Rebirth declares war on the honest

Chapter 419 413. Ten Billion Subsidies
"Sometimes I really can't understand what the netizens on Dou Le are thinking."

"About a hundred private messages are received every day, all asking us for the contact information of beauties in various videos, speechless."

After spending more than half an hour with Kong Yixuan, Gu Yun once again felt the softness and warmth of a young girl.

Kong Yixuan buried herself in Gu Yun's arms, a touch of embarrassment appeared on her ruddy face.

Color is not only pleasant to the body and mind, but also has many unexpected benefits.

Studies have shown that half an hour of exercise is equivalent to doing aerobic jogging, and regular exercise can also boost metabolism.

Because in the process, breathing is deepened unconsciously, thereby increasing the amount of oxygen obtained in the cells and promoting the functions of various organs and tissues in the body.

The second is to help enhance the relationship between the two parties and make the relationship between the two more intimate.

Finally, it can relieve stress. Anthropological research expert Wilson pointed out that during exercise, the release of human hormones prevents us from feeling stress, and this reaction can even last for several hours until the hormones return to normal levels.

"This one looks a little nice, and there's that one."

Lying side by side with one of the account owners, Gu Yun could see the background of Kong Yixuan's account with one side of his head.

He hugged Kong Yixuan's lower abdomen, put his head closer, stretched out his fingers and opened the user interface, so that he could see more clearly.

It has to be said that Jiangcheng, as the thoroughfare of the nine provinces and an important town in the central part where college students gather, the quality and quantity of beauties are online.

Even though he was in the sage segment, Gu Yun still found several pretty girls from a lot of videos.

"Should I give you my contact information? It's close to the water~"

Kong Yixuan turned her head, and cast her eyes like a spring to Gu Yun. The distance between the two was a little closer, and she could feel the airflow under the girl's nasal cavity, exhaling like orchids.

"Putting it down, I'll just say that a beautiful girl under the algorithm can't be regarded as real, and the beauty offline is the real beauty."

Gu Yun shook his head and dismissed the idea.

You must first settle down in the outside world, and you are already very busy now, how can you spend your energy on researching and judging new girls on DouLe?

Unless you put on your pants and walk away.

"Tch, men are animals that love the new and dislike the old."

Gu Yun was still daydreaming, Kong Yixuan pushed away his embrace, stood up and pulled up his pants first.

"Don't you have a meeting at night? Don't waste time, go back."

Tomorrow is the June [-] E-commerce Festival, and Huang Zheng organized a mid-year promotion called tens of billions of subsidies.

As early as the end of May, Pinyuan had already passed multiple benefits such as red envelopes on the platform, 300 back for purchases of 50, direct discounts on big brands, and buy one get one free.

On the eve of the E-commerce Festival, regarding the way the [-] billion subsidy activities will be carried out the next day, which category is the most worth betting on in all categories, all executives of Pinyuan have their own opinions, regardless of superiority or inferiority.

During the activity cycle, the number of brands on its platform has increased significantly.

In Pinyuan 618 "Brand Special Session", the first batch of registered official flagship stores of domestic and foreign brands reached more than 500, covering all aspects of consumers' basic necessities of life.

"Beauty bar, our sales of beauty products have increased by 122% year-on-year. If we can tilt the subsidy to beauty products, the effect will definitely be outstanding."

"I think it should be home appliances. Our Pinyuan focuses on fourth- and fifth-tier cities. These users are most sensitive to the price of home appliances."

"Mobile phone, the phone must have a name."

In the conference room, the executives discussed together, Huang Zheng watched everyone discuss freely, and the voices gradually died down until Gu Yun arrived last.

"What do you think, Mr. Gu?"

This 618, Pinyuan has attracted the largest number of brand official flagship stores so far to directly participate, and is preparing to bring consumers a wide range of affordable products through collective pricing.

Huang Zheng has been preparing for this battle for too long, and has also been dormant for too long.

"I think what the person just said is very good, the subsidy is definitely on the mobile phone."

Gu Yun was also not polite, and directly set the tone for this 618 event.

Not only Gu Yun, but Huang Zheng himself is also extremely optimistic about mobile phones. Mobile phones are the beginning of everything, and they are the bearer of the Internet from PC to mobile client.

People can surf the Internet without a computer, but they absolutely cannot live without a mobile phone.

"Then it will be mobile phones. We will give the most vigorous subsidies to this category, focusing on the highest cost performance in the whole network, and strive to save the most budget for users through the single category of mobile phones."

After the discussion, Huang Zheng opened the ppt and talked about the plan for the second round of activities that will start tomorrow after the warm-up of the big promotion.

During the 618 period, the "Brand Special Session" will also launch the "Daily Big Brand" promotion event, launching an average of one top brand every day, and continue to launch "true fragrance prices" for consumers.

比如，格兰仕爆款限时五折、苏泊尔空气炸锅直降100元、爆款单品直降500元、君乐宝满399元减40元、张小泉刀剪限时免单、薇诺娜部分商品满600元减110元、斯凯奇满300元减60元、森马夏季新品低至五折起、顾家家居满5000元减550元等等。

"A year ago, some people compared Pinyuan with Taobao, and everyone scoffed at it. This year, some people said that Taobao and Pinyuan will have a battle in the future, and everyone was skeptical. Next year, we will become the third largest after Taobao and JD.com." Electronic business platform!"

After dividing the work into various departments, Huang Zheng did not forget to cheer for everyone present.

In the past year or so, Pin Paradise has been running fast, and the process of making a fortune is low-key enough.

Nowadays, Pinyuan’s profit model is no longer a secret, and there are two secrets to its success. One is the "low price" for third- and fourth-tier cities, and the other is the soul of social e-commerce, "group fight".

