my return 2002

Chapter 187 If you want to take it first, you must first give it

Shanda's original acquisition of Singularity has caused quite a stir in the Internet circle.

But in comparison, Inspur Technology’s acquisition of Huanjianshumeng is far less exciting to the majority of web writers. The reason is also very simple. Jianyu Jianghu is the first online game adapted from web texts, and it has achieved unprecedented success.

Secondly, the sky-high copyright fee of [Zhu Xian] has made countless web writers tremble. It is no exaggeration to say that the ultimate dream of most web writers at this moment is that their novels can be read by Inspur Technology, and then they can get millions of copyrights Fee, become a millionaire in one fell swoop.

Although Shanda is more famous, its influence in the online literature circle is far less than that of Inspur Technology.

Not only the writers of web articles, but also the editors. Li Xuelin is a reporter, and at the same time, he has built a multiplayer game community. He is very aware of the importance of editing to the content industry.

When Jingcheng handed over to Kong Yi, he began to rebuild the editorial team. On the one hand, he assessed the original editors, and on the other hand, he recruited new editors in the circle.

Regarding the treatment of the editors of Huanjian Shumeng, after Li Xuelin asked Shen Lang for instructions, he decided to give all editors the standard of first-level programmers of Inspur Technology.

In terms of salary, Shen Lang has always been very generous. An ordinary first-level programmer earns [-] a month and [-] a year. If the project is well done, there is also a year-end bonus.

As soon as such generous treatment was exposed, it quickly caused a wave of applications in the Internet circle, and many Internet authors also expressed that they should write a der and go to be an editor.

Even many editors in newspaper offices and magazines have sent their resumes to Li Xuelin's mailbox. Li Xuelin is very clear that although these editors of dry entities are of good level, they don't understand online articles, so when replying to these editors, they will Only one sentence.

"From the ten web articles that impressed you the most, choose a sentence that impressed you the most from each book."

These emails were sent back, and 95% of the people were directly screened out.

Actually, is this question difficult to answer?Of course it's not difficult. Even if you haven't seen it before, you can watch it right away. Li Xuelin didn't set a time.

But in the eyes of many physical editors, online articles are just not popular, and a glance will defile their noble souls.

If you expect this kind of people to come to the website as editors, the website will be fine.

On the contrary, Li Xuelin is more interested in those editors who have changed their careers from Internet writers. Although many of these people do not have high academic backgrounds or experience as editors, they love Internet articles, and they have been authors, so it is easier to follow. Author communication.

Li Xuelin's idea received Shen Lang's full support.

In mid-April, when Li Xuelin returned to Shanghai from the capital, Shen Lang rented an office directly downstairs from Inspur Technology as the headquarters of the new station.

Only four editors came back with Li Xuelin this time, and the others were dismissed. It wasn't that Li Xuelin was cruel and dismissed them all, but that the Huanjian Shumeng was originally established by a group of webmasters. It's the shareholders, Shen Lang told them all to take the money and leave.

After another three days, all the things packed from the capital arrived. Desks and the like were all sold on the spot, and the ones brought back were computers, servers and the like. Shen Lang sent a few technicians to make The installation and debugging are done.

"Mr. Shen, since we are making a wholly-owned acquisition, should we change the name of Huanjian Shumeng?" Li Xuelin suggested.

Shen Lang shrugged: "Well, it should be changed, what do you think?"

"Hey, don't you often say that the goal of Inspur Technology is to change the world, or is it called Chuangshi Chinese Network?"

"Uh..." Shen Lang almost put the tea on Li Xuelin's forehead. He couldn't be innovative if he chose such a bad name.

"Ahem, the meaning of creation is too great, and it overlaps with the meaning of singularity, or it is called Xingchen Chinese Internet Cafe."

"The target is the sea of ​​stars? That's not bad, then it's called Xingchen Chinese Website."

Soon the former users of Huanjian Shumeng found that, apart from changing the name to Xingchen Chinese Website, the typography of the entire webpage looked much more comfortable, and the color of the background of the website became much softer, not as gaudy as before. Yes, not to mention ugly, the eyes are prone to fatigue after watching for a long time.

In fact, in the early stage of the novel website development, it was done by a group of laymen, and the webpage development was as long as it could be used, and the framework was designed in a mess.

After Li Xuelin took over, he transferred three programmers from playing more games to re-create a framework for Xingchen Chinese website. You can get the search content they want without searching all the titles or author names. You can even directly search for some keywords, such as fairy tales, fantasy, etc., and many related books will pop up, which saves a lot of money. The time cost for users to find books.

The series of changes in Xingchen Chinese website are seen by users, coupled with the navigation recommendation of 360 browser, the number of users began to increase rapidly.

Soon Wu Wenhui's team at Singularity felt tremendous pressure. Judging from the background data of these days, Singularity users have shown a downward trend for three consecutive days.

Lin Tingfeng said with an ugly face: "If I knew it earlier, I shouldn't have provoked Inspur Technology."

The rest of the founders also nodded in agreement. Before that, Inspur Technology had no intention of entering the web literature industry. Why did it acquire their biggest competitor, Huanjianshumeng, right after Shanda acquired Singularity?
When Tan Qunzhao received Wu Wenhui's call, he readily agreed to send a group of programmers to help Singularity upgrade its website. After all, it is a wholly-owned acquisition industry, and now it is Shanda's asset.

Chen Tianqiao also wanted to use the singularity card to find out the details of Shen Lang.

Obtaining the Singularity of resource inclination, the website was quickly remodeled, but in comparison, the users of Singularity did not improve the user experience by several grades like Xingchen Chinese website.

If some flaws in the details can be tolerated, the function that Wu Wenhui can't accept the most is the search function.

