my return 2002

Chapter 388 Expanding the Product Line

Apple is also rich and powerful. All the stores are not only located in the bustling downtown area, but also seem to be intentional. The locations are all located next to the Xiaomi and Meizu stores, which is a bit of a touch.

Needless to say, this is also effective, because the Apple store not only has mobile phones, but also computers, music players, iPods, monitors and some peripherals. Although the iPhone 4 is not selling very well, other products are still relatively good. competitive.

Coupled with the spontaneous publicity of some "fruit fans", the sales of Apple stores in the mainland are still quite good, and Apple is a very strong ecosystem, and even the sales of iPhone4 have also risen.

This also made Lei Jun and Bai Yongxiang wary, Shen Lang glanced at the information they collected, and said seriously.

"This is the advantage of the ecological chain. Although Xiaomi and Meizu have expanded their product lines of charging treasures and protective cases before and made money, these products have not been deeply linked with mobile phones. Now is the time to consider expanding the ecology of Xiaomi and Meizu. chained."

Lei Jun and Bai Yongxiang looked at each other, hesitant, what is the biggest advantage of Apple?It is its computer product line, but neither Xiaomi nor Meizu has such technical reserves.

Although the current computers are all supplied and assembled by hardware manufacturers, this does not mean that they have no technical content.

To give the simplest example, Lenovo does not want to make progress, and only focuses on making money as an assembly manufacturer. However, the quality of Lenovo computers is solid. At present, the computer brands that can be sold in the world, and the quality is relatively reliable. Lenovo , Asus, Dell, and HP, and others like Shenzhou and Acer are all inferior.

That is to say, this grade determines that the four first-tier computer brands of Lenovo occupy more than 65% of the global market share, and the gap is huge.

Because the computer itself is expensive and is a product that is used frequently, any problem will seriously affect the user experience. As long as the user encounters a problem once, and the after-sales service fails to solve it, he will lose interest in this brand of computer. confidence.

This is an extreme test of the computer design technology and the establishment of the after-sales system. It has to be admitted that Lenovo is indeed the world's number one in this area.

The real problem with Lenovo is that it took so many resources from the Chinese Academy of Sciences and got so many government orders, but in the end it was just a processing plant, and most of the money was taken away by foreign companies, and it also engaged in double standards to discriminate against domestic consumers.

Apart from these, Lenovo's computer design and after-sales system are still worth learning from.

Shen Lang waved his hand at Lei Jun: "I told you to expand the ecological chain, and you should not always focus on other people's superior projects to start. Computers are indeed to be done, but it doesn't have to be done overnight. If you don't have technology, you should prepare first and accumulate slowly. .”

Speaking of which, Shen Lang looked at Bai Yongxiang again: "Do you still remember a product that Meizu made before it transformed into a mobile phone?"

Bai Yongxiang was slightly taken aback, and immediately said in surprise: "Mr. Shen, you mean to restart the handheld computer project?"

But immediately, Bai Yongxiang hesitated again: "But, now that smart phones are so developed, is there still room for handheld computers?"

Shen Lang shook his head: "It's not for you to just copy the previous ideas, it's true that the handheld computer is indeed a bit outdated at present, but have you noticed that the screen size of the mobile phone is still a little smaller, and it is used to read e-books and browse the web? , Watching videos is not convenient enough, if we design a product with a [-]-inch screen and basically retain the functions of a smartphone, will it be able to win the favor of users?"

Lei Jun's eyes lit up: "Mr. Shen, you mean to let us develop a product imitating the iPad?"

"That's almost what it means, but it doesn't mean that you want to imitate it completely, but you still need to make more innovations on this road. For example, the iPad is essentially the same as the iPhone except for a larger screen, but in my opinion, the tablet Since a computer is called a computer, it should undertake some computer functions, such as software office, such as playing games, and such as interconnection with smartphones. If you can achieve these points, this product line will be Bring extremely high stickiness to your mobile phone users."

