Rebirth starts from e-commerce

Chapter 128 Weibo Big V
In 09, Weibo seemed to become popular overnight, quickly defeating various forums and post bars, and occupying the entertainment time of netizens.

Before Weibo, whether it was Xiaonei, Tieba or other major forums, it was a group of grassroots communicating with each other, and it was difficult to form a celebrity effect.

The emergence of Weibo quickly attracted a large number of elites, business celebrities, entrepreneurs, singers, movie stars, writers, painters, jokers... celebrities to join them.

At the same time, it also gave many talented grass roots the opportunity to become celebrities.

Let ordinary netizens get close to celebrities, communicate with them, and listen to their opinions.

Everyone wants to be recognized by others.

Naruto was rejected by the people around him since he was a child. In order to gain everyone's approval, he determined to become Hokage.

And on Weibo, you can always find some celebrities who agree with your three views.

Every time a major event occurs in the society, I will immediately check what opinions are expressed by the bloggers I follow.

If you see them expressing opinions that are different from your own, you will be very happy in your heart, and I am sure I am not wrong about you.

If one day he takes the opposite position from you on an important issue, he will have a feeling of "so you are such a person, I misread you".

Later, Weibo began to be divided into formations one after another, each holding a group to keep warm.

Luoxiu has been the first big V with millions of followers since the release of Weibo internal beta version.

He knows too well the principle of Weibo's early followers.

The public welfare activities during the summer vacation, the subsequent retweeting lottery, and retweeting donations... These methods, which have been used rotten in later generations, were simply powerful tools to increase fans in the early days.

College student entrepreneurs, young entrepreneurs, founders of Pinru public welfare activities... Multiple identities also aroused the curiosity of netizens.

There are many ways to attract attention, but the reason why he can retain netizens and keep them paying attention lies in his natural sense of humor.

Luo Xiu is a very funny person in daily life.Even as a boss, you can always make your employees laugh.

The trend of Weibo changes frequently, but the jokes are never out of breath.Unless he has exhausted his talents, he can no longer create good jokes.

Not only is Luo Xiu good at making up jokes, but he also has countless funny jokes in his mind that he saw before he was reborn.

In the comment area of ​​Luoxiu Weibo, you can always see such messages:

"I closed the Korean drama while crying, and came out of Luoxiu's Weibo with a smile."

"What good does it do you to laugh at me to death?"

"This is a man who made my abs laugh out loud."

"Other celebrities' Weibo makes my heart move, but your Weibo makes my stomach move."

When Luo Xiu saw this comment, he immediately replied: Is it abdominal movement from laughing or fetal movement?Please tell me clearly, don't slander people's innocence, I will not be responsible.

This kind of humorous interaction made netizens feel his authenticity and down-to-earth spirit, and they gave Amway to those around them one after another.

Of course, what Luo Xiu did was for business.

Fans who cannot be monetized are no different from zombie fans.

The current big Vs only want to increase fans and become popular, but they haven’t realized how to use fans to make money.

And Luoxiu has only one purpose from the beginning to the end, which is to use Weibo to increase the brand's popularity and attract traffic to the store.

In addition to at least one funny joke every day, what he does most is to promote the upcoming Double Eleven event to netizens.

Luo Xiu also has a group of part-time models.

After raising them for so long, it finally came in handy at this time, and they all became the promotional ambassadors of Pinru Clothing.

Their job is very simple, as long as they regularly post photos on Weibo.

These photos are all taken and edited by Pinru's photographers. They are not only used on the inside pages of the products, but also used in the promotion of Weibo.

Not only boys will pay attention to these good-looking female models, girls also like to see beautiful women.

Boys only look at faces, breasts, and legs.For the clothes on their bodies, boys only hope that they wear as little as possible.

Girls are different. Apart from looking at their faces, breasts, and legs, their clothing and matching are also important things for them to pay attention to.

Seeing the models dressed so well, they must look good on themselves.

When they see the style they are interested in, it is hard not to click into the store to check the price.

For this reason, Luo Xiu also set up a microblog operation group, signed contracts with these models and sisters, and helped them operate and manage these microblogs.

These beautiful models with good looks and figures quickly attracted a large number of fans after professional Weibo operation.

In daily activities and new releases, they can also use their Weibo to attract traffic and create explosive models.

This model will be adopted by future online celebrity stores, the most famous of which is...

In addition to the group of art school models he raised in captivity, Luo Xiu also found countless big V promotional materials that grew up from the grassroots, such as this Double Eleven event.

They themselves are just grassroots. After they suddenly became famous, they never thought that they could make money by accepting advertisements on Weibo.

For any emerging media, before the majority of merchants have discovered its value, the input cost is the lowest and the output ratio is the highest.

For example, when the WeChat public accounts and Douyin talents of later generations first started to rise, merchants could find high-quality talents at a very low price to promote their brands, achieving very good results.

These masters just wanted to play for fun at first, and they were very happy to make a little money.

Later, more and more merchants approached them to advertise, and the cost naturally rose, and the input-output ratio became lower and lower.

Now Luo Xiu has recruited a large number of Internet celebrities above the middle level with only a very low price.

Let them wear Pinru's clothes before Double Eleven, and plant grass for their fans.

Coupled with the follow-up comments of countless machine number sailors, it created the illusion that Pinru clothing is popular all over the Internet.

It seems that if you don't have a piece of Pinru clothes on your body, you can't keep up with this Internet age.

Such a large-scale online promotion is the confidence for Luo Xiu to achieve the sales target of 2500 million.

……

If Luo Xiu contracted the promotion of social media, then Taobao contracted the major portal websites, as well as traditional advertisements such as offline subways, buses, and elevators.

This kind of online + offline promotion has made many people who have never shopped online, can't help but ask what is the Double Eleven promotion, is it really so cheap?
Everyone has a herd mentality.

Seeing a long queue at a restaurant, everyone will follow suit.

I heard that West Lake vinegar fish is delicious, so I must try it.

Now everyone is saying that it is very cheap to go to Taobao to buy things on Double Eleven, and it feels like if you don’t buy it, you will lose money.

Especially after seeing the frenzy around you, all the sheep are walking forward, even if you have seen that there is not much grass ahead, you can't help but keep up.

(End of this chapter)