my return 2002

Chapter 384 Lao Luo and the Hammer

Lao Luo worked as a training teacher for New Oriental in the early days, and later started his own business to start a blog. Unfortunately, he failed to find a suitable business model and closed down. After that, Lao Luo began to try teaching and training again, but in Lao Luo’s heart, he always felt that teaching and training was just There is a way out, and he can use it to make a living when he has nothing to eat, but he will never be the second Yu Minhong.

Lao Luo's idea is still to start a business, but he has no money and no resources, so starting a business is not easy.

Fortunately, Lao Luo learned one thing from his teaching experience in New Oriental, that is how to sell himself.

Especially the popularity of "Brother Sharp" and "Sister Feng" made Lao Luo feel: such people can be popular, why should I not?
Of course, Lao Luo will not follow their route, too low, and it is not conducive to his future entrepreneurial development. By chance, Lao Luo saw a lot of news about Lexiang mobile phone rights protection on the Internet, which made Lao Luo think about it Come.

So Lao Luo bought three Lexiang mobile phones at a fee, tried it out, and sure enough, as many netizens complained, there are many shortcomings and thieves are dead ghosts.

At the same time, Lao Luo bought a Mi 2S and a Meizu M8S. Compared with the two, Lao Luo felt that he could act.

So Lao Luo began to call Lenovo's customer service through various channels, but when he heard that it was rights protection, Lenovo's customer service naturally shirked it for various reasons. Under Lao Luo's deliberate guidance, the customer service also said a lot of things that should not be said.

In fact, the customer service can't be blamed, after all, Lao Luo's mouth can make a dead person live, and if he wants to trick ordinary people, no one can prevent him.

Then the previous scene happened, and the incident of Lao Luo angrily smashing Lexiang's mobile phone became news for a while.

In particular, Lao Luo's long blog post on YY diary is justified and well-founded, with pictures and recordings, and it is output directly on Lenovo's face.

When Lenovo found out that things were getting serious and wanted to contact Lao Luo for reconciliation, Lao Luo would naturally not bow down for those few taels of silver, and he had even more grandiose plans.

The sales of Lexiang mobile phone were very poor, but after Lao Luo did this, it became even more uninterested, which made Yang Yuanqing very annoyed, and even asked Lenovo Legal to warn Lao Luo to send him a lawyer's letter.

Lao Luo was worried that the incident wasn't big enough, and now that it's done, there are new materials, so from the perspective of a disadvantaged consumer, he released the phone recording of Lenovo Legal Affairs.

It immediately caused an uproar, and netizens were naturally more likely to empathize with consumers, and Lenovo's threat to send lawyers' letters to consumers who defended their rights became a hot topic in an instant.

Of course, there are also YY diaries and YY Weibo working hard, while the QQ series of media all chose to remain silent. After all, it is a cooperative relationship with Lenovo. Yang Yuanqing said hello, so he should show some face.

Even so, the incident was big enough, and Lao Luo's popularity quickly rose. The number of fans on YY Diary and YY Weibo soon exceeded one million, and many media wanted to invite him to do interviews .

Lao Luo also never refused to come, and began to complain about Lenovo in various programs. Of course, it is not the purpose of Lenovo, the purpose is to create his logical and high IQ personality.

In some interviews, Lao Luo made a lot of witty remarks, and he did attract many fans for him.

In the interview, Lao Luo said: I am not for winning or losing, I am serious, and it has become a popular phrase on the Internet, and some netizens even made this sentence into an emoji package with Lao Luo’s photo, which is very popular on the Internet .

In many group chats, this picture will be posted during the debate among netizens.

Lao Luo was really popular, and it was a very popular kind, and the limelight once overshadowed a certain counterfeit fighter.

Of course, if you think that Lao Luo's purpose is just that, then you will underestimate him. Lao Luo has a more ambitious plan, which is to make mobile phones.

In fact, as early as when he started Niubo.com, Lao Luo had his eyes on the mobile phone market. Unfortunately, the threshold for making mobile phones was too high at that time. Just a network license was enough to keep him out.

Later, the threshold for network access licenses was relaxed, and Meizu and Xiaomi successively occupied the high-end mobile phone market, which gave Lao Luo hope.

It wasn't until the past two years that the Xingchen system had not only gained a firm foothold, but even had a serious run on Saipan. Lao Luo knew that the opportunity had come, and it happened that Niubo.com also became popular.