What Shen Lang said is well-founded. The main reason why many Apple users have been using Apple’s product line is that the cost of switching platforms is too high. Apple, which is used for mobile phones, tablets, and computers, needs to manually import data when switching to Android. , Just the phone number alone is enough to cause headaches, let alone those pictures.

However, if Android mobile phone manufacturers want to attract users, they must rely on product iterations to fight to the death with their competitors before they have a chance to occupy a place. How many Android mobile phone manufacturers are salivating for Apple’s ecological chain, but Android tablets cannot compete with Apple’s iPad. Hardware parameters, iPad sells for three or four thousand, and Android sells for more than 1000, but no one buys it.

The main reason is that the iPad has already occupied the market in advance, and the tablet itself is not just needed like a smartphone. The first person to eat the crab can often eat the fattest wave. Others can have a little soup to drink. up.

Lei Jun and Bai Yongxiang's eyes lit up when they heard the words: "Well, tablet computers can indeed be used."

Shen Lang said to Lei Jun again: "Didn't Zhou Hongyi take away Jinshan's WPS team before, he is now making smart phones, he should be short of money, you can talk to him, if he is willing to sell , I am willing to spend money to buy it.”

The WPS team is still very valuable. Although office software is difficult to make a profit, it is an inseparable function of the computer. If a computer cannot even use office software, there is a high probability that no one will buy it. I don't know how to develop a computer operating system, and I will do it one day in the future. At this time, it is not a loss to buy it as a technical reserve.

Lei Jun felt a little lost when he heard the words. It has been seven years since he left Jinshan, and everything has changed.

"Okay, I'll go to the capital tomorrow."

Of course, Lei Jun and Bai Yongxiang did not let the behavior of touching porcelain like Apple store, as long as the offline stores of Xiaomi and Meizu have an Apple store nearby, they will start to carry out promotions and give gifts. Buy a mobile phone and get a power bank+ The protective case is also equipped with a pair of headphones. The original price of 499 accessories is free, so I ask you to buy it?
Some fruit fans walked into Apple stores and bought iPads or Apple computers, but they refused to buy mobile phones. They walked directly into Xiaomi or Meizu stores.

This situation was immediately reported to the company by the Apple Store, and this time the anomaly in the Chinese market also made Jobs gradually pay attention to this issue.

The mainland market is such a big cake, Jobs naturally will not give up easily, and soon he collected the feedback from various specialty stores in China.

"The first question is that our software ecology does not have the support of local software companies. I remember that we opened the software development kit to global software developers. Why did no one respond?" Jobs was furious at the meeting.

An executive cautiously reminded: "Because there is already a star system in the mainland market, it occupies more than 50% of the mainland smartphone market, and all software manufacturers are cooperating with it in software development, and we in the mainland The installed capacity is not enough to support the development costs.”

Jobs said dissatisfied: "Why is it that someone tells me such an important thing now?"

For a while, all the executives in the conference room were silent. Jobs was indeed a genius, but at the same time he was also a paranoid, and he would not distinguish between occasions when he got angry.

Although the executives dare not say anything on the surface, they are secretly slandering: Can this be our fault?It's not that you said that the European and American markets should be given priority. As long as the European and American markets are well marketed in the mainland market, they will flock to them.

After venting for a while, Jobs gradually calmed down: "So how should we gain the trust of those software vendors?"

The best way to gain the trust of software manufacturers is naturally to increase the market share of the iPhone 4. However, this seems to be in an endless loop. Without software ecology, users will not buy it, and if users do not buy it, no software manufacturer will be willing to develop software for the IOS system. .

Jobs was suddenly a little irritable. The market that he had originally regarded as something in his pocket suddenly changed, which made him unexpected. As for giving up?That's not him Jobs.

After thinking for a long time, Jobs suddenly said, "How much does it cost to buy this star system?"

That's right, Jobs' first thought was to throw money directly, anyway, Apple is now rich and powerful.

