Rebirth declares war on the honest

Chapter 462. 456. The New King Ascension
As a native of Liaocheng raised on the same land, Zhong Leyi was much calmer than Hua Shiyuan and Wen Ju when she heard the news of Huo Yan's return.

During this time, the entire Leying Law Firm was extremely busy.

After obtaining the actual evidence of Starbucks’ suspected monopoly from Dexin Foods, Leying Law Firm organized a large number of people to collect and organize court materials.

Zhong Leyi has long passed the time to meet the other parent for the first time, in order to make a good first impression, she racked her brains to establish a good relationship.

Huo Yan has long regarded her as her own daughter, and it is understandable that she is busy with work. Anyway, with Gu Yun's company, she is not in a hurry.

Always confident, she never expected that in just a few days, the other two wild flowers visited one after another and stole the house completely.

This day happened to be the day when the coffee justice and Starbucks monopoly case opened.

According to the law, civil disputes involving anti-monopoly are generally under the jurisdiction of the intermediate people's courts, and unless approved by the Supreme People's Court, they are under the jurisdiction of the basic people's courts.

At the gate of the Jiangcheng Intermediate People's Court, the security check area was completely surrounded.

Apart from the parties and the defense lawyers, there were many reporters with long guns and short cannons at the door, as well as various gossip media who heard the news.

The collision between the industry leader and the second child always attracts people's attention and attention.

As early as Coffee Justice held a media communication meeting and announced that it would take legal action against Starbucks’ suspected monopolistic behavior, the Jiangcheng Intermediate People’s Court contacted both parties, intending to conduct pre-court mediation to resolve the conflict at the source.

In fact, for most general civil disputes, mediation is the first choice.

Not only mediation before prosecution, mediation before trial after prosecution, but also mediation after trial.

Even in the execution stage, the execution reconciliation can be carried out, and the case can enter the second instance procedure and the retrial procedure, and mediation is still possible.

Simply put, mediation runs through all civil disputes.

But this time, Jiangcheng Intermediate People's Court's efforts were in vain. In the several discussions before the court, the two sides were completely unwilling to reach a settlement, and insisted on deciding the winner of the case.

"I have no intention of participating in the market hype of other brands."

This year, Starbucks' response to a monopoly complaint filed by coffee justice can be described as noble and glamorous.

In the open letter read at the media meeting, Coffee Justice denounced Starbucks for allegedly monopolizing the coffee chain market and engaging in unfair competition.

And Starbucks's cold response is also expected.

After entering the country for more than ten years, Starbucks has become the unshakable No.1 in the domestic coffee market by virtue of its stable taste and industrialized standards.

In a sense, Starbucks is synonymous with "coffee".

Although Pacific Coffee and Costa Coffee have existed in the domestic market for many years, it is still difficult to compete with Starbucks in terms of sales volume and popularity.

Before entering China in 1999, Howard Schultz, the soul of Starbucks, had been prepared to lose money for five years. However, when the Chinese coffee market was almost blank at that time, Starbucks, which had no rivals, easily ran to the number one position in the industry.

It's just that in the past two years, Starbucks, which wants to keep this position for a long time, has already felt the pressure.

On June 6, Starbucks issued a statement saying that in the second quarter of 19, the global same-store growth rate was reduced from 2013% to 3%, setting the lowest value in recent years.

The unexpected downturn in the Eastern market has even surprised Wall Street.

星巴克于美东时间7月15日盘后发布三季度业绩，其全球营收增11.5%至63.1亿美元，利润增23.3％至8.5亿美元，均超过华尔街预期。

However, the store sales in the domestic market fell by 2%, becoming the worst performing market in the world, with negative growth in this quarter, and the downward trend is obvious.

In the 2017 fiscal year, Starbucks’ same-store sales in China increased by 7%, and in the first two quarters of the 2018 fiscal year, they increased by 6% and 4% respectively. This quarter saw negative growth, and the downward trend is obvious.

The industry attributes this decline mainly to the fact that Starbucks has encountered strong competitors in the Chinese market.

Sanford Bernstein, an investment bank, said that Starbucks' decline in the second quarter was continuous. The reason why Starbucks lost China, an important market, was that competitors such as coffee justice were too strong.

Such a statement is not unreasonable.

