I am Da Song

Chapter 261 The official family is really a clever ghost
Although the government already has a residence newspaper, it is the same as the official media of the Song Dynasty. It reports all government news, national current affairs, and financial investment.

It does not delay the emergence of a series of publishing houses and newspapers among the people.

Zhao Huan's publishing house and Dazhong Youth Daily are obviously private profit-making units.

Another important factor that delays the popularity of newspapers is naturally the selling price.

In the past, the residence newspapers were hand-copied by merchants.All handmade products are destined to be limited in quantity and high in price.

And to solve all this, the method is also very simple.

That is industrialization, machine production, and driving down prices.

Zhao Huan introduced to Zhu Lian: "Previously, the price of the mansion newspaper was high. There are two main reasons. One is that the paper is expensive, and the other is that it is troublesome to copy the content."

"However, I have already figured out a solution to these two aspects. The solution to the high cost of paper mainly depends on paper mills. As long as a large number of paper mills start at the same time, the price of paper will definitely be suppressed."

"As for a large amount of paper bedding, the printing machine can be started to print, and the content of the newspaper is changed from manual production to mechanical production."

In short, everything can be solved by increasing productivity and encouraging business.

Then Zhao Huan said: "After the newspaper is published, it will in turn promote Tokyo's economic development. After the newspaper has a wide audience, there will inevitably be a large number of businesses advertising on the newspaper, and even this part of the income is enough to account for [-]% of the newspaper's income."

Zhu Lian smiled softly, and said: "I usually read the mansion newspaper. Since the first mansion newspaper on "Niu Li Party Struggle", I have not finished a single mansion newspaper. There is no shortage of readers for government-run newspapers. It is whether it can be more interesting than the Dibao. I have to say that the Dibao is indeed a bit empty and boring."

"The Great Song Dynasty started publishing newspapers from "The Controversy of the Niu Li Party", and started the private road of newspapers from "The First Emperor Fan Wenzhenggong." Zhao Huan said with a smile: "But the newspaper is about timeliness and freshness. It is interesting. Or is it another function of the publishing house."

"I plan to publish a large number of periodicals and reading materials."

Zhu Lian asked curiously: "Where do the officials go to find so many attractive unpublished books?"

Zhao Huan said with a smile: "This may be a difficulty for other people. But it cannot be easier for the royal family."

"There are a large number of out-of-print books and precious manuscripts of sages in the Royal Library. These are treasures that have never been seen by the people. I just need to let people filter out the popular content and print them out."

"These are the resources of the royal family. Instead of being buried in the pile of paper and moldy, I might as well use them as production resources to benefit the royal family."

Zhu Lian was surprised for a moment, how can it be like this?

Officials are really... able to make the best use of every resource in their hands.

Zhao Huan said with a smile: "After digging out the royal collection, I can still translate Dashi books, can't I? It can be regarded as a contribution to the country's academics. Especially Western Arabic numerals, I think it is very suitable for introduction."

Zhu Lian was completely shocked by her husband's brain hole, covered her mouth and exclaimed: "I don't know if this newspaper is interesting or not. But the journal published by the government will definitely be famous in the imperial capital, and even the whole world."

Zhao Huan said with a smile: "The publishing house selects the most skilled craftsmen in the world to guide the printing. Not only is the content wonderful, but the texture and packaging are also top-notch. It reminds everyone that the first impression of the Royal Publishing House is high-quality goods. It is bound to attract a lot of literati. Take the initiative to ask the publishing house to publish his works."

"In my dynasty, Song Ci is a masterpiece. Didn't Layman Yi'an publish various "Collected Works of Layman Yi'an" and "Ciography of Yi'an" several times? He even published a book called "Horse-beating Classic", summarizing horse-beating techniques?"

If it can give birth to cultural industries such as story books and novels, it will be a great achievement.

If it doesn't work, Zhao Huan can still write a "Romance of the Three Kingdoms" by himself.Who in the world is not curious about novels written by the emperor himself, why not buy a copy?
Zhu Lian nodded, and then asked: "But even if all these factories are set up, they won't need more than [-] people, right?"

Zhao Huan was confident, and said: "The rest of the people, I plan to arrange for the weaving department under the Shangyi Bureau. The beauty of clothing is called Hua; the etiquette is great, so it is called Xia. In my Central Plains, selling clothes, There must be no shortage of financial resources. There used to be more than 400 million pieces of silk in the left treasury, and tens of millions were given to the Jin army on the way, and the envoy Yue took them all back on the battlefield. It's a waste, I plan to have the Shangyi Bureau make clothes and sell them everywhere."

"Court-style clothing made by the weaving department dedicated to the royal family is bound to be all the rage. Just like the beige, it is popular from the court to the folk."

And after the scale and technical level here are improved, Zhao Huan can try to manufacture some styles he knows.

such as……

Forget it, forget it, you can't think too much about this, or you will have to ask Tang Yi to make love again.

Although Zhu Lian was the mistress of the royal family, she had never thought about doing business before. She was completely stunned by her husband's description, and lost the ability to continue to distinguish. You can also build a business empire of your own.”

Zhao Huan waved his hand casually and said, "Where is this going? What is the most important thing in a business empire?"

Zhu Lian asked blankly: "What is it?"

"It's money! Does the queen know what makes money the fastest?"

"I don't know... what is it?"

"Of course it's money. Money is the fastest way to generate money. Isn't the greatest wealth of the royal family the [-] million yuan from the state treasury?"

Zhao Huan said with a smile: "Qing has heard of family wealth of ten thousand guan, one hundred thousand guan, and one million guan. How have you ever heard of money of ten million guan? And the royal family has a net income of more than [-] million guan in a year, which is piled up in the mansion. Curry wastes a lot, and with a little operation, he can earn sky-high wealth back."

With tens of millions of wealth, this is not a question of whether it can be achieved, but if someone other than the emperor is so rich, the end must be that the family is ransacked and exterminated.

Whether it is Shen Wansan or He Shen, this is a typical example.

Zhu Lian finally recovered from his astonishment, and quickly persuaded: "The government wants to borrow money? Absolutely not, the lessons learned from the Qingmiao law are not far away. Forcing the people to borrow money will cause the people to live in poverty. The royal family would rather not want this wealth than bear the infamy of the people. .”

Zhao Huan said seriously: "This is the evil result of our government's restriction of industrial and commercial land. When thinking about the use of wealth, I only think of borrowing as a way."

"I think the Green Crop Law flexibly converts the stored grain in Changping warehouse and Guanghui warehouse into capital, and lends it to farmers and urban handicraftsmen at an interest rate of 20.00%, so as to alleviate the phenomenon of private usury and exploitation, and at the same time promote economic development. It is undoubtedly excellent to achieve the original intention of 'the people do not add taxes and the country uses enough', and the vision is also extremely advanced."

"However, the folks have a demand for loans, urban workshops, and handicraftsmen need funds to develop, and professional institutions need to replace usury loans to provide them with funds. But this policy should not be enforced by the government. Instead, we should learn from the advanced business concepts of big cannibals and set up banks. .”

(End of this chapter)