my return 2002

Chapter 366 Online Group Buying
Ali headquarters, the oppressive atmosphere in the conference room made all the executives look solemn, and everyone was cautious, for fear that their panting voice would attract Jack Ma's attention.

Jack Ma's face at the moment was as heavy as his heart. He had thought that Shen Lang would block Taobao and Alipay, and he was even ready to lose these users.

However, what Jack Ma didn't expect was that Shen Lang's counterattack would come so swiftly and directly. Blocking Taobao and Alipay apps was nothing. What was really terrible was the announcement reminding users to refund their Alipay balance.

You must know that Taobao has grown to have more than one million sellers in 2009, and it is these sellers that provide Taobao with an annual turnover of 2000 billion.

According to the rules of Taobao, Alipay, as a third-party payment platform, provides a bridge of integrity between buyers and sellers. In an environment where online banking is still very inconvenient, Alipay is a very useful tool.

Therefore, under normal circumstances, Taobao users, whether they are buyers or sellers, will leave a sum of money in their Alipay to avoid the troubles caused by online banking recharge and display.

But Shen Lang's move hurts because he sent a message to Alipay users that the money in Alipay may not be safe.

This is undoubtedly digging the foundation of Alipay. In order to convince users of Alipay, Jack Ma has spent countless efforts, a lot of manpower and material resources, and spends hundreds of thousands of dollars every year just for compensation.

As a result, such an announcement caused a crisis of trust, and a large number of Alipay users withdrew their Alipay money.

You know, Alipay is like a reservoir for Ali, and Jack Ma's method of burning money is unimaginable to ordinary people, and even Sun Zhengyi almost couldn't bear it.

Where did he get his money?Part of it comes from the reservoir, just like a bank, which lends money to earn interest when there are sufficient funds. As long as a certain amount of funds is left to meet the user's usual expenses, the user's money can be used to generate money .

What are banks most afraid of?Run!The vast majority of bank failures are due to runs. Once users cannot withdraw money from their accounts, users will have a crisis of trust in the bank.

For Jack Ma, the impact of Shen Lang's announcement is no different from a run on, and the negative effects will be long-term. Users will not leave too much money in Alipay for a long time to come. This will undoubtedly cause the Alipay reservoir to dry up, and it is basically impossible to use the money in the reservoir in the future.

In the end, Cai Chongxin was the first to speak: "Alipay is absolutely not allowed to happen. If the user cannot withdraw the money, the first batch of investment from Google has already arrived, so let's use this money to fill this hole first."

Peng Lei, who was in charge of Alipay, secretly heaved a sigh of relief.

Jack Ma was silent for a while, and finally said: "Just do as Mr. Cai said, and make another announcement to make a strong clarification and state our position. If necessary, we can file legal proceedings against the defamer!"

Everyone nodded when they heard the words, but Cai Chongxin knew that what Jack Ma said was just a harsh word to save face. The lawsuit can't be won at all, it's nothing more than a war of words between the two sides.

Moreover, in terms of the media power that Inspur Group currently possesses, Ali can't take advantage of it. The two platforms of YY Diary and YY Weibo alone are enough for Ali to drink a pot.

Ali’s current disadvantage is that it is only an e-commerce platform, while Inspur Group is an entire ecological chain of Internet products.

"Of course, the most important thing for us now is to quickly develop a mobile app based on the Android system. Otherwise, once JD.com quickly occupies the mobile market, it will be a huge blow to us!"

This is also what Jack Ma is most worried about. Who is the happiest for Ali to quit the star system?Of course it was Liu Qiangdong.

Liu Qiangdong has long been envious of the purchasing power of Taobao users on the mobile terminal. Now it is equivalent to Taobao returning to zero overnight, and giving up all the market and users to JD. Liu Qiangdong will definitely not let go of this opportunity. The blankness of the system in e-commerce will definitely support e-commerce platforms such as JD.com and Dangdang.

There was not much time left for Ali. Even though he had been mentally prepared, Jack Ma still felt tremendous pressure when the situation came to an end.

Fortunately, with the development experience of the mobile terminal of the star system, and Ali's programmers are notoriously desperate, it is not difficult to develop a mobile terminal APP based on the Android system.

After the meeting ended, only Jack Ma and Cai Chongxin were left in the conference room.