Since the official layout in 2012, in more than a year, Coffee Justice has quickly established itself through crazy subsidies and large-scale advertising, and has also won many white-collar users.

The logic of the righteous development of coffee at this stage is not complicated. It just needs to run faster and faster, make its influence greater, and make ordering a cup of coffee a habit of users.

Coffee consumption is nothing more than scene consumption or impulsive consumption.In addition to the need to work and socialize in a cafe, the urgent need for caffeine supplementation at work is another major need.

Starbucks, which achieves the ultimate in scene consumption, is obviously not doing enough in impulsive consumption mainly for takeaway.

Starbucks may not be unable to see the popularity of takeaway, but Starbucks has its own concerns.

The long delivery time will affect the taste, the coffee may be spilled during the delivery process, and the influx of a large number of takeaway orders at the same time will affect the experience of dine-in customers.

The lack of strong competitors has also made the coffee giant feel that the takeaway business is neither urgent nor necessary.

But now, the coffee justice that broke out halfway broke Starbucks' indifference.

Compared with the seemingly indifferent response of "no intention to participate in the market hype of other brands", the actual Starbucks is far less calm.

They first made up for the lack of their own delivery function, and then joined forces with major suppliers to launch "choose one from two", firmly grasping the seven inches of coffee justice.

In the face of lawsuits, Starbucks also has its own team of lawyers. As an established leading company, how could it make low-level mistakes in contracts?
You say I have a monopoly, where is the evidence?

The gossip is rampant, and I don’t know how many small and medium-sized coffee companies are watching the fun, hoping that the two sides will fight each other to the death, so that there will be opportunities to fish in troubled waters.

This is not the point of media attention. If the Jiangcheng Intermediate People's Court officially opens a trial, this will be the first time that Starbucks has faced an anti-monopoly lawsuit in China.

The world's No. [-] coffee leader finally met its local competitors in this ancient oriental country.

However, the outside world is divided on the coffee justice prosecution.

Some people think that Coffee Justice, as a new coffee brand, gains exposure through fights with industry leaders to increase brand awareness. The essence of the lawsuit is a public relations routine.

There are also critics who believe that the rapidly expanding coffee justice has indeed encountered Starbucks' encirclement and suppression, facing growth difficulties, and the lawsuit is a last resort to save itself.

If no lawsuit is initiated, coffee justice cannot solve the supplier problem, and I am afraid that Starbucks' two tricks will snowball to death. The Matthew effect between the two companies will be the final result.

It is undeniable that holding high the anti-monopoly banner and taking the legal commanding heights to sue Starbucks, part of the original purpose of coffee justice was selfish marketing.

Since the birth of Coffee Justice, it has insisted on creating a new flow method for fast-moving coffee products, but this is not just a false move. It is more of a decision based on the consideration of the current competitive landscape and after weighing multiple parties.

But after securing the largest supplier of Starbucks through public relations, Coffee Justice already has the confidence to fight head-on, and even win the lawsuit to become famous.

At 08:30 in the morning, the third trial court of the Jiangcheng Intermediate Court.

"Start the court investigation, the plaintiff, have you changed the facts, reasons and claims in the lawsuit?"

The chief judge of the Second Civil Tribunal of the Jiangcheng Intermediate People's Court and the third-level senior judge Zheng Weilong is the presiding judge of this case. He knocked down the gavel and announced the official opening of the trial.

"No change."

Barrister Fan Mengru responded to Zheng Weilong's question. On her left was Zhong Leyi, a trainee lawyer who was sorting out the case files.

At the plaintiff's seat was Wen Ju, the vice president of Coffee Justice. Today she was dressed similarly to the young trainee lawyer beside her. Her upper body was a slim suit with a uniform skirt, and she stepped on a pair of [-]-[-] cm high heels. She was low-key and reserved. solemn.

"Please state the facts, reasons and defense opinions of both parties"

Many people will feel that the trial scene is an extremely serious occasion, and when both sides are attacking and defending, they are also point of view.

In fact, this is not the case in many cases. The trial of simple cases is more like an assembly line. In some courts' expedited judgment teams, there are even cases where ten courts finish at the same time in one morning.

Following the process, both parties made statements and cross-examinations, matched the legal provisions, and pronounced the verdict in court.

This is how most cases end up being presented.

