Cold chain for 20 years

Chapter 90 What a Road
At the end of spring in April, Hu Shutong was sitting in the small courtyard of his home.

At noon, the scenery outside the house is good, the sun is bright and the wind is gentle, and the air is breathable and you can see far, making it easier to live ordinary people's thoughts.

There is not a single book on the table, but a lot of papers scattered, most of which are the contents that Hu Shutong wrote down in real time while searching for years and years.There are some data on it, more based on some key words I have seen and the thoughts that popped up at that time.

The five north counties of Qingyan City, to be precise, should be the two counties in the northwest, the two counties in the northeast, and the one county in the north, and because Beiyuan District of Qingyan City is a long and narrow area extending northward, this led to the fact that the land west of Niujia Town The distance from the five counties is almost the same, and it can almost be regarded as the center point of a five-pointed star.

Although logistics parks have a series of functions such as warehousing, distribution, transportation, loading and unloading, packaging, etc., in actual operation, different emphases will classify logistics parks into categories. Just taking warehousing as an example, there are many ways.

Some are storing goods for customers. To put it bluntly, they are setting up a large cold storage place to create a storage base for various perishable food companies.What's more, they directly lease and provide customers with long-term lease services based on space calculations. This category will greatly reduce the intervention of the park.

In addition, whether to focus on the production area or the sales area, and which customers are mainly targeted at will change the functions of the logistics park.This is not a cake in the same mold, every family is the same, so the most important thought facing Hu Shutong is——

What path should we take?

Having been in this industry for a long time, how can he not know how to make the most money? Simply put, as long as he doesn't do the first mile, he will bring considerable income.The reason is not complicated. Going deep into the fields means a lot of labor, vehicles and time costs. No matter how good the location of the land is, there are still too many roads to go, cars have to trek, and goods have to gather.

The simplest operation is to collect vegetables from a large number of vegetable vendors, turn the park into a huge production distribution center, and then provide targeted centralized supply to supermarkets and vegetable markets in the city. It can also be used for large-scale storage. Outreach.Coupled with the lease of cold storage, as the cooperation between enterprises becomes more mature and the value of the lot rises, the rent is bound to rise.

But if the first mile is not done, Hu Shutong's industry research for so many years will lose a lot of meaning.

He wants to do the cold chain, not the chain.

It is not a transit station for transportation or a single cold storage, but an "urban refrigerator" with full refrigeration and temperature control.This is something that has been hidden in my heart for many years, and it is also the ideal of countless people in the cold chain, just like the two simple propositions he heard when he first met the teacher in the academic hall in college-eat at ease and reduce waste!
Many problems are the first mile problem.

Why is it "difficult for farmers to sell and difficult for citizens to buy", and why does the vegetable harvested from the field double after walking tens of kilometers?And why are carrots full of money in urban supermarkets, but farmers feed them to pigs in large quantities?
The large amount of waste generated in the field and the large amount of waste generated by the green quilt during the transportation process prevent all the production capacity from going to the market. There is a big difference in price between one ton of vegetables and two tons of vegetables.Untimely transportation causes a large number of vegetables to be stranded, the price is too low, vegetable farmers are unwilling to sell, lack of adjustment and wrong season are all real problems, the problem of the vegetable basket.

This also involves the quality of the vegetables. Why do the vegetables bought in the vegetable market look dewy and crystal clear, but they wilt strangely after being left at home for half a day or even three or two hours?Sprinkling water because there is no refrigeration during transportation makes the vegetables look fresher, but once the water evaporates, it will quickly take away the moisture of the vegetables themselves.

In addition, there is the issue of regulation.

In Hu Shutong's sophomore year, every family in Mozi County grew celery, but when it was time to harvest, the price of celery plummeted.A large bundle as thick as a bucket can only be sold for a few cents. Many vegetable farmers would rather throw it away than sell it. He remembered that the left and right sides of the county road were full of dumped celery and handfuls of bitter tears.But if there is a cold storage facility with enough space, celery can be stored for 70 days, and with enough transportation capacity, celery can be sold to other provinces, or even abroad.

Of course, Hu Shutong thought about the third-party logistics that he had seen in Europe, but it could not solve the most practical problems, and the time for this model has not yet come in China.

It takes courage to go down to the front line, but in Hu Shutong's view, if this land is won in the end, it will become the DNA of the enterprise.He is the child of a vegetable farmer, and he has been following him in the fields. How to deal with the vegetable farmers and how to do things well is also an advantage.

Of course, if you take this road, you will face the shortage of manpower and vehicles, and pay a lot of extra costs, but the road is taken step by step, and entrepreneurs must be more steadfast.Hu Shutong never thought of eating a fat man with one bite, hoping that the park would sweep the five counties as soon as it opened?Vegetables from all directions, fish from all over the world?That's an illusion.

Once entering the market, competition and cooperation are unavoidable. To become bigger and stronger requires a process as well as opportunities.Everyone in the industry predicts that strong policy support will not last long, and industry-related measures have been drafted, but from the current point of view, Hu Shutong can only get interest-free loans.

Many ideas emerged, and gradually, the skeleton, core and even the two points mentioned by the teacher became clearer because of the clear path.It is also this series of determinations that made Hu Shutong focus on the model that he had not studied carefully before. How to not only do the first mile well, but also let the agricultural products quickly go to the market, his initial vision was also unconsciously. Lifted.

Starting from the first mile and ending with the last mile, we not only need to connect and integrate upstream and downstream, but also control the whole process in our own hands.It will be difficult, and it will not even be worth the loss, but he believes that this is a powerful step in the food basket, a vision that belongs to a professional industry.His emotions began to pour here, just like the teacher said, focus on nothing else!

Do a systematic cold chain, a real cold chain, and use what you have learned, seen, felt, and researched in this important livelihood event that is worth a lifetime!

This is Hu Shutong's——

Cold chain road ah!
……

(End of this chapter)