my return 2002

Chapter 297 Video Member
A month later, Zhu Xian was officially released, and the box office reached 1.35 million. The Wang Zhongjun brothers were pleasantly surprised to find that this drama, which they had not expected much, actually sold so well?
It even directly surpassed [Night Banquet] to become the current annual box office champion. Although Lao Mouzi's [Full City with Golden Armor] will be released at the end of the year, there is a high probability that it will squeeze out [Zhu Xian], but even so, it is still a box office hit. The runner-up, plus [Night Banquet], Huayi has two of the top three box office movies this year, which is definitely a very good result.

The Wang Zhongjun brothers were naturally overjoyed, but there was one thing that made Wang Zhonglei very unhappy, that is, Liu Tianxian's contract hadn't been finalized yet, Liu's mother's attitude was very ambiguous, and she wanted Huayi's resources at the same time, but at the same time she wanted to wait for a price. sell.

This is also Mother Liu's usual routine. Cai Yinong of the Tang Dynasty was also played by her before. She originally asked Liu Tianxian to play Zhao Ling'er because she wanted to use this play to sign Liu Tianxian, but Liu Tianxian turned around and signed. Sony Music, going to release an album, turned around and entered the big screen, Cai Yinong was so angry that he jumped up and down.

For this reason, Cai Yinong also specifically called Shen Lang and asked him if he was familiar with Liu Tianxian, and Shen Lang replied directly: No.

On the other hand, the one-month closed beta of Zhu Xian online game has also come to an end. Just before the close of the closed test server, hundreds of thousands of players poured into the server, typing on the public screen, looking forward to the arrival of the public test.

During the internal beta of Zhu Xian, the highest simultaneous online has exceeded 80. Although the internal beta does not need to spend money, the number of officially charged players in the public beta will definitely decrease, but the public beta is often just the beginning, and many games need to be operated for more than half a year. It will enter a mature period, and the number of players will increase significantly.

This time, Zhu Xian’s closed beta lasted for a month, and it was also Shen Lang’s game that took the longest time to be tested. On the one hand, it was a stress test for the server, and on the other hand, it was also because it was the first time to do a 3D game, which required a long period of operation. To check the BUG of the game.

During this month, the Zhu Xian game project team was also busy. In order to find as many bugs as possible, the operation also organized a cash reward activity for submitting bugs. The maximum reward for finding major bugs can reach 5000 yuan, which also led to Daily operations will receive a lot of private messages and emails. I have to admit that players have really big brains. Many BUGs make game planners look confused: How did players discover such a secret BUG?
After the end of the internal beta of Jade Dynasty, the two issues that players are most concerned about, besides when will Jade Dynasty conduct the public beta, is what charging model Jade Dynasty will adopt.

Since the popularity of [Zhengtu], the model of charging for free game items has swept the entire mainland online game market. Free games have replaced point-and-click games and become the mainstream in the market.

Even though many players have been cheated by free games, in 2006, most players didn't have much money in their pockets. If a game is free, it means that it can get many free players.

Shi Yuzhu has already used [Zhengtu] to prove that a game can make a lot of money even if it only earns the money of local tyrants. As for free players?That's just the game experience provided by game manufacturers to wealthy players.

Among the many players in Zhuxian, they are also divided into two factions. One group hopes that the game can be charged by point cards. This part of players are players who can afford game point cards. They care more about the long-term experience of the game. Players can still become very strong with crazy krypton gold, but it is not like [Zhengtu] that one person can slaughter a city.

And the prostitute players all hope that Zhu Xian can be free. After all, they are already struggling to afford the Internet fee. Where can they get the money to buy some cards?

As for whether they will be seconded by local rich players, they don't care too much. As long as they have something to play, it's good. Anyway, it's free prostitution. Once the game can't support them, they can go to a new area, or change a game. In my mind, as long as you don't spend any money, you will lose your game account if you lose it. This is not a loss.

And don't think that prostitute players are a minority. In 2006, players who are really willing to spend money are a minority group. Even many prostitute players still think that it costs money to play a game. pit.

This can be seen in the Zhuxian zone in the multiplayer game. Since the end of the Jade Xian beta, the two factions of players have started a heated debate in the zone.

