my return 2002

Chapter 398
Shen Lang was slightly taken aback, and then came to his senses, yes, at this time, the Xingchen system already had a complete software ecosystem, with more than half of the market share in the mainland.

More importantly, the Star system is no worse than the Android system at this time. No, to be precise, the Star system is better. The Android system at this time has not yet solved the problem of system fragmentation. Caton, slow response occurs.

The star system is closer to the IOS system. Although it also adopts an open source strategy, it is actually a semi-closed system. The advantage of this is that there is no need to worry about too many system fragments affecting the operation of the mobile phone. The disadvantage is that it is not as versatile as the Android system.

The open source of the Android system is more malleable, and mobile phone manufacturers can develop many functions that were not originally available through the customization of the Android system.

The star system is not so thorough, it is equivalent to giving a house to mobile phone manufacturers. Mobile phone manufacturers can decorate the house colorfully, but they cannot smash the outer wall.

He Xiaopeng's confidence also comes from this. He believes that the Star system is more suitable for the domestic market and is a mobile operating system that is really close to mainland users. Whether it is IOS or Android, he is not afraid to compete with the other party.

Shen Lang appreciated He Xiaopeng's courage, but he still said seriously: "It's a good thing that Mr. He has confidence, but we can't just let it go, otherwise, wouldn't the deployment we made before be in vain?"

"How about this, downgrade Sina Weibo, drop Sina Weibo to the last place in the search results ranking of the app store, and notify Sina that from today onwards, Sina Weibo's mobile terminal advertising revenue needs to take 20% Handling fee!"

Zhang Yong nodded and praised: "This scale is just right. It can not only give a warning to other hardware and software manufacturers, but also not make them feel sad."

Even if this plan was passed, Shen Lang then said to Wang Xiaochuan: "How is your fingerprint system doing? Next, the competition we will face will become more and more fierce. In some front-end technology fields, we still have to rely on you." The research institute continues to export shells for the star system!"

Wang Xiaochuan said sternly: "It is expected to be initially completed by the end of this year and put into use next year."

"Okay, you can come to me anytime you need any resources!" Shen Lang nodded appreciatively.

So, soon, Cao Guowei received the so-called service fee collection notice from Star Technology. The text on the notice was very awkward and long-winded. In fact, there was only one sentence to sum it up.

"The reason why there was no charge in the past was because everyone had a good relationship. Now that you stabbed me in the back, there is no way to do it. I can only let you also taste the feeling of being stabbed."

Cao Guowei knew that Shen Lang would not let it go, and even blocked Sina Weibo, but he did not expect that Shen Lang would use such a soft knife to retaliate.

If Shen Lang directly blocks Sina Weibo, he will be able to complain to the superior department as a weakling, and at the same time, he can rise up in the industry. When the time comes to bring the "big team" back to the Android camp, Google will definitely not treat him badly.

Is the 20% service charge expensive?Very expensive, it can be said that it cost Sina’s old life. Sina Weibo uses the same advertising alliance form as YY Weibo for commercial operations, but Sina’s advertising business resources are not as good as YY Weibo, so in terms of revenue It is also lacking.

Now Shen Lang directly took away 20% of the revenue, and Sina itself also wanted to take a cut of the revenue of the merchants of the advertising alliance. This percentage is not low, almost around 30%.

Should the 20% be borne by Sina, or by Weibo bloggers?Or let advertisers bear it?
If Sina is responsible for it, it will be equivalent to a sharp drop of two-thirds of Sina Weibo’s entire project revenue, and Sina Weibo is still losing money. After all, it costs money to invite celebrity bloggers to settle in, do brand promotion, and buy traffic. , the most important thing is that this part of the cost was not originally there.

It is all because of Cao Guowei's decision that the 20% fee was incurred. Shareholders and investment institutions will inevitably ask, and they will not care about any strategic plan. They only know that Cao Guowei made himself lose money!

If we let Weibo bloggers bear the burden, it means that Weibo bloggers can get 70% of the advertising revenue, but now it has become 50%. The huge decline in income will inevitably cause strong dissatisfaction among Weibo bloggers. And content-driven products like Weibo, without excellent content creators, will inevitably lead to a decline in traffic and a disastrous consequence of reduced user stickiness.

