Riding the wind of rebirth

But even if PepsiCo is out and Zhou Liujie and AXA take in shares and carry out restructuring, Tianfu Cola Group still faces many problems, including outdated internal equipment, backward system, low employee enthusiasm, and bottlenecks in product sales.

External market competition has intensified, channels are blocked, logistics are slow, debts are heavy, and profits are declining.

In fact, solving these problems is very simple. All problems can be solved at one point - sales.

Where there is sales there is profit, where there is profit there is the power to rally people’s hearts and then to overcome all difficulties.

In this era, it is very simple to increase sales - advertising.

As long as you are willing to invest in advertising, you can even consolidate your empire. A certain mineral water and a certain platinum are typical examples.

Zhou Liu Niang Group actually started out by relying on advertising. The song "Homeland" became a household name, and it created the star Guan Tingting, and also made the Zhou Liu Niang brand well-known to the Chinese people.

Therefore, the first thing the group did after the restructuring was to invest in advertising.

There are actually many entry points for Tianfu advertising, such as "national beverage", "reputation beverage", "health beverage", and many gimmicks that can be hyped.

The formula developed by the Chinese themselves is national; it once occupied 180% of the domestic cola market and was exported overseas, which is a sign of success; the pure Chinese medicine formula means health preservation.

In fact, in Zhou Zhi's opinion, Tianfu Cola and Wanglaoji Herbal Tea are almost the same kind of things, but the sweetness and aroma of Tianfu Cola are closer to cola, plus it goes through a process of filling carbon dioxide to turn the herbal tea into a carbonated beverage.

This type of beverage will remain a blank in the beverage industry even in later generations and is definitely worth investing in, rather than being ruined by Pepsi.

After a year of crazy advertising and hunger marketing (well, actually it was mainly because the production capacity could not keep up), Tianfu Cola finally returned as a king this summer, and can even be seen on cold drink cups in the suburbs of Beijing.

Sales volume means profit, and with profit, we can invest in various transformations, restructuring and upgrades. Today, Tianfu Cola Group has embarked on a virtuous cycle.

"It tastes better than Pepsi and Coca-Cola." Mai Xiaomiao nodded: "Although the sweetness is a little lighter, the fragrance is more... unique and memorable... well, it also has an aftertaste, it tastes good!"

Zhou Zhi also took a sip and felt that it was indeed better than the two overseas colas. He smiled and said, "It would be even better to eat hot pot with this, and it can also reduce internal heat."

"Now that Tianfu Cola has recovered, it can develop in the same way as Baoning vinegar, Tianxian vinegar, and buckwheat soy sauce. Oh my god... this situation is not good for the Quanxing team..."

The two teams were fighting fiercely. In the 19th minute, there was finally the first effective attack, and it was initiated by the Quanxing team.

Quanxing team almost scored a goal in their first attack. No. 10 Mamairo headed the ball, but unfortunately it hit the crossbar after bouncing.

The Guoan team then retaliated with a corner kick, with Xie Chaoyang's two consecutive shots also just a hair's breadth away from scoring.

The battle became intense from here on.

"Oh my god!" In the 34th minute, Deng Lejun of the Guoan team broke through along the left side and then ran forward a few steps, which drew cheers from everyone and drowned out Zhou Zhi's exclamation.

Immediately after Deng Lejun passed the ball, Guoan's Li Hongzheng took the opportunity to break away from Quanxing's Xu Jianye's defense.

"Big Xu missed a man!" Amid Zhou Zhi's exclamation, Li Hongzheng made a low shot and the ball went into the net!

"Good!" The crowd cheered. The fat man at the table next to him raised his beer bottle and called to Zhou Zhi: "Brother, let's go!"

"Let's go!" Zhou Zhi had no choice but to fake a smile and raise the Coke bottle, then cheered after realizing it belatedly: "Alright - Xiao Li has a future!"

The reason for this shouting is that this is the first goal scored by young player Li Hongzheng since joining the team.

Mai Xiaomiao watched Zhou Zhi being humiliated and almost laughed to death.

After that, the two sides started to attack each other. Zhou Zhi frowned and felt that Quanxing should adopt a defensive style of play. After all, Guoan still needed two goals to have a chance, and it was not appropriate to attack each other.

However, his idea was not the same as the coach's. Guoan was actually in an unsafe situation under the attack. It was very difficult to regain the advantage and the game was about to enter overtime in the first half.

Just when Zhou Zhi thought the first half would end like this, Xie Feng of Guoan suddenly performed a brilliant stop on the left side, then used his speed advantage to get rid of Wei Qun's defense and then shot.

Fortunately, the ball was blocked by goalkeeper Zhao Lei, which made Zhou Zhi break out in a cold sweat.

"Blow the whistle faster, blow the whistle faster..." Zhou Zhi looked at the Quanxing team and felt a little overwhelmed, so he couldn't help but pray secretly.

However, Guoan's home advantage was reflected. The referee was slow and used reasonable rules to create opportunities for Guoan.

Just one minute into extra time, Guoan got a corner kick opportunity.

The corner kick was taken by Deng Lejun. The kick flew high and then fell directly towards the goal!

Quanxing goalkeeper Zhao Lei actually misjudged the landing point of the ball. He first ran two steps outside, and then was shocked when the ball spun back. When he ran back, his movements were deformed and he staggered. Then he could only watch the ball spun into the goal!

"Good--" This ball was scored directly from a zero-angle, it was so exciting that almost everyone in the stadium stood up, jumping and shouting in joy along with the Wukesong Stadium on TV.

"Guoan is playing like crazy..." Zhou Zhi also stood up, but he was a little dazed. They were beaten 2-0 in the first half. Maybe Guoan will really make a comeback!

Afterwards, Quanxing team also got a free kick opportunity and launched an attack, but unfortunately this time Wei Qun's powerful long shot went over the goal frame.

"Beep--" The referee immediately blew the whistle and the first half ended.

The braised tofu, peanuts and edamame on the table were not fragrant at all.

"That goal No. 7 scored was really beautiful." Mai Xiaomiao praised with a duck's paw, "The football can be kicked in an arc? They are amazing!"

"It is through the high-speed rotation of the ball that the pressure difference in the air is created, causing the path of the ball in the air to be deflected." Zhou Zhi said: "I have to admit that this kind of ball can be directly successful very few times."

“Or you can just consider it as God’s will.” Mai Xiaomiao said with a smile while sipping his drink from the straw.

"Hey, the game isn't over yet." Zhou Zhi glared.

Mai Xiaomiao smiled even more happily, and put the duck's claws upright in front of his mouth: "Shh, this is their home court, be careful not to be exposed."

"Oh, right..." Zhou Zhi looked around guiltily, and saw the crowds of people all around him were in high spirits and beaming with joy. He sighed, "...The second half will be difficult." (End of this chapter)