Rebirth starts from e-commerce

Chapter 415
In the original history, mobile payment was basically divided by Ali and Penguin.

Ali's advantage lies in its relatively early layout, deep binding with Taobao shopping, and relatively simple transfer of users from PC to mobile.

The advantage of Penguin is that it has a huge number of users, and the opening rate of WeChat is high, so it needs to be used almost every day.

In addition to these two, major giants are also developing their own network payment, such as Baidu, Meituan, Bytedance, Huawei...

Meituan has a large number of offline stores and a very frequently used food delivery app.

ByteDance has a huge social media user base and also has its own Douyin store.

Huawei has a large number of mobile terminals, which can realize multi-scenario applications.

……

Each company has its own field of expertise, but it is a pity that it is one, two, or three steps behind. In the entire payment field, it can only account for a very small amount.

Luo Xiu actually started planning two or three years ago.

At that time, the online payment license was not strictly regulated, and he had already obtained the license, and kept promoting his own payment in the Fantuan app.

It is not starting from scratch now.

Although there is already a certain foundation, at this point in time, it still cannot be compared with the size of Alipay.

It is only possible to catch up if there is a surprise trick.

Luo Xiu couldn't help recalling what big moves the giants had made in order to win this war.

The first thing that comes to mind is WeChat’s Spring Festival Gala “Shake Red Envelopes”.

In the early days, Alipay occupied an absolute position in the payment market.

By default, users regard Alipay as a personal online wallet, while WeChat is more of a social tool.

The turning point in history occurred during the Spring Festival in 15. WeChat joined hands with CCTV Spring Festival Gala to grab cash red envelopes by shaking them.

According to subsequent statistics, the total number of interactions on WeChat during the Spring Festival Gala reached 110 billion, and the number of interactions at the summit reached 8.1 million per minute.

It is precisely because of this activity that Penguin sees the hope of getting a share of mobile payment.

In the next few years, we will continue to increase investment, and finally compete with Ali in the payment field.

Later, Baidu, Kuaishou and other companies also cooperated with the Spring Festival Gala one after another, and the results were also good.

But following behind to pick up other people's leftovers will never be able to surpass.

And the winner-take-all game of the Internet, if you can't surpass it, you can only wait for death.

Either be the first person to eat crabs, or find another way and think of other ways.

Alipay did not follow the old path of WeChat, but launched its own "Five Blessings" activity during the Spring Festival in 16.

Every year during the Spring Festival, some people will suddenly stop and take out their mobile phones to scan the couplets hanging on other people's doors.

The New Year's greetings between people have also become: Do you have extra "dedication blessings"?

As employees of a blessing company, when they set up the program, they really regarded "dedication" as the most difficult blessing to obtain.

Without money, who would be dedicated!
Following the old path of others is doomed to fail to surpass.

But these old roads are all "new roads" in 2013.

Whether it's a red envelope shake at the Spring Festival Gala, or a five-blessing event, Luo Xiu can use it first.

But as an excellent event planner, Luo Xiu also deeply understands that this kind of national event is a war.

Whether a war can achieve results depends not only on the planning of the war, but also depends on the timing, location, and harmony of people.

It is also the three major battles in which less wins more. If the battle of Guandu is used in the battle of Chibi, the result of the war may be completely opposite.

Wechat launched the Spring Festival Gala in 15 to shake the red envelopes, but it does not mean that rice balls can achieve the same effect in the 13 Spring Festival.

Although the difference is only two years, the volume of smartphones in 13 is far from being comparable to that in 15, not to mention that the number of WeChat users far exceeds that of Fantuan.

Before the Spring Festival of 13, Luo Xiu thought for a long time, and finally did not use the red envelope plan of the Spring Festival Gala two years in advance.

First make a certain volume in 13, and then form an explosion in 14, maybe the effect of the activity will be better.

The first thing Luo Xiu did when he came back from the Spring Festival was to call the payment team to the conference room for a meeting.

"I believe everyone still has an impression of the promotional video of the annual meeting. This year, our goal is to make the life in the promotional video a reality."

Luo Xiu glanced at everyone, "Let's talk about what each of you thinks first!"

The team leader first spoke and said: "The response to the promotional video last time was very good. Netizens are very interested in this new payment method. This project deserves our vigorous promotion."

Luo Xiu continued to ask: "So what do you think we need to do now, and where is the biggest difficulty?"

"The technical difficulties have all been overcome. At present, our biggest difficulties mainly lie in two aspects. The first is the number of users of the wallet application, and the second is the establishment of payment scenarios."

"Aside from the number of users, our biggest difficulty at present is the lack of payment scenarios. The scanning QR code mentioned in the video to ride a bicycle, scan QR code to pay and sell vegetables...doesn't exist in real life."

"You said the key." Luo Xiu interrupted him, "Because the lack of usage scenarios in real life hinders the development of mobile payment, which is also our greatest opportunity.

Why do users download Alipay, because there is a need for Taobao shopping.If we establish our usage scenarios before our opponents, users will naturally have to use our payment applications. "

Fantuan pays far less online than Taobao, but it has millions of cooperative merchants offline.

Whether it is food delivery or other online group purchases, rice balls are inseparable.

At the same time, after two or three years of development, Fantuan has a mature and powerful ground pushing iron army.

The thing to do now is to let this army of iron piles out again to promote the payment of QR codes.

Moreover, after the first cooperation between these stores and Fantuan, they have established a good foundation of trust with each other, and it will be much easier to cooperate again.

Luoxiu requires each ground stacker to establish a communication group for the regional customers he is responsible for.

Now only through the customer base, a large number of customers can actively use the QR code of rice balls to pay in their stores.

Let the local promoters visit the rest offline and do ideological work one by one, and they can quickly use them.

The last part of the extremely conservative and stubborn merchants lures them by subsidizing fees.

Luo Xiu ordered decisively: "This matter must be done immediately. In the next month, all local pushers will work 12 hours a day without a break. At the same time, some delivery staff will be mobilized to run the business together, striving to occupy the market as quickly as possible. .”

"It's too hard, and the people below may have opinions."

"Soldiers are precious and fast. If you don't fight at this time, when will you fight?" Luoxiu paused, and continued, "Make an incentive plan as soon as possible, giving double or even triple rewards."

(End of this chapter)