Lu Ming

Chapter 420 Liquor Industry

If future generations see these rectangular iron boxes painted with army green paint, they will probably be able to guess what is inside: gasoline, lubricating oil, and olive oil are nothing more than these things.It's in the windows of auto repair shops and in the back of many people's cars.

The tin boxes that were opened on the school grounds today are made of tinplate, and inside are wine.

Baijiu is not produced in the "native land" of the empire because it consumes staple food.As mentioned earlier, grape plantations have been opened up in Tainan, and the upper class is vigorously promoting wine.

The liquor trade method for the Ming Dynasty has always been that the kiln district is responsible for providing glass wine bottles, and the Hangzhou station, which is rich in grain and grain, produces liquor with brewing equipment.

This type of trade is very successful.

The beautiful glass wine bottle, the pure color and transparent liquid, the mellow and strong taste, and the 35% alcohol content specially formulated for the gentry, made the rich people of Ming Dynasty flock to it, and couldn't buy it.

You must know that literati drinking is not the same as bitter haha.Literati pay attention to slowing down, brewing, lightly smoking, singing poems and wine, and finally splashing ink when they make a show, so scholar-bureaucrats should not drink too much.

Precise market positioning has made the two high-end liquor brands full of artistic conception, "Hundred Years Confused" and "Shede", quickly gain fame among the gentry class.If it weren't for the lack of raw materials, the total profit of this baijiu business would definitely rank among the top among many industrial products. Just look at the later generations of Moutai.

This time, the tinplate barrel baijiu brought to Tianjin by the fleet was a commercial project specially planned by the commercial department to test the waters of the northern trade environment.

First of all, because Tianjin is too far away and the freight is high, the guiding idea is to produce some inconvenient commodities as much as possible locally, among which the most profitable one is of course liquor.

Secondly, Tianjin is the recipient of grain. Winemaking here, the grain absorbed by the distillery will not affect the purchase in the south, so the enterprises set up by the crossing people here can open up to brew wine.

In this way, the medium and low-grade liquor plan with a larger output has entered the plan.

So what is the most suitable wine to trade with the northern nomads and take into account the needs of the middle and bottom people?
No doubt about it: Erguotou.

What is in these small tin barrels on the school grounds today is the standard 55% Erguotou wine.

After seeing this pile of shiny tin boxes, the onlookers standing on the school grounds looked at each other in blank dismay, wondering what kind of medicine was sold in the gourd, could it be broken silver inside?

At this time, the two "experiences" responsible for signing the commercial contract made their debut.

After ordering people to bring porcelain bowls to the horse dealers, grooms, and all the guards who came to help, including the little official Lu Shui and his subordinates, the two experienced Xue and Yao lifted the iron bucket with a smile. Unscrew the lid, and pour the clear liquid inside into the porcelain bowls in people's hands.

In an instant, the strong aroma of wine began to waft in the school grounds.

The next moment, the people who had figured out the situation started to drink heavily amidst laughter.

In history, Erguotou was really created, and that would have to wait until the reign of Emperor Kangxi.Today, what is brought out by the time traveler is the standard Erguotou produced with the equipment and technology of later generations.

After entering the mouth, the wine, which seemed to be like a clear spring, slid into the abdomen like a thread of fire, and then the whole body began to feel warm.After a while, the strength of the wine came up, and my head began to feel slightly dizzy.This feeling like a sharp knife and fire, coupled with the heat burning all over the body, immediately made these men who have been walking in the cold wind outside their mouths all year round flushed and raised their thumbs: "Good wine! Good wine! "

After observing the reactions of these poor people, Xue Haiyuan and Yao Jianshe couldn't help but smile at each other: It seems that Erguotou is the same in ancient and modern times, and it is the favorite of the people at the bottom!

These wines poured from iron barrels, when tested in advance, including indicators such as transparency, alcohol content, aroma, and taste, must exceed those brewed by Ming people.The reaction of these wine tasters today also made the sellers finally relieved.

In this case, let's start the market.So all the stable boys and guards present got a bucket of samples: this was taken back for the boss behind them to taste.

Next is sales.

The situation was very optimistic. After some research, the horse dealers made a statement on the spot: they were willing to use all the purchase price of two hundred horses in exchange for this "high-quality liquor".

For horse dealers, silver money is of little use.Because when they went to Outer Mongolia to buy horses, it was basically a barter trade.Those herdsmen who raise horses need most of the daily necessities of the Ming people, such as wine and salt, and they don't want money.

Therefore, the horse dealers were very satisfied with Erguotou, and they made a positioning for this product at a glance: placed on the whole sheep mat, high-end spirits poured by Mongolian princes and nobles to distinguished guests.

The reason for the high-end is not only the connotation, but also the outer packaging.

