man of the peninsula

Chapter 512 Sponsorship Issues
Constantly switching programs, each newly cut program is just a quick look at the progress bar, and in the end, I didn’t see any interesting content.

"What are you doing?"

Liu Renna was almost dizzy by Zhu Ziren's strange behavior.

"I've said it all, check the work." Zhu Ziren replied casually without even looking at her.

"But what are you checking? Can you check your work even if you can't see anything?!" Liu Renna complained.

"Ah, I forgot to tell you." Zhu Ziren turned his head and embraced Liu Renna in his arms, "This time the inspection is not about the quality of the program, but about how well they get sponsors."

"In the end, you saw it too." Zhu Ziren had a smile on his lips, "I'm very satisfied!"

"Are you satisfied?" Liu Renna felt even more dizzy immediately, "How can I see that there is no sponsorship? Is this still satisfactory?!"

"Otherwise?" Zhu Ziren wrapped his arms around her neck, and slipped his palms into the pajamas along the gap, "The news of my resignation has spread, and if all the shows get sponsorships, everything will go smoothly. Doesn't that make me seem unimportant?"

"Well, why do you look like a scumbag who can't see his ex-girlfriend living well after breaking up." With a shy snort, Liu Renna suddenly became worried about her TV series, "Our TV series won't and won't be able to Sponsorship? Don’t forget that you set the mode of filming first and broadcasting later, if you can’t get it now, you really can’t get it!”

"Don't worry about this. When this TV series was just established, it has already got two strong sponsors, both of which have invested a lot of money." Zhu Ziren said with a smile: "So even if you can't get sponsors now It's ok."

"Because the first two sponsors gave too much, we adopted a one-size-fits-all model of filming first and then broadcasting. This puts a lot of pressure on the brands that want to sponsor later, and it must be bloody. Therefore, it is more difficult to attract sponsorship. Yes." Zhu Ziren shook his head and said, "But because this TV series is a TV series that I value very, very much, it is much less difficult to get sponsors, it's interesting."

"Interesting is interesting, how is the sponsorship of "My Love from the Star" going?" Liu Renna asked curiously: "Also, who were the two sponsors who paid a lot of money at the beginning?"

"The sponsorship is very good. I have opened a green channel for the sponsorship over there, and it will not be affected in any way. Because Qian Songyi is a big star's personality, brands such as luxury goods and cosmetics are very happy to sponsor us. "Zhu Ziren said unhurriedly: "Plus that Jun Ji-hyun plays the role of Cheon Song-yi, those brand parties are more happy, almost rushing to give us money."

"As for who the first two sponsors who spent a lot of money are, I'll let you guess." Zhu Ziren made a fool of himself on purpose, "It's easy to guess, if you can't guess, you're really an idiot."

Liu Renna felt something bad in her heart, and felt that if she guessed it, she would be considered an idiot. She quickly put her head into Zhu Ziren's arms, and said coquettishly: "I lost half of my soul because of you teasing, how could I guess?" Come out, just give me the answer!"

"Actually, it's not hard to guess." Zhu Ziren sighed, "Everyone knows that I attach great importance to this TV series, but how do you know? Thinking of this, the answer to who the first two sponsors are is already ready. Yes, it's Renhezhuang and Paobao."

"These two properties are directly under my name, which is definitely a very obvious signal of my importance." Zhu Ziren raised his right hand slightly, "You don't even know this, so it's a little bit of a show to the crew. Don't you care?!"

"Oh!" Liu Renna cried out in pain, and quickly explained: "He is an actor, he can do whatever the director tells him to do, it's useless to pay so much attention."

Zhu Ziren was stunned for a moment, then smiled and said, "It makes sense, I'll let you go this time."

"Don't let the horse go, watch TV." Liu Renna snatched the remote control, "I feel dizzy from changing the channel, let me choose the program!"

"to make."

……

"You Who Came from the Stars" is a powerful promotional platform. No one knows better than Zhu Ziren, so it is understandable that he bet all his wealth on advertising.

At the same time, Zhu Ziren also has other selfish intentions.

Didn't "You Who Came From The Stars" make eating fried chicken and drinking beer popular? Now, my uncle has replaced you. Give me all the Chinese food, the best is the Chinese food in Renhezhuang!
To some extent, this should be regarded as cultural export, hahaha!
As for the output effect, it can only depend on the face of God, and it cannot be forced by manpower.

But there is one thing that Zhu Ziren can insist on, that is, if someone shamelessly learns Chinese food and goes back and says that he improved and innovated it, then he will be slapped in the face. He knows it hurts!
Of course, if you want to do this, you still have to hold TVN firmly in your hands, but Zhu Ziren never said that he intends to give up TVN.

It is said that TVN recently has a TV series related to Zhu Ziren about to start broadcasting, "Please Answer 1994".

In terms of sponsorship, the contrast between "Reply 1994" and "You Who Came from the Star" is quite strong.

"Please Answer 1994" is too distinctive in its era. Ten years ago, people's lives and environments were very different from today's, so it is much more difficult to get sponsors, because it is impossible to do it without affecting the quality of the series. Good implant.

However, if you forcefully implant it regardless of other influences, it will arouse the rebellious psychology of the audience, and directly feel disgusted with your product.

Implantation that is not done well is the same as reverse marketing. Everyone understands this principle, so some brands simply don’t sponsor you when they see that the implantation is not done well.

Therefore, this kind of TV series advertised as low-cost production is likely to be forced to become a low-cost production because sponsorship cannot be obtained.

……

"I'm sleepy, let's go to bed."

Zhu Ziren closed his eyes, and suddenly he got under the covers.

"It's early, isn't it?"

Although she said so, Yoo In Na cooperatively turned off the TV and the bedside lamp and got under the covers.

"Do you want to start dealing with the problem as early as tomorrow?"

Liu Renna hugged Zhu Ziren from behind and asked carefully.

"No, it's just that I've been thinking too much about things recently, and I can't keep up with energy." Zhu Ziren replied: "I won't respond to anything recently, unless they affect the company's stock price."

"Isn't this going to happen now?" Yoo In Na asked.

"It will, but the impact is limited." Zhu Ziren patted the back of her hand lightly, "I can get all these little problems together after a while, don't worry."

"Well, good night then."

"Good night."

……

(End of this chapter)