my return 2002

Chapter 326 Forced Hunger Marketing (seeking monthly pass)

After Shen Lang came back from the Pearl River, the promotion of Meizu and Xiaomi began to spread overwhelmingly.

Meizu still has an advantage in publicity. With the foundation laid by the previous Meizu M6, when the news of the upcoming release of Meizu M7 came out, it immediately attracted the attention of many digital enthusiasts.

"After almost a year, is Meizu finally going to launch a new product? Is it a handheld computer?"

"Meizu M6 was really amazing when it was just released, but there are also many flaws. I hope this time Meizu M7 can be improved."

"I just want to know when it will go on sale and whether the supply is sufficient. It took me several months to grab the Meizu M6 before."

In comparison, Xiaomi, as a brand new brand, will be at a disadvantage. However, Xiaomi is not without advantages. Lei Jun's contacts accumulated during his time as the company's general manager played an important role.

For the same publicity expenses, Xiaomi can always get some bonus promotions. Although they are all unimportant promotions, they add up to attract the attention of many netizens. In addition, Lei Jun is very clear about the content of YY logs. As a result, he found a lot of bloggers in the technology and digital area of ​​YY Diary, and arranged advertorial promotion with them.

And this also made Sassafras even more upset, feeling more and more that he was raised by his stepmother, and made up his mind to carry out the third round of financing when the Meizu M7 was released.

2007年11月15号，魅族M7率先举行发布会，黄樟在发布会上意气风发的表示魅族M7是目前市面上最智能的手机。

He said to Jobs when the first generation of iPhone was released: Apple will reinvent the mobile phone, which is similar in purpose.

Of course, Meizu M7 did not live up to the expectations of fans. It not only inherited the advantages of Meizu M6, but also made up for the two shortcomings of Meizu M6: touch screen and communication functions.

At this time, Apple was not well-known in China, and many users did not know the multi-touch technology. At the press conference, Sassafras used gestures to slide on the screen to operate the screen of the mobile phone. In the eyes of many netizens, it was like magic. .

"Holy shit, how did this work? My Nokia can't be operated without a stylus."

"Isn't this too handsome? It's just like a sci-fi movie!"

Of course, Meizu M7 is not without shortcomings, such as thickness and weight, and battery life is still only enough for three hours of heavy use.

However, these are not worth mentioning under the many advantages of Meizu M7, especially the issue of battery life. Just imagine who would use a functional phone for three hours?The battery life is largely due to the fact that the Meizu M7 is so fun.

The conference of Meizu M7 was successfully concluded, and it also set off an uproar on the Internet. For netizens, Meizu M7 has subverted their perception of mobile phones.

Countless users are eagerly looking forward to the official release of Meizu M7 a day later, and even attracted many scalpers to snap up their purchases.

For mobile phone manufacturers, especially smartphone manufacturers, it is even more exciting. Is this what domestic mobile phones should look like?We are still early feature machines, but you actually came up with such a thing?

For a while, the four major domestic mobile phone manufacturers of "China Cool Union" were all eager to get a Meizu M7 as soon as possible, and wanted to see if it was really as good as Sassafras showed at the press conference.

As for giants in the mobile phone industry such as Nokia and Samsung, they didn’t take the Meizu M7 seriously at all. After all, the president of Nokia has expressed his disdain for Jobs more than once. in the eyes.

Just one day later, Meizu M7 was officially launched. Even the super high price of 3999 still can’t stop users’ enthusiasm for buying, especially on e-commerce platforms such as Taobao and JD.com. exhausted.

Many netizens also think that it may be the same as when the M6 ​​was released last time, because the inventory on the shelves is too small and will be replenished soon. However, in fact, sassafras is really out of stock on hand.

The main reason is that the supply of chips cannot keep up. Meizu got 7 of the [-] chips in the early stage, and the subsequent [-] chips have to be divided in half with Xiaomi. As a result, the inventory of Meizu M[-] is only [-] units.

Naturally, sassafras must first meet the needs of some offline stores, and the online store has only invested thousands of units to test the water.

