The richest man

Chapter 182 Buying KFC!
At this time, there was a Hongmeng computer on Zhang Jun's desk.

Referring to the design concept of the previous life, the monitor is separated from the mainframe, and the appearance is the same as the common desktop computers in Internet cafes in the 90s, with a 15-inch white CRT monitor and a white plastic mainframe.

Zhang Jun is conducting various software tests on the computer. The current mainstream software can run perfectly, and he can also play games on the computer, such as "Hong Kong Cubes", "Snake", "Minesweeper" and so on.

The office software suite is also fully installed, including Word, Excel, and PowerPoint.

However, Hongmeng Computer currently does not support Chinese characters, which makes Zhang Jun a little unhappy.

This requires Hanka to be developed separately.

As the name suggests, the so-called Chinese card is an expansion card that solidifies the Chinese character input method and its driver into a read-only memory.Zhang Jun has arranged for people to develop it, and this will not affect the sales of Hongmeng Computer.

Europeans and Americans do not need Chinese cards.

While developing Hanka, Zhang Jun asked them to develop an advanced pinyin input method.Wubi, he is not used to it.

In order to develop personal computers, Legend Technology bought a lot of patents, mainly related to memory and hard drives, and devoted itself to independent research and development.

Under the computer department, there are also subdivided software department, microprocessor department, memory department, hard disk department, motherboard department, display department, computer game department, peripherals department, etc...

Graphics card, not yet.

In order to develop these business divisions and catch up with the current advanced technology, Legend Technology has spent billions of dollars.

At present, the display screen, processor, memory, hard disk, motherboard, mouse, keyboard, etc. of Hongmeng Computer are all developed by ourselves.

It is also because the computer technology in this era is relatively backward and the threshold is low, so it is easier to catch up with the first-line technology.

Zhang Jun is willing to spend money on research and development, which also makes Legend Technology's technology not lag behind others.

All the main accessories are produced by ourselves, and the production cost is greatly reduced.

Hongmeng Computer naturally has great competitiveness in terms of price, but the products sold by Legendary Technology have always been relatively expensive.Zhang Jun also doesn't intend to sell Hongmeng computers at a low price to make money from Europeans and Americans, so he must be ruthless!
The hardware of Hongmeng Computer can't be said to be the most advanced in the world, but it is also very powerful.

The main reason is that the operating system is more powerful, and then there are a lot of more practical software, such as Office office software suites, games, and programming development software.

At present, users who buy personal computers mainly use their computers for office work, games, and programming.

As long as these needs are met, sales of PCs are bound to be very good!
Legend Technology Company not only sells products, but also sells creativity, function and practicality.

Therefore, there is a reason why it is expensive.

Of course, the Office software suite needs to be purchased separately...

In addition, the legendary technology company at this time is already famous, and it is the overlord of the game industry, with countless fans.

As soon as a new product is launched, fans actively buy it.

Once the Hongmeng computer is released, it will definitely cause a huge sensation.

Zhang Jun and Shangguan Muye agreed that the Hongmeng computer will be released on Christmas Day, December 12, and the external price will be US$25.

And the production cost was only around $600.

Sell ​​one and net $2000.

Zhang Jun is more and more aware of the benefits of owning a store. There is no middleman to make the difference, and the profit is too high.

Legend Technology Company has never stopped the expansion of specialty stores.

So far, the number of legendary stores has reached 3420.

This crazy expansion momentum is simply jaw-dropping.

However, the rapid development of the legendary technology company and the emergence of countless new products have allowed this expansion momentum to continue.

……

……

In the evening, when Zhang Jun returned home, he received news that the Queen of England would knight him, Lord CBE.

"Isn't this Lord CBE the same title that Daheng Shao was conferred by the Queen of England in 1974..." Zhang Jun was slightly surprised.

Mother Yang Qiu said: "Yes, that's right. However, Lord CBE is actually an honorary title, and it does not mean that he has obtained the title."

"In this way, this Lord CBE is nothing special." Zhang Jun pouted, "Hehe, the Queen of England is too stingy. Forget it, I don't care about British titles! But since someone awarded me this Lord CBE , I should at least give the queen some face, and then go to England to accept the queen's title."

