My movie scares global audiences to tears

Chapter 182 Pony's Heavy Burden 【Please subscribe! 】

At this point in the meeting, it has basically become Song Qi's stage alone.

No matter what kind of work, he can give effective suggestions in the first time.

As if he could see the future, he pointed out a way forward for everyone.

Looking at Song Qi who was sitting on the top and berating Fang Qiu, Lin Haoran who was below couldn't help admiring in a low voice: "The director's aura is so strong..."

"Yes!" A sigh came from beside him, Lin Haoran turned his head to look, but saw Bai Shuang was staring at Song Qi with inexplicable eyes.

Slightly taken aback, Lin Haoran glanced at Song Qi above him, and then at her again, as if he had been poured with cold water, he instantly became extremely sober.

He looked at Bai Shuang carefully, only to find that Bai Shuang, who was so beautiful in his eyes before, suddenly became very ordinary.

Looking back, he suddenly missed Cui Ling.

Above, Song Qi began to arrange work.

The first is the work of the film and television project department. The promotion of "Mr. Zombie" also falls within the scope of work of the film and television project department.

Therefore, Song Qi focused on explaining the film's promotional work to the director of the film and television project department.

This is Song Qi's first traditional horror movie, and audiences of traditional horror movies are generally older.

Therefore, this time, Song Qi focused on the traditional media for the promotion of the movie.

Of course, he didn't give up on the audience he cultivated with monster movies. Those audiences don't need him to put in much effort to promote them. As long as they see his movies, most of them will go to the theater to watch them.

However, publicity on the traditional media side is time-consuming and labor-intensive, because the main creative team needs to do it by themselves, spending time on shows, running road shows, and promoting the movie.

Fortunately, both parties have agreed on promotional matters in the contract in advance, and the actors need to fully cooperate with the film's promotion.

The meeting ends and the participants leave.

Song Qi didn't take a break, but directly called Xiao Ran and Xiao Ma to the office. He still had some important work to arrange for them.

The first is the work that the pony needs to be responsible for.

At present, the most important task in Xiao Ma's hands is not to shoot "The Walking Dead", but to develop a video platform operated by Miracle Film and Television.

As a content producer, and a content producer that is continuously producing good works, it is absolutely necessary to have its own content platform.

The data reported by the film and television project department has already explained the situation. Miracle Film and Television currently only needs to authorize the work IP to make money, but it can only make a little money.

Among them, the video platform has benefited the most.

Most of Song Qi's works were authorized for webcasting, and they were all sold to Daqian Film and Television.

In the past two years, Daqian Film and Television has directly attracted more than 1000 million new users through Song Qi's works.

You must know that the most important resources of the content platform are users and daily activities.

With users, you can sell advertisements, and with daily activities, you can cheat for financing, and they complement each other.

Song Qi's half-year online box office revenue is more than 20 million yuan, but the advertising prices of all his movies have already exceeded [-] billion yuan, and there are still prices but no market.

With tens of millions of users and 20 billion advertising fees, Miracle Film and Television earns it by itself, isn't it good?

Why let others borrow chickens to lay eggs for nothing?
Besides, Song Qi still has a lot of movies to make in the future. Could it be that these movies are sold to video platforms to earn some money?
Therefore, it is necessary to develop a self-operated content platform.

The platform is easy to build. Just find any team, and you can build a website in a few days, and make a decent APP in half a month.

But the most important thing about a content platform is content, high-quality content.

If you want to build a content platform from scratch, the biggest investment is not the bandwidth fee, but the money to buy the movie library.

After a content platform is built, after users come in, there must be something to watch, right?

But a director can only make dozens of movies in his lifetime, and hundreds of movies are considered high-yield.

But in the background of a content platform, there must be thousands of movies at least. Regardless of the quality of the movies, the number must first increase, otherwise it will not be possible to retain users.

If you want to have such a large number of films, there is only one way - to buy a film library.

What is a film library?
Film Library is a digital product that is packaged and sold by a company that holds a large number of copyrights of film and television works.

They often contain the copyrights of thousands or even tens of thousands of movies, with a period ranging from 1 to 3 years, and half a year or even a quarter in short.

Even though the copyright prices of many movies are extremely low, the total sum is not a small number.

At present, most of the domestic film libraries are in the hands of the three major video platforms.

They control more than 90% of the copyright of the film library. For this reason, they have to pay tens of billions of copyright fees to the copyright owner of the film library every year.

Such a high copyright fee has greatly reduced the profit margin of the video platform. Sometimes the video platform is busy all year round and even loses money.

But even so, video platforms still spend a lot of money every year to buy as many film libraries as possible.

Because the film library represents resources, if you don’t buy it yourself, it will be bought by others.

And a certain film in a film library may cause a potential customer to fall into the arms of competitors, which is unacceptable to video platforms.

So even if they know that they may lose money, the video platform still has to bite the bullet and desperately buy film libraries.

From a certain point of view, their jobs are equivalent to working for film library bosses, and film library bosses are film and television companies that control the copyrights of a large number of film and television works.

Among them, companies at the industry giant level are the main ones. They often have a history of hundreds of years and hold thousands of copyright resources in their hands. These copyrights are their foundation.

Therefore, when Song Qi and Eternal Pictures had a dispute before, many people said that Eternal Pictures did not lose, because Eternal Pictures' lifeblood film library was not affected, so this is not unreasonable.

Miracle Film and Television has only been established for three years, and its background is much worse. Therefore, it is very disadvantageous to build its own content platform, because it will cost a lot of money to buy a film library.

But the money that should be spent still needs to be spent. With the current development speed of Miracle, it is time to plan ahead. The Eternal Pictures incident is a lesson. If we don’t start to build a corporate moat now, Miracle Films will still be defeated by others sooner or later.

Therefore, Song Qicai arranged for Xiao Ma to film "The Walking Dead". This web drama is the big killer he prepared for Miracle Films' self-operated content platform.

All content platforms need top hits the most. As long as there are top hits, there will be no worries about lack of users and traffic.

And Song Qi's most indispensable thing is hit works, as long as he wants, he can quickly produce a large number of hit works.

Therefore, in the coming period of time, the work burden on Xiao Ma may not be light.

As for Xiao Ran, she needs to be in charge of another business, which is games.

Song Qi is already planning to make a "Resident Evil" game.

　Chapter 5
　　
　
(End of this chapter)