my return 2002

Chapter 378

"Why don't you contact South Korea's Samsung?" Zhang Rujin suggested.

Shen Lang sighed: "Not to mention that there is still a big gap between Samsung and TSMC in terms of manufacturing process, just because I pried Mr. Liang from them, Samsung will not accept our order, and Samsung is also the same. Joining the Android camp, there is no guarantee that they will not stab us in the back."

In 2010, Samsung was still far behind in the chip manufacturing process. In addition, without the help of Liang Mengsong, if Samsung wanted to catch up with or even surpass TSMC in the chip manufacturing process, it would definitely take more time. A great choice.

After listening to Shen Lang, the three of Hu Weiwu also fell silent. This is the shortcoming of not having top chip manufacturing capabilities. At this time, they are only blocked by TSMC, and they are already struggling.

It is conceivable that Huawei has been fully suppressed by the U.S. government, and what kind of pressure it will face. This is Huawei. If it were any company, it would have been completely defeated long ago.

One chip foundry after another began to appear in Shen Lang's mind, but he rejected them one by one.

Suddenly, Liang Mengsong, who had never been silent, spoke out the name of a chip foundry.

Both Zhang Rujin and Hu Weiwu looked at each other blankly, saying to Liang Mengsong: Global Foundry, I have never heard of it.

However, Shen Lang's eyes lit up: "Chief engineer Liang, is the GlobalFoundries you're talking about formerly a wafer factory of AMD?"

AMD is actually AMD, and the GlobalFoundries mentioned by Liang Mengsong is a chip foundry independent from AMD. Later, it has another name called "GF".

Around 2000, the chip manufacturing field was basically a whole industry chain like Intel, integrating design, manufacturing, packaging, testing, and sales.

However, with the rapid development of chip technology, most chip companies have found that this model is too expensive.

For a technology-intensive industry like chips, the investment in research and development of a single link is already scary enough, let alone this whole industry chain?Therefore, except for companies at the level of Intel, they have basically chosen to abandon the model of the entire industry chain and instead invest in refined investment in a single industry.

TSMC also grasped this trend and began to gradually rise. During this period, Zhang Zhongmou set a rule for TSMC: never compete with customers for the market.

It is precisely because of this rule that TSMC has won the favor of many chip design manufacturers, thus obtaining a large number of production orders. At the same time, it has also carried out deep binding with TSMC, and TSMC has grown stronger because of this.

I have to admit that Zhang Zhongmou is indeed a businessman with great vision.

When it comes to the whole industry chain, many people first think of Intel. In fact, AMD was also a chip company that developed the whole industry chain.

Moreover, during the period from 2000 to 2006, AMD once beat Intel to the ground by virtue of its innovation, solid technology level and high cost-effective marketing strategy.

For example, the classic Thoroghbred-B core 1700+/1800+, Barton 2500+, Athlon XP Venice core 3000+, Athlon 64 X2 3600+, and a series of god U such as FX-55/FX-60, against Pentium 4 and The Pentium D is not far behind.

Until 2006, Intel completely abandoned the Netburst architecture, switched the only "main frequency theory" back to "functionality theory", and enabled the design team of the Pentium M series CPU on the Centrino notebook platform-the famous Israeli Haierfa team .

The team had achieved great success in the Centrino notebook platform before, and the Pentium M CPU occupied 90% of the market.So Intel decided to port the architecture to all PC platforms and mobile platforms.The team redesigned a CPU, the core code-named Merom, which is the famous Core!
In addition, in 2006, AMD made a decision that seemed correct at the time, but actually pushed AMD into the abyss - spending a huge sum of 54 billion US dollars to acquire ATi.

The competitive landscape of the chip market before the acquisition was: AMD competed with Intel on the CPU, and ATi and Nvidia competed on the GPU.While Nvidia and AMD are good partners, Intel and ATi are another pair.

The direct consequence of AMD's acquisition of ATi is that it is both a CPU and a GPU, which is equivalent to a direct competition with Intel and Nvidia.

Nvidia, which had a very good relationship with AMD, was pushed to the Intel camp at once.

Intel saw how such a good opportunity could be missed, so it began to increase investment, and quickly iteratively updated products. Since 2006, it has released a new generation of products almost every other year.