Right now, Zhang Jun is still developing in Hong Kong. It is not good to not give the Queen of England face.

As soon as the news that Zhang Jun was awarded CBE by the Queen of England came out, it immediately shocked the Hong Kong media, and then aroused heated discussions in Hong Kong.

However, Zhang Jun's achievements are there, and everyone thinks that he deserves his name, and even thinks that the title conferred by the Queen of England is too low.

Eight days later, Zhang Jun came to England to accept the knighthood of the Queen of England.

On the day of the conferment of the title, all major media from around the world were present.

Zhang Jun pouted, noncommittal, with a smirk the whole time, and finished the process.

Two days later, Zhang Jun returned to Hong Kong.

This title is still very useful in Hong Kong, which means that your status will rise, and others will respect you more.

Afterwards, the news that Zhang Jun was conferred a lord quickly spread to the mainland, and this matter could not help but aroused the attention of BJ.

"Now, Zhang Jun is being wooed by the UK. I am worried that his attitude will be inclined to the UK! Zhang Jun owns a lot of industries in Hong Kong and has a huge influence. If we want to take back Hong Kong in 1997, we must find a way to get Zhang Jun's support! ’ said one official.

The rest nodded.

"Yeah, I read his profile and it's unbelievable. Starting from nothing, he has created such a huge achievement in just a few years, which is almost unprecedented. The company under his name almost controls Hong Kong's economy! And He also owns the largest media group, controlling public opinion and propaganda in Hong Kong!"

"How to win him over? We in the mainland are poor and white, so I'm afraid we won't be able to attract him. Many Hong Kong people are afraid of the mainland when they talk about the mainland, for fear that their property will be lost by our communism!" An official shook his head and sighed. .

The ideological work of Hong Kong people is not easy to do. Since the last time Hong Kong businessmen were invited to invest in the Mainland, only a dozen people came.

"I think Zhang Jun is quite patriotic. Didn't he say he wanted to donate 10 billion Hong Kong dollars last time?"

Next year, the country will reform and open up, and it will be officially established as a national policy.At the end of the discussion, everyone decided to offer very good conditions to Zhang Jun, including the opening of some industries that are currently prohibited, and welcome him to invest in the mainland.

After the mainland made a decision, Hong Kong Xinhua News Agency immediately contacted Zhang Jun to express goodwill.

"Mr. Zhang, congratulations on being awarded the CBE Lord!" Liu Changhe, director of the Hong Kong branch of Xinhua News Agency, said with a smile on the phone.

"There is no actual title, it's just an honor. By the way, President Liu, you didn't call just to congratulate me, did you?" Zhang Jun asked directly.

"Haha, congratulations are just passing by. The main thing is to convey the mainland's attitude towards you. I'll be blunt. When the mainland sees you being knighted by the Queen of England, the mainland is worried that you will be biased towards the UK, so I want to convey it to you through Xinhua News Agency. Their goodwill, the UK is just giving you a false glory, while the mainland can give you real benefits. The mainland is establishing diplomatic relations with the United States, and will reform and open up next year, open the country, and welcome overseas investors to invest in the mainland. At that time, you If you want to invest in any industry, the mainland will definitely give the green light as much as possible!"

Liu Changhe paused, waited for Zhang Jun to think about it, and then said: "The mainland is very determined to take back Hong Kong, even if it starts a war. You have great influence in Hong Kong, and the mainland needs your support. It is best to be able to take back Hong Kong peacefully, so as to avoid the occurrence of war. In addition, as the saying goes, "If you are not of my race, you must have a different heart." After all, the British are white, and they will not trust you completely. If there is any benefit, they will think At present, the Sino-British negotiations are imminent, so they want to win you over, but when you are no longer needed, they will definitely suppress you very frantically!"

"The motherland will always be your strong support!"

"As smart as you are, you will definitely make the right choice!"

Liu Changhe talked eloquently, while Zhang Jun listened quietly.

Finally, Zhang Jun said: "President Liu, listening to your words is better than ten years of reading, so don't worry. Of course, I have a deep love for the motherland. Although I live in Hong Kong, I have a pure heart to serve the country!"

