Rebirth declares war on the honest

Chapter 321 315. The Heart-wrenching Annual Report

Shen Qingcheng and Cheng Yingying usually live in a luxury suite for two in a hotel prepared by the company near the crew.

After Gu Yun came, the attentive staff specially opened an extra room for the boss, which was next door.

In front of each other, Shen Qingcheng and Cheng Yingying stood at the door of their room, and sent Gu Yun back to the room first, with complicated eyes.

"Mr. Gu, rest well, see you tomorrow~"

Christmas Eve is still long, at worst, come back at night.

Don't be in a hurry.

After washing, Shen Qingcheng leaned on the head of the bed and changed into a bright red lace pajamas. Next to her was the aromatherapy prepared by the waiter. She drank a glass of warm water and turned on the Paradise Cloud Music.

Before going to bed every night, Shen Qingcheng would choose to spend this quiet time alone with music.

The moment the app is opened, the interface changes.

"Do you remember what you looked like when we first met?"

——The 2012 Paradise Cloud Music Annual Report made its debut.

Shen Qingcheng tried hard to recall her own appearance, and made a similar villain.

Until the annual report came out, she was still a student a year ago, and the changes came to her heart, and her memory began to blur...

"Dear user 001, we have been together for 122 days, this is the first song you listened to at that time."

The first song "Lover" that Shen Qingcheng listened to appeared on the page, and all the memories flooded back.

At that time, she had become famous overnight, and she was almost the first user of Paradise Cloud Music from internal beta to public beta.

Number 001.

"I know everything about you. This is the length of time you listen to songs, this is the number of songs you listen to, and this is your favorite song throughout the year."

Under the big data, Shen Qingcheng's everything about music was spread out and summarized in the bedside light of the warm room, and it entered his heart.

Before I knew it, I had come so far on the road of music.

Shen Qingcheng continued to scroll down.

"I know your music taste best. When it's late at night, you love to listen to sad songs. We have also traveled to many places together to experience the music culture of different regions."

Shen Qingcheng nodded, every night full of longing, only accompanied by music and headphones silently, she couldn't help tears.

"This is your annual playlist, this is your favorite annual singer, and this is the top ten singers and songs that have accompanied you since the public beta of Paradise Cloud Music."

"The above is your annual image."

Shen Qingcheng's heart was touched by something.

In this age of wandering minds, perhaps to impress users, it only takes a moment to resonate.

In an instant, memories flew like heavy snow on Christmas, and the girl couldn't help but raise her lips slightly.

"The annual summary of Paradise Cloud Music is really great. It's in my heart, how about you?"

She decisively followed the link to find a conspicuous forward button, and forwarded it to the three platforms of Weibo, Xiaojushu, in the circle of friends in one go.

Different products have different points of grasping the user's heart, and the entry point of annual report recall is also different, but the emotions to be aroused are roughly the same, all in order to let users feel the love between people and products recorded in time.

In 2012, the legendary year of the end of the world, ordinary people have no desire to explore planets.

On the contrary, in this special year, everyone needs more understanding and company, and music is an indispensable part of it.

At this moment, Shen Qingcheng is the same as thousands of ordinary users of Paradise Cloud Music.

She just wants to share her personal image of music. She doesn't have any music planets, and she doesn't have you from the stars. She just wants to find herself in time, and only wants to find the name of the singer who will accompany her through the sleepless nights.

In less than a minute, the number of likes in Moments instantly exceeded 1, including many celebrities and singer friends of Shen Qingcheng.

Everyone is quite interested in the functions of this new product. After reading Shen Qingcheng's annual report, people's herd attributes are fully exposed, and they can't help but try it out for themselves.

With this test, I discovered the mystery.

Paradise Cloud Music uses the currently popular pinching face game to allow users to invest time and energy first, increasing users' interest in exploration and sunk costs.

At the same time, it also allows users to form a unique self-awareness, and also lays the groundwork for the label that will eventually generate the annual image.

Moreover, the transition animations and icon special effects in the annual summary of Paradise Cloud Music are very natural.

Perhaps Xiaojushu, a platform that emphasizes social interaction, has done a lot, so the research on the aesthetics of motion in object links is very thorough, and the optimization is also excellent.

Does contrast produce beauty?No, Meiben should be careful.

Leaving aside professional UI terms such as layout, color, and layers, Paradise Cloud Music used an advanced full-screen immersive experience in the summary report.

Excellent UI and interaction design can better guide users to access content. The font of Paradise Cloud Music is more particular, and the color matching and graphic layout can better set off the content.

It has to be said that the emergence of social platforms largely satisfies people's pretentious nature.

And the design with aesthetic sense is also the category that people love to see and are willing to actively repost.

The conspicuous forwarding position of Paradise Cloud Music can even be quickly posted and shared through personal image pictures, and at the same time, you can also introduce your own music taste from the side.

Users' willing secondary sharing is the ultimate goal of good design.

"I found a treasure music app, I recommend it to everyone! This is my music annual report, come and take a look!"

"I always thought that I was the king of bitter love songs, but it turns out that I am a hip-hop lover in my bones. I never expected it."

"I, sweet girl, can only hear sweet songs!"

Shen Qingcheng was a drop in the ocean among the countless users who spontaneously clicked and shared at night.

"Is there anyone who hasn't tried Paradise Cloud Music?"

Late at night, a senior music critic posted his annual music report on his Weibo.

I even posted a long article, comparing Paradise Cloud Music and Penguin Music for the first time in an all-round way.

"No bragging, as an industry insider, I have been using Paradise Cloud Music since its public beta, and I personally think that Paradise Cloud Music has completely exploded Penguin Music in terms of user experience.

Here is an analysis of the personal homepage module. I think Penguin Music can't wait to fill all the corners with the three words "Chong Member".

I have seen too many KPIs here, the desire of internal personnel to survive, or the general money worship atmosphere of Penguin products.

Paradise Cloud Music is different. They have not published any advertisements on the personal homepage module with the most visual focus and intensive visits of users (in fact, they are hidden in the sidebar).

The business needs of products will not disappear, but can be transferred through product design, but some business pressures cannot be shaken by products.

Persistence in product experience has never been the responsibility of one person.

An excellent music product can accommodate the most negative, decadent and sad side of the user because of the user's absolute emotional dependence and demand on music.

Sometimes what makes me sad is not that you are sad, but that when you are sad, you don’t cry in my arms. "

In this day and age, high-quality products that care about your heart are simply reduced in dimensionality compared to competing products. The community and user stores have received rave reviews, and the number of downloads of Paradise Cloud Music has directly rushed to the top of the daily list.

In the festive atmosphere of celebrating Christmas, the circle of friends of young people was swiped by the annual summary of this new app.

This night, the word-of-mouth accumulated by Paradise Cloud Music for less than half a year gathered into a tower, reaching directly to the sky.

(End of this chapter)