Rebirth starts from e-commerce

Chapter 160 Acquisition of Yucheng Electric Appliance Factory

Luo Xiu always warns himself in his heart, don't think that he can run a business and manage a company well because he has the advantage of rebirth.

The biggest advantage that rebirth brings to oneself is just to let oneself know in advance which industry is the hottest industry.

But the country of Hua has a large population, and there are countless outstanding talents in all walks of life.

They may have entered the industry by accident, or they may have made a deliberate choice.

If you are just a pig, the tuyere can only temporarily send you to the sky at most, and will soon become a stepping stone for other strong people.

Even if Pinru women's clothing has achieved the No. [-] sales volume in the entire network, it is far from the time to lie down and make money.

Before Luo Xiu was reborn, he witnessed many Taobao brands with high sales volume, which soon went into decline because they did not establish brand value.

If a product wants to develop healthily, it must follow the brand route, rather than just blindly launching activities to impact sales.

There are many ways to build a brand.

In the 90s and [-]s, the only way for people to obtain information was newspapers and television.

At that time, as long as you could advertise on TV and keep brainwashing the public, you could sell garbage.

In particular, low-cost and high-profit products such as health care products and alcohol occupy half of the TV advertisements.

In the Internet age, the effect of brainwashing advertisements is getting worse and worse.

Although your brand is recognized by everyone through non-stop repeated broadcasts, consumers do not have a good impression of you.

In the future mobile Internet era, the reputation of the brand is much higher than the popularity.

Take a simple chestnut.

Li Shan is very well-known in school, but due to the mass text message incident, he has a very low impression in the hearts of girls.

Make it hard for him to get mating rights at school.

In later generations, countless well-known national brands are facing bankruptcy, and their brand value is not even as good as emerging niche brands.

Although niche brands are not well-known, they have a group of loyal fans.

The same goes for celebrities, many well-known old-fashioned celebrities, their ability to attract money is far inferior to a new debut.

As a clothing brand, Pinru is easy to be known but difficult to be liked.

Brands are inanimate, cold, and without specific concepts.

But the brand founder has life, temperature and personality.

Brand founders are more likely to be liked by everyone.

This is why Luo Xiu pays more attention to managing his personal Weibo.

Whether it's a public welfare event or a gift of shopping coupons on Girls' Day, they are all held on their personal Weibo.

After this marketing campaign, the number of followers on Luo Xiu's personal Weibo has exceeded 1000 million.

Luo Xiu's image in the minds of fans is becoming more and more plump.

A humorous, handsome, and caring entrepreneurial young man.

Humor is his greatest personality, and he is never worried that this personality will collapse, because he always has this image both in life and on the Internet.

Other entrepreneurs are serious on the Internet, but Luo Xiu's daily Weibo is like this:

[Some girls say that 10 cm is too long, they can’t bear it, and it will hurt, and some say that 8 cm is too long, but Pinru’s high heels can be very comfortable no matter whether they are 8 cm or 10 cm, and they can be worn all day Feet will not hurt. 】

The fans are also very supportive, and the comments below are harmonious:
"This turning point almost made me lose my waist."

"If I did something wrong, please let the law punish me instead of seeing this tweet."

"One day when Pinru goes bankrupt, let's go out and talk about cross talk!"

"Obviously you can rely on talent to make a living, but you choose to become an evil capitalist."

"When Pinru releases men's clothing, I will definitely buy it."

……

In 2010, Taobao launched a data product - "Data Rubik's Cube".

This tool mainly provides industry data analysis and store data analysis.Contains a list of brands, stores, products...

In some functions, it is even easier to use than the later "Business Advisor".

Other Taobao merchants can finally see the detailed sales data of Pinru stores through the official list.

"Pinru sold another 38 million during the 1000th promotion, which is really abnormal."

After each big promotion, Pinru will be pulled out for public discussion.

Some people are to learn his method, and more people are just for acid.

"It's a pity that Pinru Electric has fallen out with the foundry, and there is no product to participate in the event, otherwise it would have sold 200 million more."

"I heard that Pinru's boss is still a student. Sure enough, the young man is still impatient, has he been played by others?"

"I admit that he knows how to sell goods, but he still needs to learn how to deal with people."

……

Luo Xiu really didn't know how to deal with some old foxes.

At this time, he followed Guan Shiyu to the office building of his future father-in-law, and signed the contract of jointly investing in the acquisition of Yucheng Electric Factory.

After the acquisition was successful, Luo Xiu held 45% of the shares, Guan Shiyu held 51% of the shares, and Luo Xing, an external factory director, held 4% of the shares.

Obviously, in the future, the father-in-law will give all the shares in the factory to his daughter, and he will also recruit an experienced factory manager.

It was agreed to give my daughter 2000 million or [-] million yuan to practice. Although it was a bit bragging, [-] million yuan was really taken out.

Sure enough, the big one was useless in practice, and after becoming an idol, now he is willing to give the small one krypton gold.

I'm afraid that my daughter will go astray again, and no one will take over his company in the future.

This kind of wealthy family is troublesome.

Luo Xiu's father, Luo Weimin, was never worried that no one would inherit the family's two acres of farmland.

After signing the documents, Guan Wenyan smiled and said to his daughter, "Xiaoyu, you don't need to stress too much. Uncle Luo Xing will help you manage this factory in the future."

"Dad, don't worry, Luo Xiu will help me." After Guan Shiyu finished speaking, she glanced at Luo Xiu.

Guan Wenyan could see her daughter's mind clearly at a glance.Compared with the factory manager she arranged, the daughter obviously trusted the boy in front of her.

Guan Wenyan turned his head and said to Luo Xiu: "As expected, I am not mistaken about you. Young people work hard, and they will definitely become prosperous in the future."

"Uncle won the prize, I just got lucky and just happened to be on the right path."

Facing such real estate predators, Luo Xiu still felt that he had to remain humble.

"Whether it's luck or strength, I only look at the result, not the process."

Guan Wenyan patted Luo Xiu on the shoulder, "I have seen a lot of rich second-generation entrepreneurs who rely on their family relationships to start their own businesses. When their careers start to improve, it is often the time when they are at their happiest. You can still be neither arrogant nor impetuous now. This is more difficult than earning 1000 million.”

Luo Xiu thought to himself: That's because you don't take 1000 million yuan seriously. It is really difficult for ordinary people to earn 1000 million yuan.

……

(PS: Thanks to the leader of "Peak Stupid Big Guy" for the reward. I really deserve the update speed. I dare not promise to add more. Anyway, today Sunday, I decided to tie myself to a chair to type , as much as possible!)

(End of this chapter)