my return 2002

Chapter 313 QQ Doctor
Just as Xiaomi quietly opened its doors.

In Pengcheng, the Penguin headquarters is holding an executive meeting.

Brother Xiao Ma glanced at the executives present with a stern look, and said in a heavy tone.

"I believe everyone has seen the financial report for the first quarter of this year. Compared with the fourth quarter of last year, there is no significant growth."

"Maybe some of you will be complacent and feel that it's just that there is no significant growth, and it's not a loss."

All the executives present lowered their heads. Everyone knew that Brother Xiao Ma was about to lose his temper. At this time, he must not hit the muzzle of the gun.

Brother Xiao Ma slapped the table and said angrily: "The large-scale popularization of optical fiber, the price of computer hardware has fallen, and the number of domestic personal computers has increased by more than 15% compared with last year, and this 15% has not been converted into our users. Everyone here thinks that Where is the reason?"

Zhang Zhidong has a grim face. In a fast-growing market, no business growth actually means that it is going downhill. The main reason is that the two projects that should have been the main growth points of users, QQ Log and QZone, have been crushed.

Moreover, due to the plagiarism incident of QQ Farm, many third-party software developers had a very bad impression of Penguin. A large number of third-party developers flocked to YY Space to develop software together, and contributed a large number of new users and monthly active data to YY. Compared with Penguin's data, it looks very bad.

That is to say, Zhulang Technology is not a listed company and does not need to release financial reports. Otherwise, if various data of YY are released, it is estimated that Penguin's stock price in the Hong Kong stock market will plunge again.

Brother Xiao Ma calmed down, stood up slowly, and bowed deeply to the executives present: "As the CEO of the company, I am responsible for the company's mistakes in decision-making."

All the executives present looked at Brother Xiao Ma in disbelief. In his memory, this was the first time he had admitted his mistakes in public. To use an inappropriate metaphor, it would be equivalent to an ancient emperor issuing an edict of guilt. detrimental to prestige.

Brother Xiao Ma slowly straightened up, gritted his teeth, and said, "Everyone, the first quarter of this year has passed quietly like this. Investors are very disappointed with us, and the capital market is looking down on us. If this continues, our business will suffer. If there is a large-scale shrinkage, our revenue will shrink significantly, and even, we will go bankrupt!"

"This is definitely not my alarmist talk. QQ's user advantage over YY is no longer obvious. In addition, everyone can think about it, what business do we have that can compete with the 360 ​​ecological chain?"

Some young executives present were a little unconvinced at first. However, when they tried to find a product to refute Brother Xiao Ma, they found that they could not find a convincing project.

QQ browser?The market share is too low, even worse than Google Chrome, which has just entered the mainland market.

Penguin?It seems to be one, but it's only because Shen Lang didn't run a portal website, and Penguin.com has no advantage at all compared to the three major portal websites.

Paipai?It is also because Shen Lang did not do e-commerce, and Paipai.com has always been in the second echelon in the field of e-commerce, and this second echelon still burned a lot of money. In the first quarter financial report, many losses were due to the fact that Paipai Contributed by Paiwang.

But in contrast to Shen Lang's industries, except for YY's slight disadvantage in terms of user numbers, the 360 ​​ecological chain is almost a complete victory.

After clarifying the stakes, Brother Ma also brought up the official topic of today's meeting.

"Everyone, we can't go on like this anymore. The 360 ​​ecology + YY strategy has formed a big net to trap us in it. If we don't try to tear this net, we will eventually be swallowed by it."

Brother Xiao Ma paused, and said with a stern face.

"So, from now on, we have to fight back. Anti-virus software, smart pinyin input methods, search engines, and online games are all projects that we need to make breakthroughs in."

"Our counterattack will inevitably be fiercely attacked by competitors, so from now on, all executives will cancel their vacations and be on standby 24 hours a day, in order to make the fastest response."

The executives present couldn't help lamenting secretly. Sure enough, it was the same thing again. Before, because Shen Lang Financing held a lot of cash, Xiao Ma asked all the executives to cancel the Spring Festival vacation. As a result, there was no movement from them until now. again?