If the advertisers are to bear the burden, it is undoubtedly telling the advertisers: We are going to increase the price, the advertisers don’t care about spending more money, the key is to see the effect, and you still have the original effect, but you want me to spend more money?So why should I cooperate on your platform?
Just this trick made Cao Guowei a little hard to resist, but Cao Guowei also knew that he was already cornered now, even if he cut off the cooperation with Google, Shen Lang would not give him the same treatment as before, so he could only be tough Scalp forward, hoping that the Android system can compete with the Star system as soon as possible, and then he will have the capital to negotiate with Shen Lang.

As for the moment, Cao Guowei thought of a way. Sina and Weibo bloggers will each share 20% of the 10% of the cost. In Cao Guowei’s view, this is already the safest solution. After all, the advertiser is the father of the funder. If you can't offend him, then you and your Weibo bloggers will suffer from being dumb.

However, Cao Guowei felt that he was at a disadvantage, but the Weibo blogger felt that Sina swallowed his money. In fact, the Weibo blogger was a little unhappy that Sina had to take a 30% commission, but after all, the advertisers’ resources are theirs. It can only be slaughtered by others.

However, with the rise of microblogs, microbloggers have gained some influence, and they are no longer willing to be exploited by Sina. Under the leadership of several million-level bloggers, there are hundreds of microbloggers The Lord participated in this protest.

In the beginning, the Sina Weibo official didn't take this matter too seriously, and just deleted the blog posts of these bloggers.

However, these bloggers often have accounts on multiple Weibo platforms. Sina can delete blog posts on its own platform, but not on other platforms.

Especially YY Weibo, which immediately put this matter on the front page, more and more users began to pay attention to this matter, and more and more bloggers participated in this protest.

Now the matter has become a big mess, Cao Guowei has a headache, the key is that he is very wronged, he feels that he has already borne 10% of the cost, why are these bloggers still so dissatisfied?
But for issues related to their own interests, the bloggers are determined to fight Sina to the end this time. Many Weibo bloggers keep updating on other platforms, and Sina Weibo has stopped directly. I don't want to be oppressed anymore.

Cao Guowei had no choice but to issue an announcement, pointing the source of the problem to Xingchen Technology, accusing Xingchen Technology of charging Sina service fees as a squeeze.

This is interesting. I thought it was just capital squeezing and beating workers, but it turns out that when capital is squeezed, the people who eat melons find it more and more interesting.

Seeing that more and more people are paying attention, Sina released another announcement, accusing Star Technology of treating Sina differently, just because Sina is developing an Android version of the APP, which is a monopoly and a plunder.

The announcement was stunned by Sina and turned into a tragic condemnation, not to mention quite attractive.

However, what puzzled Sina was that there were only a handful of people who sympathized with them, and most of the netizens were watching the fun, and most of them were gloating about their misfortune.

Cao Guowei overlooked one point. If an ordinary blogger is oppressed, netizens will most likely stand by him. But as a commercial company, Sina has a history of oppressing bloggers. How can netizens sympathize?
In the eyes of netizens, this is a dog biting a dog's hair. It is not a big deal to watch the excitement. I wish I could use my dog's brains. How could it be possible to speak for Sina.

Moreover, the word-of-mouth of Xingchen Technology has been very good in recent years, and there is no negative news. In addition, it is a local operating system. Compared with the computer operating system, there is such a local product, and the people still support Xingchen in their hearts. Technology.

"Sina still has the face to speak out, and licks Android's ass with its own face. Isn't it right for people to punish you? If you knew today, why did you do it in the first place?"

"This time I don't stand on Sina. The Android system is really difficult to use. I am the first victim of Lenovo's Lexiang mobile phone. If you buy a mobile phone with a price of several thousand yuan, it is not as smooth and easy to use as a thousand yuan mobile phone with the star system. , I am really convinced."

"Hehe, some people can't stand up after kneeling for a long time. They help outsiders beat their own people, and they still have the face to come out and cry. They are really toads lying on their feet, not biting people, and responding to others!"

As for Cao Guowei’s imagination, the situation where he raised his arms and shouted, and the heroes responded did not appear, and other software manufacturers did not stand by him. The reason is also very simple. on them.

