Witness of the film and television world

Chapter 141 Rebroadcasting Contracts.

30 million in 3000 years!
There is no doubt that this is a super big contract, more than double the value of the entire NBA league now.

At present, there are only a dozen teams in the NBA, and the average price will not exceed one million. Adding other factors, the value of the entire league will not exceed 1500 million.

Even this value is obviously overestimated. If the NBA and the Hockey Association have not signed a venue cooperation agreement, there will be more than a dozen fragmented teams, and 500 million yuan will be superfluous.

The sale of television broadcasting rights in the NBA originated in the 1953-1954 season.

Because the TV station is not optimistic, they are signed once a year.

Mr. President at the time sold the television rights for that year to NBC.

With fewer events that year, the network only paid $3.9.

This is also the first time that people have seen NBA games on TV, and it has opened up a window for people to understand the NBA.

But since then, the NBA's TV rights sales have been in a slow growth phase.

In 58, the TV broadcast contract was just over 20 US dollars, which can be called tasteless, and this year's contract is not expected to be much higher.

This phenomenon will continue until five years later.

During the 1964~1965 season, due to labor negotiations, the outbreak of war, the enthusiasm of the civil rights movement, the hippie culture was crazy...

The NBA also ushered in a development.

That year, NBA TV rights sales topped the million-dollar mark for the first time.

But it was already five years later, and due to the achievements of various factors, there was such a development.

Now, the release of Payton's big contract instantly made all the bosses excited.

At one point, don't say that these NBA owners have no vision or anything.

No one would have thought that the civil rights movement in the 60s would be so fierce that the entire Federation would be dragged into the quagmire of the Vietnam War, leading to the outbreak of the dollar crisis, the collapse of the Bretton Woods system, the loss of the dollar's hegemony, and the dollar becoming worthless.

Not to mention that there would be an oil crisis in the 70s that would directly cut off the federal economy...

Without the labor agreement negotiations confirmed in the mid-60s, the salaries of the stars would not skyrocket. Without the influence of the external environment, the influence of the league and TV stations would increase day by day, and the NBA's broadcast contracts would not increase rapidly.

Just like the outside world's view of China's rapid development, men in the 80s feel that the West is always out of reach, and driving a car is all capitalism.

Why do you think people in the 50s would expect the NBA to grow into tens of billions in the future?

(Money in this era is more valuable than you think. In the 60s, Japan's gross national product was only 443 billion U.S. dollars.)
Just like the magician just entered the NBA league, the owner Bass gave him the highest courtesy, sent him a 20-year contract with a sky-high price of 2000 million, and wanted him to stay with the Lakers, but after a few years, they will find that everything is completely different from the beginning .

The sky-high contract that year was even broken by a rookie who had just entered the league, and Bass had to re-sign a higher contract to set off the status of the magician.

Almost everyone will not realize that the development of the NBA as a league will be so fast, and the money in their hands will depreciate at an alarming rate.

The development of the NBA league is inseparable from the federal situation.

To put it simply, the year when the NBA’s TV coverage exceeded one million contracts was the beginning of the league’s labor negotiations. It was also the year when Malcolm X was assassinated. The civil rights movement reached a climax. With the enlistment of a large number of blacks, the federation continued to increase its weight in Vietnam. , to send troops to directly participate in the war...

The white alliance is also gradually blackening, and racial issues have gained unprecedented heat.

In 1973, the NBA signed a super TV contract of 7000 million yuan for Colombia. It was the period when the Federation encountered the economic crisis and the oil crisis.

Even many people in European countries once refused to accept U.S. dollars. In London, a passenger from New York said: "The banks, hotels, and shops here are all the same. When they see the U.S. dollars in our hands, they look like these The U.S. dollar has become a germ carrier."

In Paris, taxis have "No Dollars Accepted" signs, and even beggars have "No Dollars Accepted" on their hats

……

Today, no owner would have imagined that the NBA would grow to billions in annual TV rights.

They didn't even think of the 80s. Under David's leadership, the NBA moved to the world, and its influence achieved a dramatic increase.

Television broadcast prices can reach hundreds of millions of dollars per year.