"It's really not what some people think. Game companies don't do charity. Why do they make games for free? What's more, a game like Zhu Xian, which costs 1.5 million yuan in a development cycle of two years, will definitely have a lot of value-added items if it is free. Maybe it will Selling equipment directly like [Zhengtu], this kind of game, anyway, I don’t play.”

"That is to say, free is the most expensive. I would rather spend a little money to play point cards. I really can't afford to play free games. My cousin just plays [Zhengtu] but their family thought he was in the West. poison!"

"We must support point card charging, this is the attitude of truly making high-quality games!"

Many point card players even called Zhuxian's customer service, asking them to withstand the pressure not to be confused by short-term benefits, and not to ruin such a good game.

It has to be said that gamers in this era are really pure.

Of course, the number of white prostitutes is even larger, and their reasons are very good.

"What era is this? Why are people still advocating point-and-click games? There are people who are willing to spend money on free games. As long as the game is fun, the game company will not lose money."

"Isn't that right, these guys are probably not entrusted by game companies? Free games have become a trend, and isn't [Ghost Blowing Lantern] also a free game? It's also operating very well, as long as you find a balance in the middle." .”

"Anyway, I don't have any money. If there is a point card charge, I can only give up."

Wang Tao found Shen Lang after summarizing the players' feedback.

"Mr. Shen, take a look, is Zhu Xian charged by point card or by item?"

Shen Lang didn't look at the players' feedback, but instead asked, "How long do you want [Zhu Xian] to operate?"

"At least ten years or more." Wang Tao said.

Shen Lang spread his hands: "Then why is there any hesitation? It must be point card charging, Lao Wang, we have already operated two games, whether it is point card charging or item charging, in fact, you can make money , Do you still remember what we said before the establishment of the [Zhu Xian] project? To be China’s World of Warcraft, do you think the lifespan of World of Warcraft will be lower than that of [Zhengtu]?”

"Yes, Mr. Shen, I understand what to do." Wang Tao scratched his head in embarrassment.

Shen Lang patted him on the shoulder: "Whether we are a business or a game, we will encounter many temptations along the way. Making money is an important criterion for measuring the success of a company or a game, but it is by no means the only criterion. I believe that a company that only thinks about making money will never become a great company."

As soon as Wang Tao left the office, Shen Lang received a call from Wang Zhonglei.

"Hey, Mr. Shen, it's me, that's it. Are you free this weekend?"

Shen Lang asked with a smile: "Oh, Mr. Wang, is it Zhu Xian's celebration banquet?"

"Yes, Mr. Shen has a good memory, but I'm afraid you'll forget it because you're too busy."

Shen Lang directly agreed: "How could it be? I am also an investor in Zhu Xian. How could I forget such an important occasion? I will definitely be there."

"Then it's settled, I will wait for your master?"

"Mr. Wang is too polite, let's meet and talk later."

Here Shen Lang hung up the phone, buried himself in signing some documents, and was about to go to the restaurant for dinner when he heard a knock on the door.

"Enter."

Seeing Zhou Shengjun push the door and walk in, Shen Lang was a little curious.

"Yo, why are you free to come to my place today?"

Since joining the company, Zhou Shengjun has been a relatively low-key existence. In addition, 360 video is one of the few projects in the company that has been losing money. Zhou Shengjun rarely takes the initiative to chat with Shen Lang.

Zhou Shengjun handed Shen Lang a document excitedly.

Shen Lang took it in doubt.

"Is this the membership system for .360 video?"

Zhou Shengjun looked at Shen Lang expectantly. 360 Video's constant loss of money put him under a lot of pressure, although the large amount of money he lost recently was caused by Shen Lang's efforts to acquire film and television copyrights.

Although Zhou Shengjun is very clear that the membership system may not be able to turn 360 video into a profit, but at least it can make more money.

It took Shen Lang a quarter of an hour to carefully read the contents of the file, and then closed the folder.

"Is the price of 12 yuan per month for this member too high?" Shen Lang frowned slightly.

Zhou Shengjun quickly explained: "Mr. Shen, the price of 12 yuan is actually not high. Users who don't want to watch advertisements but are willing to spend money will not care about the 12 yuan. Users who are not willing to spend money, even if it is one yuan they It will also be expensive."