Cai Chongxin said worriedly: "What I am most worried about now is the adaptation of the Android system. If there is no market for Lenovo's mobile phones, what should we do!"

Jack Ma showed more confidence: "Just don't worry too much about this point. Lenovo itself is one of the four major domestic mobile phone brands, and its technical strength is still online. The reason why it didn't do it before was mainly because the system was not done well. In addition, Lenovo's main focus is on the PC side."

"Affected by the subprime mortgage crisis, Lenovo's sales in Europe and the United States have shrunk significantly. If Yang Yuanqing wants to keep Lenovo's skeleton, he must seize the new growth point of the mobile phone market."

Speaking of this, Jack Ma paused, as if convincing himself, and as if encouraging Cai Chongxin: "Besides, in order to open up the mainland market, Google will not only find Lenovo, but will definitely find other allies."

Cai Chongxin sighed: "I hope so."

Up to now, there is only one way to go to the dark.

On the other side, Liu Qiangdong also came to Shen Lang's office early. Taobao's exit shocked him, and he was more surprised, which meant that Jingdong's opportunity had come.

"Mr. Liu came so early, have you had breakfast? How about we go to the cafeteria and chat while eating." Shen Lang said with a smile.

Liu Qiangdong was also happy to talk in a relatively relaxed atmosphere like the cafeteria.

The two came to the cafeteria, which happened to be the peak period before going to work, and there were quite a lot of people in the cafeteria. Shen Lang and Liu Qiangdong chatted while queuing up.

Shen Lang said calmly: "You must have heard about Taobao, what do you think?"

"Naturally replace it!" Liu Qiangdong did not shy away from his ambition at all.

Shen Lang chuckled and asked back: "Now Taobao occupies more than 70% of the entire e-commerce market, and JD.com only accounts for 5%. Why does Liu think JD.com can replace Taobao?"

"That's only on the Internet platform. Taobao started early and has accumulated profound experience. JD.com is indeed incomparable in the Internet field, but in the mobile Internet field, now that Taobao is out, we are equivalent to standing on the same starting line. I am confident to replace Taobao!" Liu Qiang Dong responded calmly, he actually rehearsed these words last night.

While talking, it was their turn. Shen Lang ordered a bowl of hot dry noodles, a fried dough stick, and a bowl of soy milk, while Liu Qiangdong ordered a bowl of noodles with fried sauce and a bowl of tofu flower.

Afterwards, the two found a place where there was no one else. When the other employees saw that the big boss was there, they wisely didn't bother them.

After Shen Lang was seated, he dipped the fried dough sticks in soy milk, took a big bite, and said with satisfaction: "Well, this is the taste. Soy milk with fried dough sticks is not healthy, but it's delicious!"

Immediately afterwards, Shen Lang said: "I can give JD.com the best promotional resources, but with all due respect, JD.com and Taobao follow completely two models. JD.com is unlikely to replace Taobao, and vice versa."

Liu Qiangdong stared at Shen Lang for a while, and then asked tentatively: "What does Mr. Shen mean?"

"Just be yourself. There's no need to replace anyone or become second. If JD.com's goal is to be No. [-] on Taobao, then I would invest in Taobao directly. Why invest in JD.com?" Shen Lang asked with a smile.

This sentence stopped Liu Qiangdong, Taobao has become so big, is Liu Qiangdong envious?To be honest, I am envious.

So Liu Qiangdong will unconsciously learn from Taobao.

"Mr. Shen, what do you mean, I shouldn't open Jingdong logistics agency?"

Shen Lang nodded: "That's right, when you wanted to build your own logistics, I said that JD Logistics will become the moat of JD Mall, and this is also a good way to avoid confrontation with Taobao and to fight differentiated competition Brand, you are now open logistics agency, what is the difference between JD.com and Taobao?"

"Users of the same product mainly spend more than a dozen yuan on Taobao, and more than 20 yuan on JD. How do you compete with Taobao?"

Liu Qiangdong smiled bitterly: "But, Jingdong has no money!"

This is also Liu Qiangdong's helpless move. JD.com's self-built logistics bears too much financial pressure. It has conducted three rounds of financing successively, and it only covers a few first-tier cities and some second-tier cities after spending nearly [-] million U.S. dollars. , Not to mention entering counties and towns, even third- and fourth-tier cities cannot be covered.