You must know that Intel did not have the title of toothpaste factory at this time. During this period, in order to beat AMD to the ground, there will be new breakthroughs in product performance almost every year.

On the other hand, AMD has consumed a lot of liquidity due to the acquisition of ATi, coupled with the continuous efforts of Intel and Nvidia, AMD has been beaten in terms of product iterations, whether it is CPU or GPU.

So in 2008, AMD finally couldn't bear it anymore, and AMD made a difficult decision: to sell the wafer manufacturing business.The buyer was ATIC from the United Arab Emirates, a wealthy father, and the reorganized company was GlobalFoundries at this time.

Although this chip foundry has only been established for more than a year, there is no technical problem at all. After all, AMD's background is there.

After listening to Liang Mengsong's talk about the relationship between GlobalFoundries and AMD, both Zhang Rujin and Hu Weiwu's eyes lit up.

"This is indeed something to try. If GlobalFoundries can accept the order for Godson-[-], you don't have to worry about being restricted by TSMC!"

Shen Lang nodded: "Okay, I'll let someone get in touch right away!"

So Shen Lang immediately dialed Li Xuelin's overseas number. It happened to be daytime in the country of America, and Li Xuelin's voice came from the phone very quickly.

"Lao Li, please help me arrange an appointment with GlobalFoundries' investors, and tell me that I am interested in the shares of GlobalFoundries."

If you simply hand over the products to GlobalFoundries for OEM, you don't actually need to acquire its shares, but Shen Lang remembers that the future trend of GlobalFoundries is actually not good.

It started to go downhill almost at the same time as AMD, but after AMD changed coach Su Ma, it gradually took over, but GlobalFoundries never regained its peak.

Moreover, the owner of GlobalFoundries shares at this time is ATIC Group, a local tycoon in the Middle East, not a US company. The acquisition of shares in this company will not attract much attention from the US government.

Shen Lang is very clear that chip development is a very long process, and it may not be able to catch up in ten or twenty years. Loongson series chips need a stable and reliable chip foundry to ensure market share.

Only by occupying a sufficient market share can there be enough profit to invest in research and development, so as to update and iterate more quickly, so as to catch up with the world's mainstream level.

"Okay, boss, I'll arrange it now!" Li Xuelin didn't talk nonsense.

Liang Mengsong was a little curious: "President Shen, what do you mean is that you plan to become a shareholder of GlobalFoundries?"

Shen Lang nodded: "That's right, and I plan to hold GlobalFoundries through successive blessings in the future. To put it bluntly, our current chip manufacturing mainly relies on technology obtained from TSMC, and the scope of technology acquisition is still too narrow. Yes, my idea is that after I obtain a controlling stake, I will send some potential chip manufacturing talents to GlobalFoundries for further study to promote talent exchanges and make GlobalFoundries our talent training base. "

Hu Weiwu was very appreciative: "That's right, Mr. Shen still has a vision. Our talents should indeed go out to see the world. It won't work behind closed doors."

This is also Hu Weiwu's biggest feeling in these years. In addition to the lack of funds, the slow progress of Loongson before is also very important, that is, Loongson's chip design talents are all from the Chinese Academy of Sciences, and the Chinese Academy of Sciences is only doing research. Across a piece of skin, Godson's team actually doesn't understand many designs that have been commercially operated for a long time.

The reason why Godson has made rapid progress in these years is that it has fully integrated with the market. After making profits, Hu Weiwu also obtained a large number of books and publications on chip manufacturing from various channels, and studied and trained in the team.

It can be said that Godson is not only making chips, but more importantly, it is cultivating chip talents. These are the seeds of fire.

At the same time, Godson also open sourced the chip, compiled it into a tutorial, and cooperated with some universities, but this is a very long process, and there is no benefit for the time being.

On the point of cultivating talents, Liang Mengsong and Zhang Rujin agree very well.

"Then it will cost Mr. Shen again!"

Shen Lang smiled and waved his hands: "It doesn't matter, anyway, I still have more than a billion dollars in the United States and I can't get it back, so I might as well spend it on something useful."

"Haha~~~"

Everyone looked at each other and laughed, they had all heard of the story of Shen Lang taking advantage of the subprime mortgage crisis to earn 50 billion US dollars in the United States.

Almost a week later, Shen Lang received news from Li Xuelin that the ATIC Group, a local tycoon in the Middle East, agreed to a meeting with Shen Lang.