The inventory of 7 units did not last for a day, Meizu M45 was out of stock, and Sassafras was sweating, but there was no way, SMIC’s [-]NM production capacity was only so much, and the subsequent production lines were still being debugged. It cannot be increased temporarily.

However, this can be regarded as a kind of hunger marketing passively, and the price of Meizu M7 was fired up to 5000 yuan or even higher.

However, Lei Jun postponed the press conference for a full month, and waited until there were 15 units in stock before holding the release in a hurry.

On the day of the press conference, reporters from all walks of life gathered at the Metropolis Exhibition Center. With the jewels of Meizu M7 in front, the release of Mi 1 has also attracted much attention. Judging from the soft articles of some technology and digital bloggers, there are at least two points that can To be sure, both Mi 1 and Meizu M7 are compatible with the star system, and they are also equipped with the Godson 3 chip.

Lei Jun also took advantage of the popularity of Meizu M7 and adopted the trick of "touching ceramics" in publicity, allowing some media to reveal to the audience when publishing articles that Mi 1 and Meizu M7 are siblings.

Sassafras is very upset about this, but there is nothing he can do about it, because it is a fact that almost all parts of Meizu M7 and Mi 1 are purchased together, the only difference is the design of the shell and some small details.

On the day of the press conference, Lei Jun also wore a T-shirt that he customized for Xiaomi, and this guy even made one for Shen Lang.

The people sitting in the front row of the venue were all friends invited by Lei Jun. When they saw Lei Jun wearing such a suit on the stage, they couldn't hold back any longer. When they saw Shen Lang sitting below wearing the same suit , I couldn't help laughing anymore.

"Haha, Mr. Shen, Mr. Lei, are you two cosplay gourd babies?"

Finally, after these guys stopped laughing, Lei Jun announced the official start of the press conference.

Lei Jun spoke his not-so-fluent Mandarin and began to brag about it. However, since Meizu M7 has been released first, there are not many things that Xiaomi Mi 1 can talk about as a bright spot.

But even so, this press conference did not seem boring. Lei Jun talked about the story behind the production of Mi 1, from the product design road to the running-in communication with the star system, to the adjustment of Godson 3, so many enthusiasts learned about it. The story behind making a mobile phone.

At the end of the press conference, Lei Jun also said emotionally.

"I was born in 69, and I am about to turn 40. In fact, before starting Xiaomi, I hesitated. It's four, if you don't make a fuss, maybe you won't have the energy to do it again in the future."

With that said, Lei Jun waved to Shen Lang to signal him to come on stage.

Amid the applause, Shen Lang walked onto the stage and hugged Lei Jun. For a while, Shen Lang also had some feelings. After these years of getting along, the relationship between him and Lei Jun is no longer a simple relationship between a boss and a professional manager. He has long regarded the other party as a good teacher and helpful friend, and Shen Lang has also learned a lot of management from Lei Jun.

Lei Jun turned around and secretly wiped away his tears, and he calmed down for a while before speaking to all the audience.

"It only took more than a year for Xiaomi to grow from nothing. Thanks to Mr. Shen's support, I hope that ten years later, we can still appear at Xiaomi's press conference together."

Shen Lang took the microphone in Lei Jun's hand with one hand and said firmly.

"Ten years is very short and fleeting. We also make an agreement with everyone here. Ten years later, we will invite you to participate in the new product launch conference of Xiaomi's [-]th anniversary. See you there in ten years!"

The topic of the ten-year agreement began to circulate on the Internet after the press conference ended, but many netizens were not interested in it. The reason is also very simple. Technology companies often have a relatively short lifespan. According to statistics, technology companies that can survive for 30 years only Only less than 5%, the competition in this industry is too fierce.

A newly established company like Xiaomi makes a promise of a ten-year contract, just like a company that claims to be a century-old store and is still 99 years away.

Of course, there are also many netizens who support Lei Jun, thinking that he is a person with sentiments, otherwise they would not give up the position of general manager of Inspur Technology and choose to start a business at this time.

But soon, the attention of netizens was attracted by the official release of Mi 1.

Since Xiaomi does not have its own offline sales channels, the sales of Mi 1 rely on the e-commerce platform. In addition, Lei Jun has accumulated more than a month of inventory. Compared with Meizu M1, the supply of Mi 7 is particularly sufficient.