So after opening a teaching and training center for a period of time, paying off the debts and accumulating a little original capital, Lao Luo began to think about how to make a mobile phone.

Then Lao Luo discovered the news that the Android system entered the mainland and competed with the Star system for the market. At the same time, he also discovered a very interesting phenomenon. The share of Symbian in the mainland market is actually not low, but Shen Lang did not go to Squeezing the Symbian system market, on the contrary, it is strictly guarding against the Android system, even at the expense of falling out with Ali.

Lao Luo was keenly aware of Shen Lang's fear of the Android system. At the beginning, Lao Luo was wondering whether to jump to the Android camp. After all, the Star camp was already strong, and it was only icing on the cake for him to seek refuge at this time, and the Android system was just the beginning. When promoting it, coupled with Google's deep pockets, it also made him drool.

Unfortunately, after Lao Luo bought the Lexiang mobile phone and experienced it for a while, he completely dispelled this idea. Compared with the Star system, this Android system is far worse in terms of fluency and functionality. Like a contemporary product.

In Lao Luo's view, the Star system is at least two generations older than the Android system. Such a generational difference is not obvious to users who have not used the Star system, but users who have used the Star system must use the Android system again. It will be a very bad experience.

So Lao Luo completely fell to the star camp. In order to ensure that he could enter Shen Lang's sight, Lao Luo deliberately directed such a confrontation with Lenovo.

Yang Yuanqing didn't expect that he would get a certificate of approval, otherwise he would definitely vomit blood.

Lao Luo finally got his wish and had the opportunity to go to the Inspur Group to have an interview with Shen Lang. He didn't know that when Shen Lang saw the relevant reports, he wanted to meet him.

To put it bluntly, Shen Lang actually has a good impression of Lao Luo. After all, the company went bankrupt, and he seemed to be the only boss who could honestly pay back the [-] million in debt. A certain big boss cashed out tens of billions, and there was no harm if there was no comparison.

"Come in." Shen Lang was signing the document when he looked up and saw a fat man wearing glasses, so he greeted him.

"Come on, sit down, what do you want to drink?"

"Mineral water is fine." Lao Luo was still a little embarrassed, after all, Shen Lang's social status differed too much from his.

Seeing this, Shen Lang smiled, put down the pen in his hand, sat across from Lao Luo, and handed him a cigarette: "Why, I heard that you want to change your career to be a mobile phone?"

Lao Luo took it and didn't order it, but straightened his back and replied seriously: "Yes, Mr. Shen, I want to focus on the mid-end cost-effective market."

Lao Luo is very smart, he put out his own selling point from the very beginning, he knew that Shen Lang was busy, maybe he would be dismissed after chatting with him for a few minutes, so he had to make Shen Lang interested in his idea.

Shen Lang secretly laughed in his heart, is Lao Luo planning to take the path Lei Jun didn't take?
"Oh? You talk about it."

Lao Luo came to his senses and said to Shen Lang: "Mr. Shen, although there are now a large number of models of the Star System in the high-end and low-end markets, occupying a high market share, but in the mid-end market, there is actually no one that is powerful enough. Convincing model, and what I want to do is to fill this gap."

Shen Lang pretended to be very interested and asked: "Oh, but as far as I know, Redmi and Meilan are doing very well in the thousand yuan phone market."

After the release of Redmi and Charm Blue, they are almost invincible at the price of 1399. Other mobile phone manufacturers can only avoid their edge. The price is generally within 1199. This price of 200 yuan is enough to influence the choice of users. Low-end mobile phone manufacturers There is still room to live.

Lao Luo settled down and sat upright, and began to talk freely: "Mr. Shen, in fact, in the future market, thousand yuan phones can only be regarded as low-end models at best, and mid-range models, in my opinion, should be in the 2000 Models above RMB 3000 and below RMB [-]."

"This price is more suitable for some young working-class people with a monthly income of about 3000 yuan. First of all, they are more fashionable, but their wallets are not rich enough. The price of 3999 is too expensive. A month's salary can't afford high-end models, but look Not on low-end models, and that would be my target customer."

Shen Lang smiled, and had to admit that Lao Luo's vision was actually pretty good. Although it has always been called the "industry ghost", in fact, when Lao Luo entered these industries, the entire industry showed an upward trend. It's just that he didn't have enough resources to do it.