In fact, as a local tycoon in the Middle East, ATIC Group is not short of money, but they have no experience in making chips. The reason why they acquired GlobalFoundries is that this is a high-end technology industry that is worth investing in, but they know nothing about how to operate it.

Although the local tyrants in the Middle East are rich, they are not fools. For such a high-investment and high-risk project, they naturally hope that someone can help them share the risk. It just so happens that Shen Lang appeared at this time.

On the same day, Shen Lang boarded a flight to the United States. After landing at Los Angeles Airport, Shen Lang suddenly had the urge to buy a private jet. The main reason is that this kind of transcontinental flight is uncomfortable even in the first class.

"Boss, long time no see!" Li Xuelin warmly gave Shen Lang a bear hug.

Shen Lang joked, "Have you gotten fat again?"

Li Xuelin burst into tears immediately: "Boss, we are still friends regardless of this."

After laughing, Shen Lang and Li Xuelin got into the car. In the car, Li Xuelin took out two documents, one was about the ATIC Group, and the other was about the GlobalFoundries factory.

Shen Lang took a rough look at these two companies and had a certain understanding of these two companies. The full name of ATIC is Abu Dhabi Advanced Technology Investment Company. It is an authentic local tycoon in the Middle East. It's definitely useless to smash it.

As for GlobalFoundries, it is mainly the original team of AMD, and the ATIC Group is okay to spend money, but it is a bit difficult for them to run a high-tech company, so they are basically in a state of stocking.

At this time, GlobalFoundries had just been spun off from AMD, and the internal management structure was also somewhat chaotic. The technicians were also panicked and did not have much thought on research and development.

After arriving at the hotel, Shen Lang closed the file and said to Li Xuelin, "Have you made an appointment with the ATIC Group?"

"It's an appointment, tomorrow night, an Arabic restaurant." Li Xuelin replied.

Shen Lang nodded, and asked about the business status of Xingchen International and Xingchen Games.

Li Xuelin said proudly: "Hey, Xingchen International has developed rapidly recently, not only in North America, we have set up servers in six countries in Europe. Some time ago, the media even reported that a foreign brother was chasing Internet updates. The deeds of quitting even drug addiction.”

"The number of registered users of Star International has exceeded 7000 million, and the number of monthly active users has exceeded 10 million, and nearly 2000% of the users have given rewards through the website. Last year, the profit of the website has exceeded [-] million US dollars."

Shen Lang was delighted. He had seen this joke on the Internet before, but he didn't expect it to actually happen. But after thinking about it, when he was reading novels in junior high school, he was also wanting to die, especially some that were still being serialized. For novels, the Internet was not well developed at that time, so I could only go to the roadside bookstall to look for updates.

"Good job, what about Xingchen Games?" Shen Lang praised.

The smile on Li Xuelin's face became stronger: "Star Games is going much smoother. Recently, the page game market has exploded. In addition to Facebook, we have also logged into the Twitter platform, and we have cooperated with Microsoft and Yahoo at the same time."

"In addition [League of Legends] since the National College League, some professional e-sports events have also actively sought cooperation. We are preparing to hold a national invitational tournament to invite some professional teams to compete. In addition, we have also reached an authorization with YouTube (youtube). Some vloggers are posting videos about it."

"[League of Legends] has more than 130 million simultaneous online users in North America, and the European server is also undergoing internal testing, and it is expected to be launched in mid-February."

Speaking of this, Li Xuelin hesitated to speak.

Shen Lang asked curiously: "What's wrong?"

Li Xuelin said angrily: "The other markets are going well, except the Korean market."

Shen Lang was a little puzzled: "I remember the last time I led a team to South Korea, didn't the conversation go well?"

"It's true that the agency negotiation went smoothly, but in terms of event management, South Korea's attitude is very tough. Not only does it require us to delegate power, but it also only gives [-]% of the revenue!" Li Xuelin gritted his teeth.

Shen Lang couldn't help frowning when he heard the words. In fact, KeSpa has always dominated the Korean e-sports events. Even Blizzard was unwilling to share the interests of the StarCraft 2 competition with KeSpa, so the entire StarCraft 2 project almost couldn't be promoted in Korea.

"Then let's cool off first!"

(End of this chapter)