But there is no way, the official rank crushes people to death, and with Xiao Ma's influence, whoever is this early bird at this time will not only resign, but his career will probably come to an end.

An hour after the meeting ended, Penguin took action and released three products in one go.

QQ doctor, QQ input method and QQ search.

There is no doubt that the benchmarks of these three products are: 360 Security Guard, 360 Smart Pinyin Input Method and 360 Search.

Of course, Brother Xiao Ma is also very clear that QQ search is still far behind in terms of technology, and it is difficult to compete with competing products of the same type for users, so Brother Xiao Ma adopts the same strategy as Shen Lang, relying on browsers for early drainage , slowly accumulating strength.

Brother Xiaoma is really optimistic about QQ Doctor and QQ Input Method.

More than a year ago, Xiao Ma bought the antivirus business of Qihoo Jinshan from Zhou Hongyi. He was not in a hurry to launch Penguin's antivirus software, but spent a lot of time optimizing and modifying the original Qihoo Jinshan.

Brother Xiao Ma is a person who is good at summing up experience and lessons. The reason why Zhou Hongyi lost to Shen Lang, apart from the banning of the 360 ​​ecological chain, the biggest reason is that after Zhou Hongyi acquired Jinshan and Rising, he only roughly combined the two. The new software was merged, and no deep transformation was carried out.

This also directly leads to Qihoo Jinshan's problems such as occupying too much virtual memory and taking up a lot of CPU computing power when anti-virus, so naturally there is no way to shake the status of 360 security guards.

Therefore, Brother Xiaoma gave the team of Qihoo Jinshan enough time to solve these problems. Until last month, Doctor QQ finally completed the internal test.

I also have great expectations for QQ doctor Xiao Ma. On the day of the release, in addition to the QQ pop-up recommendation, Xiao Ma also placed click-to-download advertisements on the three major portal websites, Youku, and Tudou.

The cost of this type of advertisement is calculated according to the number of downloads. Users need to pay a fee for Penguin to download once, and Xiao Ma also spent a lot of money for this.

With such a large-scale promotion, coupled with the tilt of QQ's own traffic, the download volume of QQ Doctor exceeded 100 million on the first day of release.

Obtaining such a result also gave Xiao Ma more expectations for the future of QQ Doctor. Perhaps this is the sharp edge he has been looking for to tear through the 360 ​​ecological chain.

Doctor QQ's majestic actions naturally caught Shen Lang's attention, and he immediately called Lin Yong to the office.

"From a professional point of view, what do you think of Doctor QQ?"

Maybe others will underestimate Brother Xiaoma, but Shen Lang will definitely not. It must be admitted that he has been able to stand firm in the Internet circles in the Mainland for so many years. Brother Xiaoma has played capital operations to the extreme. As long as he is given a chance, he will come back What's more, the current power balance between YY and QQ is not dominant.

Lin Yong took the mouse from Shen Lang's hand, opened the QQ doctor's system file, and then began to check the code program inside. Shen Lang didn't know anything about it, so he could only watch.

After a while, Lin Yongcai closed the folder and said with a solemn expression.

"It seems that Penguin came prepared this time. Compared with Jinshan Antivirus and Rising, QQ Doctor has made significant progress. In terms of application, it is no longer inferior to 360 Security Guard, but I don't know if it is my illusion. I always feel that these codes are very similar to the underlying framework we designed, but not exactly the same."

Shen Lang shrugged: "Perhaps this is Penguin's corporate culture. No matter what kind of team comes to them, they will be assimilated unconsciously."

With that said, Shen Lang changed the subject: "Do you think Doctor QQ has the potential to replace 360 ​​security guards?"

Lin Yong shook his head: "It's really hard to say. Antivirus software is different from other application software. There are two criteria to measure whether an antivirus software is easy to use. One is whether the virus database is complete, and whether it can detect and kill viruses in time."

"On the one hand, it is necessary to test the technical strength of the entire team. As long as there are viruses on the Internet, there are basically solutions, and it is not difficult to deal with them. However, those new viruses that have not appeared before, and even some viruses that specifically target anti-virus software vulnerabilities. , is impossible to guard against, and whether a solution to the virus can be found in a very short period of time is also the most important criterion for measuring the technical strength of anti-virus software."

