Rebirth declares war on the honest

Chapter 472 466. Find out
The next day, under a clear sky, Gu Yun brought his assistant, He Xuan, to the Jiangcheng branch of Ele.me, and was warmly welcomed by the regional director.

In Jiangcheng, the thoroughfare of nine provinces, it is impossible for anyone not to have heard of the great name of Paradise Group.

Sun Jiajun poured two cups of tea with his own hands, and chatted with Gu Yun about homework.

Sun Jiajun is a fresh graduate who just graduated last year. As soon as he graduated, he joined the sales team of Ele.me early. Now he has grown into a city manager in Hubei Province.

In just over a year, she was responsible for the sales promotion of Shangdi Software Park in Beijing and Zhongguancun, and established the Jiangcheng sub-station.

As Ele.me received angel investment and started a city strategy, the staff she managed changed from one person to more than 1 people.

Normally, Sun Jiajun's day begins with handing out leaflets outside subway stations and in crowded places.

This habit began with the entrepreneurial idea of ​​Chen Qiang, Sales Director of Ele.me.

Chen Qiang also started his own business from university. He opened his own restaurant and built his own food ordering website.

In the early days, he did some promotion of his own website on Renren and Baidu Tieba, with little effect.

Afterwards, he printed some leaflets on ordinary A4 paper and started distributing them in schools and dormitory buildings, and soon dozens of orders came in.

The entrepreneurial experience of these universities made him believe in the power of traditional flyers, and he has continued this habit to the promotion of Ele.me.

Generally, white-collar workers go to work at 07 o'clock, and Sun Jiajun and other salespeople will arrive at their posts at 30:[-] to distribute leaflets at subway stations and places where white-collar workers are most crowded.

"After 09:30 is the sweeping time for office buildings like the Paradise Building. Between 10:30 and [-]:[-], it is the peak time for restaurant orders."

Sun Jiajun herself introduced herself, and she knew these details like the palm of her hand. She had a good impression of the Paradise Group, so she pulled Gu Yun to introduce them.

After all, she was able to single-handedly pull up a team in Jiangcheng, and she became the head of the district at a young age. Naturally, her work ability and social experience are not bad. When the boss of the Paradise Group came to her door, she had a different feeling in her heart. read.

With more friends and more paths, it’s not easy to work in any line of work now. If you build a good relationship with such a big boss and leave a good impression, maybe you will have the opportunity to work in other industries in the future?
"That's the question, do you usually order a lot of food in the Paradise Building?"

Gu Yun listened to the other party most of the time, took a sip of tea with a smile, and occasionally asked questions.

"Mr. Gu, judging from the data, the number of food ordered by Paradise Group has indeed been increasing since the beginning of the year."

After Sun Jiajun answered, Gu Yun turned to look at He Xuan who was silent beside him.

"What do you think this means?"

"... Explain that the professional ability of the canteen chef still needs to be strengthened?"

He Xuan thought for a few seconds. In the Paradise Building, ready-made meals are prepared for everyone for lunch and dinner. The chef in charge of cooking in the cafeteria also pays a high salary. Why do some people still order takeaway?

"The pattern is still small."

Gu Yun put the Pu'er tea in his hand back on the table, and pointed to He Xuan's strategy map of Ele.me's office.

"Did you find out that ordering takeaway is just a necessity now. It doesn't mean that we have prepared delicious meals for our employees, and they will obediently eat with everyone. Someone will choose to open the takeaway software."

"People are different. Some people have the habit of finishing their work before going to eat, some people don't like to eat with others, and some people pay attention to a novelty and don't want to eat similar cuisines every day. , facing the same partners.”

"Ele.me solves this problem. This is a brand new way of life, rather than simply blaming our poor masters and poor cooking."

"Even if we invite the chef of the state banquet, there are still some people who don't want to eat in the cafeteria."

Sun Jiajun obviously agreed with Gu Yun's remarks, she nodded, her shrewd short and medium hair fluttering slightly.

"Mr. Gu is right. We basically don't consider whether users choose to order takeaway in data analysis, because almost all the data tell us that after user habits are established, positive growth will follow."

After expanding the territory and establishing the habit of ordering food, the things that need to be done later are not particularly complicated.