Besides, Shen Lang didn't sanction Sina for no reason. Who told you to be a rebellious boy first, isn't it normal for people to give you some color to see.

The development of the matter was completely beyond Cao Guowei's imagination, but it was not over yet, and soon the person in charge of Sina Weibo found Cao Guowei with a piece of data.

Cao Guowei's palms began to sweat. Since the Sina blogger complained, the number of active users and new registered users of Sina Weibo on the mobile side have hit a record low.

In particular, the number of daily active users has dropped by 10%, and the number of new registered users is even more outrageous. It has not exceeded a hundred for a week in a row.

You must know that the number of new registered users of Sina Weibo every day was around [-]. After all, it is also a top product of Weibo.

It is a bit outrageous that the number of new registered users is less than a hundred. Cao Guowei was puzzled, took out his mobile phone, opened the app store, and searched Weibo.

As a result, all the search results are YY Weibo, Sohu Weibo and even some unknown Weibo, but there is no Sina Weibo.

Cao Guowei did not give up, kept scrolling down, and finally saw the shadow of Sina Weibo in the last corner, Cao Guowei almost sprayed his old blood directly on the phone screen.

No wonder the number of new users is so low, isn't this obviously suppressing him?Cao Guowei also specially entered Sina Weibo in the search bar.

The result was the same. Sina Weibo was still at the bottom. If it weren’t for the fact that there were only so many products on this track, he doubted that it would take him several minutes to get to Sina Weibo.

Cao Guowei opened the app store without giving up, and there was no trace of Sina Weibo in the top ten list of social software categories.

"Too much deceit!" Cao Guowei almost threw the phone out.

"Mr. Cao, what should we do now?" the person in charge of Sina Weibo asked cautiously.

Cao Guowei rubbed his temples and said irritably, "You ask me, who the hell should I ask!"

However, Cao Guowei also knows that now is not the time to lose his temper. If this continues, all the previous accumulation of Sina Weibo on the mobile terminal will be destroyed.

Regardless of the fact that the number of users on the PC side is still growing, Cao Guowei knows very well that the mobile side is the future. Products like Weibo that rely heavily on fragmented time, if they don’t gain a foothold on the mobile side, they don’t matter on the PC side. No matter how many advantages you have, you will face the situation of being eliminated.

This time Cao Guowei really regretted it a bit, he seemed to have made a bad move, but Cao Guowei also knew that he had no arrows to turn back when he opened the bow, he had completely offended Shen Lang, and there would be no good fruit for him when he turned back .

There is only one way to go to the dark. Thinking of this, Cao Guowei can only tell: "Increase the investment in TV advertisements and offline media channels, and pull up the new additions and daily living data as soon as possible."

The person in charge of Sina Weibo asked cautiously: "Those bloggers"

Cao Guowei had a headache: "Let's bear 20% of the cost."

This is a difficult decision, but Cao Guowei knows that the key is to stabilize Sina Weibo's basic market now. As long as Sina Weibo can become a unicorn in the industry in the later stage, it can make up for all losses.

Soon Sina issued an announcement, announcing that the previous decision to increase the 10% commission for bloggers was a private decision by a certain executive. After fully listening to bloggers’ opinions, the company’s top management decided to withdraw the previous plan and maintain the previous commission ratio. .

Once this announcement was released, it was frantically reposted by netizens, especially the group of Weibo bloggers. At this moment, they seemed to be warriors who slayed dragons, enjoying the glory of victory.

Netizens also sent congratulatory messages. In their view, this was a victory for the majority of netizens. It was their pressure from public opinion that forced Sina to bow its head and admit its mistakes, and won the benefits it deserved for bloggers.

After Shen Lang saw this announcement, he couldn't help sighing: "This Cao Guowei is really a character, he can bend and stretch, he should not be underestimated!"

The more this is the case, the more Shen Lang can't let Sina Weibo have too much influence, otherwise it will turn to the Android camp, and it may become a confidant's trouble.

"Intensify the sanctions on Sina Weibo. All products under the Inspur Group are not allowed to have any promotion on Sina Weibo, and text promotion is not allowed!"

(End of this chapter)