Cold chain for 20 years

Chapter 142

At the meeting, there was a set of Tongxing's core team, including Su Mu, Chu Lihe and the heads of departments specific to storage, marketing, transportation and providing branding for customers.Except for the morning meeting every Monday, Tongxing will not hold such a meeting, and Hu Shutong is not a person who likes to hold meetings. Many things are discussed in twos and threes and then issued. This makes people aware of this negotiation meeting unusual.

Seeing these Tongxing people, Luan Qizhen inexplicably felt that he was an outsider.But he sat upright, with solemn eyes, and wanted to see what kind of game these people in neat suits were tying up for himself.

The meeting started with a projection, and the words "Mozi Orchard Brand Introduction" were written impressively on the screen.

Immediately, Luan Qizhen blinked quickly, obviously he didn't do this, and looking down, it was even more impossible for him to do it!
Hu Shutong began to talk, "The Mozi Orchard can be traced back to 85. It started in Mozi County and began to deploy the Qingbei market in 01. That is to say, the five counties in the north of the city that we are familiar with go further north, and the Mozi Orchard It is a brand recognized by more than ten counties. In 00, Mozi Orchard was used as a demonstration to promote the civil construction warehouse, and in 02, the operation of the assembly warehouse was started. In terms of refrigeration standards, everyone can rest assured.”

Hu Shutong's words almost brought Luan Qizhen into the time and space of memories, and there were all Hu Shutong's shadows in it.On the screen, the production area, product category, and distribution of Mozi Orchard are detailed, and small modules that can be moved by themselves are made. To be honest, even his boss is surprised by such a clear Mozi Orchard.

But if you think about it carefully, Hu Shutong has been involved in the orchard since he entered university in 97, grasping skills during summer and winter vacations, and producing results after graduation. His record and perspective are incomparable to Luan Qizhen.

"The agricultural-supermarket docking project has been launched in Qingyan City, but Mozi Orchard belongs to the origin-based wholesale market. Compared with the docking of farmer supermarkets, there is an additional gathering, so Mozi Orchard cannot achieve point-to-point supply. All counties are also in Calling for fruits and vegetables to go out, the reason for this call is that the previous product distribution model will become more and more narrow, and more and more foreign fruits and vegetables will come in and squeeze the market."

Luan Qizhen's complexion remained unchanged, but his heart was in turmoil. The Tongxing speaker explained the pressure Mozi Orchard was facing thoroughly, and he said it neatly.In fact, Luan Qizhen only knew that he must cooperate, but he had no idea of ​​the specific method, because the old relationship and old acquaintance, like a vegetable vendor, gradually faded away.

To paraphrase his words, the times are different, and more and more new channels, new ideas, and new models are forcing every businessman to change.

This is 06, not 96.

"The quality of Mozi Orchard's products must be well known to everyone. If it wants to go global, it can only become a wholesale market for sales. Mozi County does not have the radiation function. It is difficult for the products to be active in Qingyan City or even other cities, and it is impossible to produce a strong brand. Effect. I don’t need to say more about the purpose of cooperating with Mr. Luan this time, what do you think?”

Chu Lihe was the first to speak, "Mr. Hu, Tongxing currently does not have a fruit section, and there is a lot of demand for fruits in our market customers. I think we can combine the two lines. After vegetables and pre-processed vegetables, we recommend fruits to customers. Whether it is a vegetable market or a supermarket, our previous cooperative business is the existing foundation. As for brand building, we have already had successful cases, and we have worked hard from the general packaging and sub-packaging, and it does not take too much time to establish it in the market."

Su Mu nodded immediately, "In addition to the province, we can also go to other provinces, such as Panzhu's outbound journey. Fruits and vegetables together form our business chain. I think it is completely feasible. According to the volume of Mozi Orchard, we can Open the third right area of ​​No. [-] warehouse and the second left area of ​​No. [-] warehouse at the same time, and the shipment frequency of these two places is the highest, and the deployment work at that time can be paralleled with fruits and vegetables."

The person in charge of transportation also said: "Mr. Hu, if the car rental plan of Panzhu Yuxia continues, the capacity of Tongxing refrigerated trucks will be released. We have the ability to drive the Mozi Qingyan line, and we can build an exclusive fleet to be in charge of Mozi. Supply from the orchard."

Hu Shutong kept nodding, "Since everyone has no objection, three plans for marketing, transportation, and warehousing will be produced. The marketing plan will be made together with the brand department. Whether it is packaging or advertising in terms of promotion, I hope everyone will pay more attention. Transportation and warehousing do not If you do too much analysis, just come up with the execution case. Three days later, it will be summarized with the business bid and presented to Mr. Luan for review."

At this point, Luan Qizhen realized the beauty of this meeting. What Hu Shutong said was true. People explained the situation and the way in front of him. This is more important than two people talking in private. Efficiency, Hu Shutong's "deliberate deliberation", so far he can see it clearly.

Time has passed and the years have changed, but some things can really stand upright as before. Lao Luan thought that everything in a company is a matter of close relations, but what is happening now is like they chatted six years ago The matter of the cold storage is as steady as ever!
For Hu Shutong, this is not a great relief. He has thought about this kind of cooperation since he started Tongxing.But the situation is irresistible. In the past, it's not that you don't want to do it, but you can't do it.Not only the storage capacity, but also the turbulent daily life. At that time, it was not a question of going on, but a question of living.

After this meeting, Luan Qizhen felt that it was just a different scene and a different way, hidden in the details of the place, nothing changed at all, which brought him even more peace of mind.

Some things, after all, will not be too far away.

……

(End of this chapter)