On weekdays, the restaurant in the area she is in charge of occasionally encounters some minor technical problems on the client, and Sun Jiajun usually assists in handling the feedback from the restaurant.

The afternoon is used to expand and maintain the restaurant, and the evening is used to upload images of the restaurant’s dishes and arrange plans for the next day.

In the middle of this year, Sun Jiajun came to Jiangcheng for the first time.

During this period of time, Ele.me decided to expand rapidly across the country at its headquarters in Shanghai.

At an executive meeting in mid-June, founder Zhang Xuhao proposed to expand rapidly and reach 200 cities by the end of the year.

"Mr. Gu, in the first week we came here, five colleagues squeezed into a room with only two beds, and the average sleep time per person was less than three hours a day. This lasted for a while. To be honest, we were too busy at that time. rented a house."

Sun Jiajun recalled the years when she worked hard, and she was a little emotional when she just graduated.

"When I graduated, many students actually chose to go south and come to Jiangcheng to participate in the school recruitment of Paradise Group. At that time, I was preparing for the postgraduate entrance examination and missed it. In the end, I didn't pass the exam, so I chose to join the start-up team of Ele.me."

Everyone understands that you have to work hard behind your back to look effortless.

"So, you chose to come to Jiangcheng to open up the market just after you settled down in the capital?"

Gu Yun looked at Sun Jiajun meaningfully in front of him, and suddenly felt that this girl was very interesting.

"Yes, many of my classmates work in Paradise Group, so I think it is a challenge and an opportunity for me to develop the market here."

The meaning behind her actions is self-evident.

When everyone thinks that the future is only possible by joining big companies such as Paradise Group, Alibaba, and Penguin, she wants to tell future generations which of the two paths is better by proving herself in the start-up team.

When he came to Jiangcheng to work hard, Sun Jiajun found that the restaurant's attitude towards new things was quite different from that in Beijing. In just two days, [-] new restaurants joined.

As early as a few months ago, when Sun Jiajun brought another colleague to explore the Beijing market, the initial restaurant was only set in the restaurant near the university town.

At that time, they were almost begging for cooperation from merchants. When local merchants heard about online ordering, they thought they were scammers.

Not to mention the extravagant expectation that merchants will use "online payment" to let money pass through the platform.

Even if you distribute leaflets in the restaurant, you will be kicked out at any time by the bad-tempered boss.

It wasn't until someone who had a hard time stepped forward and cooperated with the new platform for a month or two that the merchants began to trust the marketing manager and found that the business would be better if they opened the takeaway business, so they began to slowly accept this form.

Most of the owners of restaurants near the university know each other, and some of them are even from the same hometown.

When the restaurant is closed for the summer vacation, word of mouth gradually begins to spread among each other.

"A platform called Ele.me gave us business. It has been in business for a month, and the business is getting better and better. Now it is offering us subsidies."

After the middle of the year, Sun Jiajun was transferred to Jiangcheng Market to open up white-collar areas that had never been set foot before.

She found that the area of ​​Jiangcheng, especially the restaurant owners near the Paradise Group, seemed to have a huge acceptance of new things, and it was not difficult to talk about it.

"For example, there are 150 restaurants near Optics Valley Software Park, and now there are estimated to be 100 restaurants that accept takeaway delivery. In those few days, we started to pick up restaurants."

"This is actually quite normal. You may not know what the Optics Valley Software Park was like two years ago. These bosses dared to bet and came to invest and open restaurants. They have a deep understanding of social trends and economic situations. "

Gu Yun analyzed the reasons for the skyrocketing number of restaurants that cooperated with Ele.me after coming to Jiangcheng.

Back when Optics Valley Software Park was still a barren land, they could come to invest. I am afraid that these bosses are the most daring people in Jiangcheng to accept new things.

Not to mention picking up a takeaway software, even posting videos on DouLe for promotion, this has already been learned by someone without a teacher.

Jiangcheng's work is full of miracles. Although it was hard to open up the market in the early stage, when Sun Jiajun went to the restaurant she used to cooperate with again, she found that the attitude of the restaurant had gradually changed.

"After those bosses made money, it was as if they were worshiping us. Sometimes they asked if they wanted to have lunch."

"Indeed, are you hungry in this respect is quite different, very bold."

Halfway through the chat with the regional manager, Gu Yun gained a new understanding of Ele.me's structure.