Hundreds of millions of dollars, in the 80s, was not a concept at all in the 50s.

Many times, you find too many magical pictures from God's perspective and hindsight.

At this time, signing Payton's sponsorship contract will not only usher in a bright future for the NBA, but also, for the value of this contract, the bosses present will be able to make a fortune.

And I firmly believe that Peyton is definitely not a big picture. What is more exciting than real money?

At the moment when many bosses were beating their hearts, Podolov frowned: "It's been too long!"

Hartman looked puzzled: "Mr. President, a long-term contract can protect the interests of both of us, just like athletes sign contracts, they all like to sign a long-term contract."

"The reason why the TV station signed it once a year is that it is not optimistic about the development of the alliance. Our boss is optimistic about the development of the alliance, and is willing to contribute to the development, and use such a generous contract to let everyone see his sincerity. Why do you Do you think it's too long?"

Some bosses agree that long-term contracts are definitely more exciting than short-term contracts.

At least you don't have to worry about when this fool will run away.

Mr. Brown also shook his head: "A long-term contract is very good, but 30 years is too long, just like Mr. Chris didn't want to sign a poison contract at the beginning. It is also difficult for me to determine whether this contract will become a poison contract."

Podolov nodded: "As far as the current situation is concerned, after ten years, the league's broadcast rights will reach one million per year. For the remaining 20 years, especially the last ten years, this contract will appear very cheap."

Hearing this, some shrewd bosses reacted instantly.

3000 million is very good, but Chris is willing to pay 3000 million, which shows that he can earn far more than this amount.

According to Mr. President, in the first ten years, this contract may be pretty good, in the middle ten years, there will be a small loss, and in the last ten years, this contract will definitely become a super cheap contract.

In an instant, the balance in their hearts began to tilt, and they felt that the time for cooperation could be shortened.

Hartman smiled bitterly: "Mr. President, 30 years is too long. Everyone is betting. According to your inference, after the 80s, this contract will make the alliance suffer, but before the 80s, how much will this contract resist for the alliance?" What about the wind and rain?"

"Having a stable income of 100 million per year, each team can recruit more outstanding players and enhance the vitality of the league."

(Note: Nowadays, the annual salary of a star player will not exceed 100 US dollars. [-] million can really do a lot of things. If the original Lakers can have such a stable income every year, there will be absolutely no financial problems. )
"To put it more extreme, can the alliance really last for 30 years? Can the stable growth you expected really come true? In the face of external competitors within 30 years, will the alliance be sure to win?"

"Perhaps in the 70s, the league completely withdrew from the stage of history just like the dozen or so leagues at the time."

Hearing this, many people present looked a little unhappy, including Podolov. What could be more embarrassing to be publicly said that the alliance he presided over collapsed?
Hartman ignored them. He knew whose interests he was representing. He continued: "Mr. Chris has taken a huge risk and naturally has the power to pay a high return."

"After signing the contract, the bosses will not take the slightest risk, and you will get a high income steadily. You just think that the future income may change from 100 to 80, but the 100 itself may also become 50." , even lower."

"Using your words, this contract may cause the alliance to suffer in the future, but at present the alliance is extremely beneficial, and the bosses here are 100% benefited. Let me ask, how many of you are still sitting here after 30 years? Woolen cloth?"

Many bosses nodded secretly. Most of them have no interest in basketball. Once the league develops well, they may make a move and concentrate on running the gymnasium.

Except for some owners who really love it, almost no one feels that they will hold this team for more than 30 years.

Podolov sighed in his heart, he could see that the general manager of the Lakers is also a difficult guy.

Looking at the bosses, he said: "3000 million is indeed a big contract, but 30 years has made this contract cheap. 100 million per year, distributed to each team, is less than [-]."

"Combined with the only sponsorship contract that Chris needs, it's hard for me to be sure that you will not regret this contract."

"Gentlemen, think about it carefully. Nowadays, TV broadcasting is developing very fast. Less than 100 U.S. dollars a year is not too high an income. We really have to give up [-] million a year in the future for the [-] U.S. dollars a year, or even more?"

(End of this chapter)