Rebirth starts from e-commerce

Chapter 244 20 million

Fantuan also started publicity.

However, Fantuan did not have that much capital, and its influence was not as great as that of Taobao, so Li Shan decisively chose to tie up with Taobao.

Fantuan's official Weibo account went off in person, and Li Shan, who was an executive, also came out with a bit of eccentricity.

"Some platforms are too complicated to play, do you dare to directly subsidize them like us?"

"Some platforms can't solve the problem of counterfeit goods, and maybe they don't want to solve it!"

"Some platforms can only rely on Pinru to sell goods."

……

It is impossible for Taobao to ignore these pulls.

Generally, small brands and small platforms will do everything possible to pull down big brands and big platforms.

If Taobao looks at Fantuan more than once, he will be considered a loser.

On the contrary, some loyal customers of Taobao couldn't stand it anymore, and left messages on Li Shan's Weibo to scold him.

This annoyed Li Shan's fans again, and the two sides began to scold each other.

In the end, Fantuan lost the scolding battle because the number of people was not as good as that of the opponent.

But also because of this scolding battle, more people know the platform of Fantuan.

It was eight o'clock in the evening.

The total sales of Taobao Double Eleven have exceeded 15 billion, and the sales of Pinru’s stores are close to 2 million.

Whether the goal can be achieved depends on the final sprint at night.

Normal promotion activities will show weakness at the end, and it is difficult to make a big increase.

However, with the broadcast of the evening news, as well as discussions among ordinary consumers during the day.

Countless people who have never shopped on Taobao poured in.

This group of people is like locusts crossing the border. They think everything is cheap, and no grass grows wherever they go.

Countless items were swept off the shelves.

Especially in the last 10 minutes, time is tight, and they have no time to think about whether it is necessary to buy this item. It is not practical.

Even Luo Xiu, who has been doing e-commerce for so many years, is not quite able to understand this impulsive consumption psychology.

……

At 12 o'clock in the evening, this year's Double Eleven Carnival officially ended.

The total sales of Taobao exceeded 20 billion, and each store of Pinru also reached 2.5 million.As for rice balls, of course they can't compare sales with Taobao, so they cleverly hide the sales and only publish the number of shipments.

Paidai.com is also synchronously updating the top 10 sales data of each category.

They saw that the sales volume of Pinru e-commerce was so high, and they all expressed their disbelief.

"The data of Pinru e-commerce is too fake, it is impossible to sell so many."

"I suspect that Ali and them jointly faked it."

"It's no wonder that Pinru rejected Ali's investment on the surface. It turned out to be to abandon the relationship. In fact, they have long been a group secretly."

Last year, 50 stores participated in Double Eleven, with a total sales of 1.2 million yuan. Pinru’s two stores sold 3000 million yuan, accounting for a quarter of the total sales.

Today, there are thousands of stores participating in Double Eleven, with a total sales of 20 billion, and more than a dozen stores of Pinru e-commerce have a total turnover of 2.5 million, accounting for one-eighth of the total sales.

From one-quarter to one-eighth, it seems that Pinru's status has dropped.

In fact, the controversy this year is much greater than last year.

After all, there were few participating stores last year, and everyone didn't know that Double Eleven could produce so much goods, and they didn't prepare much inventory.

Today, when everyone is prepared, your family accounts for one-eighth of the total sales, so it's hard not to attract envy.

Someone also came out and explained: "Every store of Pinru e-commerce gets the best resources, and the traffic is more than a hundred times that of ordinary stores. Isn't it normal to get such sales?"

"Then think about it, why did Ali give the best resources to Pinru?"

"If you were Ali, and you had 1000 million traffic, would you distribute it equally to 1000 stores, each with [-], or would you give all the [-] million traffic to one store?"

"I will definitely divide it among a hundred stores and let one store dominate. What if a white-eyed wolf is raised and threatens the platform in turn?"

"So the only explanation is that the sales of those stores in Pinru are fake, and the traffic is also fake. No.2 will be the real sales of Taobao Double Eleven."

……

Such conspiracy theories quickly became the consensus of the industry.

As a result, he was slapped in the face by the express delivery not long after.

The sales scale of Double Eleven this time far exceeds the daily sales volume. In addition to the more than 1000 participating stores that created 20 billion sales, there are also countless stores that did not participate in the event, and their sales have also increased by ten times compared to the usual one.

As a result, major express companies directly burst their warehouses.

At this time, because Luo Xiu had negotiated with the courier company in advance, the goods had already been sent to the courier company's warehouse, and they could be shipped directly from the courier company.

Therefore, Pinru's shipments were not only not affected by the liquidation, but also faster than usual.

From the second day on, Weibo and forums were posting about receiving the goods, praising him for the fast delivery.

You say that his traffic and sales are fake, but these real products cannot be faked.

After being slapped in the face, there was no discussion about Pinru on Paidai.com for a long time.

It's just that they still can't understand why Ali will let an e-commerce company dominate.

If you don't understand Ali's culture, you naturally don't understand Ali's many god-making movements.

A hundred stores with mediocre sales can't generate topics, but a store with sales of over [-] million can better demonstrate the potential of Taobao and attract more merchants to join.

…………

Luo Xiu had no time to pay attention to the evaluations of fellow losers.

At this time, he and the finance team are busy counting the profits of this Double Eleven and distributing commissions to employees.

The final data obtained was 2.5 million sales and nearly 4 million net profits.

The 4 million looks like a day's sales, but it is actually the result of Luo Xiu's two months of busy work.

According to the agreement in advance, 1% sales commission for self-owned brands, and 0.5% sales commission for agency brands, a total of more than 200 million commissions will be paid.

An Yi, Lu Tianyun and other project leaders can get about a dozen or 20.According to their respective functions, the staff at the bottom can also be divided into several thousand to ten thousand to twenty thousand.

Taking An Yi as an example, the annual income can reach hundreds of thousands with the daily salary, commission, and the double eleven bonus this time.

If you want to bring out the wolf nature of your employees, you have to feed them meat.

Now that they must be full of meat, Luo Xiu began to worry that they were too full, their income was too high, and they lost the motivation to fight.

"I have to find a way to cheat their money." Luo Xiu turned to Guan Shiyu and said.

"You can't do that!"

Guan Shiyu directly rejected Luo Xiu's proposal.

"Don't be so serious, I was just joking." Luo Xiu held his chin, "They are still too young, it's not good to have so much money in their pockets, we have to find a way to make them spend it."

"Don't you have more money? It sounds like you are very old."

Luo Xiu ignored Guan Shiyu's complaints, and suddenly slapped his thigh, "I thought of it, let them all buy houses, big ones, and spend all their money."

Guan Shiyu rubbed her thigh, "Speak as you speak, why are you patting my thigh?"

"It hurts to shoot yourself!"

(End of this chapter)