Riding the wind of rebirth

Before the emergence of online news, the dominance of public opinion was basically achieved through the control of television and newspapers.

Even though online news has begun to appear today, it is still produced by several major portals through cooperation with traditional media. To put it bluntly, the content of newspapers and television news is copied to the portals. Compared with traditional media, it has an additional convenient query and retrieval function, which allows you to quickly find what you want to see, and the historical records are very convenient to store. As the saying goes, "The Internet has memory."

However, the advent of the Internet era has begun to push the process of media convergence onto a new fast lane of development. When Internet thinking diffuses and penetrates into the fields of public opinion and media, the integration of the network society, which was once a virtual space, and the real society has become closer, and the "networked society" has become a redefined mobile space.

The essence of the Internet is "connection". The connection between machines led to the birth of the Internet, while the connection between people led to the rise of social media.

Everyone has become the protagonist of communication, and the upgrade of terminal connections has promoted the arrival of a more convenient era of mobile Internet communication.

The Internet provides a broader platform for the expression of public opinion and public sentiment. The opinions posted by some users through online platforms will eventually converge to form a strong public opinion "opinion climate". The Internet allows diverse, multi-viewpoint, multi-position, and multi-source opinions to be spread. At the same time, the Internet has also become the main battlefield for the fermentation of public opinion, impacting the pattern in which traditional media occupied the main battlefield for guiding public opinion.

With the evolution of the Internet and the upgrading of Internet technology, traditional social public opinion is now divided into two "public opinion fields". One is the "authoritative public opinion field" controlled by traditional media. This public opinion field has a relatively slow response, relatively true information, relatively comprehensive investigation, and relatively official interpretation; the other is the "grassroots public opinion field", which is a public opinion field where the public expresses public opinion on public affairs based on their own interests and emotions. When emergencies or hot events occur, the public opinion field can express opinions through online spaces such as news comments, forums and communities. This public opinion field reacts very quickly, but the information is relatively one-sided, there is no in-depth investigation, the interpretation is relatively biased, the attitude is relatively hasty, and it is more of an emotional catharsis.

The death of Charles Chernow is a typical example of the emergence of a grassroots public opinion field in the United States, which has begun to guide the reporting content and direction of authoritative public opinion fields.

News belongs to eyeballs. The more eyeballs it attracts, the more "valuable" the news is. In fact, both public opinion fields are striving for this "value". However, news in the grassroots public opinion field is generally released by individuals. They are easily satisfied with the amount of attention and often do not deliberately pursue it. However, authoritative media rely entirely on this to survive. Therefore, once the topic is fermented by the grassroots public opinion field, the authoritative media will surely follow up and strive to control the public opinion discourse.

This is the underlying logic behind the development and reversal of public opinion brought about by the gradual disclosure of various information surrounding the death of Charles Chernow.

So far, no one has fully realized the new things and has ignored the power of online voices. Whether it is Margaret, Huron and Tony Huang, or Truney, Denor and Malmut, both sides still control reporters and the media according to the traditional model, hoping to make public opinion stand on their side.

Especially Truney, who has been doing this for a long time by relying on trade unions and newspapers to control the employers. As long as public opinion is stirred up, even if he loses the lawsuit, he can still make the employers make concessions and proactively propose "improvement measures."

It is precisely because of this "survivor bias" that Truney attacks with full confidence.

But times have changed.

As Judge Lewis's inclination towards the case becomes more and more obvious, Truney begins to doubt Malmut's ability to handle the business, so he secretly instructs Vice President Denno to start "out-of-the-box tactics".

Charles Chernow died of a drug overdose. The death of Charles Chernow and his suicide note were reported by the media controlled by Truney, which immediately attracted widespread attention. The public opinion was attracted by some people to the ongoing dispute mediation case between the Digital Alliance and the North American Musicians Association. Out of sympathy for Charles Chernow, most people naturally stood on the side of the Musicians Association.

However, the investors this time were different from previous investors. They were not scared by Truney's move.

Zhou Zhi told them a very simple truth: the battlefield now is different from before. It has changed from one to two, and the emerging one is the real main battlefield. However, almost no one knows this.

This emerging main battlefield was cultivated by the Digital Alliance and is almost completely controlled by it. The above information is almost completely transparent to the Digital Alliance, but almost completely blind to the Practitioners Association.

What’s even funnier is that the Practitioners Association was so ignorant and so blindly confident that they even thought that the Digital Alliance was the same as them in the forum, so they acted recklessly and arrogantly, leaving a lot of hard evidence in the forum.

As the evidence was revealed step by step in accordance with the "flipping rhythm" of Internet public opinion, a huge evil network that illegally controlled and cruelly exploited free musicians was exposed by more and more Internet users.

So things shifted to the "grassroots public opinion field" model. The biggest feature of this model is that it cannot be stopped, and it can only be used to divert traffic and defend. Many strategies used by traditional media are no longer used in the online public opinion field.

But Truney didn't know this, and even ordered the use of the online channels under his control to threaten Charles Chenoy's partners.

These chat records were immediately monitored by the alliance's technical staff, and then published online as negative material on the Practitioners Association.

Public opinion suddenly turned around. It turned out that the seemingly righteous place had such dirty hands. The so-called association that spoke for practitioners, the backgrounds of its leaders, the means of getting to power, the methods of controlling practitioners, and the routines of threatening record companies were all exposed one by one on the Internet.

Except for the people in the alliance, no one else can control the voices of these users. Those who were once oppressed by the Practitioners Association can now register a small account at will and describe many things that the Practitioners Association has done in a very detailed way, making it difficult for people to doubt its authenticity.

These stories are certainly plausible, but because they often involve the secrets of popular music stars and record companies, they attracted countless eyeballs. For a time, there were many "explosive posts" that caused a sensation in New York, which in turn attracted the attention of traditional media and the police.

Just when Zhou Zhi had restored the three paintings, things took a huge turn. The Digital Alliance Music Forum and the North American Music Practitioners Association sat together again, held a press conference, and issued a "joint statement"!
However, the person in charge of the Practitioners Association at this time has become the former Secretary-General of the Association, Sheldon.

The former presidents Truni and Denno have been investigated and prosecuted for dozens of criminal felonies, including intentional homicide, first-degree illegal injury, illegal possession and use of firearms and explosives, organizing smuggling, and transporting and selling banned drugs. (End of this chapter)