my return 2002

Chapter 396 Give full play to the unique tonality of the product

The impact of the growth of the market share of Star System is not limited to the industry of mobile phone production.

First and most directly affected is Godson International. There is a supplementary clause in the contracts signed by Shen Lang with all mobile phone manufacturers. The free Star system needs to be established on the basis that mobile phone manufacturers are equipped with Godson-type chips.

Once mobile phone manufacturers do not use Loongson-type chips, each mobile phone equipped with the Star system needs to pay 5% of the retail price of the mobile phone. Therefore, domestic mobile phone manufacturers have always used Loongson-type chips, which also gave Loongson International a lot of support. Order.

Having a large number of orders means that Loongson International has more funds. Last year alone, Loongson International's sales reached 300 billion yuan, and its net profit reached [-] billion yuan.

30% of the net profit seems scary, but in fact this is a common phenomenon in the chip industry. The reason why the chip industry can have the world's most cutting-edge technology lies in its high investment and high return.

Many people think that chip design is simple but chip manufacturing is difficult. In fact, chip design is not simple at all.

First of all, you need to understand a concept. The so-called nanotechnology of chips is actually to create a complete electronic circuit in a limited nanometer unit by using the principles of optics, physics, etc. like building a house.

Building a house first requires design drawings, and there are many issues that need to be considered in chip design, such as power consumption, performance, heat dissipation, etc. Once there is a problem in the design, even the best craftsmanship cannot remedy it.

Qualcomm's 888 series is the best proof. As the world's top chip design company, Qualcomm cannot guarantee whether the chips it designs will cause problems in daily use. One can imagine how difficult chip design is.

The reason why chip design is easier to break through than chip manufacturing is that as long as there are enough talent reserves in chip design, it can come from behind. Huawei's Kirin has surpassed Qualcomm in various performance indicators.

The reason why Loongson International has been able to advance by leaps and bounds in recent years is inseparable from the reserve and accumulation of talents. Loongson International has this relationship with the Chinese Academy of Sciences and can use some resources from the Chinese Academy of Sciences. At the same time, Hu Weiwu actively followed up with Shen Lang's consent. Various colleges and universities have established personnel training systems.

In the University of Chinese Academy of Sciences, Huazhong University of Science and Technology, University of Science and Technology of China, University of Electronic Science and Technology of China and other top universities in China, we have jointly launched training courses.

Graduates from these universities can directly enter Loongson International to work during the internship period. The remuneration is definitely top-notch in China. The employment rate of students is 100%. In addition, Loongson International has specially set up scholarships. Many students can exempt tuition fees for four years in college. .

While other graduates are still struggling to find a job, these graduates don't need to worry about finding a job at all. Especially in the past two years, under the general environment where college students have difficulty finding jobs, many excellent students have naturally been attracted to choose chip-related professional.

The business growth of Loongson International has also led to the vigorous development of a series of upstream and downstream industries. The chip manufacturing industry naturally bears the brunt. Most of Loongson International’s low-end chips are handed over to Loongson International for OEM, which directly makes SMIC The rapid increase in revenue has basically eliminated the impact of TSMC's litigation battle.

However, after SMIC lost the lawsuit, it was no longer possible to obtain higher-standard lithography machines from Asmer, and the chip manufacturing process has remained at the 45NM stage.

If SMIC does not make a breakthrough in the chip manufacturing process in another two years, Loongson International will consider replacing the chip foundry. After all, even low-end chips need to be updated and iterated.

Loongson International's high-end chip models need to impact higher process technology, while low-end chip models need to replace today's 32NM process, and only by accumulating technology a little bit can they have the capital to impact high-end process technology.

At this time, Loongson’s high-end chips were handed over to GlobalFoundries as an OEM. Su’s mother is still very talented. After joining GlobalFoundries for only one year, she led the team to make a breakthrough in the 32NM process. GlobalFoundries' immature 32NM process, which has been criticized before, has also become more and more perfect.

This can also be seen from the performance, power consumption and other data of the Loongson-5 chip. The Loongson-[-] chip can basically meet the computing and graphics processing needs of large-scale mobile online games.

