Reborn in Hong Kong as a Tycoon

Chapter 379 Marvel gets it
On the afternoon of the 12th, Lin Baicheng brought his team to the headquarters of Marvel Comics in New York.

Cadance Industries sent a vice president and a team to negotiate with Lin Baicheng, and the two parties reached an agreement on the transfer price of Marvel Comics for 3000 million US dollars.

Lin Baicheng sent a team to investigate the financial and operating conditions of Marvel Comics with people from Goldman Sachs, so the two parties signed a transfer contract at Marvel headquarters today to complete the transaction.

As the chairman of Marvel, Stan Lee also witnessed the transaction between the two parties in the conference room. At this time, he was quite unhappy, but he was helpless.

When Cadance Industrial Company was about to sell the company, it didn't inform Stan Lee at all. He didn't know that the company was going to change the boss until the team of Goldman Sachs and Lin Baicheng came to the company to investigate the financial operation.

Suddenly the company has a new boss, and Stan Lee, as the chairman, is no wonder he is happy.

After the two parties completed the transaction, the vice president of Cadance Industries directly took people away from Marvel, and this company has nothing to do with Cadance Industries in the future.

Before selling Marvel, Cadance Industries handed over the company to the management of Marvel Corporation to manage it themselves, so the vice president of Cadance Industries left so happily, anyway, the future of the company's executives How has nothing to do with Cadance Industries.

The acquisition of Marvel Comics for US$3000 million, including the US$300 million spent on lobbying for Goldman Sachs and public relations, Lin Baicheng is still very happy to be able to acquire Marvel at this price.

"Mr. Stanley, I think we need to talk, don't you?"

After sending away Goldman Sachs' Wade Thomas and others, Lin Baicheng looked at Stan Lee.Stan Lee is not his real name, but his pen name, Stanley Martin Lieber is Stan Lee's real name.

Stan Lee nodded: "Boss, you can just call me Stan, I'm used to people calling me that."

"Okay, then I'll call you Stan."

Lin Baicheng did not refuse, and said: "Stan, from now on, Marvel will be a company under my name. What I value is the large number of superhero characters that Marvel has, so I have to declare one thing, that is, without my permission, The film and television copyright of superheroes cannot be authorized.”

"Boss, the film and television adaptation of superheroes is conducive to the promotion of comics. For example, DC Comics brought Superman to the big screen last year. This year, it has been shortlisted for many Oscars. There is a great possibility of winning. Promoted the Superman comics, and even the comics sales of other DC-related characters have increased a lot.”

"I applied to Cadance Industries last year, hoping to apply for a fund to acquire a film and television production company, shoot related movies and TV, and promote comics, but I was rejected."

"Here, I'm applying to BOSS again for funds to shoot film and television. If it's not possible, don't object to licensing out the copyright of the characters. Letting other film and television companies shoot can also increase the reputation of related superheroes and increase the sales of comics."

After hearing Lin Baicheng's words, Stan Lee, who wanted to make Marvel superhero film and television animations surpass DC comics, suddenly felt a little anxious.

Lin Baicheng listened and said, "So, Stan, you advocate the filming of comic characters?"

"Yes."

Stan Lee nodded in acknowledgment.

"Then have you ever thought that with the current special effects technology, it is impossible to show the abilities of the superheroes in the comics, and it is impossible to make a movie where all the superheroes fight with their fists?"

Lin Baicheng reminded aloud that it is true that Stan Lee wants to make superheroes film and television, but it is too radical to make films and televisions now, and the radical end is often a burden to the company. A lot of debt, on the road to bankruptcy.

Stan Lee explained: "Not all superheroes have superpowers. We can shoot superhero movies without a lot of special effects, such as Captain America."

"The time is not yet ripe, I will not agree to make film and television now."

Lin Baicheng still shook his head. He owns 100% of the shares of Marvel Company. In this development strategy related to the future of Marvel Company, his will must be the main one.

Stan Lee still didn’t want to give up: “Boss, DC comics film and television characters such as Superman, but we Marvel does nothing, then it will only make superman and other heroes more and more famous, which will affect our The sales of the main business comics."

"Wait a few years, let's talk in a few years."

Lin Baicheng shook his head, and continued: "As for the management of the company, I will continue to hand it over to your management. I hope you can obey my strategy and work together to grow the company."

"Boss, aren't you going to adjust the management?"

Stan Lee was a little surprised when he heard that, he thought there would be a wave of purges in the management.

"At least not yet."

Lin Baicheng said: "I will observe your abilities for a period of time. If I am satisfied, I will not make major adjustments to the company. Of course, I will send another person to manage the finances, and at the same time arrange an executive to enter the management. "

"Thank you BOSS for trusting us."

In addition to finance, the new boss only arranged for one executive to enter the management team, which Stan Lee knew was already quite good.

Lin Baicheng nodded and said, "Stan, tell me briefly about the current situation of Marvel."

"Ok."

Stan Lee responded, then spoke.

In 78, Marvel actually had a profit of about US$600 million. The reason why Kadance Industries sold the company to Lin Baicheng for US$3000 million was because Marvel had US$4000 million in debt, and the company’s total assets were actually only Around $2000 million.

Because of the rise of Wal-Mart and other large supermarkets, canteens and newsstands have gradually faded out of the market, so the channels for comics have naturally changed.Therefore, the management of Marvel Company wants to open its own comic book store, so that the self-operated channel can not only have higher profits, but also attract loyal fans and better cultivate the relationship with fans.

It's just that it costs money to build a channel. The management of Marvel Company applied for funds from Cadence Industries, but it was also rejected.Cadance Industries only wants to get some profits from Marvel every year, and doesn't want to invest a lot of money in Marvel.

Lin Baicheng very much agrees with channel self-operation, so he decided to inject 2000 million US dollars into Marvel to establish Marvel's own comic store channel.

It's a pity that comics and toys are different. Comics are books and are usually sold in bookstores. Therefore, Starlight's channels cannot be used, so Marvel can only spend money to build their own channels.

(End of this chapter)