Witness of the film and television world

Chapter 146 Tobacco
"Well, that's for the time being. Who knows what will happen later?"

"No, I want to prepare in advance and buy some rare cigars."

"Don't worry, Roald, you won't be short of cigarettes. Although Cuban cigars are good, the rest of the federal cigarettes are not bad. Why don't you try the very popular Marlboro?"

Roald shook his head: "I don't want Cuban cigars, I just don't want to lose the possibility of enjoying them."

"However, Marlboro is not good, so the advertising packaging is better, it has no strength, and the taste is average. It is not as good as Lucky."

Peyton was a little surprised, Marlboro has always been very strong in his impression.

The cowboys in Marlboro’s advertisements either ride horses across the world alone, tame horses, meditate, smoke, arrange harnesses, or walk in the vast ice and snow, or enjoy the sunset with their partners, conveying freedom and vitality to smokers. People are passionate.

"is it?"

Roald waved his hands and said disdainfully, "You don't smoke, so what can I say to you?"

Peyton retorted: "If you don't smoke, you can't understand it. The protagonist in my novel must be able to smoke, right?"

Roald was helpless: "Okay, then let me tell you about this cigarette."

"I listened and learned a lot."

"Well... first of all, the Marlboro you just said, they just boxed well, attracted a lot of young people, and the advertisement was well done, with a tough man in the advertisement to emphasize the masculinity of "Marlboro" and make western cowboys became their spokesperson to appeal to all customers who love to pursue this style."

"But in fact, they are not strong at all, and the taste is soft."

"And, you might not know it, they were actually women's cigarettes in the first place."

Peyton was surprised: "Ms. cigarettes?"

Roald smiled: "That's right, look at their name 'MARLBORO', this name was decided according to the social atmosphere at that time, it is the abbreviation of "Man·Always·Remember·Lovely Because·Of·Romantic·Only", which means "Men can never forget a woman's love."

"Their advertising slogan is "as mild as the weather in May", and their intention is to strive to be the "confidante" of female smokers. However, Marlboro has never been favored by female consumers, and it has been tepid all the year round. It changed its location in the last year.”

"However, a kind of women's cigarette suddenly becomes a cowboy image? Do you think this tobacco can be strong? Can it taste good?"

"That is to say, young people nowadays don't pay attention to these things, and we old smokers are not used to smoking."

"However, women should appreciate the taste and advertising packaging of Marlboro."

That's it, Peyton nodded, he has a lot of knowledge, and only old smokers like Roald and Raymond know this.

"You can ask these ladies, they might like Marlboro."

Peyton looked at the pair of long legs that came into view, raised his head, and showed a questioning look.

Sensing Peyton's gaze, the lady became tense for a moment, a pair of long legs that looked like two pythons closed instantly, and the soft and smooth dress slipped from the legs, revealing more plump thighs...

"Sir, I don't smoke."

Peyton nodded and looked at the rest of the people: "What about you? Is there anyone who likes to smoke Marlboros?"

"I think the Marlboro is fine, but I prefer the Van Damme filter."

"I like building cards. Marlboro tried it, and it's okay."

"I love Marlboro, that cowboy is cool."

"I also think Marlboro is not bad, it tastes good."

"I like L&M cigarettes, I have never smoked Marlboro."

Roald laughed: "Six people, except for one who doesn't smoke and one who hasn't smoked before, the other four don't reject it, and two of them still like it very much."

"Look, I said that although this kind of cigarette is advertised as a cowboy advertisement, targeting men's cigarettes, the taste is more popular with women."

Roald smiled disdainfully: "This positioning method is absolutely wrong. Although they are hot now, I bet they won't be popular for long."

"Once young people really learn to smoke, they will abandon Marlboro, and the female group, they have their own preferred cigarettes, which focus on cigarettes for the female market."

When Peyton heard this, he couldn't help laughing.

"what happened?"

"It's okay, it's okay, I just thought of something funny."

Seeing Roald's appearance as an expert and talking about Marlboro pills, Peyton felt an inexplicable sense of joy in his heart.

This is like someone who resolutely joined the national army in 49,

ridiculous.

Peyton remembers very clearly that Marlboro will be number one in the world in the future and will be loved by both men and women.

Roald, is this a reverse prophecy?
This also proves that it is no wonder that this guy loses money in business and has to write novels to make money and pay off his debts.

Really, no talent.

Peyton smiled and shook his head: "Then Roald, what kind of cigarettes do you like to smoke now?"

Roald proudly said: "Of course it's the wild camel style, this is what men should say."

"When I was young, I liked to smoke Dunhill. This kind of cigarette has always been loved by social celebrities in the UK, including the British royal family. Even during World War II, my old boss Winston Churchill always had a Dunhill cigar in his hand. Every newspaper They all have Dunhill labels, and I wonder if he received money from Dunhill."

"But later, during the Second World War, I flew a plane to fight in Germany, and met some American friends. I first smoked their special cigarettes, Lucky Lottery, and I felt average, not as good as Dunhill. I thought Federal cigarettes were nothing more than that, until Then he got his first camel at the hands of a western cowboy."

"To be honest, it's really comfortable. I was conquered at once. In comparison, Dunhill is not fragrant in an instant."

"I have also become a loyal customer of Camel, the highest level of VIP. Every year they give me the supreme edition special cigarettes. I haven't finished smoking this year. I still have them at home. Would you like to try them?"

Peyton shook his head in a hurry: "Forget it, you big smoker, don't lead me astray."

Roald: "Hmph, you just don't know how to enjoy yourself. Besides, what's so bad about smoking? Don't believe the lies of hospitals and newspapers. Smoking is only good for your health, not bad. Back then, we all rushed to smoke on the battlefield. .”

"If I hadn't smoked a camel back then, I don't know if I would have survived to this day."

Peyton smiled: "Forget it, each generation has its own opinion. I don't know if smoking is good, but there must be no harm in not smoking."

In 1952, after the "Cigarette Causes Cancer" article series appeared in the Federal Reader's Digest, panicked Federal consumers began to seek out the filter brand.

This was also a big business opportunity. Most brands at that time were cigarettes without filter tips, so discerning brands launched cigarettes with micro-particle filters as quickly as possible, and became the object of support of some smokers.

Peyton still remembers an influential, often-running TV ad in which a middle-aged, honest-looking worker holds a cigarette and says, "King eliminates more nicotine and tar than any other leading brand." Both are high, the difference is that the protection is priceless."

Because the Jian brand was the first cigarette in the federal government to have a filter tip that greatly reduced the content of nicotine and tar.

Since then, these cigarettes have sold well all over the world.

Even Mr. Chris was forced by Mrs. Chris to smoke this filter cigarette.

(End of this chapter)