Loongson's car-machine chips are made by Zhulong chips. Zhang Rujin has not been idle after establishing the first Zhulong factory, and immediately started preparations for the second factory. During the Spring Festival, the second factory has also been completed.

Of course, the expansion of the production capacity of the Candle Dragon chip is also closely related to the market development of the Xingchen car-machine system. After reaching strategic cooperation with BYD and Geely, the Xingchen car-machine system has also reached cooperation intentions with domestic manufacturers such as Changan and Wuling.

The demand for Loongson car chips has increased significantly, so it is natural to build more factories to increase production capacity.

At the same time, most of the candle dragon chips use domestic equipment, and the increase in production capacity orders has also had a positive impact on upstream manufacturers. Upstream manufacturers such as Modu Microelectronics are already conquering 90NM lithography machines, which are expected to be delivered by the end of the year.

Other equipment manufacturers such as etching machines and fabs have also accelerated their research and development progress. With orders to make money, they will naturally have the motivation to develop advanced manufacturing processes.

Unknowingly, the seeds that Shen Lang planted at the beginning have already quietly germinated. Of course, Shen Lang is also very clear that China's chip industry is still very fragile at this time, and it will take a long time to develop.

In fact, with the current strength of the Inspur Group, it is already possible to consider going to sea, but Shen Lang has been suppressing it, and the reason is very simple. He knows very well that it is not the time to take the lead.

Once it takes the lead, it will definitely be ruthlessly suppressed. Huawei is already strong enough, and it can still only give up a large part of its foreign business and enter a dormant period.

Shen Lang is very clear that Inspur Group seems to be huge and has excellent performance, but most of its business is in the Internet industry. All Internet industries are like kites floating in midair. Once the thread is cut, there is only one dead end.

On the other hand, Brother Xiao Ma has not been idle recently. In addition to actively cooperating with Apple, Brother Xiao Ma has almost put all his chips on Q Letter.

For this software, Xiao Ma has great expectations, and Zhang Xiaolong did not disappoint Xiao Ma. Q Letter soon gained a large number of users in the Android system and IOS system, and the growth rate is gratifying. In just a few months , the number of users exceeded one million.

Such a number of users is naturally nothing to WeChat, but for Qxin, which does not have a powerful system, this result is definitely very popular.This also made Liang Han feel the pressure. The number of WeChat users has exceeded 5000 million, but a large part of it is brought by the pre-installed software of the system, which is equivalent to cheating.

For general software, the growth rate of WeChat users is acceptable, but in Liang Han's view, the development speed of WeChat is a bit slow due to occupying so many resources, so all the managers of the WeChat project team were called for a meeting. Start a brainstorm.

"Mr. Liang, I think we should strengthen our offline publicity? I compared the previous publicity data. It is obvious that the growth brought by our advertisements on CCTV is greater than that brought by online advertisements." The growth is much faster." Some executives suggested.

However, another executive quickly retorted: "Not necessarily, our user base was almost 0 in the advertising stage of CCTV before, and the user growth was naturally fast, but now our user base has reached 5000 million. If we want to go further It will be very difficult."

5000 million is indeed a threshold. According to the current number of smartphones in the mainland, it can only be regarded as a real first-tier APP, and those below this line can only be regarded as second-tier products.

A senior executive suddenly said: "Actually, our biggest competitor is not Qxin or other competing products, but our YY."

As soon as these words came out, the atmosphere in the meeting room became cold. The number of simultaneous online users of YY has exceeded 1.4 million. Under the strong performance of the system, YY has almost no opponents.

WeChat can only be regarded as a little brother in front of YY, and the advantage of instant messaging software is an industry with a strong siphon effect. The larger the user base, the more users can be attracted, because most people are used to using YY to chat, Even if other people want to use WeChat, but their friends are not there, sooner or later they will be forced to go back to YY.

Liang Han was also a little embarrassed. He himself is the direct person in charge of YY, and the WeChat project is just a reference.

