Rebirth starts from e-commerce

Chapter 384

From the perspective of the outside world, most of the new stars created by the Douhu platform's so-called billion-dollar star-making plan were poached, and only a few were signed long-term contracts by themselves.

However, only a few of their top management know that the real new stars have stayed in Douhu, and most of those who have been poached are parallel imports.

Not only that, a bigger conspiracy is waiting for friends and merchants.

Luo Xiu, who had been silent for a long time, suddenly called the media to hold a press conference.

He first spent half an hour denouncing his friends and merchants for their lack of business ethics.

After venting the "anger" in his heart, Luo Xiu said sourly: "I always firmly believe that this industry needs us who are down-to-earth to do business, and we need a platform that is truly willing to cultivate anchors."

"I believe that this kind of poaching by friends and merchants is a kind of opportunistic means, and it will definitely not succeed."

"These anchors have grown up from our Douhu platform. After they leave Douhu, they may have good popularity in the first few live broadcasts, but their popularity will definitely not last long."

"Because I always believe in our users, they are loyal to the Douhu platform, even if they follow the anchor to other platforms, they will soon find that Douhu is their home."

"I'm sure those anchors who left will regret their choice at the moment. They don't regret betraying us, but regret betraying their fans."

"It is the countless fans that make them popular today. They should not leave these fans for money and go to a new platform. They should think about their fans."

……

Regarding Luo Xiu's later speech, many people thought he was just blunt.

After all, after spending so much money, it was all poached by friends and merchants. The bamboo basket was empty, and the only thing left was to be stubborn.

"Looking at it now, Luo Xiu is quite pitiful."

"I believe he really wants the industry to develop better, but there is no way, the reality is like this."

"Fans will definitely leave with the anchor, they will not regard the platform as their home, they will only scold the platform."

"The anchor calls his fans his family every day. Since when did your platform control the life and death of fans? It's a bit late to come out to play the emotional card now."

"I only believe in one fact, that is, those who lose will come out crying, and those who win will only grow rich silently. It seems that Luo Xiu was poached by so many people this time, and he really panicked."

"I announce that Luo Xiu is no longer my husband, and we are divorced."

……

However, right after Luo Xiu finished the press conference, the popularity of those poached anchors dropped rapidly.

Except for a few of them, after several rounds of hype, they gathered a little popularity, and most of them showed their original shape.

On the contrary, on the Douhu platform, a lot of anchors with "average" data have skyrocketed in a short period of time after signing a long-term contract with Douhu.

On the surface, after the most popular Internet celebrities were poached, they got a chance.In other words, no matter how many people you poach, users will still stay on the platform.

Poach the top-ranked anchors, and the latter anchors will directly and seamlessly replace them.

In fact, they are the real popular anchors.The data was only lowered secretly by the inside before, and now it has returned to normal.

Netizens saw that after such an incident, the popularity of the Douhu platform not only did not decline, but further widened the gap with other platforms, and their views on Luoxiu immediately changed 180 degrees:

"Boss Luo is still awesome. I thought he was going to die before, but it turned out that I was too small."

"Facts have proved that God will not disappoint the people who really do things. Those platforms that only do things behind the scenes are really hopeless."

"It was said before that the divorce was fake, so it's normal for the two couples to have some quarrels, right?"

……

The comments of netizens are not very important, and what is more uncomfortable are the bosses of friends who spent huge signing fees in vain.

They can only ask their executives over and over again why they dug up such a bunch of waste.

In order to maintain the scam, the executives had no choice but to follow Luo Xiu's words and make up various reasons to explain why these anchors would become ineffective after switching platforms:

"Internet celebrity itself is a short-lived thing. Today it is popular all over the Internet, and tomorrow there will be new hot spots. This is a very normal thing."

"Those popular stars in the entertainment industry may be quickly forgotten, let alone these Internet celebrities."

"It turns out poaching is useless, and we pay expensive tuition fees."

"It seems that Douhu's approach is correct. We can only spend money to cultivate our own Internet celebrities and spend money to attract traffic."

"It can also be seen from this incident that the career life of Internet celebrities is very short, and signing a long-term contract is a very wrong thing."

……

These viewpoints have become the new consensus in the industry.

All platforms have begun to learn from Douhu, spending money on advertising in major media to attract traffic, and spending money to train excellent anchors.

At the same time, they also realized that poaching people is an ineffective approach, and did not restrict them with high salaries and long-term contracts for the anchors they cultivated.

Everyone is buying materials to make cakes, which makes the entire live broadcast industry develop rapidly.

……

At this time, for Tiger Fighting, Luo Xiuxiu requested a payment back.

Yi Qingfei had no choice but to persuade himself: "Brother Xiu, although our Douhu platform is far ahead of our opponents, other platforms are trying to catch up. If we don't continue to increase investment, we may be caught up by them."

Luo Xiu smiled, "It's a good thing they want to spend money to expand the market, but I'm afraid they won't spend enough."

"What do you mean? I don't understand."

Luo Xiu explained: "They always wanted to poach our people before, and now it's our turn to poach his people."

"The person who dug them?" Yi Qingfei was instructed, and immediately understood, and said excitedly, "Brother Xiu, your chain tricks are amazing!"

Poaching people has always been an efficient method, weakening the opponent at the lowest cost while increasing one's own strength.

The main reason why friends and merchants have not achieved results is that they have not dug the right people.

Moreover, after the previous round of sky-high contract snatching turmoil, the major platforms spent a lot of money and signed a bunch of waste, so they became very cautious about every long-term contract.

As a result, the value of popular anchors plummeted and became worthless.

Luo Xiu could take this opportunity to poach the popular anchors that friends and businessmen have really cultivated at a low price.

In the past, only Douhu made cakes, and other platforms stood around waiting to grab the cakes.

Now the identity is just reversed, other platforms are making cakes, and Douhu has become the party that grabs the cakes.

Luo Xiu patted Yi Qingfei on the shoulder and said with a smile: "Excellent hunters often appear in the form of prey. Friends and merchants always think that they are hunters, but they don't know that they are prey."

(End of this chapter)