Shen Lang shook his head and said: "Generally speaking, this is the case, but you have to know that many of our current competitors don't add advertisements in the opening titles, and we are the first to become a member. The price is too high, will it push users to competitor?"

"This..." Zhou Shengjun couldn't help feeling a little nervous when he heard this.

Shen Lang poured him a cup of tea, and comforted him: "This membership plan itself is pretty good, so let's change it to 9.9 yuan a month, and implement it according to the plan."

"In addition, isn't 360 Music's membership system about to be released? You can make a package and give users certain discounts. The early stage is mainly for market cultivation, and you don't expect to make money from it. Don't worry, even in developed countries in Europe and the United States. It took more than ten years for the country to gradually develop the habit of users paying for membership.”

The project team of 360 Music was led by two female programmers from Baofengyingyin that Shen Lang had dug from the Northeast, and they were also Zhou Shengjun's former subordinates.

When Zhou Shengjun heard it, he was convinced. If it was another boss, he would have to doubt whether the boss was talking about it, but he was relieved about Shen Lang. The leader of the project team that loses money in the company treats them specially. On the contrary, the more unprofitable the company is, the more resources he invests in.

Soon, after the 360 ​​video user logged in, he found that an announcement popped up to recharge the VIP membership.

Most members chose to click the exit button in the upper right corner. A video website still wants to recharge?I'm afraid I don't want to fart.

However, there are still a small number of users who click on the announcement, and then they find that recharge members can directly skip the pre-roll advertisement of the video and watch the content directly.

Although the pre-roll advertisement of 360 video is generally about 30 seconds, which is not too long, but there are still some impatient users who are tired of this mode of pre-roll and advertisement.

Domestic advertisements are basically fatigue-bombed, with little creativity, and no one would like to watch these brainwashing advertisements.

If you have a member, try to click on the member to recharge. It seems that 9.9 yuan a month is not expensive. It is less than ten yuan and you can avoid the interruption of the opening advertisement.

Of course, if that's all, there are only a few members who are willing to recharge, but there is also a membership privilege marked on the bulletin board-members can enjoy the preferential treatment of double buffering speed.

You must know that the Internet in 2006 was still relatively slow, especially when chasing dramas, you need to fast-forward, or skip some plots, you will encounter the phenomenon of freezes, some relatively poor video sites, and even There is a direct stuck phenomenon.

The buffering technology of 360 Video has always been at the forefront of the industry. As long as the network speed is not particularly bad, it can basically satisfy users’ daily drama watching. This is also the main reason why 360 Video has more users than Youku and Tudou combined. .

If you can get the double buffering of ordinary users, will there be no lag when watching dramas?

That is 9.9 yuan a month, buy it and try it out, and it can also avoid advertising. Some users who are not short of money directly pay to buy membership.

Then after experiments, they found that although the buffering speed was not as fast as expected, it was indeed much easier to use than ordinary members.

Moreover, these users who have purchased memberships also found that when they commented and left messages at the bottom of the video, there will be an exclusive VIP logo behind the ID, which looks quite cool.

However, the behavior of 360 Video to open member-only services has also caused dissatisfaction among some ordinary members.

"What kind of membership does a broken video site have? It's ridiculous. I don't watch it with you. It's okay, hot chicken!"

"Hey, I used to think that 360 videos were pretty good, but now they treat them differently. Isn't this treating us ordinary users as human beings? Let's go!"

"The 360 ​​video is inflated. Look at which video website charges for it now? Do you really think we can't find a place to watch the video?"

Sometimes people’s psychology is very interesting. In fact, membership services will not affect their interests at all. They used to watch advertisements, and now they still watch advertisements. No more money.

As for someone who hates them: You can also spend money.

They will say righteously: We either don't have money, or we don't want to spend it. No one else wants money, so why do you want money?
Under the debate between the two sides, the topic of 360 video membership service has also begun to arouse considerable repercussions on the Internet.

　Hey, Duck Dan is back after a while, and recommends new books for friends.

　　Interpol: Rewind the start time and solve the murder~
　　I, Policeman Lin Sen!

　　A police officer from the old city police station solved a murder case on his first day in the army!
　　At this point, I started my criminal investigation career.

　　


(End of this chapter)