Rebirth starts from e-commerce

Chapter 374 Fighting monsters and upgrading

There are three anchor cooperation modes on the Douhu platform.

The first is a long-term contract. The contract period is 5 years. The maximum income share is 7%, and the minimum guaranteed income, additional traffic blessing, and platform operation rights... various rights and interests.The liquidated damages shall be ten times the contract amount or ten times the total income.

The number of such long-term contracts released is very small, and only those anchors with unique personal charms or unique abilities that are difficult for others to replace can obtain long-term contracts.

The long-term contract gives the anchor a very high guaranteed income, and also gives the highest standard sharing income. Not only does it get extra traffic support from the platform, but also sends a professional team to help the anchor carry out network-wide operation and promotion.

After signing the contract, the anchor only needs to concentrate on content creation, and the platform will contribute money and efforts to help the anchor promote on Weibo, forums and other external networks, so that the anchor can quickly become famous.

Of course, rights and duties are twins.

The platform spends so much resources for the anchor, if the anchor becomes popular, when it is time to help the platform make money, he turns around and runs to other platforms to help others make money, then the platform will suffer a lot.

Therefore, the Douhu platform has set the highest liquidated damages standard, and the compensation amount for each long-term contract starts at tens of millions.

There are not many such contracts signed, because each contract requires the platform to pay a lot of costs, and ordinary anchors do not have this treatment.

The second is the standard contract, the contract period is 1 year, the highest score can be obtained is 5%, additional traffic blessing, the minimum income is 500 yuan per month, and the penalty for breach of contract is 3 times the total income.

This type of contract is very low-cost for the website, and can be signed in large quantities, and there are very few restrictions on the anchor. After one year, they will become free agents, or they can leave after paying a small liquidated damages.

The third is to sign a contract online, with no time limit and no guaranteed income, and the maximum score that can be obtained is 5%.

Successful registration of this kind of contract is equivalent to signing a contract, without any restrictions, and you can leave at any time.

For a large platform, the group of big Internet celebrities with long-term contracts are equivalent to pillars, and ordinary standard contracts are the bricks and tiles that set up this stage.

If there are only a few big Internet celebrities who have long-term appointments, the audience will look and see them all, and they will soon get tired of watching.

The anchors who have not signed a long-term contract also need to allocate a certain amount of traffic to them.

……

"Boss, why don't we revise the standard contract, change the period to five years, and increase the liquidated damages at the same time, so as not to let them leave so easily."

"That's right, everyone wants to suck our blood and treat us like the Whampoa Military Academy in the live broadcast industry. We can't let them go so easily."

"What kind of place are we here, come and go when you want?"

"They are traitors. In online novels, if you leave the sect, you will be abolished?"

……

The leaders of Pinru Media were all filled with righteous indignation, and the more they talked, the more excited they became.

Luo Xiu waved his hands after hearing this, "You are still used to thinking about things from your own standpoint."

"Is there something wrong?" Yi Qingfei asked.

"The reason why our Douhu platform is called the Whampoa Military Academy in the live broadcasting industry is because we are willing to make cakes and spend money to attract traffic and expand the scale of this industry.

"On the other hand, we have a steady stream of new anchors joining. Without these new anchors, we would not be able to become the Whampoa Military Academy."

Luoxiu paused, and said seriously: "A content-based platform must keep pouring in fresh blood. If we also strictly restrict ordinary contracts, it may cause newcomers not to dare to come to our platform. This is suicide. The way back."

"Then what should we do?"

Luo Xiu said confidently: "The reason why many anchors leave us now is that they think they can live better on other platforms. Only when we become stronger can we keep people."

"Boss, we understand. Since we are called the Whampoa Military Academy in the live broadcasting world, let's show some appearance of the Whampoa Military Academy."

"That's right, let them know that the reason why we are now the No. [-] live streaming platform is not only because we were founded earlier than them, nor is it just because of more traffic."

"We want to make those anchors who leave regret their choices, and let the anchors who stay get the benefits they deserve."

"Those anchors who have left, let them leave, and we will find replacements for them immediately. On the contrary, after they leave our platform, we must make their lives not so easy."

……

Everyone is excited to fight this battle well.

In fact, it is not impossible to increase the cooperation period and default amount of ordinary contracts.

Many new anchors don't care how many years they are bound by the contract before they become famous.

Freedom is not a priority when food is scarce.

Being famous is the most important thing, being bound by a contract is something that can only be considered after becoming famous.

The bigger risk lies in the monopoly of platforms, and now it is not 2020, and there are no harsh penalties for such slight monopoly.

The reason why Luo Xiu didn't use this monopoly method to restrict the anchor's job-hopping was not because of moral issues.

Only by surviving on the battlefield are we qualified to talk about moral issues.

The reason why he didn't use these methods was just to give the team a little more challenge.

Luo Xiu has higher requirements for the team of Pinru Media.

The ultimate battlefield for this team is abroad. In the future, they want to enter the international market, earn foreign exchange, and win the right to speak internationally.

If it is necessary to use monopoly means to win a domestic war now, how will it collide with those capital predators in the future?
The competition between shops on Taobao can be regarded as children's play, and now no one has played with Pinru e-commerce.

The competition between Douhu Live and other platforms can be regarded as a fight between punks, blood will flow, and if not done well, people will die.

In the future, transnational business competition, involving the interests of the country behind the commercial war, is the real battlefield where there is no cigarette sales.

Every time Luo Xiu thinks about his future business plan, his blood boils, and he hopes that day will come soon.

But now neither the company's strength nor the team's ability is far from enough, so they can only play with the brawls between punks.

We can only bear with it for a while, stay down first, temper the team well, take them to upgrade and fight monsters, so that they can play a role in future wars.

Although this battle is not big, you can gain a lot of experience after winning.

In fact, Luo Xiu just wants to win. He has too many cards to play when he comes back from the future. Even if he doesn't engage in this kind of monopoly contract, there are still many ways to win.

He just didn't want to use up all his cards so quickly.

Now that it is used up, what will happen in a few years? After 2020, what if there is no rebirth advantage?
(End of this chapter)