man of the peninsula

Chapter 367 Brand and Bearer

"The business in the store is so booming, have you considered opening a branch?"

In the night market full of neon lights, Lin Yuner's naive thoughts made Zhu Ziren almost throw away the milk tea in his hand.

"Not at all." Zhu Ziren sincerely and resolutely denied, "Every day the accounts are losing money. If I open a few more, I will be declared bankrupt. My little heart can't bear that kind of blow."

"Is the business so good and still losing money?" Lin Yuner just felt incredible, "Although the price is quite cheap, the price of raw materials is even cheaper?!"

"But the rent is expensive. This is Qingtan Cave." Zhu Ziren said helplessly, "The rent here is several times that of other places."

"Then there is no other way, Qingtandong is like this." Lin Yuner said with a little regret: "I was thinking that you could open one in front of our company, and the business must be very good."

"If you like to eat, it doesn't matter if I open one near Shamao Company." Zhu Ziren suddenly changed into a pampering person, "Anyway, the money our milk tea shop earns is enough for the Mala Tang shop, so open as many as you want Malatang is fine."

"Are milk tea shops so profitable?" Lin Yuner was surprised again.

"The guy who consumes the most material is water. Is it possible that the business will not make money?" Zhu Ziren explained a little, "Although there are many scammers in the system of joining milk tea shops, the shops that survive are still quite profitable. Not to mention that we don’t even have to pay franchise fees in South Korea.”

"By the way, do you have any plans to start your own business?" Zhu Ziren asked suddenly.

"I must have an idea, can I still be an idol for the rest of my life?!" Lin Yuner suddenly felt depressed, "But there is nothing I can do in the past few years. I have to buy some real estate first with my savings, and I have no spare time to use it to be myself. business."

"It doesn't matter, anyway, your company won't allow you to start your own personal business now. If you can't do it, you can't do it." Zhu Ziren said casually: "But if you have spare money, you can do some investment and the like. Companies that don’t use your name as a publicity point shouldn’t care about you.”

"Uh..." Lin Yuner blinked her eyes, as if she hadn't recovered for a long time, "Why?"

"Why?" Zhu Ziren didn't realize for a moment what Yoona was wondering about, "Is it asking why the company doesn't allow you to start your own business? Or why can't you use your name as a publicity point?"

"It's all there. If you can explain it, you can explain it to me." Lin Yuner said.

Zhu Ziren sighed: "Then it will be a bit troublesome to explain, let's talk about it when we go home."

……

After taking a rest at home, Zhu Ziren went to the kitchen to fry some snacks, while Yuner patiently brewed coffee for the two of them.

"Before the effect of coffee changes from sleep aid to refreshment, let's solve the problem quickly." Yuner handed Zhu Ziren a cup with a smile.

"Then what if it can't be solved?" Zhu Ziren couldn't help but rolled his eyes, "Do we not need to sleep tonight?"

"It doesn't matter to me." Lin Yuner blinked her eyes charmingly, "The key is whether your body can handle it?"

"Hehe." Zhu Ziren didn't fluctuate in his heart, and even wanted to laugh, "You have to be half-mouthed when you behave on the bed, and you won't be begging for mercy every day."

"Hey, don't you know what fun is?" Yun'er said dissatisfied.

Zhu Ziren's answer was even more annoying: "I understand, but I don't want to tell you this right now."

"You're really annoying~" Lin Yuner couldn't help but sit on the sofa with a cup of coffee angrily, "You'd better get down to business!"

"Before I get down to business, I want to ask, do you really plan to start a personal career?" Zhu Ziren said seriously.

"Who wouldn't want to?" Lin Yuner asked back.

"Then I advise you to dispel this kind of thinking. The company will not allow it, but will try its best to block those who want to do it. And all South Korean entertainment companies will acquiesce in this kind of practice. Is there even a chance to complain." Zhu Ziren said slowly. Take a sip of coffee slowly, "Of course, there is no injustice at all."

"Use yourself as an example." Zhu Ziren took a deep breath and began to reveal the painful reality, "If you plan to start a personal career, then you will definitely consume the Girls' Generation brand. Isn't that right? Because in In public perception, you are an important member of Girls’ Generation.”