Liu Changhe was very excited when he heard the words, he nodded quickly and said, "Okay, I'm relieved!"

Zhang Jun smiled, thanked Liu Changhe for his persuasion tonight, and then hung up the phone.

As long as it is a latecomer, who does not know that the mainland is the market with the most potential for development.

Based on the mainland and have a stable backyard, you can rest assured to fight wildly overseas.

Worst of all, if you rule the roost only in the mainland, you can also become a Fortune [-] company!
The bright moonlight shone into the bedroom, and Zhang Jun was still thinking about the phone call just now.

"If the Queen of England hadn't awarded him a knighthood, the mainland would not be so anxious!"

"However, this is beneficial and harmless to me."

"Mainland wants to win over itself, so it has to give itself sweet treats."

"I just don't know which industries the mainland will open up for itself?"

"Transportation, energy, hospitality, retail, real estate..."

Zhang Jun smiled.

"These industries will open up sooner or later. The top priority is to build factories in the mainland."

"The value of land in Hong Kong has increased too fast, and the price of labor has also increased."

"Although I have enough land to build a factory, it is not cost-effective to build a factory!"

"I hope the mainland can allow itself to buy a huge piece of land and build a high-tech industrial park integrating R&D and production!!"

"There are a large number of bloodthirsty real estate manufacturers in Hong Kong. The British Hong Kong government does not want Hong Kong to become a high-tech production base, and there is no policy support. Therefore, it is too difficult to develop high-tech industries..."

Zhang Jun sighed.

……

However, it said that after the conversation with Zhang Jun, the president of Hong Kong Xinhua News Agency, Liu Changhe, called BJ's phone and conveyed Zhang Jun's meaning.

However, he went on to say: "Although Zhang Jun is patriotic, he is also a shrewd businessman. A businessman values ​​profits. If BJ can't benefit Zhang Jun, it may be difficult to win his heart."

"Well, I understand, the government will consider it. Good job, Lao Liu, you must always pay attention to Zhang Jun, and report to him immediately if there is anything!"

"Yes!" Liu Changhe nodded solemnly.

……

10 month 15 number.

Louisville, Kentucky, USA, is sunny and sunny.

Liu Shan led a negotiating team to launch an acquisition offer to KFC.

Founded in 1952, KFC mainly sells Western-style fast food such as fried chicken, hamburgers, French fries, and soft drinks. It currently has more than 3000 branches, but most of them are franchised.

"call!"

"I hope this acquisition plan will go smoothly!" Liu Shan said to himself.

He used to work for KFC, but he never imagined that one day he would return to his old company and make a takeover offer.

The crowd soon arrived at the KFC headquarters.

"Welcome, Liu!"

"Long time no see, Mr. Matthew Morrison!"

Liu Shan shook hands with the first white man, Matthew Morrison, the CEO of KFC.

After exchanging pleasantries, everyone came to the conference room.

Matthew Morrison said: "We have received the acquisition offer from you. After discussion by the board of directors, if the price is right, KFC can be sold!"

Historically, KFC has been sold many times.

In 1971, investor John Y. Brown sold KFC to food packaging and beverage company Heublein for $2.85 million.

So Liu Shan was not surprised by KFC's decision.

The two sides started talking straight to the point.

Before coming, Liu Shan had asked the accounting firm to conduct a detailed investigation of KFC.

Although there are many KFC branches, but because most of them are franchised, the profit is not high.

Liu Shan gave a valuation: 4 million US dollars.

However, in the end, after two weeks of negotiations, the acquisition was finally completed.

Heublein sold KFC to Alibaba Group for $4.25 million.

After Zhang Jun received the news, he was overjoyed, and then ordered Liu Shan to start adjusting the business of KFC, mainly in the way of franchising, learning from McDonald's, first choosing a location, buying a storefront and land, and then franchising.Branches that have already been franchised can negotiate with them and buy their storefronts.

It is said that McDonald's is the largest real estate developer in the world, so that may not be the case in this life...