This kind of beautiful iron box is "ingenious" and can be used in hand and stacked, and it is not afraid of bumps during transportation, which is far better than a wine jar tied with hemp rope - in this era of scarcity of materials, it can be used afterwards The tinplate barrels used to hold other things undoubtedly have higher added value, which is synonymous with high-end.

The horse dealers immediately made a deal with the two experiencers.

However, although the transaction was successful, if you want to pick up the goods, you have to wait for a while.Because the wines displayed on the school field today are just promotional samples that came with the ship.

In the next step, the cross-travelers first need to find a partner to set up a winemaking workshop before they can produce products.
Of course, the process is quick.Because that night, after the masters tasted Erguotou and studied this kind of iron barrel that looks very ugly, early the next morning, Tianjin Wei, who intends to invest in and open a winery with the cross-border partners, once again crowded in the school grounds Inside.

Due to the dual advantages of transportation and food storage, Tianjin is like Maotai Town in later generations, and the winemaking industry has been extremely developed since ancient times.The local wine produced here will radiate to most of the north.

Among the many functional buildings in Dazhigu, in addition to temples, there is another industrial chain that is the most: wineries and restaurants.

Therefore, the local merchants in Tianjin are no strangers to the high-profit industry of wine making, and many of them have even opened their own wine shops.That way, no one will be tempted after evaluating this exquisite and unique boxed wine.

After gradually deepening their understanding in recent years, these big merchants of the Ming Dynasty have now realized the beauty of industrial products-no matter how many the products are, the specifications and appearance of these products are consistent, and they are completely different from the handmade products they recognize. two concepts.

Seeing this box of fine wine now, big merchants who really understand the people of Transit will also realize the same problem: this kind of good wine that is transparent and full-bodied must be the same as the high-priced wine of "Hundred Years of Confusion", and its quality will always be the same. will not change.

This is worth placing a heavy bet on: the quality of each pot of local wine produced by their workshops will fluctuate, and it is impossible to be "exempted from inspection" like those industrial products.

After thinking it over carefully, luxury carriages were once again parked in front of the school grounds the next day.

These days, stimulated by various large-scale agency contracts, Tianjin's business community, which was already boiling like a hot pot, once again set off a climax of "bidding rigging" today.All the top figures in Tianjin who knew the high profits of liquor, whether they were merchants, merchants, horse dealers, wine shops, gentry, officials, water gangs, and salt workers, all flocked to it, and they all had a lot of background.

Seeing such a grand event, the people across the world felt relieved: It seems that everyone has strong confidence in the liquor industry, very good, if this is the case, the company can be successfully established.

Yes, Transcendant intends to use baijiu as an opportunity this time to introduce the management concept of later generations in Tianjin Wei, and establish a formal joint-stock company composed of many shareholders that breaks the tradition of the Ming people.

Before the great powers brought in the company system in the late Qing Dynasty, although Chinese-style businessmen also partnered with outsiders to do business, this was not the mainstream after all, and the various partnership systems were very different from later generations, very primitive and highly arbitrary.

The real mainstream of Ming people is still family business.In this business model, at most, some outsiders are hired to be the shopkeepers, and the shareholders behind it are either the sole proprietorship of one family, or the public ownership of each house in the clan.

And all the time, under the rule of law, the promotion of formalization and formulaic models will be brought to Tianjin. This time, the baijiu company to be established is a model and a specimen.

As a result, in the newly renovated Dianjiang Hall, the northern businessmen sitting densely together, like elementary school students, listened to the company's articles of association and prospectus read out by Comrade Yao Jianshe on stage for the first time.

In the following question-and-answer session, the businessmen quickly figured out the key connotation of the "company": it was simply because the plate was too big, so they changed from the traditional partnership of a few people to a partnership of dozens or hundreds of people. Doing business.

At this time, the question that the merchants were considering was actually very simple: Do you believe in the complicated regulations of the General's Mansion Experience Division?Or to put it more simply and bluntly: Do you recognize the general's reputation in doing business?

Nonsense, do I need to talk about it?So far, whoever has done business with the General's Mansion has not made a fortune?Is it necessary for a person like the general who has gold and silver to lie to you for your share of gold?
After figuring out this joint, businessmen began to actively subscribe for the original shares.The rules and regulations can be studied slowly, and the word "faith" is the foundation - the business reputation established by the time-traveling public has played a key role in endorsement.

The subscription process went quickly and smoothly.Don't look at the government's killing of 2000 taels of silver. In this era, rich commercial capital is the business that accumulates a large amount of funds.

So on that day, in this plane, the first corporate enterprise in the north was established: Tianjin North Wine Industry Group Co., Ltd.

(End of this chapter)