"But is Girls' Generation yours? No. Do you have the right to use the Girls' Generation brand? No."

"Because this brand belongs to the silly hat company."

"From your own point of view, each of you may feel that you have paid a lot for the Girls' Generation brand, but you may not have considered some things from the company's point of view, considering what they have done."

"Have you considered it?" Zhu Ziren asked.

Lin Yuner shook her head: "I haven't."

After laughing, Zhu Ziren continued.

"You debuted in [-], and you were trainees before that. At that time, you didn't know what you would be like, and you were just practicing hard."

"But it's not the case with Shady Hat Company. They have been preparing for this brand before that, and so many trainees are the evidence. Calling Girls' Generation or other generations will not affect the success of this brand, because they will spend countless resources on it. .”

"Most things like songs, dances, variety shows, film and television, commercial endorsements, etc. are fed to your lips by silly hat companies, and then you digest them very well and finally achieve the brand of Girls' Generation. From the company's perspective, this is the case. .”

"From a factual point of view, the company has to do more. After all, there are so many employees inside and out who serve you. This has to be counted on the company's head, and the company is very aware of this. clear."

"After all, no one knows what they have paid."

"Here, do you understand what I mean? In the eyes of the company, you are just people selected by the silly hat company from many trainees to become the brand bearers of Girls' Generation. It's nothing important. Even if you change people, you will probably still This is the effect. What really makes the Girls’ Generation brand successful is the hard work that the company started years ago, and the hard work of so many employees afterward.”

"Excellent bearers will make the brand more effective, but the lower limit is still guaranteed by the company. Brands need bearers, but these bearers are trained and selected by the company, and even the growth of these bearers after their debut depends on the company. Stretched."

"So Girls' Generation is not yours, but the company's. Many entertainment companies will hardly release their brand names after their artist groups don't renew their contracts. It's almost the same reason."

"Therefore, if you want to engage in personal business under the banner of Girls' Generation, it is absolutely not allowed by the company, because it will consume the effectiveness of the brand, unless...the company can also get benefits."

"But it's all personal business. How can the company benefit from it? So, if it can't be done, the company won't allow you to do it."

"Anyone who has this idea and puts it into action will be ruthlessly suppressed by the company, even if he leaves the company."

Zhu Ziren spoke lightly of the cruelest reality in the circle.

These words are not entirely correct, Zhu Ziren said a lot of wrong and unkind language in it, but the core is not wrong.

Some people think that the company is good and some people think that the company is not good. It is all determined by the company's packaging level of the core.

The relationship between a long-lived entertainment company and its artists is a bit like that between a teacher and a student. Every student thinks that he is very special, but he doesn’t know that the teacher will have dozens or hundreds of students every year who are not different from last year. .

Therefore, artists may be consumables for the company.

Of course, the lifespan of an artist is not short, so the relationship between the artist and the company is much closer than the teacher-student example just mentioned.

In fact, there is one more important reason. The company must be stronger than your artist. In such matters, the power usually has the final say.

……

"I understand everything you said, and I understand everything." Lin Yuner bit her tongue and said in a low voice: "But I still think we are great, I think we are Girls' Generation."

"Hahaha, of course, I think so too." Zhu Ziren opened his arms cheerfully, "I will help you when it really happens to you."

Thinking about what this person said just now, Yun'er, who was leaning in his arms, was inexplicably aggrieved: "But you shouldn't be from the company, you are the high-ranking director Zhu, this kind of thinking should not be for you. Is it wrong?"

"What nonsense are you talking about?! I'm standing on the side of the company and the chaebol, but I still love people like you very much." Zhu Ziren joked.

Well, Lin Yuner seems to understand why this man is so popular among the insiders.

Wait a minute, is this a good thing? !
Lin Yuner's heart trembled suddenly.

"You are not allowed to say such things to others in the future, did you hear that?!" Lin Yun'er stressed nervously.

Although he didn't understand why, Zhu Ziren scratched his head and agreed.

"I have nothing to say to others, why are you free?"

……

(End of this chapter)