Witness of the film and television world

Chapter 139 Barbie and Marvel

After leaving the negotiating table, Payton was not in a hurry.

He believes that his plan will come true in the end, and a big stick plus sweet dates is always the most suitable combination.

Even Podolov, who was shouting angrily and slapping the table at the negotiating table, while being angry on his face, didn't it also symbolize the wavering in his heart?

As one of the founders of the NBA and one of its current owners, the silence of Mr. Brown's final attitude, in a way, has explained the success of his plan.

In the face of threats, a tough appearance can't change anything. It doesn't matter what they say, but what they do next is the real key!
Just like the diplomatic attitude of a loving father and Khrushchev.

The former: either my friend or my enemy.

The latter: either my enemy or my friend.

The ease of diplomatic attitude seems to have changed a lot, but it still does not hinder the hostility of Western countries towards it.

On this point, no matter how much Khrushchev said, it would be useless. The increasing military power and the completely different ideology are the best evidence.

Payton believes that his attitude has sufficiently conveyed his determination to both of them.

This is bound to add important weight to his goal.

And he still has a real big killer that he hasn't used, which will become an important weight for him to convince all NBA bosses.

At the same time, Payton is not without other options, just like his threats.

Either my friend or my enemy!
As long as his bundling plan is rejected, he will definitely immediately fall to the ABA that has not yet been established, helping this league appear in the world at the fastest speed, and hollowing out today's NBA, there will be no sloppiness.

At that time, Payton would like to see, with his support, who will annex the NBA and the ABA in the end?

There should be no doubt about it!
As for uniqueness?
Is this a hindrance?

No!

It will only serve as a guarantee that Payton's best interests will be taken for granted.

At the same time, the league consists of more than ten teams, but each team has its own manager. The so-called uniqueness is a false proposition. No boss will put the interests of the league above his own.

At that time, Payton will deliberately leave a hole. At the league level, power will be the only one, which will squeeze the biggest benefit for Payton.

But when it comes to teams and players, power will only take priority, which will continue to maintain proper healthy competition.

Podolov has only been the president for more than ten years, but what Payton values ​​is the longevity of decades and centuries.

No matter how long-term Podolov thinks, can he be farther than Peyton?
Imagining and seeing with your own eyes is not a fair comparison in itself.

……

"Boss, look!"

Dale Linson, chairman of the Marvel Club, took out a box and opened it, and took out a delicate and beautiful doll with big eyes, a sweet face, a glorious figure and a graceful figure.

This kind of doll looks like an adult, with a perfect figure, measurements of "39, 18, 33", golden hair, fresh appearance, slender limbs, fresh and moving, although the figure is very good, it is tightly wrapped by beautiful clothes She has Marilyn Monroe-like mystery on her face even though she is only 11.5 inches tall.

This doll is completely different from the previous doll toys.

Peyton frowned slightly: "This is?"

Dale Linsen quickly explained: "This is an unexpected harvest of mine at the Marvel Toy Fair in New York. This kind of doll was not popular with dealers at the exhibition at that time. After all, she is a brand new thing, a kind of Risky, dealers don't want to do that."

"I didn't realize the value of this kind of doll at the time. I just took the doll to the Club Development Center out of curiosity about new things. That afternoon, this mature toy was favored by all the little girls in the center."

"Afterwards, I interviewed more than 13 little girls under the age of 50 with the help of the club. More than 50% of the little girls showed a strong desire to buy, and the remaining 10% mostly liked it, showing obvious indifference. No more than [-]%."

"To remove the aura of comics, this is an effect that even Transformers can't achieve."

"And this is our little girl market, which is extremely lacking in influence. Marvel's products lack market radiation in this area."

"I think this kind of toy can complement the market, develop our Marvel culture, and let us have a broad audience like Disney."

As he spoke, Dale Linson became more and more excited.

Four years ago, Disneyland in Anaheim, California was completed and opened, becoming a paradise for all children, which made everyone involved in the league jealous.

Not to mention Dale Linson, the chairman of the Marvel Club?

But Marvel's audience has always been a huge problem. Disney has spent decades cultivating a group of animated characters suitable for all ages, opening up a broad market.

As for Marvel, even though it is currently very hot, it is like an upstart without the slightest background.

There is even a huge gap in the audience, their female audience is less than 20% of the male audience, or even lower.

Disney walks on two legs, while Marvel walks alone.

Of course, this is not just a problem with Marvel, but almost a problem with the entire comics market.

DC is worse than Marvel, they also have Wonder Woman, but this first superheroine is not popular with the public, far less popular than Superman and Batman.