With a wave of his hand, Zhang Jun ordered the accountant to inject 5 million US dollars into KFC.

KFC's CEO is still Matthew Morrison.

Liu Shan still has tasks.

In the future, KFC will have tens of thousands of branches and will sell an extremely large number of beverages. Instead of cheapening other beverage companies, it is better to buy a beverage company yourself.

Coincidentally, in the 70s, the Coca-Cola Company was faltering, and President Austin’s diversified business strategy made it worse. For example, he invested in water conservancy projects, even bought a shrimp farm, and invested in a winery.A company that sells Coke, invests in water conservancy projects and wineries can understand, what does it mean to buy a shrimp farm? ? ?
Anyway, Zhang Jun didn't understand.

This is undoubtedly the best time to acquire Coca-Cola.

Coca-Cola's market cap is $33 billion.

After Zhang Jun plans to acquire Coca-Cola, it will be privatized.

Liu Shan frowned as he looked at Coca-Cola's information.

Coca-Cola, under the management of President Austin, has a growth rate of only 5.6% per year, severely underperforming the S&P 500.

"After the acquisition of Coca-Cola, Austin must be replaced!"

Liu Shan decided to make a suggestion to the boss later.

In the following half a month, Liu Shan did not immediately initiate an acquisition of Coca-Cola, but asked people to buy a large number of Coca-Cola stocks on the stock market, and did not make an offer until Alibaba held 5% of Coca-Cola’s shares. The other party initiates the acquisition.

The acquisition involving more than 30 billion US dollars has caused a huge sensation at the moment.

Zhang Jun's name once again entered the attention of the media.

However, this time the acquisition did not go well.

Coca-Cola's asking price of 50 billion US dollars is simply a lion's mouth.

Zhang Jun only authorized Liu Shan with an upper limit of US$40 billion. Liu Shan feels that this acquisition is a protracted battle, and the results may not come until next year.At the end of the year, the financial statements of Coca-Cola Company will be disclosed. As long as the performance is not good, the stock price of Coca-Cola Company will plummet...

Liu Shan thought for a while, and then expressed his thoughts to Zhang Jun.

Zhang Jun heard the words and expressed his support.

Anyway, there is no rush to acquire the Coca-Cola Company.

As long as there is a guy named Austin, Coca-Cola's performance will be irrelevant.

……

After receiving capital injection from Zhang Jun, KFC started a rapid development model, planning to open 1200 branches around the world a year.In order to speed up the development, they went directly to McDonald's to recruit people, and the angry opponent almost took KFC to court.

In Hong Kong, after learning that Zhang Jun had acquired KFC, KFC’s business was surprisingly good. Zhang Jun’s fans came to KFC to eat, and KFC quickly became popular in Hong Kong.

By the beginning of December, there were 12 KFC branches in Hong Kong, and the business of each store was booming.

"A lot of people come to KFC to eat now. The business here is really good. There are so many people queuing up!"

"KFC is very popular in Hong Kong, and many people are applying for franchising. Zhang Jun is the largest landowner in Hong Kong. He has a lot of stores, and KFC opened very quickly! I also want to apply for franchising, but the price is not high. Cheap."

A KFC branch in Kowloon.

Zhang Jun is chatting with a Disney film distribution manager.

"Star Wars and KFC joint promotion? Well, it's very good, I support it!"

KFC has many branches, which can play a very good role in promoting the movie.

Starting from December, "Star Wars" will start a large-scale publicity, and 12 million US dollars will be spent in just one month. It is incomparable that "Star Wars" advertisements will be bombarded indiscriminately and sweep the world.

Zhang Jun looked at the entire film promotion plan handed over by the other party. It was very detailed, and the various promotional channels including paper media, TV, and offline opened Zhang Jun's eyes.That is to say, the current prices are relatively cheap, and the U.S. dollar is also very strong. Otherwise, a mere 5000 million U.S. dollars would not be able to afford such a big move.

"The publicity plan is very good, let's implement it according to this!"

"Okay, boss!"

The next day, the front page of the "Hong Kong Daily" wrote only one sentence in large font: "Star Wars is coming, are you ready?"

(End of this chapter)