Take Hammer mobile phone as an example. At the beginning, Lao Luo knew nothing about mobile phones. In the early days, the UI design team of Hammer mobile phone only had a dozen people. At that time, the UI design team had less than ten people, and the result was that the team had been working on it for half a year, but nothing was done.

"Well, your idea is good, but have you ever thought about it? Once you succeed at this price point and the market development is completed, Xiaomi, Meizu or other mobile phone brands will also seize this market, what should you do? "Shen Lang suddenly asked seriously.

Lao Luo didn't panic, and even had a hint of joy. Shen Lang's question showed that he had already become interested in this project.

"Enhance the sense of design, maintain the characteristics, and make a mobile phone that is more in line with the habits of young people!" Lao Luo's answer is very simple and solemn. He knows that whether he can impress Shen Lang depends on this.

Shen Lang smiled, and patted Lao Luo on the shoulder: "I can invest in you, but there is one thing that needs to be explained. There is a specialization in the art industry, and you will be responsible for publicity in the future. You only have the right to make suggestions in management."

Lao Luo's management ability really made Shen Lang feel uneasy about handing over a company to him.

Lao Luo was a little hesitant. Isn't this just emptying himself out, but after thinking about it, it seems that it is not bad to make use of his strengths in this way, and he seems not qualified to negotiate terms.

Shen Lang poured Lao Luo a cup of tea: "How about it, have you thought about the name of the company?"

"Or should it be called Hammer Mobile Phone?" Lao Luo explained immediately after finishing speaking: "I just smashed Lexiang's mobile phone, so the popularity will rise if I call it this name."

Shen Lang couldn't help laughing secretly, this guy is really a ghost, he is going to step on Lenovo's face on the ground and rub it repeatedly.

In the end, Shen Lang invested 4000 million, accounting for 80% of the shares of Hammer Mobile, and Lao Luo invested 1000 million, accounting for 20% of the shares
In addition, Shen Lang sent a management team to Hammer Mobile to help Lao Luo with daily management.

After Lao Luo got the investment, he immediately started recruiting. In order to find a suitable designer, Lao Luo began to lurk on the famous UI designer website DRIBBBLE, and finally let him find a suitable designer - Xiao Peng.

Xiao Peng often takes out some design drafts to share and communicate with other designers on the website. Lao Luo immediately fell in love with the other designer's design. The simplicity, generosity and small details of the processing all echo his aesthetics.

Lao Luo finally got Xiao Peng's contact information through soft grinding and hard foam. At this time, Xiao Peng was still working at Baidu, so Lao Luo went to the downstairs of Baidu headquarters and finally found Xiao Peng.

At a roadside stall, Lao Luo began to tell Xiao Peng about his understanding of his design draft, and finally moved Xiao Peng.

Of course, relying on Xiao Peng alone for UI design is definitely not enough, so Lao Luo found Fang Chi through headhunting. This is a typical academic bully. When it comes to living expenses, he has already earned enough living expenses through UI outsourcing.

Soon, the news of Lao Luo's establishment of Hammer mobile phone was uploaded on the Internet. Naturally, netizens inevitably linked Lao Luo's smashing of Lexiang mobile phone.

So, "Lao Luo shouted to Yang Yuanqing from the air: teach you how to make a mobile phone" "Lao Luo: Lenovo, the mobile phone should do this."

Similar titles quickly attracted the attention of a large number of netizens. Coupled with some media and self-media reports, many netizens have an impression of Hammer mobile phone.

The main reason is that this name is so unique that people will not believe it if they don't remember it.

Yang Yuanqing on Lenovo's side was so angry that he jumped up and down. What Lao Luo knew was that he was stepping on Lenovo and his face.

"I want to see what kind of mobile phone you can make with this hammer!"

In addition to being angry, Yang Yuanqing also had some headaches. He somewhat overestimated the sales volume of Lexiang mobile phones. He suspects that, in his view, the reason why the sales of Lexiang mobile phones are poor is because the Android system is not as good as the Xingchen system, and he is being held back.

"Would you like to find a chance to chat with Shen Lang?" Yang Yuanqing is a very pure businessman, if the Lenovo mobile phone equipped with the star system can make money, why doesn't he use it?

As for the alliance with Google, come on, that's called business cooperation, and it's reasonable to change partners, right?

(End of this chapter)