Rebirth starts from e-commerce

Chapter 139
The news that Pinru will make women's shoes quickly spread in the e-commerce circle.

The merchants who make women's shoes are panicking, as if the end of the world is coming.

Nowadays, no one who is an e-commerce company knows Pinru, especially his aggressive marketing methods, which have beaten his peers to the ground.

No one wants to be in the same category as the monster who gives away 3000 rice cookers for free and sells [-] million a day.

Especially the top ten sellers of women's shoes now, they are already fighting each other for low prices, and only earn a little hard money. Now if a giant crocodile comes, wouldn't they not even earn the hard money?
"The profits of women's shoes are so low now, what is he doing here to make women's shoes?" Some merchants complained in the women's shoes group.

"I don't believe that he can eat up all the women's shoes business with his family. At worst, I will lower the price and drag him to die together."

"Let us all unite and lower the price together. After killing him, we will restore the original price."

"That's right, if you don't kill him, everyone will have no money to make."

"Just put it this way, if he pushes sandals, all of our sandals that are similar to his style will be 30% cheaper than him; if he pushes high-heeled shoes, we collectively reduce the price of high-heeled shoes."

……

It is unheard of for the top ten sellers of women's footwear to discuss and deal with a new brand that has not even launched a product.

It can only be said that Pinru's previous performance brought them too much pressure, and they were afraid that after fattening up this hungry wolf, they would not even have grass to eat.

Pinru lived up to expectations and put the first batch of shoes on the shelves as scheduled.

When they saw the selling price of Pinru, they found that the strategies they had formulated before were completely in vain.

Not to mention it's 30% cheaper than Pinru, their prices are directly two or three times yours.

It makes no difference to others whether you lower the price or not.

Because everyone is not competing on one dimension at all.

It's like a group of elementary school students playing basketball with an NBA star. Before the game, the elementary school students discussed tactics and said that we double-teamed him and prevented him from scoring.

As a result, someone stepped over your head and dunked the dunk.

Whether people want to score dunks or jump shots has nothing to do with your defense.

Although the strategies laid out in advance failed, these merchants were happy.

"If Pinru keeps selling at this price, we don't need to worry about him at all."

"He didn't understand women's shoes at all, so he entered the field blindly. After all, his previous success gave them too much confidence."

"I heard that their boss is still a college student at school. If I earn so much money, I would be floating, let alone a young man."

"Selling women's shoes online is different from physical stores. If the price is too high, no one will buy it."

"Everyone, don't be so optimistic. What if he sees that he can't sell at a high price, and then drops to a price similar to ours?"

"I placed an order for their product, and the product has just arrived. The quality is very good, and the cost must be much higher than ours. No matter how much it can be reduced, it will not be able to reduce our price."

When everyone heard this, they were finally completely relieved. With the mentality of watching a movie, they watched how Pinru stumbled in this category.

The first week is over.

They saw that the several models on the shelves of Pinru had good sales, but they didn't take it seriously.

Who doesn't know how to swipe orders?They think that these sales must have been brushed out.

In the second week, the sales increased further, and many models had sold for one or two hundred, and a new batch of shoes was launched.

"They're pretty good at brushing!"

People in the group still don't think these are real sales.

In the third week, Pinru's sales were about to catch up, and they finally panicked.

Even if it was brushed, it would be too fierce. Could it be that so many people really bought it?

In the fourth week, when Pinru's sales were about to surpass them, what they felt was not panic, but fear.

Fear of the unknown.

They simply don't understand why the product is so expensive, but it can still be sold?

……

Lin Xixi is an expert at online shopping, taking pleasure in finding good things online.

However, the last few times she bought shoes online, she lost confidence in online shopping.

The pictures look good shoes, but when I got them, I found that I couldn't wear them at all.

The quality is so poor that it will either rub your feet or wear it twice and it will fall off. Two, 30 yuan things, refunds are troublesome.

This pile of garbage is placed at home, and it is impossible to wear it, and it is a pity to throw it away.

Today she saw a pair of nice-looking shoes on Taobao, but the price is a bit expensive, two or three times more expensive than the shoes she usually buys online.

In the end, she still couldn't help chopping her hands. She had no choice but to place the order because the model looked so beautiful.

Before receiving the product, she was always worried that it was another product that looked beautiful in the picture but the quality of the product was extremely poor.

However, after receiving the goods, she was really pleasantly surprised. The quality was much better than she expected, and it was totally worth the price.

Work the next day.

"Xixi, your shoes are really beautiful."

Every time I meet a female colleague, I hear similar compliments.

Although most of these compliments are false, at least it shows that they all noticed this pair of shoes, and the money was not wasted.

And when meeting male colleagues, they...

They have always been blind, they only look at the face, chest, and legs. They don't pay attention to what you wear unless you don't wear it.

After returning home, she immediately logged on to Taobao and gave a good review.

In addition, she also shared the shoes on Weibo.

As a shopper, her source of happiness is to share the good things she finds with netizens.

"These are Pinru's shoes, they are very famous on Weibo." A fan replied immediately.

"I've bought their clothes, and I think the style and quality are very good. Have they released shoes now?"

"The shoes look good, just click on the link."

……

Lin Xixi only realized that Pinru is so famous on Weibo after reading the comments from fans.

As a fashion buyer, I felt a little ashamed that I had never heard of this brand.

She hurried to buy a few more Pinru clothes, otherwise she would not be able to participate in the conversation with her sister about this brand in the future.

There are still many customers like Lin Xixi. They want to buy a better pair of shoes, but they don't know how to choose.

Taobao can only see pictures, and the pictures taken by the merchants are seriously inconsistent with the real thing.

The magic of Pinru is that when customers open Taobao, among the many products, there is a feeling of standing out from the crowd.

Shooting, models, backgrounds, copywriting...every bit is just right.

At first glance, it is more advanced than other brands, and it is worth the price.

After receiving the goods, its quality is more worthy of the price.

At this level, even without strong promotion, it can also be sold slowly.

(PS: Happy Double Eleven, fellow book lovers. As a senior e-commerce businessman, I would like to share with you some money-saving tips on Double Eleven that ordinary people don’t know—you can save 100% if you don’t buy.)
(End of this chapter)