Military industrial hegemony

Chapter 1184 The best way to sell is sincere service

Du Yong shook his head and said: "The specific requirements are nothing, but that we can build a car factory in their country, hire their own workers, and produce their own brand cars."

"So, to put it bluntly, this is an image project and a performance project?" Jiang Chen asked Du Yong.

Du Yong was stunned for a moment, then nodded at Jiang Chen: "It can also be said that the current Sanguo family government is eager to obtain some political achievements, and they also proposed a series of excellent conditions for us, such as tax exemption for several years, And enjoy turning to land subsidies and so on.”

"Since there are such good conditions, it is not impossible for us to build a car factory in their place." Jiang Chen said with a smile.

"Boss Jiang, don't think about it any more." The chief financial officer, Shen Hongcai, immediately said when he heard that money was needed.

Jiang Chen knew what he was worried about, so he said with a smile: "Listen to me, since they don't have any restrictive requirements, then we can build an assembly factory with them. Where are the various parts of the car? Parts, but we put them there and assembled them. In this way, they have gained fame, and we have also gained benefits, which can be said to kill two birds with one stone. Besides, the local assembly of this kind of transportation parts is comparable to the export transportation of our product vehicles. The cost is much lower."

"Can this work?" Du Yong expressed doubts.

Jiang Chen smiled and waved his hands and said, "There is nothing wrong with it. Everyone is doing it now. You didn't see those few people who came to invest in our country to build motorcycles. The important parts are not imported from abroad. To put it bluntly, it is It’s a marketing strategy, don’t worry, there’s nothing wrong with it. Besides, try it like this first, maybe you’ll succeed.”

"But if this is the case, if we reach an agreement in advance, after we build the factory, they are asking us to build other forest estimation manufacturing factories, or hand over related technologies, then what will we do in response. "Du Yong spoke out the doubts that had always existed in his heart.

Jiang Chen thought for a while when he heard Du Yong's words, then laughed and said, "This is also easy to solve, because we are an assembly plant here, and the investment required is not high. If there are any problems in the future, then we will Divestment is absolutely possible. Or the factory can’t be moved from Sanguo’s country, but placed in a neighboring country, and it is still responsible for the sales of the South Asian market. You must know that the current geographical factors in South Asia are very complicated, and Sanguo will not look at it. We moved away, even if they suffered a loss. And compared to the loss of our company, Sanguojia is a loss for the entire economic market. Especially in terms of targeting foreign investment and maintaining their international image, they have to be cautious. "

"I understand. I will give instructions. If there is any new progress, I will inform you as soon as possible." Du Yong nodded and ignored Jiang Chen's meaning.

"Well, let's continue." Jiang Chen said to Du Yong.

Okay, Du Yong drew a big circle on the map for North America and said to everyone: "Next is the North American market, which is also one of our most important overseas markets. Although we entered the The market has only been around for a few years, but it has developed rapidly, and now it accounts for almost 30.00% of our external sales. And as time goes on, the current sales volume is likely to double in a short period of time A lot. Of course, the reason for such achievements is also due to the highly developed economy in this region, as well as the convenient city and interstate highway network. However, the more such a market, the more problems there will be .”

"Especially we are outsiders, relying on cost-effective cars and pickup trucks, we have seized a large number of markets throughout North America. And this kind of rapid expansion has seriously damaged their local auto companies and those who went earlier than us. The interests of the company. Therefore, this also made them form a certain consensus on our company and the products we sell. It made us suffer a series of attacks in the Laomei market. Fortunately, the Laomei judicial system is still relatively complete, so We can still manage it. However, as our relationship with Laos and the United States has cooled down rapidly, or even dropped below the freezing point, we have also been affected or involved in a series of sales in the entire field. Although the Laos business department and the market supervision department No action has been taken against our company and our products. However, due to the impact, our sales growth has continued to slow down in recent months. And it is likely to be instigated by some peers, and some media have also begun to slander and discredit our company, saying All the money our company earns from selling cars is used for the armed forces, so this has caused a certain negative impact on our brand." Du Yong introduced to everyone.

"The current situation is unavoidable and unavoidable for us. Since it is unavoidable, it is the right way to face it. In my opinion, our current external situation, especially the one we have encountered internationally The series of situations is likely to continue for a while. So in this regard, everyone must be mentally prepared." Jiang Chen said to everyone: "As long as we are in the market, we will definitely encounter a series of competitions. Regarding this point, Everyone must adapt. As far as the current problems in the entire North American region are concerned, in my opinion, it is not too bad, at least I have thought of a result ten times worse than it before. Regarding the current situation, in fact, we have nothing to do The method, the best way is to let time wash everything away. Just do what you want, and don’t be affected by this matter and external factors. Of course, the North American branch will decide on its own according to the actual situation. , when necessary, we can slow down our pace of expansion and stabilize the market we currently rely on."

"In fact, in terms of competition with our peers, we don't have much advantage except price. Of course, other brands are not necessarily good enough to take it. Everyone is half a catty. So I think the best way to sell is in service. On. We must do a good job in service, not only purchase experience service, but also after-sales service. Think of some ingenious ideas to win our customers. For example, 24-hour fault rescue guidance and help, and for example, we can give It may not be expensive for our users or potential customers to send a postcard, greeting card, etc., but it is a thought. Between these subtleties, we must let customers feel our sincerity and warmth. Only in this way can our user base be consolidated, and the word-of-mouth effect accumulated in this way cannot be underestimated." Jiang Chen said to Du Yong and the others who were going to do it again.

(End of this chapter)