Rebirth starts from e-commerce

Chapter 196 Jingdong 618
Taobao and JD.com are very different platforms.

Taobao is more open and inclusive, merchants are more proactive, and diaosi is more likely to counterattack big names.Therefore, Pinru mainly made efforts on the Taobao platform in the early stage.

JD.com is mainly self-operated. Whether it can sell well or not depends more on the resources of the platform.

In terms of obtaining platform resources, it is of course difficult for small brands to compete with big brands.

The advantage of JD.com is that after the sales start, there is no need to continue to invest too much energy.It's not like Taobao. Even if it achieves the number one category, as long as it relaxes for a while, it will be surpassed by the latecomers.

In the eyes of many e-commerce merchants, Taobao is a place where brands are bred, while JD.com is a channel for making money.

In the early stage, Luoxiu mainly focused on Taobao. Now that the brand and sales volume have been established, JD.com is also willing to give great support. Naturally, this market cannot be lost.

"Boss, our 618 goods are now delivered to the gate of Jingdong warehouse, and they won't let them in."

The person in charge of the supply chain came over to report to Luo Xiu.

"Did you not communicate in the early stage? Why did the goods go wrong when they arrived at the door?"

"They approved our delivery note, and we just delivered the goods. Just now, their leader suddenly said that there are too many juicers, and they will not let us enter the warehouse."

"What do you mean?"

"They mean that the juicer is too expensive to sell, and they buy so many goods at one time, they are worried that they will not be sold, which will affect the turnover rate."

Luo Xiu thought for a while, "You go and tell them, if the turnover rate of this product does not meet the standard, I will buy up the inventory with my own money."

The juicer priced at 2999 yuan is indeed beyond their imagination.

Even Luo Xiu himself finds it hard to understand that so many people are willing to pay 3000 yuan for such an impractical product.

Even if you like to drink fruit juice, you can buy many cups for 3000 yuan.

And it doesn't mean that if you buy a machine, you can drink unlimited juice, you also have to buy fruit.

Many people try to make it fresh, and after using it a few times, they find it too troublesome to clean, so they throw it in the corner to eat ashes.

But the reality is, it's just that many people buying it.

Not every consumer is rational, and more than 80% of juicers are sold to those who consume impulsively.

Only less than 20% of people are really patient and have time to squeeze a glass of fresh juice every day.

After Douyin became popular in later generations, many so-called Douyin hits appeared.

For example: double-sided glass cleaning artifact held by powerful magnets.

When you see this kind of thing in the video demonstration, you feel that it is very useful, but it is actually a piece of garbage. You will be exhausted to use it to clean a glass.

The really practical thing must be that it is easy to sell, rather than waiting for Douyin to appear.

……

After nearly a month of preparation, the first JD.com 618th Anniversary is finally on sale.

Compared with last year's Double Eleven, everyone's excitement is far behind.

Last year, there was a lottery again, and it was a step-by-step double bonus. All the employees seemed to have been beaten up, and their emotions were extremely high.

This year everyone is very Buddhist, some are making tea, some are drinking happy water, waiting for the start of the activity.

Because in everyone's mind, JD.com is a platform that flows slowly and will not have a big explosion.

And they didn't do too much for this event, so naturally they didn't expect too much gain if they didn't pay.

However, after the event started, everyone could not believe their eyes when they saw the explosive order growth.

"This is fake, how can there be so many orders?"

"Juicers are so expensive, so there are more orders than rice cookers?"

"And a juicer is 2999 yuan, and a rice cooker is 99 yuan. The transaction amount of buying a juicer is equal to 30 rice cookers."

"If you count the profit, the money earned by a juicer is equivalent to a hundred rice cookers."

……

These years, JD.com has not shared too much data with merchants, and it does not know the number of additional purchases before the event. After the event started, everyone was shocked by the crazy increase in the number of orders.

"Boss, Jingdong Operations called and asked if we have opened the store. Let us give them the order number, otherwise their warehouse will send the goods out."

After hearing this, Luo Xiu laughed: "They are all real orders, let them deliver the goods quickly."

After a while, the operator directly called Luo Xiu's cell phone.

"Mr. Luo, the order growth of your juicer is a bit abnormal. Is it really okay for us to ship the goods?"

Hearing his tone of anxiety, Luo Xiu couldn't help joking, "Didn't I promise you to sell 3000 million yuan? Don't you think it's too much?"

"Not too much, not too much."

There were so many orders that even Xiao Er had to call twice to confirm whether the order was paid, and there was no one else.

After a while, even Taobao Xiaoer called.

"Mr. Luo, are you celebrating your anniversary on JD.com? I see that you have a juicer whose price is 200 yuan lower than Taobao's. That's not acceptable! We have to have the same price too."

Luo Xiu explained: "For their anniversary event, the price will be reduced for two days, and next month we can also do an event on Taobao."

"No, we have to pay the same price."

Xiao Er's attitude is a bit tough.

"The colors and models promoted by the two platforms are different, and JD.com's price cuts will not affect Taobao's sales."

Luo Xiu tried to explain again.

As a last resort, he didn't want to offend Xiao Er.

"We have compared the products, and there is no difference between the two products except for the color."

"Okay, I see, let's communicate with Jingdong and ask them to change back to the original price."

After Luo Xiu hung up the phone, he said to Lu Tianyun, "Xiaoer Taobao wants us to change the price. Let's ignore him and delay the price for two days until the 618 event is over."

Under normal circumstances, Luoxiu must control the same price on all platforms.

But now that Jingdong is celebrating its anniversary, Taobao has no activities, so it is normal for Jingdong to be cheaper.

Luo Xiu doesn't want his products to be monopolized by a single platform.Only when multiple platforms develop simultaneously, can you and the platform have room to bargain.

"If we do this, will Xiao Er be unhappy? If we offend them, it will be difficult for us to participate in activities in the future." Lu Tianyun thought for a while, and then added, "It's okay if we can't participate in activities, I'm afraid that we will be searched and demoted .”

"If our Pinru products are searched for and their rights are lowered, then nearly ten major brands such as Nike and Procter & Gamble that we operate on behalf of us will all be removed from Taobao."

Luo Xiu said firmly.

"Really... really want to confront directly like this?"

Lu Tianyun was taken aback by Luo Xiu's reaction.

"This is our last hole card. Xiaoer just came here to warn us. He won't really drop us just because we have two days of activities in Jingdong."

Luo Xiu tapped the table with his fingers, and said calmly, "They still have to rely on us on Double Eleven this year."

(End of this chapter)