Not long before June [-]th, some people in the industry conducted a price survey on the same product on the two platforms of Taobao and Pinyue.

However, the result is surprising. The separate purchase price of Pinyuan has no advantage over the average price of Taobao.

So where does the so-called low price offer come from?

The answer is teamwork. According to the survey, the unit price of 4 items is lower than the average price of Taobao, the price of the other 3 items is similar, and the unit price of only 1 brand sandal is higher than the average price of Taobao.

The ultra-low price of Pinyuan has also caused it to suffer a lot of criticism in first- and second-tier cities where quality is paramount.

As the saying goes, you get what you pay for.

Some consumers said: "It's okay to buy some cheap things by putting together orders on Pinyuan. If you don't use them well, you won't feel bad if you lose them. For large items, you still need to find reliable online stores."

Faced with such word-of-mouth, Pinyuan also has its own explanation.

The reason for the low price is that the supply chain is shortened. Pinleland has reached cooperation with many factories, and the output has already reached the terminal sales at the same time, but more people still attribute its low price to the "single order".

The single-order model reduces the marketing costs of merchants, and the small profits but quick turnover also reduces the production costs of manufacturers. The "explosive tissue paper" with a price of 29.9 yuan and a sales volume of over one million is a typical example.

This time, Huang Zheng wants to use tens of billions of subsidies as a gimmick to change the stereotype of users who have always had a view of Pinyuan through the big promotion in the middle of 618.

Zero-routine promotion, saving all the way to the end, in the continuous "true fragrance" experience, let Pinyuan become the preferred platform for mobile phone brands and consumers to go to each other.

For the iPhone 5288 starting at 5, Pinyuan directly subsidizes 600 yuan, plus the large red envelopes that you can grab, and you can buy the latest Apple mobile phone in the early [-]s.

If this battle takes off, Pinyuan will definitely attract the attention of the capital market.

After the meeting, Gu Yun took Huang Zheng to the office and chatted for a long time.

"Have you ever thought that Pinyuan's current prosperity is based on the social networking of the huge number of WeChat users?"

Gu Yun sat on the sofa and took a sip of Dahongpao by himself.

The current number of WeChat users has exceeded 10 billion, and it has become a national basic application, and its user growth has reached the ceiling.

The main risk of Pinduan is whether the current traffic model is sustainable. If WeChat loses support, will there be enough traffic to generate its own production capacity.

At present, social e-commerce basically relies on WeChat to survive, and the larger the volume, the greater the risk.

Because of its small size, it is still possible to obtain peer-to-peer new traffic through other social applications.

However, once the flow of a large platform is cut off, it will be difficult to find new sources of traffic.

For example: after a certain financial report last year, the official account of Yunji Weidian was completely blocked, which dealt a considerable blow to its overall operation and caused the latter to suffer a severe blow.

Pinyuan has a very significant effect in tapping the mobile social dividend population, and has sunk to the county and town level.

"That's the case, but at present, we don't seem to be able to find a good source of traffic except for penguin products. Ali Jingdong has been deeply involved in e-commerce for decades. As a latecomer, we can maintain such a growth rate. It's not easy."

Huang Zheng nodded, he had also considered this issue.

"If we have a very good result in June [-] this time and get out of the circle all of a sudden, believe it or not, the Penguin Department will come over and ask for a share in the next step, otherwise it will refuse to provide traffic access."

At this stage, Pinyuan still relies on the fission of traffic generated by WeChat and brings corresponding transaction flow. This is actually a typical parasitic model, which is not healthy.

Pinduoduo in the previous life, due to Penguin’s shareholding, we usually regard Pinduoduo as a Penguin family, and enjoy certain privileges in the WeChat system. Otherwise, Pinduoduo’s crazy sharing may have been blocked by WeChat.

But this time, Pinyuan cannot always maintain the privilege of barbaric growth. On the one hand, it is impossible for WeChat to sacrifice user experience for a long time to support Pinyuan.

On the other hand, as a reborn person, Gu Yun has his own ambition and persistence, and he doesn't want to rely on other people's traffic portals for e-commerce.

He has the king bomb - Dou Le, and the medium-traffic entrance Xiaojushu in his hand, so he doesn't need to rely on others, and he doesn't need to let penguins come to share a piece of the action.

"It is indeed possible. Tomorrow I will ask the data analysis department to issue a report, and we will make a plan to study how to solve this problem."

After hearing Gu Yun's words, Huang Zheng immediately realized this problem, and his strategy began to change and he took action.

"We can change the small function first. We used to be able to bargain for friends in WeChat, but now we have to switch to the App client to complete it. This purpose is to divert traffic from WeChat to the Pinyuan App and deposit users in the App. superior."

"Another one is that currently on the Pinyuan App, the grouping of products has been changed to a minimum of 2 people, and it can be initiated and joined directly in Pinyuan."

While Huang Zheng wrote it down, Gu Yun said that he had put forward two constructive suggestions.

In order to find a solution to how to survive without the inclined support of WeChat, he thought for a long time.

This is very similar to the retail method of traditional e-commerce platforms. It actually minimizes the purchase threshold for users. The purpose is to promote the conversion rate of orders on the App as much as possible, and cultivate and consolidate users' consumption habits.

"If we can achieve 30-50% of the transaction volume on our own APP, and divert the rest through other traffic portals, it will be a great success."

The world is so big, he can completely have his own closed loop of industry.

　A record high, 1.3 ws of crazy updates, I could still write, but my heart suddenly hurts so much, I can't hold it anymore, brothers, let's slip away first.

　　
　
(End of this chapter)