As a big boss, it is naturally impossible for him to go to Shanghai to talk to the founder of Ele.me about buying shares without knowing everything.

From the communication, Gu Yun saw that Ele.me gave the front-line marketing personnel, that is, the regional managers of each region, very high authority, including cost allocation, background operations, etc.

As a college student entrepreneurial team, most of the top-level leaders are delegated management. Anyway, given a goal and a budget framework, you can do whatever you want.

To put it bluntly, no one is more authoritative than anyone else, and what anyone says is not necessarily right. Everyone should try it out and judge according to the actual effect.

Under such guiding ideology, the entire team of Ele.me has produced various amazing talents.

According to Sun Jiajun, for example, the top sales of Ele.me was originally the regional director of Shanghai City University.

He is a strange person. When he was working at Ele.me, he seemed to be carrying hundreds of thousands of debts.

His legendary experience is that it only took one month to achieve the annual goal of this area for almost a year with one activity.

At that time, the budget for several months was used to carry out activities, which is not counted, and I also posted money in it myself.

"Brilliant."

With such a gambling nature, probably Gu Yun can understand why he owes his gambling debts.

However, the management method like Ele.me is actually not a completely good thing.

As a top leader, you must first have this measure, and giving too much power to the lower levels is itself a double-edged sword.

Under the highly free and unrestrained development model, it will not be uncommon for Ele.me's market managers to blackmail merchants and use their power to collect small cash in the future.

In short, authorization is still power collection, and the degree of this needs to be controlled by the upper level.

But in any case, it is such wildness that allowed Ele.me, as a grassroots team, to successfully survive the barbaric growth period.

"Manager Sun, do you have any tricks for your local promotion? I have also distributed leaflets before, but I always feel that the promotion of leaflets is very inefficient, and it can even be said to be ineffective."

The topics that the group talked about were wild and unconstrained, and even He Xuan expressed his views.

In her eyes, what makes Ele.me even more awesome is its unique ground push model.

When He Xuan first followed Gu Yun, Xiao Le was still in the embryonic stage of learning, how to earn the first pot of gold, the first task Gu Yun arranged for her, her first step into the society was to push the ground, send flyer.

In fact, compared with the later information flow advertising, the algorithm of thousands of people and thousands of faces, the efficiency of local push compared with advanced high-tech, it is like a child holding his head up and trying to compare his height with adults.

The core of Ele.me's push is not clumsy artificial propaganda, but a high degree of data.

"We completed the internal data platform at the beginning of 2012, which is basically based on the building. With this information, we can actually estimate how many buildings there are in total. In addition, the marketing manager is responsible on the spot, which is even more accurate. How many rooms are there in the building and how many people are in each room."

As an expert, Sun Jiajun explained with a smile, dispelling He Xuan's doubts about ground pushing.

In this case, not only can it be accurately estimated how many leaflets each marketing manager needs to distribute in each wave of promotion, but it can also clearly show the efficiency of each marketing manager and the effectiveness of each building.

Then, at the team's weekly meeting, everyone can discuss together, treat illnesses when they are sick, and strengthen the body if they are not sick.

"Can it still be like this? Ground push can still be played like this? Then shall we also."

He Xuan originally thought that her company's advanced management ideas were already the most advanced in all walks of life, but she didn't expect that there were mountains beyond mountains, so her eyes widened.

"No, this is only possible in the food delivery industry, and we can't actually do it."

Gu Yun shook his head, and he interrupted He Xuan.

Ele.me's local promotion method is absolutely unique, because it is only possible in the field of food delivery.

Just imagine in other fields, what kind of consumption has such strong geographical restrictions?
What kind of consumption can achieve the effect of distributing leaflets in the morning and seeing results at noon?

What kind of consumption can make a horizontal comparison regardless of the population?
Only catering!

It is precisely because of such a high degree of dataization that regional managers can sit in the office and come up with ideas for marketing plans for the whole country.

The reason is very simple, one-size-fits-all.

"Mr. Gu, we've been chatting for so long, I still don't know what you're here for"

After the gossip was over, Sun Jiajun finally couldn't help asking questions.

"I'm going to buy shares, am I hungry? Can I build a bridge and talk to you, Mr. Zhang?"

(End of this chapter)