And the New York Marvel Toy Fair that Dale Linson said.

It also includes Marvel Comics Expo, Marvel Fan Gathering, Marvel Figure Fair...

This series of activities was organized by Dale Linson in the name of the Marvel Club at the suggestion of Peyton, to cultivate the Marvel culture and expand the influence of the company.

There is also the Marvel Club Development Center, which is a public welfare project jointly organized by Marvel and the New York United Welfare Institute to enhance Marvel's social image.

Almost all of Marvel's latest products will appear in the development center and in the hands of children in orphanages, which can also be regarded as cultivating potential customers and expanding the value of Marvel's brand.

Now the Marvel Club is developing very well. With the popularity of Transformers cartoon animation, their influence is expanding at an unparalleled speed.

At present, the entire club has more than [-] core members, [-] first-level members, and countless peripheral fans.

In New York, where the club is located, these members are extremely active. Marvel’s comic culture has begun to affect the people around it in many ways. In Art Square, wandering artists have begun to create graffiti of Marvel’s image.

(Well, they mostly accepted the Marvel Club friendship.)
Not long ago, Dale Linson was still suggesting to win the open space outside the club, build a Marvel amusement park, and set up a landmark building.

But his proposal was rejected by Payton, it is not a suitable location.

Moreover, Marvel is not Disney, and their backgrounds are much different.

Now Dale Linson came to Peyton with a new harvest, and Peyton could not find a reason to refuse the suggestion he gave.

He even had to open champagne for Lin Sen to celebrate!

From the moment Dale Linson took out the doll, he recognized it.

This is a very famous doll!
--Barbie doll.

In later generations, Barbie dolls are famous for their perfect body shape, bright smile and "rich work experience".

Although Barbie dolls have undergone various changes in appearance, race, skin color, hairstyle, language and even clothing, their healthy, youthful and beautiful image has always remained the same.

As the most famous doll brand in the world, Barbie has launched a large number of new Barbie products every year, and has become the target of global doll collectors. It has been popular all over the world for decades.

To some extent, this can be regarded as the early figure culture, and it is a rare female figure culture.

(On March 1959, 3, the world's first blonde beauty doll was officially released. At that time, Ruth Handler, the founder of Mattel, named her after her youngest daughter Barbara. It is called "Barbie". Under the influence of Peyton, the toy market developed rapidly, and Barbie came to this world more than a month earlier.)
Peyton quickly said decisively: "You are right. Our customers are mainly men. This is also the current status of Federal Comics. Compared with Disney, we have a huge gap in the female market."

"Take her down and launch related comics and cartoon animations, which can expand our audience very quickly and even contribute to our paradise culture."

Hearing that his opinion was adopted by the boss, after all, he would spend a lot of effort on the promotion of Barbie dolls, Dale Linson suddenly smiled.

"Boss, I have already investigated clearly. Now, the patent copyright of this toy is in the hands of a company called Mattel."

"Of course, the patents they applied for are not comprehensive. I have already asked the opinions of experts. We can completely bypass the relevant patents and even apply for more complete and comprehensive patent copyrights in overseas markets. It will be nothing more than a fruitless lawsuit. , they can’t hold us back.”

"Of course, in order to avoid trouble, I suggest buying this company directly. I believe they will agree. After all, their company has also encountered some economic problems in the past two years."

When Peyton heard this, he looked at Dale Linsen with a half-smile and said, "Dale, you are such a cunning guy."

Dale Linsen actually showed a shy smile: "Boss, I just don't want Barbie dolls to be wasted in their hands."

Peyton laughed, then gradually restrained his smile, and said seriously: "Okay, I will leave this matter to you, you can contact the people at Roald's office, they will give you the most professional advice and help you achieve this cooperation."

"Yes! I will definitely solve this matter this month." Dale Linson promised.

Payton smiled: "Very well, I really hope that next month, I will see a new member of the Marvel Club."

Not long after, Dale Linson left, and Peyton quickly made a series of plans around Barbie dolls.

Including how to market this doll?

The best way Peyton can imagine is cartoon animation, creating a Barbie family, or even a Barbie world, with a doll theme.

Of course, the channels of comics, novels, and movies can also be launched at the same time to define Barbie dolls at the fastest speed.

What's more, the doll's exquisite clothes are natural and fashionable, which is very suitable as the theme element of Paris fashion exhibition.

(With virtual characters as the theme, under Peyton's gold dollar offensive, everything is not a problem,)
At that time, the tight Barbie dolls will be paired with top luxury clothing, which will become a completely crazy element for girls.

(End of this chapter)