"There is no similar new type of virus yet, so it's hard to know the technical strength of QQ Doctor, but I heard that Penguin has absorbed the technical backbone of Jinshan and Rising before, so it should still be of a certain level."

Listening to Lin Yong's analysis, Shen Lang's emphasis on Doctor QQ has also increased by a level.

"Do you have any plans to deal with the expansion of Doctor QQ?" Shen Lang asked.

Lin Yong shrugged: "Everyone uses free anti-virus software, it is difficult to kill QQ Doctor completely, but our current market share has accounted for more than 80%, and it is very difficult for QQ Doctor to encroach on our market share."

Anti-virus software is different from other applications, such as QQ and YY, there is a possibility of coexistence, but anti-virus software needs to occupy virtual memory when running, and most users will not simultaneously Download two antivirus software, this is an extremely competitive industry.

Shen Lang couldn't think of a good solution for a while, but he still told Lin Yong to pay close attention to QQ doctor's movements.

With the good results of breaking one million users on the first day, QQ Doctor still invested a lot of publicity resources in the next few days, and the number of users exceeded 300 million in just one week.

However, the cost of doing this is that the funds are burning. Within a week, several million yuan of publicity expenses were burned, which made other project teams within Penguin quite critical.

A week later, Brother Xiao Ma stopped the large-scale publicity of QQ Doctor, not because he was reluctant to spend money, but after statistics, continuing to spend money will not bring about continued growth of QQ Doctor users, indicating that he has encountered a bottleneck. There must be another way.

Brother Xiao Ma called the person in charge of the QQ doctor project team to the office.

"What do you think we should do next to capture more market share?"

The person in charge of the project team took a cautious look at Brother Xiao Ma.

"Mr. Ma, can you create a campaign to download QQ Doctor and give a certain amount of Q coins?"

Originally, he thought that Brother Xiao Ma would be very unhappy about this kind of activity that was equivalent to spending money to buy users, but he didn't expect that Brother Xiao Ma agreed as soon as he heard it.

"Well, this is a way, how about it, you can make a plan and submit it later, and see how many Q coins are suitable."

The project team leader was overjoyed.

Brother Xiao Ma asked again: "Aside from this? Is there any other way?"

"Mr. Ma, I think we should integrate resources as much as possible, such as using bundled downloads. When users download QQ, add a download QQ doctor to the installation options."

Before he could finish speaking, Brother Xiao Ma interrupted directly: "This may stimulate the rebellious psychology of users. QQ is our basic disk, and there can be no mistakes."

Just when the person in charge of the project team was disappointed, he heard Brother Xiao Ma say again.

"How about this? Bind QQ, QQ browser, QQ game hall and QQ doctor. In addition, you can discuss cooperation with third-party download software such as Xunlei and eMule, and buy some recommended resources from them. Give them the bundled download."

The person in charge of the project team couldn't help admiring: "Wonderful, Mr. Ma, if the user finds out, we can also say that it is because of the problem of the third-party downloaded version."

"Stop flattering, hurry up and submit the plan, we don't have much time to waste." Brother Xiao Ma is actually unwilling to use this kind of trick, but there is no way, the pressure Shen Lang put on him is too great.

Soon, Doctor QQ began to "invade" users' computers by means of downloading and bundling. At first, some users thought their computers were poisoned and downloaded the software inexplicably.

In 2007, the market for third-party download software such as Xunlei and eDonkey was still huge. During this period, the review of various online resources was relatively loose. Many pirated games and small movies can be found in these third-party download software vendors.

This wave really brought a lot of new users to the QQ software ecosystem, but Xiao Ma, who has tasted the sweetness, has set his sights on the third-party download market. Since this market is so big, why not use it to do it yourself?

With this idea in mind, Ma immediately formed a team within the company to develop a product called "Super Tornado".

In addition, the activity of downloading QQ doctor and giving Q coins is also in full swing. Just download QQ doctor and you can get 20 Q coins, which instantly attracted many QQ users to try to download.

At the beginning, many users thought it was just a gimmick, and it was impossible to receive Q coins. However, as more and more users actually received Q coins, more and more users downloaded QQ Doctor.

(End of this chapter)