Before Singularity, there was no search function at all. This function was only available after seeing Xingchen Chinese website being acquired. Wu Wenhui thought it was very useful, so he asked the programmers from Shanda to make one.

However, if you enter keywords in the search bar of Singularity, either only the title or author name with keywords will come out, or a bunch of messy books that have nothing to do with the keywords will come out.

Wu Wenhui could only speak nicely to Shanda's programmers, who invited them to dinner and handed them cigarettes, and wanted them to optimize and upgrade.

As a result, these programmers responded with three words: Can't do it!
"Why can't it be done? How can Xingchen Chinese Network do it?"

Seeing that Wu Wenhui doubted his own skills, these programmers were also a little upset and sarcastically said.

"Behind the Xingchen Chinese website is Inspur Technology. They have their own search engine, which has been in development for more than a year. If you equip us with a team, we can do it after more than a year of development."

Wu Wenhui froze on the spot and didn't speak. It was impossible to have a whole team, and it was even more impossible to develop it for more than a year. This group of people was borrowed from Shanda.

"Is there no other way?" Wu Wenhui asked unwillingly.

One of the programmers replied: "Yes, it costs money. Doesn't Baidu provide such an enterprise search service?"

Wu Wenhui's eyes lit up, and he contacted Baidu immediately afterwards, wanting to get support from search technology.

However, when Wu Wenhui told the person in charge of Baidu about his needs, there was a hint of joy in the other party's tone.

"No problem, we can fully meet your needs, but the cost is a little expensive, we have two charging models, one is the annual subscription, users like you who have additional requirements for search technology, the annual subscription is 20, and another is to pay according to the number of searches, 5 cents each time."

Wu Wenhui put down the phone as soon as he heard it. 20 a year doesn't seem like much, but he can't afford it. Singularity is not profitable now, and it still needs to rely on Shanda's subsidies. Every fund is paid in advance. After planning, where will he get the money.

As for the pay-per-view, it is even more nonsense. Based on the existing users of Singularity, one click per day is enough to make Singularity go bankrupt.

There is no way, Wu Wenhui can only report the situation to Tan Qunzhao, and Tan Qunzhao also has some headaches. Although Shanda is rich and powerful now, it has not yet reached the point of spending money like water. Singularity has no signs of profitability. Without a precedent of profit, it is obviously unwise to increase investment at this time.

"Okay, I get it."

Tan Qunzhao didn't give Wu Wenhui an accurate answer, and hung up the phone after leaving a word, which made Wu Wenhui very depressed.

Tan Qunzhao finally decided to report the matter to Chen Tianqiao, but Chen Tianqiao said indifferently.

"Isn't it just 20 a year? Granting it to him just happens to test the bottom line of Inspur Technology."

On the other hand, Li Xuelin was not idle either. After expanding the editorial team to 12 people, Li Xuelin also started to rebuild the business model of Xingchen Chinese.com.

The editors sat upright, everyone knew that this would be a meeting that would determine the fate of the Xingchen Chinese website, and even the big boss Shen Lang attended the meeting.

The debate on whether to charge or free is the core content of this meeting. The real confusion in this stage of the online text market lies in this point, because there is no mature business model that can be used for reference, and all websites are crossing the river by feeling the stones.

Among them, the most representative one is Singularity’s VIP member fee model, which is free from the previous Huanjian Shumeng model, which relies on advertising fees.

Shen Lang never opened his mouth. He was also observing how well these editors knew about online articles, and he didn't say anything until the debate reached the most intense moment.

"Did the advertising fees earned by the Huanjian Shumeng be shared with the author?"

For a moment, the entire conference room was silent. Editors, look at me and I look at you, said an editor who was left behind by the Huanjian Shumeng.

"Some well-known authors have been sent some money, but not much, and not every month. The key is to see if there is money in the company's account."

Shen Lang knocked on the conference table: "That's very simple. The author can't get any money from us, but he can get money from Singularity. How can we keep the author?"

All content industries have a characteristic, that is, audiences are always chasing high-quality content, and the same is true for online articles.

An editor asked a question: "But, Singularity has already charged fees first, and we will charge fees now. What if users don't buy it?"

Shen Lang smiled: "There's no need to worry about that. Singularity is charging, and we are charging too. Except for those novels posted on the forum are free, other novels have to be charged. After a long time, users will naturally Get in the habit of paying."

"Moreover, according to my observation, the reason why many users do not have the habit of paying is not that they have no money, but that they do not have online banking, and it is inconvenient to recharge. In this regard, I will let the 360 ​​Internet cafe management software access our recharge background, In the future, users can recharge and pay directly in Internet cafes.”

When the editors present heard the words, a common saying came to mind: leaning against a big tree can enjoy the shade.

It is comfortable to have someone behind it.

But this is not over yet, Shen Lang released another big move: "In order to attract more web writers to come to Xingchen Chinese website to create, I have discussed with you, Mr. Li, and will launch a full attendance reward for writers."

"As long as the book is signed and put on the shelves of Xingchen Chinese.com, if you update more than 12 words a day, or if you update more than 200 words a month, you can get a [-] RMB attendance award."

200 yuan does not seem like much, but it was not too much in 2000 when the general salary was only 2004 yuan. What surprised the editors was that the requirement for full attendance was so low.

An editor said worriedly: "I'm afraid that in this way, some authors will come to our website to do full duty."

Shen Lang waved his hand indifferently: "I'm not afraid of them coming, I'm afraid they won't come, not to mention you are still here, this level is for you to grasp, of course, the standard does not need to be set too high, everyone Don't save me money, if you want to take it first, you must give it first, I believe that with everyone's efforts, the money spent now will definitely be earned back."

All the editors present showed sincere smiles on their faces. Among other things, they were moved by this trust. With such a boss, they are motivated to work.

(End of this chapter)