Rebirth starts from e-commerce

Chapter 213 Best Operation
Luo Xiu called Lin Baoer into the office, closed the door, and gave him a hard education.

"Boss, I was wrong."

Lin Baoer's cheeks were flushed, and she bowed her head in shame to admit her mistake.

"Be careful next time, don't ask me to come for an interview with anyone."

Luo Xiu seldom scolds employees. Even if she wants to scold employees, she will call her into the office and scold her after closing the door, instead of humiliating people in front of the entire company's employees.

"I see that the sales of the few stores he opened before are good, and I'm afraid I may be mistaken."

Lin Baoer explained.

"It also depends on how he does it. Anyone can do it. We don't need to spend so much money to hire an operations director who can only do it."

Luo Xiu is not saying that swiping orders is useless, it is true that in this era, knowing how to swiping can increase sales.

Not to mention this era, even after ten years, swiping orders may be the fastest way to start a new store.

Even so, Luo Xiu still resisted the act of swiping orders.

This is not because he has any moral and cleanliness. Capital is profit-seeking, and if it is too moral and clean, it is a problem with money.

In the previous 618 event, Luo Xiu also agreed to the platform, if he couldn't complete the task, he would brush until the goal was achieved.

But he hates employees who use "brush" as their only means of operation.

Luo Xiu asked Lin Baoer to sit down, and said seriously: "As an important department in the company's selection of talents, HR must have a pair of perspective eyes."

"What clairvoyance?" Lin Baoer subconsciously covered her chest.

"Hey, what I mean is to have a pair of eyes that can see through the essence of things." Luo Xiu looked at her, "We all know that if you want to make a computer chair a hit, you need customers to search for [computer chair] these three When it comes to words, the system can rank our products first.”

"If I were the person in charge of Taobao's search engine, I would definitely hope that the search results would be to rank better products at the top and rank poor products at the bottom."

"The system is dead. It can only sort the search results according to the criteria set by the programmers, such as those with high sales, high praise rate, and high return rate..."

"Ideally, if I put a new product on the shelves, if the price is cheaper than others, the quality is better than others, and the design is better than others, the system can identify it through big data and rank this product higher."

"And the essence of those seven-day spiral swiping orders is to deceive the system and make the system mistakenly think that this is a good product, so as to rank it in the front and get more traffic."

When Lin Baoer heard this, she couldn't help but retort: ​​"Isn't it a good operation to be able to deceive the system and make your own products rank first?"

"You are right. This is the perception of e-commerce merchants about good operations. They think that what operations need to do is to study the latest rules and new loopholes of Taobao."

"It's the same as students studying how to cheat."

"Someone cheated to get into a good high school, cheated to get into a good college, and even cheated (bribed) to make a lot of money, but can you say this is the best student?"

"The best students must not be those who study how to cheat, and the best operations must not be those that study system loopholes."

Lin Baoer digested it for a long time before she nodded and asked, "So what kind of operation is the best operation?"

"We all know that the purpose of examinations is to select outstanding students for better education, and the rules of the system are also to select better products for consumers."

"The best operation is not to exploit the loopholes of the system, but to use the system to help us improve our products, and let the system tell us what are the shortcomings of our products and services."

"Swiping orders can temporarily deceive the system, allow consumers to place orders, and create a hot product in a short period of time, but a bad product will have a bad reputation one day."

"We spent so much energy going to the furniture city to select products, finding the best furniture factory to help us OEM, and spending millions to build a live-action studio...

What we have done is to truly present the best products to customers. I believe that if we do this well, we will definitely get a high score in this exam. "

"Our goal is to be a world-class brand. What we want is to be the first in the class without cheating."

"Boss, I understand, this is the most important lesson in my life!"

Lin Baoer stood up, bent at 90 degrees and made a big gift.

Luo Xiu joked, "Don't do this, it's like bowing to a dead man."

"Pfft, boss, you are not serious again. I thank you from the bottom of my heart."

"Please treat me to a good meal, or complete this month's recruitment tasks ahead of schedule, which will better reflect your sincerity."

"Goodbye, boss."

Lin Baoer left Luo Xiu's office without hesitation.

……

After Liang Youwei was rejected by Luo Xiu, he felt resentment in his heart.

He has always thought that he is very good, and every shop is very successful. He came to Pinru to work because he valued Pinru, but he did not expect that his idea would be completely rejected.

It's as if he thought he was Prince Charming and was rejected by Cinderella.

Liang Youwei soon found another e-commerce company that made furniture, not for anything else, just to defeat Pinru with his own hands.

Just for one day, to be able to stand in front of Luo Xiu and say to him personally: It was your loss that you didn't choose me back then.

After Liang Youwei joined the new company, he quickly established the new store, and the sales volume was much higher than that of the flagship store of Pinru Home Furnishing.

However, after his sales reached the bottleneck, Pinru was slowly rising every day, like a tortoise, although it was walking slowly, it was always heading towards the end.

Liang Youwei's store was quickly surpassed by Pinru, and the gap was getting wider and wider.

Suddenly, Pinru Home Furnishing is already the second leader in the furniture industry after Lin's Wood Industry.

This is different from what Pinru has done in any category in the past. There are no traces to be found, only real sales.

In the e-commerce group, the operators of each company are discussing how Pinru builds the store.

"They didn't seem to do anything. They put the product on the shelves, put it there and sold it."

"They don't have a high card position in the through train, and it is estimated that the promotion cost will account for less than 20%."

"The sales volume of each product is relatively average, and there are no particularly popular models."

"The platform doesn't seem to have arranged any big promotional activities."

……

Everyone discussed for a long time, but no one knew what the reason was.

At this time, Liang Youwei said in the group: "Don't study it, they will know it is a sales made by brushing."

Someone asked: "How do you know they are fake?"

"This is the method I taught them when I interviewed their company, of course I know."

"But...why are your sales not as good as his?"

There was silence in the group.

Liang Youwei withdrew from the group chat.

(End of this chapter)