At this moment, Shen Lang who had not spoken all this time suddenly said.

"Why do you always think that WeChat and YY are similar products?"

The executives looked at each other: Isn't it?
Upon seeing this, Shen Lang directly took out his mobile phone: "First of all, YY accounts are issued through the system, while WeChat accounts are registered directly through mobile phone numbers. Do you think this difference is big enough?"

"What's the benefit of registering a mobile phone number? It's easy to remember! Because most users can remember their usual phone numbers, but how many people can remember their newly registered YY account?"

Shen Lang said and pointed to his head: "Don't underestimate this, because this alone is enough to distinguish the user groups of YY from WeChat."

"Everyone should know, where did the first batch of YY users come from? That's right, they were gamers. What did YY rely on later? The sponsorship of Super Girls made our user base generally younger, even though But until now the average age of YY users is within 25 years old.”

"And what about the user group of WeChat? Users from CCTV advertisements and offline advertisements account for the vast majority, and the average age of these users is over 35 years old."

"At the same time, most YY users get to know each other through the Internet. After a long time, they have their own circle of friends. What about WeChat users? The way to get friends is to directly pull them from the mobile phone address book. They are generally relatives and acquaintances. These people It also formed its own circle."

Having said that, Shen Lang paused for a moment: "So, what you need to do now is to consider how to make use of the product characteristics of the WeChat acquaintance circle, but how to compete with YY. To put it bluntly, the current WeChat has not Qualified to compete with YY!"

The wechat executives in the conference room looked ashamed. Shen Lang had been staying at home with his wife and children for the past few months. Everyone thought he was enjoying the warmth of his wife and children, and he was tired of the company's affairs.

No wonder he is the boss, the executives couldn't help but admire him secretly.

Liang Han knocked on the table: "You have heard what Mr. Shen said just now. After you go down, think about how you can better utilize the product characteristics of WeChat itself."

"Yes."

The executives went back to work one by one with a sad face, and began to think hard. However, good ideas naturally did not come easily, and until the end of get off work, the documents of the executives were still empty.

Jin Hao was one of them. On the way home, Jin Hao also kept thinking about this problem, when suddenly his cell phone rang, and he saw that it was his wife calling.

The wife asked, "Honey, are you back yet?"

"Not yet, on the way, what's the matter?" Jin Hao asked curiously.

The wife said: "The soy sauce and vinegar at home are gone, bring them back for me when you come back."

"Okay, send me the picture of the old bottle, so I won't make a mistake again." Jin Hao reminded.

"OK, I'll send you a WeChat message later."

Soon, Jin Hao received the WeChat picture, and found the same product in a small shop at the entrance of the community. He is an idiot in life, and last time he bought soy sauce as light soy sauce, making a joke.

As a result, when paying the bill, Jin Hao found that he forgot his wallet in the car, so he told the boss.

"Boss, put these things away first, I left my wallet in the car."

The boss said casually: "Didn't you bring your mobile phone? Do you have WeChat? You can just forward it to me."

Jin Hao's eyes suddenly brightened. This seems to be a good idea. If it works, if you forget to bring your wallet when you go out in the future, you can buy things with just a mobile phone. Does this count as a special use of the product?
"Oh, buddy, your stuff."

Back home, Jin Hao immediately turned on the computer and began to write a plan. His wife looked at him curiously and asked, "Where's my soy sauce and vinegar?"

Jin Hao said casually: "At the dining table."

Then continue to bow your head and make plans.

He was busy until late at night, and Jin Hao didn't even have time to eat.

A few days later, Jin Hao couldn't wait to find Liang Han with his plan. Liang Han took him to Shen Lang's office after reading it.

Shen Lang flipped through the plan, and looked at Jin Hao with some surprise.

"So, you want to open WeChat's offline payment function, so as to attract more offline users?"

Jin Hao nodded nervously: "That's right, Mr. Shen, I think this is a good entry point, just imagine if we can go out with only one mobile phone, we can complete all the payment scenarios, WeChat will become irreplaceable The product!"

(End of this chapter)