if the domestic market is really as important as Jiang Chen just said, would he still have a role as the director of operations of the marketing department?

(End of this chapter)