However, an executive immediately poured cold water on him: "I'm afraid not. Google once thought about buying this company, but it didn't work. The boss of this company is a very ambitious person."

"Oh? Tell me." Jobs didn't get angry, but asked curiously.

The executive told about Shen Lang's deeds. When he said that Shen Lang made $50 billion in the subprime mortgage crisis, Jobs also had an impression.

"Is that the Chinese who bought the Mesa Vista ranch?"

"Yes."

Jobs also immediately dismissed this idea. He heard that Wall Street venture capitalists commented on Shen Lang. He has a tough style and is a very ambitious businessman. Such a person will not sell assets that are still on the rise.

"By the way, I remember that Google has already entered the mainland market. How is the situation of the Android system in the mainland?"

The executives looked at each other, gloating and said: "It's miserable, I'm so beaten by the star system!"

Jobs did not mean to ridicule Google at all, because Apple's performance was not much better. The only difference was that Apple's product line was a bit longer in depth. Although the mobile phone business was hindered, the sales of other products were enough to make up for the loss.

"Let's actively contact mainland software manufacturers. When necessary, we can make some concessions. For example, IOS system payment only charges 15% of the handling fee."

In the view of Jobs, this is already a big concession. The great Apple directly gave up half of the revenue, which is a huge number.

Such so-called preferential conditions naturally did not get any response from the mainland software manufacturers. What a joke, now you are begging us, not us begging you, it’s fine if you don’t give us money, but you still want to squeeze our money. Are you kidding me?

Isn't it good that the 360 ​​payment of the star system only charges one-thousandth of the handling fee?Why should I still exploit you?

At the end of July, summer has come to the hottest days. In this summer, the [League of Legends] professional league officially started. This is also the first large-scale professional e-sports competition in China.

The 360 ​​video is broadcast live, and there are video recordings for each game. There are commentators, referees, and spectators on site. It seems that it is not inferior to those international games.

This year's [League of Legends] competition also set off a wave of e-sports boom. In the end, the LGD team led by Wusheng 2009 won the championship of this year, and won the grand prize of 100 million yuan, and the runner-up also won 30 yuan. bonus.

In 2010, at this time, most people were still earning a salary in the early 100s. Even if the club had to draw a part of the 10 million bonus, each team member would get [-] yuan. This is undoubtedly a huge sum of money. up.

As a result, in the large and small Internet cafes in the mainland, many summoners who concentrate on operating heroes in front of the computer screen appear. Although most of them do not have the talent to become professional players, this does not hinder their enthusiasm. sticks.

It is difficult for adults to watch minors surfing the Internet during the summer vacation. You can't lock your children at home, right?Even if you are locked at home, adults always have to go to work, and someone always sneaks out.

In the past, when these children were caught playing games, they could only be beaten obediently and let their parents beat them to vent their anger, but it is different now. The children have learned to talk back, saying that this is e-sports.

Parents are so angry that you want to play e-sports harder, but just beating is useless. The more rebellious children are not allowed to play, the more they will fight against you.

Parents will never look for reasons on their own, and the children are their own, so they can't be beaten to death or maimed, so they can only find trouble with the game company.

So Dew Games became the target of public criticism. The Market Supervision Administration and the Ministry of Industry and Information Technology received complaints from many parents, and the higher authorities also approached Shen Lang to talk.

Shen Lang said speechlessly: "But I have already built an anti-addiction system, so I can't let me turn off the game, right? Who will bear the funds for our game company's research and development? Are parents willing to raise funds?"

Director Qiu comforted him: "Mr. Shen, don't be impulsive. What we mean is that the previous anti-addiction system has obvious loopholes. Now a search on the Internet reveals a large number of ID numbers. It's time to update it."

Updating the anti-addiction system is obviously not in the interest of the game company, but Shen Lang did not openly confront his boss, because he knows very well that unless it is for face recognition, otherwise the children will always have a way to get the parent's ID number, what? Such an anti-addiction system is in vain.

(End of this chapter)