my return 2002

Chapter 122 YY
Seeing that his colleagues were satisfied with their salaries, Li Xuelin also secretly heaved a sigh of relief. In any case, they left because of themselves. Go for the grateful gaze.

"Mr. Shen, I want to ask, what do you plan to do with this game community? We are just content editors and don't know anything about programming." Li Xuelin rearranged his mood and said seriously.

Shen Lang waved his hand: "You don't have to worry about this, I will re-organize a game department, and all the personnel will be fully equipped. You just need to be in charge of content editing, and Lao Li will be the head of the department."

Although Li Xuelin had thought long ago that Shen Lang offered him such a high salary to hire him, he was not an ordinary employee, but he did not expect to hand over a department directly to him. This kind of trust made Li Xuelin feel the importance he had never had before. I secretly made up my mind to do a good job in this game zone.

The three people who came with Li Xuelin also looked at him enviously, and at the same time, they also had a certain promise for the future. Judging from Shen Lang's actions, this game zone will definitely not be a small fight. Sohu has already rumored that it will buy it 17173's news, it is said that this deal is worth hundreds of millions, which proves that the game community has a lot to do.

Li Xuelin straightened his back, cleared his throat, and asked, "Mr. Shen, is our game community benchmarked against 17173?"

Shen Lang nodded and shook his head: "17173 is more like a consulting and strategy website, but it's not doing well in the community, and this is exactly our opportunity. What we want to do is a website that allows players to contact A closer interactive gaming community."

"Interactive game community?" Li Xuelin's eyes lit up. He also knew about 17173 and knew what Shen Lang said was good. 17173's homepage game navigation, consulting and sorting are really good. Both domestic and foreign online games and stand-alone games are covered. , but users are mostly just browsing, the retention rate is actually very low, let alone a sense of belonging, users are easily attracted by better content, and thus abandon 17173.

Unexpectedly, Shen Lang's ideas coincide with his, but Shen Lang's conception is more comprehensive than his, which makes Li Xuelin admire Shen Lang even more, no wonder the other party can achieve such an achievement at a young age.

Shen Lang paused, and continued: "I don't know if you have thought about such a question, why are stand-alone games more popular than online games abroad, but the opposite is true in China?"

Seeing that Li Xuelin and the others were lost in thought, Shen Lang directly threw out a conclusion.

"It's actually very simple, because our Internet development is relatively late, and online games take on part of the social attributes. Chatting with friends in the game and bragging is more interesting than boring monsters and leveling, but chatting in the game costs money. Yes, point cards are consumed every minute, for those cash-strapped players, is a community where you can chat with friends in the game without spending money outside the game, is it attractive?"

The four of Li Xuelin were all stunned when they heard the words. It was the first time they had heard of the concept of online games = games + social interaction, but judging from their own experience of playing games, Shen Lang was right, whether it was killing monsters or leveling up. It's still PK in the wild, players always like to stick together, maybe it's the social needs that are at work.

"Mr. Shen, do you mean to focus on online games, establish game forums, and provide players with a place to speak freely?" said one of the fat people who came with Li Xuelin.

Shen Lang shook his head: "The game forum model is not time-sensitive, and user stickiness is too low. Why can't we provide an instant chat platform for players to communicate in real time?"

"Instant chat? Mr. Shen, are you going to benchmark QQ?" Li Xuelin was shocked. He didn't expect Shen Lang to have such big ambitions. You must know that just this month, Penguin announced the latest registered user data of QQ, which is as high as two Billion, already well-deserved, even if the software is No. 1, Shen Lang actually wants to challenge the status of QQ?
Shen Lang nodded calmly. There are two unavoidable problems in doing the Internet in China. One is life and death, and the other is penguin. Currently, this penguin is still in its infancy and there is still room for development. Once it grows into that Sky-swallowing behemoth, if you want to get involved in instant messaging software again, you can only wait until the next boom period - the arrival of the mobile Internet era.

Of course, even so, it would be very risky for Shen Lang to compete with Penguin even in the software field. At this time, the cost of bandwidth is too high, and even an "ordinary family" like Xiao Ma almost wants to sell QQ , Shen Lang will face enormous economic pressure for a long time in the future.

However, Shen Lang still gritted his teeth and made a decision, because he knew very well that in another year or two, he would not even have the chance to hesitate, so what if he started a new life, even if the business failed?He can still make a comeback, and these 20 years of experience are his greatest capital.

Shen Lang looked at Li Xuelin with piercing eyes, and smiled: "How about it? Do you dare to touch QQ head-on?"

"Dare!" Li Xuelin's excited voice trembled a little. At this moment, he felt that he had returned to the time when he was just out of school. In that year, he just joined the newspaper office. In that year, he was jealous and vowed to expose all injustices in the society. At this moment, he felt a little lucky that his blood was not cold yet, and he was still alive.

After the excitement, Li Xuelin gradually calmed down: "Mr. Shen, we still need to build the framework of the game community first, so as to attract players to use our instant chat software?"

Shen Lang nodded appreciatively: "That's right, QQ has already covered a large number of students and white-collar workers. It is impossible for us to be tough from the front, so we need to start with the game player group, and the game community is the most important thing." The most important thing is to make them inseparable from our game community, and only in our game community can we find like-minded friends, as more and more friends, their dependence on our software will become deeper."

"My idea is to open the guild system to players and attract various guilds that already exist in the game. Their presence will naturally bring in a large number of guild players. After we have a certain player base, we can recruit players through some strategies. activities to attract casual players, and when necessary, give these trade unions some in-game rewards, such as point cards, game equipment, consumables, and the like.”

In Li Xuelin's mind, the scene of players using their instant messaging software to interact passionately in the game has already emerged.

Before coming to Shanghai, Li Xuelin had already made similar ideas. However, when Shen Lang revealed his plan, Li Xuelin found that his previous ideas were too immature, just like the graduation project of a college student.

"Mr. Shen, what's the name of our instant messaging software?"

"Let's call it YY."

"Way?"

(End of this chapter)