Shen Lang said sternly: "If you are short of money, you can raise money, and I can invest another sum of money for you, but once the word of mouth collapses, it will be very difficult to build it up."

Liu Qiangdong was a little hesitant when he heard it. To be honest, he didn’t really want Shen Lang to occupy a large share of JD. In front of Shen Lang, he seemed so insignificant.

The power of the star system also left Liu Qiangdong with lingering fears. In fact, he understands Jack Ma quite well. No one wants to completely control their lifeline in the hands of others.

Of course, Liu Qiangdong is not worried about Jack Ma at the moment. After all, Jingdong is far from the status of Taobao. At present, the purpose of Jingdong store is to survive the cruel winter of the subprime mortgage crisis.

"Okay, I will start preparing for the fourth round of financing after I go back!"

Shen Lang nodded: "You can talk to He Xiaopeng by yourself, I will say hello to him, and give you the best recommended location. In addition, you can also do some advertising promotion on some mobile apps, and try to make Taobao empty. The market share that comes out will be eaten."

Liu Qiangdong left satisfied, Shen Lang returned to his office, thought about it, and finally called Wang Xing.

Not long after, Wang Xing arrived at the Inspur Industrial Park.

Since Wang Xing has been in Shanghai for several years, when he founded Meituan, the headquarters address was fixed in Shanghai, which is also very close to the Inspur Industrial Park. After all, it is good to enjoy the shade under a big tree. Wang Xing has already known this deeply experienced.

"You must have heard about Taobao's withdrawal from the star system. How about it? Do you have any ideas?" Shen Lang cut straight to the point.

Wang Xing was slightly taken aback: "Mr. Shen, don't you want Meituan to take over part of Taobao's market?"

Shen Lang nodded approvingly, "That's right."

"However, Meituan is doing offline business now, and has never done online e-commerce!" Wang Xing was a little moved, but also hesitant. He is a person who dares to take risks and fight hard, but he also has self-knowledge. It is clear that Meituan does not have the rich seller resources like Taobao, nor does it have the logistics system of Taobao, so it is difficult to beat Taobao.

Shen Lang raised his eyebrows and said aggressively: "The competition in the group buying market is so fierce now, are you sure that Meituan can survive only as an offline team?"

Wang Xing is also a bachelor, and said bluntly: "Mr. Shen, don't provoke me, you can order any tasks, anyway, you are the major shareholder of Meituan."

Shen Lang shook his head: "It was agreed at the beginning that Meituan is your project, and I will not intervene in the specific operation. I just provide you with a general idea, and you make your own judgment."

“Group buying seems to be in full swing now, but it’s actually just burning money to make a market, especially online group buying. As you said, no one has the accumulation of Taobao’s sellers and a supporting logistics system. They are shoddy, and there is no guarantee for after-sales. , the user experience is extremely poor, what if there is a reliable online group buying at this time?"

Wang Xing fell into deep thought when he heard the words. Now online group buying can be said to be a replica e-commerce platform. Group buying is just a gimmick. In the beginning, there were indeed some cheap flash sales activities. However, with the increasing number of group buying platforms, many group buying platforms want to attract traffic , I started to have a crooked mind. The entire group buying market seems to be cooking with fire, but in fact there are great hidden dangers.

"But how do we ensure that our products are reliable? Where do we get seller resources? How do we solve logistics problems?" Wang Xing asked three questions in succession.

Shen Lang laughed, he knew that Wang Xing was moved.

"The only way to ensure the reliability of products is to purchase by yourself, and grasp the purchase channels in your own hands. You can strictly control the quality, and at the same time, large-scale purchases can also greatly reduce costs. As for the logistics problem, there is actually no problem. If it is difficult to solve, you can learn from JD.com and set up storage and distribution centers in several transportation hubs. As for the distribution at the county level, you can use the business resources that Meituan currently has to develop a group of agency sites and let them be responsible for the last mile delivery. "

Wang Xing was greatly shocked. He did not expect that online group buying can be played like this. The key is that the operability is still very strong. With the existing resources of Meituan, it is actually not difficult to achieve.

"The last question, large-scale procurement will inevitably bring inventory, how can we ensure that these products can be sold?"

(End of this chapter)