This makes many users who have not bought Meizu M7 turn to the embrace of Mi 1. Anyway, these two phones are exactly the same except for the appearance. Who should buy it?
Among them, JD.com contributed more than half of the sales. Although JD.com cannot compare with Taobao in terms of traffic, JD.com still has certain advantages in terms of 3C products. In addition, JD.com Logistics has been established for half a year. On the Internet, Jingdong has also accumulated a certain reputation.

The most important point is that many users of JD.com are accustomed to using cash on delivery. When online shopping was still a new thing in 07, netizens generally maintained a certain degree of vigilance against online shopping platforms, let alone such valuables that cost 4000 yuan. .

In just three days, the sales volume of JD.com’s Xiaomi self-operated store reached [-] units, and Taobao also contributed [-] units. Users who were still on the sidelines at the beginning found that JD.com and Taobao’s inventory was gone.

For a while, many users who hadn't had time to buy it regretted it too much. Unfortunately, Lei Jun was indeed out of stock.

The hot sales of Meizu M7 and Mi 1 naturally attracted the greed of many domestic mobile phone manufacturers, and what made them even more greedy was the price of these two mobile phones.

Why can these two first-time mobile phones be sold so expensive? 4000 yuan, their mobile phones are basically still hovering below 499 yuan. For example, Tianyu even lowered the price to [-] at one time, which is almost equivalent to selling ten mobile phones to be worth one.

They are all made of mobile phones, so why is there such a big gap?
Some mobile phone manufacturers dismantled the Meizu M7 and Mi 1 in order to find out. The dismantling results made them even more unacceptable, because apart from the touch screen and exterior design, other parts are nothing special.

What camera, memory, communication module, they can also purchase, maybe the price is even cheaper.

However, if they were asked to make the same mobile phone, would they be able to make it?

The answer is: no.

The reason is also very simple, they do not have a star system.

The reason why Meizu M7 and Mi 1 can be sought after by users is largely due to the star system.

The reason why the star system is popular is that in addition to its own 360 ecological chain application, there are also various third-party software in the application store.

Although Nokia's Symbian system can also download some applications to the mobile phone through the computer, it needs to go through various forums, and the source of the downloaded software is unknown, and no one knows whether the downloaded software contains viruses. Assure.

It can be said that so far, only Star system on the market can download and install software with a single touch of a finger. The sense of technology brought by such a high degree of freedom is irreplaceable.

Moreover, a lot of third-party software is also unique to the Star system, and you can't see it on other mobile phones at all. Once many things are unique, their value will be different.

For example, there is a game called "Fruit Ninja" in the star system, if someone is messing with the phone screen, it is basically certain that the other party is using either Meizu M7 or Mi 1.

This game is really not made by Shen Lang, but the work of a third-party independent producer. Unlike the original "Fruit Ninja", this "Fruit Ninja" was originally positioned as a social game.

Users can log in with YY account authorization, and game level scores can be shared with YY friends, and can also be posted on YY logs.

The appearance of "Fruit Ninja" has triggered a wave of fruit-cutting craze, especially by girls, but don't underestimate girls' desire to win. Many girls' fingers are almost scratched, just to be able to reach the top of the YY friendly list The throne of No. [-], and even made some plastic girlfriends turn against each other.

Although the result of being unable to replicate the success of Meizu and Xiaomi made domestic mobile phone manufacturers a little frustrated, but another way of thinking, since Stellar Technology can authorize the Stellar system to Meizu and Xiaomi, can it also be authorized to us?

After figuring this out, He Xiaopeng received a lot of calls, all asking whether the Star system could be authorized, and some mobile phone manufacturers even threw money directly: How much is it, let’s make a price, as long as the Star system is authorized to us.

Of course, there are also those who dismiss the star system.

For example: Lenovo.

Yang Yuanqing was originally dissatisfied with the loss to Meizu M6 last time, but this time Meizu and Xiaomi dared to get involved in Lenovo's traditional advantages. In Yang Yuanqing's view, this is an opportunity to avenge him!
(End of this chapter)