Therefore, except for some wonderful and high-energy criminal cases, the trial scene is not as interesting as laymen imagined.

No, many of the reporters and media people listening to the narration in the audience have already yawned.

Playing with mobile phones is not allowed at the trial site, and whispering is not allowed, and they really don't understand the technical terms, which is tantamount to sitting on pins and needles.

After listening to the statements made by the lawyers of both parties, Zheng Weilong nodded and went to the next session.

"The statement in court is over, and now the two parties will present evidence and cross-examination around the focus of the litigation in this court. The two parties have exchanged the evidence submitted before the court. explain accordingly."

In the judicial reform, most courts have implemented the pre-trial evidence exchange system, which means that the parties exchange their own evidence with the other party before the trial, so that both parties can fully understand each other's claims.

After the two parties had no objection, Fan Mengru took the microphone and added lightly: "We submit new evidence."

The original evidence has been exchanged by the lawyers of both parties long ago, and everyone is basically aware of the outcome of this case. On the basis of the original evidence, there is no verdict at all, and at most it is the result of mediation.

This is also the reason why Starbucks dared to fight. Is this the only evidence for coffee's justice prosecution?
A large pile of case files seems to be full of water, innocuous evidence, and speculative arguments. Can this be called a monopoly?
The clerk took over the new evidence submitted by Fan Mengru and projected it on the big screen. Everyone focused on one point.

[Everyone here is a supplier of Starbucks, don’t worry, although I don’t sign a formal agreement, but as the regional manager, I have the authority to promise everyone that as long as I don’t supply coffee justice, not only the original order, but all of our Starbucks If you eat it, the commission will still increase by two points on the previous basis! 】

The screen shook slightly, and the camera dangled back and forth. The drowsy media friends in the court immediately cheered up. They were professionals, and it looked like it was not a normal shooting.

In the lawsuits of the two companies, the secret filming of spy battles was used?
The picture and sound continued, and anyone with a brain could understand everything in front of them at this time. To put it bluntly, Starbucks did everything they could to fool the suppliers present into not supplying coffee justice.

The person who shot the video was also very smart. Not only did he capture the conversation and faces, but he also pretended to go to the bathroom every now and then, showing the Starbucks building so clearly that it was impossible to deny it.

Talking about cooperation in your site, all the suppliers here are real suppliers. Does this always explain something?

Not to mention his next operation, as the largest supplier of Starbucks, the representative of Dexin Foods had a private chat with the regional manager of Starbucks after the meeting, and used his words to the fullest.

Identity, place, time, person, all evidence is conclusive.

In the trial court, the auditorium booed.

In the dock, Starbucks' legal team was dumbfounded, and the representatives present were ashen-faced. They never thought that such a situation would happen temporarily.

who is it?

Who took the picture, and who the hell is betraying the water?

When the last private chat shot appeared, Starbucks finally understood where the culprit came from, but it was obviously too late.

Article 120 of the "Civil Procedure Law" reads: "The parties may present new evidence in court."

In the original evidence system, there is no real threat to Starbucks at all, and the probability of winning the case for coffee justice is almost zero.

But after this video is played, even a layman who does not understand the law can understand what Starbucks, the industry leader, is doing behind the scenes to suppress the budding juniors.

"The following judgment will be made in court, please both parties stand up."

"This court holds that: [-]. The defendant, Starbucks Coffee Company, immediately ceases its monopoly infringement of abusing its dominant market position from the effective date of this judgment, that is, it confirms that the agreement with suppliers Dexin Foods and xx Foods is invalid."

"11593567. The defendant Starbucks Co., Ltd. shall compensate the plaintiff Coffee Justice Co., Ltd. for economic losses of [-] yuan within [-] days from the effective date of this judgment."

"50. The defendant, Starbucks Co., Ltd., shall compensate the plaintiff, Coffee Justice, [-] yuan in attorney fees for stopping the monopolistic behavior in this case within [-] days from the effective date of this judgment."

"Fourth, dismiss the plaintiff Coffee Justice Co., Ltd.'s other claims."

The moment the gavel fell, it not only represented the victory of coffee justice, but also had more and broader practical significance.

Under the tide of the Internet, the first to be impacted are these traditional enterprise leaders.

A new king is about to be born.

(End of this chapter)